Akio Aida

Bridge City Advisory

Most sales teams rely on heroic individual effort. I turn that into repeatable process.

Specialize in systematizing outbound (account mapping, targeting, campaigns) and POC execution

Partner with B2B companies to build GTM infrastructure that scales beyond their best performers

4x Founding AE | I've done the grinding. Now I build the systems.

Managing Director

Everyday

GTM Advisor

Hatchet Ventures 🪓

Simplisure

Wearing multiple hats -
GTM Engineer, PMM, Marketing

Fractional CRO

Grammarly

• Spearheaded the our agreement to be one of the first five GenAI solutions officially allowed at the Federal Government.  
• Developed first business case studies at Grammarly
• Help develop the first communication scores to help companies assess their market positioning

Enterprise Account Executive (Founding Sales Team)

Velou

Textio

Textio is the augmented writing platform for creating highly effective job listings and recruiting mail. By analyzing the hiring outcomes of more than 10 million documents a month, Textio predicts the performance of your listing and gives you real-time guidance on how to improve it.

On average, hiring teams with a high Textio Score recruit 25% more people qualified enough to interview and 23% more women—and they do it 17% faster.

How does your company stack up?

TalentBin by Monster (acquired by Randstad Holding NV)

Acquired by Randstad Holding NV.

Helping companies find unfindable passive candidates.

Channel Sales Manager/Sr. Business Partner

Acquired by Monster Worldwide Inc.

Helping recruiting teams uncover the unfindable talent by using the talent search engine for the entire web.

Account Executive

Market Development Representative (Founding Sales Team)

The Lions ™

The Lions is an angel-backed startup in San Francisco connecting elite salespeople with great managers at blue chip VC and angel-backed companies. We list as clients the Founders, CEOs and VPs of over 30 startups backed by over $500M in capital.

I joined The Lions at an early stage to help us grow into a dominant hub of data-driven career advice and job opportunities for elite sales talent nationwide.  Day-to-day, I'm responsible for growing our network of elite salespeople within the Bay Area, providing them insider detail on any company they want to learn about, and (at the right time) helping them meet senior leaders at our hand-selected portfolio of companies.

Account Executive (Founding Sales Team)

AidaCase

Product Developer

I turn heroic individual effort into repeatable sales processes.

Most sales teams rely on individual reps to "figure it out" — whether that's prospecting or running POCs.
I systematize both:

Outbound:
✓ Map your market and prioritize by signal
✓ Build executable campaigns, not research homework
✓ Make your whole team operate like your best BDR

POCs:
✓ Standardize what works instead of winging it every time
✓ Define clear win criteria and execution playbooks
✓ Close faster without relying on your top AE's magic

The result: Scale what your best reps do, across your entire team.

4x Founding AE | I've lived the chaos. Now I build systems that scale.

Every email, web page, and social media post makes an impression on your customers.
With Grammarly, you can be confident it's the right impression.

Qualtrics

Lead the GTM for AI and Lifecycle portfolio in the Employee Experience Suite. 

Qualtrics is a single system of record for all experience data, also called X-data™, allowing organizations to manage the four core experiences of business—customer, product, employee and brand experiences—on one platform. Over 9,000 enterprises worldwide, including more than 80 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics.

Senior Product Marketing Manager

Outreach

Led the narrative transformation from multi-product to AI-platform and orchestrated Enterprise marketing strategy to secure C-Suite deals with Fortune 500 buyers 

• Built the overarching platform narrative - highlighting the differentiated AI capabilities -  and translated into key assets across marketing and sales portfolio 
• Designed a new business case framework to showcase the value of the full platform, led sales enablement, and ran executive workshops
• Pioneered the first industry marketing program by authoring core messaging assets and launching ABM campaigns comprised of outbound sales playbooks, targeted demand gen that leveraged a/b testing, and field events 
• Orchestrated the Enterprise marketing strategy, which engaged c-suite leaders through world-class field events, executive workshops, demos, and targeted thought-leadership

Concentrix

I helped lead the GTM strategy and execution of our Digital Sales Transformation practice, where we empowered the world's leading B2B SaaS companies to establish market dominance in a virtual sales paradigm.

GTM Strategy, Manager

• Developed and orchestrated the go-to-market strategy for multiple Fortune 50 SaaS solutions, coordinating Sales, Analyst, Partner, Engineering, Marketing, and Customer Success strategies into a cohesive motion.

• Authored core product marketing materials, including product positioning, field enablement content, and thought-leadership articles.

• Facilitated bi-weekly meetings with 50+ stakeholders to drive GTM alignment, identify friction points, and create accountable action across 4 product families exceeding $100M.

GTM Strategy, Senior Consultant

• Conducted buyer persona and customer journey mapping research to develop a customer acquisition and retention strategy across social, web, events, and display advertising.

GTM Strategy, Consultant

• Overhauled a leading retailer's loyalty program by conducting in-depth customer research and cluster analysis to develop new personas, building robust economic models to determine profitable program features, and facilitating mobile and web product development.

• Developed the member engagement strategy and best practices for the loyalty program’s mobile experience, guiding communication with over 6M members.

Business Analyst

College Pro

• Identified high-propensity market segments and trained a sales team to find and engage target prospects, generating over $100K in quarterly revenue and a 375% increase in average sale size.

• Organized event presence at industry gatherings, driving 40% increase in leads through strategic partnerships.

• Developed core marketing and sales assets (website, campaign materials, pitch books, etc.) and liaised with clients to generate references and testimonials.

• Streamlined operations and logistics to optimize appointment calendars and technician assignment, increasing operating margins by over 30%.

Head of Marketing & Sales

Vix Technology

• Conducted website renovations and authored new content, including four case studies.

• Developed a competitive analysis on domestic and global transportation markets, identified marketing strategies to leverage in global rebranding project.

• Created, distributed, and analyzed market research questionnaire to empower effective content generation in upcoming product launch.

Marketing Analyst

Associated Students of the University of Puget Sound (ASUPS)

Served as the connective tissue between the student body and the array of events and opportunities accessible to them.

• Built social media campaigns and leveraged analytics to drive 20% increase in audience engagement.

• Coordinated marketing operations for over 75 local business sponsorships.

• Produced a video tutorial highlighting key website service features to drive 30% increase in utilization.

Assistant Director of Marketing and Outreach

Nordstrom

Catalyzed a passion for serving the customer and helping people feel good about themselves

Sales Associate

Full-stack product marketer with nearly a decade of experience building GTM strategies, integrated campaigns, and strategic narratives. Known for being a customer-obsessed, data-driven strategist with creative problem-solving skills and a strong toolkit for managing cross-functional teams in fast-paced environments. Passionate about disrupting the status quo with leading-edge tech & AI.

I've had the privilege to work across industries with the world's top companies, including Microsoft, Adobe, Stripe, T-Mobile, Snowflake, and others. This breadth of experience with GTM organizations has equipped me with a deep understanding of how to reach and delight the enterprise buyer committee through world-class content and experiences.

taplio

The Battle

Akio Aida

Ethan Laser

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?