Ford Motor Company

Responsible for consolidating global marketing technology selection and management activities, overseeing marketing operations data capability intake, prioritization and compliance, and driving a long-term technology roadmap.

Marketing Technology and Governance Lead

Association of National Advertisers

Member, MarTech Leadership Council

Smartsheet

Led a large centralized marketing automation team providing global campaign operations, data orchestration, solution design, support and governance. Applied system architecture and technical expertise directly to projects. Mentored team members on effective practices and skill development.

Director, Marketing Automation

Poly

Plantronics + Polycom. Now together as Poly.

Leadership role expanded to manage MarTech stack of over 120 technologies and drive excellence in central webinar/virtual event operations.

Sr. Manager, Marketing Technology and Automation

Sr. Manager, Marketing Automation Operations

Manager, Marketing Automation Operations

Polycom

Promoted from individual contributor to marketing automation team manager at Polycom. After acquisition by Plantronics in July 2018, leadership role was expanded to lead the combined team and build the integrated function.

Sr. Manager, Marketing Automation

Technical and creative lead for marketing automation campaign and platform operations, mentorship of distributed producers, and development of innovations in capabilities and processes.

Senior Marketing Automation Manager

Marketing Automation Manager

Thermo Fisher Scientific

Functional lead for team of email and web editors and designers. Served as interim manager.

Senior E-mail and Web Designer/Marketing Automation Specialist, Customer Channels

Web and E-mail Designer, Enterprise e-Business

Sedlak Design Co.

Print, web, identity/brand and e-marketing design services

Independent Consultant

Universal Technologies, Inc.

Managed design and development team and external resources, delivering small and medium web projects, provided creative direction and technical guidance. Expanded services with business model and operational plan for email marketing services. Led major initiative to re-imagine flagship SaaS product, including new creative direction, technical architecture and business model.

Manager, Design and Development

McCue Design Consultants

Handled print graphic design for direct mail, advertisements, packaging and large format graphics. Led web design and development, adding database-driven technology to agency’s capabilities. Managed extensive packaging portfolio for leading refractories company through two re-brandings.

Web and Graphic Designer, Lead Developer

Thinking back, my career in marketing operations can be blamed mostly on my dad.

Before we owned a home computer, I’d accompany him when he had to go to the office on a Saturday. He wrote code for steel production systems, I played on a Mac nearby. He thought I’d enjoy the paint program since I had a lot of interest in art. I immediately used this new power to publish school news and sports in “The 6th Grade Post” newsletter for my classmates.

He spared no detail about how things worked, whether discussing a piece of machinery or a basic process of life. He always explained WHY something was. I was fascinated. He gave me old appliances and vacuums to take apart. I discovered how parts connected and worked together. The gears, belts and wheels told a story of design and engineering for a purpose.

Now with a family PC, we bonded over hardware and software. A good friend, a quintessential “computer nerd”, gave me my first glimpse into the online universe. I dialed in daily to local BBS’s and a university with real internet access, blocking the family phone line for hours.

I discovered Netscape when I got to college and I was hooked. There were no classes for web design, so I taught myself HTML the old-fashioned way—viewing web page source code and writing my own markup in Notepad. I learned the basics of JavaScript and one summer my dad taught me to program in C++. I learned how to be efficient in coding and to write for future flexibility and ease of maintenance.

Uninspired by the available courses of study, I elected to design my curriculum, borrowing classes from many disciplines. I turned web design into a career, which led to email marketing, which evolved into marketing automation and technology.

So here I am, still blending creativity and technical work. Here I am, still seeing all of the metaphorical gears behind a system. Here I am, still figuring out how to efficiently connect components to achieve a goal. Here I am, still trying to make work easier, scalable and maintainable. Here I am, taking what I’ve learned and sharing it with others through mentorship, community involvement and conference talks. Here I am, still learning.

Despite no artistic interest himself, my dad never dissuaded me from the arts. He knew computers and code and saw a chance to connect those dots. I realize now that he was very creative in how he approached coding and systems and I've found my own satisfaction in the concept.

He’s never said so, but I suspect he didn’t actually need all of those Saturdays at the office.

AJ Sedlak

Discover Financial Services

Director of Marketing Operations

Collibra

Joined mid-size software as a service company to raise organizational maturity in Marketing Technology (MarTech), Process Design, Data Management, Budgeting and Annual Planning, Marketing Production, and Go-To-Market Enablement.
Accomplishments include: 
-	Evaluating and implementing foundational technology, including campaign orchestration, social media management, and content management system to increase user and leadership satisfaction, access new capabilities, and streamline efficiency.
-	Managing the lifecycle review and renewal or replacement of existing marketing technology, including marketing automation (Marketo), marketing attribution (Bizible), work management (Asana), digital asset management (AEM Assets), customer community management (Influitive), intranet (LumApps), and an array of best-in-breed point solutions to consolidate technology vendors and save in technology spend.
-	Re-architecting and re-launching asset production, workflow automation, and delivery process using Asana and Adobe Experience Manager, resulting in 175% increased production capacity.
-	Developing integration practice using Workato and Zapier to connect Sprinklr, Salesforce Sales Cloud, Marketo, Coveo (enterprise search), Bizzabo (event management) and Asana (project management) for improved data quality and unified customer profiles.
-	Building SLA adherence dashboards for production teams across marketing department, including marketing automation, in-house design, web, traditional media, and social media, resulting in an 86% SLA rate, up 11% over goal.
-	Converting Marketing department goal setting and tracking process from spreadsheets and slideshows into OKR system of record using Asana Goals.

Director Of Marketing Operations

Trulli Audio

Oversee evaluation, selection, implementation and ongoing operation of technology related to Marketing, Sales and Customer Care.

Responsibilities include management of enterprise Marketing Technology stack and Corporate Digital Services. Goal is digital transformation for the organization.

Marketing Operations Manager

Leader of Corporate Marketing's Digital Engagement Center of Excellence. Responsibilities include managing a team of 8 in the operations of UL.com (including content and feature set development, Marketing Automation (Marketo), Search Engine Optimization (BrightEdge), UL.com multilingual and localization management (Cloudwords), Social media strategy and tactics (Sprinklr), Paid Social, Paid Search and Display Advertising.

Digital Marketing Manager

Realogic Analytics, Inc.

- Build and maintain annual Marketing and Sales budgets
- Develop promotional and editorial calendar
- Develop and maintain web design, code and content
- Collateral design and production
- Campaign management for lead generation, branding and charitable works
- Client and internal support process management

Director of Marketing

MARKETING: Designed print ads, web ads, a postcard mailer, slicks, data sheets, and an organization chart. 

Redesigned and implemented entire Realogic website including the re-creation of all corporate artwork.  

Took Executive and Staff profile photographs and shot Realogic "Success Stories" videos.

ANALYST: Abstract office, retail, industrial and government leases for due diligence and ongoing administration. 

TRAINING: Designed the 8 hour Commercial Lease Fundamentals Training including creation of the onscreen presentation and handout materials. 

SOFTWARE DOCUMENTATION: Designed and implemented the help file for Realogic's SaaS application, Realogic Abstract.

Marketing Manager

North Side Noise, Inc.

Develop digital content (still graphics, motion graphics, video and interactive media) for clients on a contract basis. Built entire websites, online advertisements and multi-channel promotional campaigns.

Freelance Marketing Consultant

Equity Office Properties

Abstracted Leases, Licenses and associated docs. 

Trained new abstractors. 

Wrote significant portions of process documentation 

Conducted abstractor training for E1 (Oracle enterprise software, which was a Peoplesoft derivative)  abstracting software during roll out.

Sr Lease Administrator

MacMunnis, Inc.

Abstracted leases and licenses for commercial, retail and industrial properties into proprietary Property Management software, MILM++.

Abstracting Manager

Guitar Center

Sales Associate

Deloitte

Marketing Contractor

Operations in marketing and beyond

I’m a data-informed marketing strategist with enthusiasm for management and the achievement of measurable results. I have extensive experience in traditional, direct, and digital marketing as in-house marketing staff, as a department leader, and also as an independent marketing consultant. Lead Generation, Operational Efficiency, and ROI campaign analytics are the stuff my dreams are made of.

My unique blend of skills and experience has prepared me to approach new assignments with the necessary skills to produce, yet also the flexibility and humility to work under vastly different circumstances.

In addition to producing and managing the production of marketing materials, I have managed agency relationships with digital, UX, public relations, design, events, and teleprospecting firms to help produce collateral, generate demand, launch products, and improve brand valuation.

My recent work in Marketing Operations management has strengthened my abilities to plan and budget, manage marketing technology strategy, design optimized processes and develop crucial enablement training and documentation. 

I am completely at ease with periods of self-directed independent work but also thrive in a cooperative team environment. At heart, I am a presenter and teacher. A storyteller that brings passion and positivity to all projects. 

Specialties: Marketing Operations, Planning & Budgeting, Marketing Technology Management, Lead Generation Strategy, Content (Inbound) Marketing, Coordinated Omnichannel Campaigns, Sales and Marketing application integration, Sales and Marketing Department Process management, revision and documentation, Lead Generation and Marketing ROI KPI Reporting and Advanced Analytics, Conference & Trade Show Exhibition Management, Marketing Automation including E-mail Nurture Workflows, Lead Scoring and Lead Assignment.

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The Battle

AJ Sedlak

Miles Baltrusaitis

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