Oozy Media

● Devised content strategy and email campaigns for brands, yielding leads valued at 100,000 AED within a 40-day period.

●Developed LinkedIn content and managed social media accounts for brands achieving a 300%-400% surge in brand visibility within 4 weeks.

● Provided consulting services to LinkedIn creators, empowering them to capitalize on opportunities and secure new clients.

● Conducted indepth market research and data analysis to craft premium positioning.

Brand and Sales strategist

UAE Film Permit

- Co-ordinated and worked with team of writers and designers.

- Devised and implemented a social media content strategy for UAEfilmpermit.

- Enhanced blog content with SEO best practices to achieve top Google search results.

- Wrote and edited social media posts for Instagram and LinkedIn.

Senior copywriter and marketer

Studio 52 Media & Technology Group

-Edited and enhanced copy for multiple social media channels.
-Devised content strategy for multiple social media platforms.
-Optimized blogs for Google rankings.

content strategiest and copywriter 

● Devised email campiagns for wisdomfunnels to nurture and convert newly acquired audience 
● Wrote SEO optimized blog for SaaS company
● Wrote emails for a book launch intented to equip teenagers with life skills.
● Wrote compelling cold emails for marketing Agency owner.

Freelance Copywriter

Helping Consultants and Founder-led Brands Increase their revenue and scale their business with Expert's Precision Acquisition System | Content Strategist |

If you spend enough time on LinkedIn, you will notice brands offering the same service as yours.

Some charge premium prices, while others?
Compete on price, lowering themselves to a commodity.

Some struggle to generate demand, while others?
Unable to handle all the excess demand.

Some blend in, unable to stand out, while others?
Become the top 1% in their industry.

You know they are not necessarily better than you.

So what makes the difference?

Well...

Positioning.

How your audience positions YOU in their minds.

Up there ⬆️ or down there ⬇️

It happens when you make a post, leave a comment, or when someone visits and sees what is on your profile.

(Like what you're doing now.)

And it makes all the difference.

In 2025, Social media crossed 5 billion users, and your ideal customers are out there waiting for someone to help solve their problems.

Some of them don’t even know what is holding them back.

And that’s why you're here. Right?

You want to position yourself as a premium solution, and you want to do it fast.

Hello, my name is Aju.

I'm a brand strategist, marketer and copywriter.

After working on brands and seeing what works and what doesn't, I’ve figured out that every brand needs premium positioning to be in the top 1%.

Yours too.

If you are looking to grow your brand but…

If you lack the time
If you don't know what to post
If you need to refresh your social media strategies

Hey! I got you.

We will re-define "who you are" on social media by:

-Creating your premium positioning
-Creating an intent-driven content strategy
-Growing an active community of your ideal audience

So you can turn your brand image into the premium solution your prospects will seek out.

You can stop being a commodity and become the top 1% in your industry.

If you're looking to get that done feel free to send me a message.

I like to see you win ❤️

Aju Sasi

Write Wiser by Nadine Heir

Guest Writer

Self

Writing action driven and effective copy to assist clients increase their monthly views and revenue.

Copywriter

Hira Walraven

Who would think of leaving a 7 figure job?

An employee who is overworked, underappreciated, and underpaid.

That's not the experience I had imagined accepting an offer letter from an MNC. But given my experience working with their previous local distributor, I should have known better. 

The job allowed me to fund my Master's in Environmental Engineering and give my family the luxury the last two generations have struggled to acquire.

But it took a toll on my physical, mental, and emotional health. A workplace where you have to prove your place every day is never worth it.

No paycheck is big enough to trade your health, peace, and life for.

Thus, a job I was excited to excel in turned into a real-life experience of "all that glitters is not gold".

But even bad experiences teach you valuable skills like sales, marketing, presenting, and conducting meetings.

I planned to start a career in Environmental Engineering after my master's but job hunting turned out to be a task. Still looking...

Meanwhile, Copywriting crossed my path. I enrolled in a course to learn more about this high-income skill in July 2022, and since then, I have been practising my craft.

Design Engineer

Total Construction (Pvt.) Ltd.

This offer from my previous Manager saved me from going broke.

It also came at a time when I thought my career was done for.

Association with a firm that has been accused of fraud and past colleagues being threatened with jail terms isn't a breezy professional occurrence.

I am pretty sure not many people witness such a dramatic happening.

Though the job role and the responsibilities were similar to my last position with the firm. It was an opportunity I can't say no to.

The CEO quickly put my bidding expertise and managerial skills to best use by allowing me to work on challenging projects and with every Project Manager on the payroll of the firm.

My communication skills and confidence in my expertise increased 10 folds working on competitive tenders and with experienced site managers.

I had the chance to visit many project sites to understand the workflow and various stakeholders involved in the decision-making process.

This a necessary learning for any engineer wishing to excel in their job roles.

I expected this tenure to be longer than the previous one, but an MNC tag on a lucrative job offer took me on a different path.

Planning & Coordination Engineer

SEED Ventures

Grow your earning potential by exploring new companies and business models.

That was my main goal when I applied for the role of Quantity Surveyor at the company's construction subsidy Engineur Construction.

I was told my responsibilities would include working for their support system distribution firm. 

Since, a Civil Engineer can design and budget, the position offered a different yet interesting application of my engineering knowledge.

I said: Yes.

It was a fast-paced and growth-intensive role where I learned:

- MEP support system design simulation
- Working with consultants to convert them into clients
- Technical sales based on design estimates and specifications
- Housing construction and estimation as a new contractor in the market

No future position had the diversity this job provided me.

It polished my team-building and networking skills.

We were working on a multinational automobile manufacturer’s 1 Billion worth project when things turned south.

The MEP contractors highlighted incidents of support failure due to connectors breaking and bending.

The support manufacturer’s UAE team came for a project tour to tackle the material quality objections when through investigation, the local distributor was accused of mixing poor-quality items with company-stamped products.

A volatile time it was.

Payments were withheld, and employees were given a 3 months notice to look for a new job.

As if like a saviour, my past employer offered me an opportunity to put my career back on a good track record.

Group Technical Engineer

Total Construction

This was the best position I could have ever asked for.

It had all the elements of a good work environment.

- A guiding Manager
- Compassionate CEO
- Experienced General Manager

Who trained me in my first role as a Civil Engineer.

In a few months, I was able to perform the cost estimation for various bids single-handedly while assisting the Finance Department with every Project or Bid related query.

Working with one of the city's finest Finishing Contractors has many upsides.

You got to witness modern architectural preferences and get involved in the heavy machinery’s procurement and contracting process.

Though, at times, my judgment was questioned due to a lack of experience. But my efforts to manage all the back-office tasks to streamline the company’s engineering department’s processes were noticed and appreciated.

I never believed in staying for life in a particular position, so after good 2 years, I started my search for a better role.

Which was one hell of a  ride I didn’t know I was getting on.

Writing words to scale businesses | Copywriter | Engineer

After 1.5 years into freelancing, I can say it is not a "get-rich" quick scheme. Nor is it a freedom to work from anywhere kind of hustle. 

If you are a Copywriter, you can't always work out of cafes. It is an almost impossible thing.

You can enjoy good coffee, a long walk or a vacation anytime you like. But all these come at a price, which we pay in the form of

- Planning our work day on Sundays
- Working on a holiday to not work on off days
- A mind buzzing with content ideas to write about
- A content calendar filled with dozens of never-used drafts

But in the down market time, it is the best way to ensure earning and upskilling.

I am saying this with six years of corporate experience across construction, design and manufacturing industries.

If you are a recruiter who landed on my profile through a job, I would love to know how I can help your company progress.

But if you are a fellow freelancer, hit me up, I would love to chat with you.

taplio

The Battle

Aju Sasi

Samra Junaid

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