Ford Motor Company

Responsible for consolidating global marketing technology selection and management activities, overseeing marketing operations data capability intake, prioritization and compliance, and driving a long-term technology roadmap.

Marketing Technology and Governance Lead

Association of National Advertisers

Member, MarTech Leadership Council

Smartsheet

Led a large centralized marketing automation team providing global campaign operations, data orchestration, solution design, support and governance. Applied system architecture and technical expertise directly to projects. Mentored team members on effective practices and skill development.

Director, Marketing Automation

Poly

Plantronics + Polycom. Now together as Poly.

Leadership role expanded to manage MarTech stack of over 120 technologies and drive excellence in central webinar/virtual event operations.

Sr. Manager, Marketing Technology and Automation

Sr. Manager, Marketing Automation Operations

Manager, Marketing Automation Operations

Polycom

Promoted from individual contributor to marketing automation team manager at Polycom. After acquisition by Plantronics in July 2018, leadership role was expanded to lead the combined team and build the integrated function.

Sr. Manager, Marketing Automation

Technical and creative lead for marketing automation campaign and platform operations, mentorship of distributed producers, and development of innovations in capabilities and processes.

Senior Marketing Automation Manager

Marketing Automation Manager

Thermo Fisher Scientific

Functional lead for team of email and web editors and designers. Served as interim manager.

Senior E-mail and Web Designer/Marketing Automation Specialist, Customer Channels

Web and E-mail Designer, Enterprise e-Business

Sedlak Design Co.

Print, web, identity/brand and e-marketing design services

Independent Consultant

Universal Technologies, Inc.

Managed design and development team and external resources, delivering small and medium web projects, provided creative direction and technical guidance. Expanded services with business model and operational plan for email marketing services. Led major initiative to re-imagine flagship SaaS product, including new creative direction, technical architecture and business model.

Manager, Design and Development

McCue Design Consultants

Handled print graphic design for direct mail, advertisements, packaging and large format graphics. Led web design and development, adding database-driven technology to agency’s capabilities. Managed extensive packaging portfolio for leading refractories company through two re-brandings.

Web and Graphic Designer, Lead Developer

Thinking back, my career in marketing operations can be blamed mostly on my dad.

Before we owned a home computer, I’d accompany him when he had to go to the office on a Saturday. He wrote code for steel production systems, I played on a Mac nearby. He thought I’d enjoy the paint program since I had a lot of interest in art. I immediately used this new power to publish school news and sports in “The 6th Grade Post” newsletter for my classmates.

He spared no detail about how things worked, whether discussing a piece of machinery or a basic process of life. He always explained WHY something was. I was fascinated. He gave me old appliances and vacuums to take apart. I discovered how parts connected and worked together. The gears, belts and wheels told a story of design and engineering for a purpose.

Now with a family PC, we bonded over hardware and software. A good friend, a quintessential “computer nerd”, gave me my first glimpse into the online universe. I dialed in daily to local BBS’s and a university with real internet access, blocking the family phone line for hours.

I discovered Netscape when I got to college and I was hooked. There were no classes for web design, so I taught myself HTML the old-fashioned way—viewing web page source code and writing my own markup in Notepad. I learned the basics of JavaScript and one summer my dad taught me to program in C++. I learned how to be efficient in coding and to write for future flexibility and ease of maintenance.

Uninspired by the available courses of study, I elected to design my curriculum, borrowing classes from many disciplines. I turned web design into a career, which led to email marketing, which evolved into marketing automation and technology.

So here I am, still blending creativity and technical work. Here I am, still seeing all of the metaphorical gears behind a system. Here I am, still figuring out how to efficiently connect components to achieve a goal. Here I am, still trying to make work easier, scalable and maintainable. Here I am, taking what I’ve learned and sharing it with others through mentorship, community involvement and conference talks. Here I am, still learning.

Despite no artistic interest himself, my dad never dissuaded me from the arts. He knew computers and code and saw a chance to connect those dots. I realize now that he was very creative in how he approached coding and systems and I've found my own satisfaction in the concept.

He’s never said so, but I suspect he didn’t actually need all of those Saturdays at the office.

AJ Sedlak

The Home Depot

Project Manager

The Pedowitz Group

Works with local and international clients to achieve revenue goals through management of single to multi- touch workstreams from initiation to completion. Projects focus on: 

•	Grew 1.5MM account by 7% adding Pardot campaign, data migration, web development workstreams through observation of gaps 
•	Achieve steady revenue pipelines through lead management, data analyses and remediation, CRM 
 system assessments, account-based marketing, advisories, email campaigns, web development
•	Builds trust and relationships through management of internal team connectivity on complex projects hence maximizing value and minimizing risk
•	Successfully collaborates with internal and external stakeholders on strategic decisions while keeping both business objectives, key milestones, and day to day tasks in mind
•	Develops and maintains project plans, timelines, budget, profitability, resourcing, training, and overall health of the project

Consultant, Project Manager

Audible

Launched major book releases through management of organic social media experience for Audible and Audible Plus.

Senior Manager, Marketing

Nestlé Waters

Management of events and content development in corporate communications department for Poland Spring, Arrowhead, Ozarka, Deer Park, Ice Mountain, and Zephyrhills water brands portfolio. 

•	Achieved community awareness of spring water through event management and operations for annual hydration station tour in Maine and Florida 
•	Built environmental awareness about recycling through collaboration on content development for iHeart Radio This is How We Planet podcast 
•	Educational content development and project management for water cycle animated video
•	Vendor management and project management for 175th anniversary gift program
•	Spearheaded creative asset management storage solution efforts. Heavy collaboration with IT partners to research, test and implement solution to satisfy shared needs both Marketing and Corporate Affairs teams

Senior Marketing Manager

Cigna

Client management success story
•	Completely revamped competitive presales new business final pitch process, which resulted in a 60% uptick in the win rate on major prospects in the last 4 years. This work was recognized by both national and international sales teams and C-Suite leadership (EVP and CMO)
•	Facilitated cross-functional team relationships by consistently engaging with national sales teams and account executives to support their needs and drive progress forward. This persistence and collaboration resulted in sales team’s willingness to upgrade their pitch process
•	Identified opportunities for process improvements that resulted in savings of $10,000 on annual budget

Senior Marketing Manager Creative Communications

WW (formerly Weight Watchers)

Health Coach

Sudieware

Developed, managed, imagined and created all aspects of entrepreneurial business that produced handmade, children's appliqued clothes and accessories.

Grew customer base through email, social media.

Managed budgets and vendor relationships.

Owner

Colangelo

Lead account team for multiple client companies' brands on select strategic  	initiatives, packaging and naming. 
–	Fostered client relationships of trust and commitment. Viewed as client's business partner for brands including Atkins, Nair, SpinBrush, Kaboom, Essentials (cleaners), OxiClean (detergents), Arm & Hammer (dental care, laundry detergents and softeners), and new products for oral care, laundry, hair removal and cleaners.
–	Achieved client growth and profitability. Increased billings by approximately 18% over last year.
–	Developed annual plans, concepts and budgets for assigned accounts.
–	Proactively identified and resolved client business issues by offering actionable solutions.
–	Cross-sold services expanding exposure/involvement with client’s business.
–	Supervised/oversaw effective completion of all account team job responsibilities.
–	Provided training to account team of 2-4 members.
–	Facilitated creative partnering by building strong relationships internally with account, creative and production teams.
–	Ensured project revenues were both recognized and captured.

Account Supervisor

Futurebrand

•	Managed packaging and strategic branding projects for Intel  and Verizon accounts. 
•	Increased recognized package design and name development billings by average of 10% each month. 
•	Achieved increased profitability on each account.
•	Reviewed and managed all required account financial reports including aged receivables, WIP and monthly financial forecasts.
•	Wrote, presented and successfully sold decks to client.

Senior Consultant

Parham Santana

Lead in-store merchandising program account for major mass merchandiser. 
Developed program strategy focusing on safety awareness for major cartoon character. 
Brand development program for new CA Country Club brand.  Included, brand signature, packaging, advertising concepts, product names. 
Product Development, Product Naming, Brand Development and Packaging programs for several toy companies.

Senior Account Manager

I am invested in the outcomes of my clients.

Experienced in marketing campaign management, systems implementations and integrations in technology, healthcare, pet care, coaching and financial industries. Additional marketing and account management experience in branding, consumer packaging, and web development.

Through clear and consistent communication with external and internal stakeholders I am able to foster trust and build lasting relationships. I thrive when challenged, crave learning opportunities and ultimately excel when supporting clients achieve their best outcomes.  

Salesforce, Pardot, Eloqua, Jira, Aprimo, Microsoft Office, Sharepoint.

taplio

The Battle

AJ Sedlak

Susan Melin (Boskoff)

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