I help jobseekers rediscover their value...and land roles they actually want.

For 20+ years, I’ve been on the other side of the hiring table: recruiting, interviewing, and working directly with hiring managers. I know what gets noticed, what gets ignored, and how decisions are really made. That’s what makes me different: I don’t guess what recruiters want; I *am* a recruiter, and I’ve gotten people hired in every kind of market...including this one.

Whether you’re struggling to get interviews, making a pivot, or trying to bounce back after a layoff, I’ll give you straightforward strategy and tools that actually work: resumes that highlight your impact, LinkedIn profiles that get found, and job search strategies that cut through the noise.

Explore my career services (resumes, LinkedIn profiles, coaching):
www.karpiakconsulting.com/career-services

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I’ve built my reputation as a nationally recognized voice on hiring and workplace trends by doing things differently. My process is simple: real support, real communication, and a strategy that respects your time and your goals.

If you’re ready to stop spinning your wheels and start showing up as the best version of yourself, on paper, online, and in interviews, I can help.

Adam Karpiak

Your Company Name Here

I am actively searching for my next Ecommerce Manager role that aligns with my skillsets in Web Content, Digital Media, SEO, Site Merchandising and Analytics.

With vast experience selling products for Retail and Ecommerce, I have a track record of leading businesses to double digit sales growth, optimizing processes for efficiency and using data to make informed decisions that positively impact future business.

I can be reached at christinawallaert (at) gmail.com to discuss potential opportunities.

Career Highlights:
-Managing sku intensive businesses, up to 2000 skus across 4-8 categories with a business portfolio of up to $75 million
-Assist with search conquesting and product name keyword optimization leading to 20% increase in search results
-Reinstated multiple existing products online leading to over $100k in POS sales 
-Increased YOY sales for multiple categories by 25-40%
-Developed new FY digital programs and pricing, providing potential revenue growth of 38% vs previous year
-Improved drop ship vendors SLA's to 2.3 days down from 5 days, to be within client targets
-Revamped annual promotions calendar to improve sales results leading to +5-10% growth over previous years

Systems Experience
-Amazon Vendor Central
-Content Management Systems
-SAP, Peoplesoft
-Google Analytics
-Excel, Powerpoint

Ecommerce Manager

Monday Girl

Monday Girl Member

Nestlé Purina North America

Digital Content 
-Lead for digital content update project managing multiple brands and timelines simultaneously to completion
-Communicate with Purina Canada brand teams, US agency, Canadian agency to follow up on deliverables, due dates and clarify feedback to keep project on track
-Created work back tracking document to track project process, plan time management and communicate project & content status to Ecom content team

Amazon
-Troubleshoot Amazon supply chain issues, escalating to Vendor Manager & Ecom Director when required and investigating internally with Supply Chain team
-Manage Amazon Born To Run process and monitor sell through to minimize financial penalties to the business

SEO
-Assist with Online Search analysis of keywords and make recommendations for improvements based on YTD results
-Product name optimization to improve organic search results

Ecommerce - Website Content & Marketplace

Groupe SEB

Compiled copy and images for major retailer accounts including Costco, Amazon and Canadian Tire, and owned brand websites for new and existing products.
Created workback schedule to keep track of projects in various stages to help meet deadlines and manage time.
Communicated with Product Managers, Sales teams to source applicable content and fill in missing information.
Briefed agency on projects digital content, evaluate proofs and provide feedback for revisions. Prioritized workback schedules to meet deadlines.

Ecommerce Content Lead

Metro Inc.

Led sales of digital media programs for Metro Online Grocery site by presenting opportunities and building relationships with CPG vendors to achieve company revenue targets and help vendors align objectives to programs to maximize return on investment.

Engaged vendors for feedback and analyzed post mortem results to develop improved programs and pricing for FY22, whichled to potential revenue growth of 38%.

Analyzed and compiled campaign benchmarks to evaluate success of each promotion and incorporate results in pitches to close deals.

Through my expertise in ecommerce, digital marketing, and vendor management, I helped drive the success of Metro's digital media program for the online grocery business.

Systems: SAP, Google Analytics, Dunn Humby Shop, Criteo.

Ecommerce Lead

TNG – A Division of the Jim Pattison Group

As a Category Manager at TNG Canada, I managed buying and assortment of books and stationary products for 200 Loblaw stores.

I oversaw the planograms and monthly promotions, working closely with a vendor base of 10 and managing a SKU count of 750.

Planned planogram updates, promotional summaries, and pricing documents for internal and external teams, ensuring that everyone was aligned and informed. 

Analyzed POS data to eliminate underperforming titles and identify opportunities to increase sales and minimize returns. 

Position impacted by Covid 19 pandemic.

Category Manager

Aimia Inc

Led sourcing, assortment planning and web content of merchandise and gift cards for Aeroplan, BMO, National Bank & MBNA websites. Total portfolio - $75 million. Vendor base - 100. Sku count - 1000.

Instrumental in leading multiple categories to double digit sales growth, optimizing processes for efficiency, reduce drop ship vendor SLA's and renegotiating contracts to grow vendor volume rebates by 140%.
Managed and mentored two direct reports.

Systems: RewardOps, Content Management database, Peoplesoft

Brands managed: Apple, Bose, Cuisinart, Breville, Le Creuset, Amazon, Samsung, Swarovski, Pandora, Dyson

Categories: Electronics, Kitchen and Small Appliances, Outdoor Living, Home Décor, Fashion Accessories, Baby and Toys, Personal Care, Luggage and Handbags, Sports & Leisure.

Manager Buying Team

Buyer

The Shopping Channel

On Air Buyer managing a portfolio of $15 million with vendor base of 80. Responsible for buying and pricing product, proposing items for Today’s Showstoppers and scheduling on air time slots to achieve sales budgets, gross margin and dollars per minute targets. 
•Increased Spring Outdoor Living sales to $2 million from under $1 million in 1 year, Cleaning category increased from $3.4 million to $5 million from 2011 to 2012
•Most successful Today’s Showstoppers include one item that sold over 22,000 units and one item that sold over $650,000 worth of product in one day of sales

Categories Managed include: Outdoor Living, Cleaning, Storage, Christmas, Pets, Toys

Maritz Canada

Sourced merchandise for point redemption programs, managing up to 1000 skus across 8 categories with a  combined redemption value $6 million. Main responsibilities: category management, program analysis and vendor management.

Categories Managed include: Kitchen and Small Appliances, Outdoor Living, Home Décor, Fashion Accessories, Luggage and Handbags, Fashion Accessories, Baby and Toys.

Home Depot Canada

Managed online content and sales for multiple product categories for Home Depot website working with up to 2000 skus and $8 million in sales. Worked closely with Retail Store Buyer to promote store skus online, attend line reviews and identify opportunities for online extended assortment.
Collaborated with Ecommerce marketing team for SEO and email campaigns and UX team for optimal website performance and customer shopping experience.

Systems: Big Hammer, Stibo, Omniture

Categories Managed include:  Outdoor Living, Small Appliances, Home Décor, Kitchen and Bath.

E-commerce Category Manager

My experience in Retail, eCommerce and CPG includes assortment planning, channel management, web content, site merchandising, strategy and analysis to grow sales which has made me successful at leading multiple businesses to double digit sales growth.

My current job search is focused on a management position in Ecommerce/Omni channel focused roles. I can be reached via email, christinawallaert (at) gmail.com to discuss potential opportunities. 

Career Highlights:
-Managed digital content update project for 12 brands generating over 3,000 new assets
-Analyzed results from digital media campaigns to establish benchmarks and develop new FY program calendar resulting in potential revenue increase of 38% YOY
-Implemented web content standards which improved online customer experience and created consistency across PDP's
-Worked on various SEO projects which improved organic search and search conquesting results
-Led Content Management System enhancements with IT & internal stakeholders to improve user efficiency and workflow
-Expertise managing sku intensive businesses, up to 2000 skus
-Managed business up to $75 million in sales

I love analyzing a business, strategizing how to improve and executing on plans to grow sales. Excellent at working with cross functional teams and problem solving to ensure a smooth seamless customer experience.

Specialties: E-commerce, Buying, Merchandising, Digital Merchandising, Web Content Management, Product Name Optimization, SEO, Lifecycle Analysis, Assortment Planning, Process Improvement, Negotiation, Financial Analysis, Vendor Management, Excel-formulas, pivot tables, xlookup.

Systems Used: Salsify, Syndigo, Content Hub, Amazon Vendor Central, DAM, Stibo, Big Hammer, SAP, People Soft, Reward Ops, Google Analytics.

taplio

The Battle

Adam Karpiak

Christina Wallaert

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