Ford Motor Company

Responsible for consolidating global marketing technology selection and management activities, overseeing marketing operations data capability intake, prioritization and compliance, and driving a long-term technology roadmap.

Marketing Technology and Governance Lead

Association of National Advertisers

Member, MarTech Leadership Council

Smartsheet

Led a large centralized marketing automation team providing global campaign operations, data orchestration, solution design, support and governance. Applied system architecture and technical expertise directly to projects. Mentored team members on effective practices and skill development.

Director, Marketing Automation

Poly

Plantronics + Polycom. Now together as Poly.

Leadership role expanded to manage MarTech stack of over 120 technologies and drive excellence in central webinar/virtual event operations.

Sr. Manager, Marketing Technology and Automation

Sr. Manager, Marketing Automation Operations

Manager, Marketing Automation Operations

Polycom

Promoted from individual contributor to marketing automation team manager at Polycom. After acquisition by Plantronics in July 2018, leadership role was expanded to lead the combined team and build the integrated function.

Sr. Manager, Marketing Automation

Technical and creative lead for marketing automation campaign and platform operations, mentorship of distributed producers, and development of innovations in capabilities and processes.

Senior Marketing Automation Manager

Marketing Automation Manager

Thermo Fisher Scientific

Functional lead for team of email and web editors and designers. Served as interim manager.

Senior E-mail and Web Designer/Marketing Automation Specialist, Customer Channels

Web and E-mail Designer, Enterprise e-Business

Sedlak Design Co.

Print, web, identity/brand and e-marketing design services

Independent Consultant

Universal Technologies, Inc.

Managed design and development team and external resources, delivering small and medium web projects, provided creative direction and technical guidance. Expanded services with business model and operational plan for email marketing services. Led major initiative to re-imagine flagship SaaS product, including new creative direction, technical architecture and business model.

Manager, Design and Development

McCue Design Consultants

Handled print graphic design for direct mail, advertisements, packaging and large format graphics. Led web design and development, adding database-driven technology to agency’s capabilities. Managed extensive packaging portfolio for leading refractories company through two re-brandings.

Web and Graphic Designer, Lead Developer

Thinking back, my career in marketing operations can be blamed mostly on my dad.

Before we owned a home computer, I’d accompany him when he had to go to the office on a Saturday. He wrote code for steel production systems, I played on a Mac nearby. He thought I’d enjoy the paint program since I had a lot of interest in art. I immediately used this new power to publish school news and sports in “The 6th Grade Post” newsletter for my classmates.

He spared no detail about how things worked, whether discussing a piece of machinery or a basic process of life. He always explained WHY something was. I was fascinated. He gave me old appliances and vacuums to take apart. I discovered how parts connected and worked together. The gears, belts and wheels told a story of design and engineering for a purpose.

Now with a family PC, we bonded over hardware and software. A good friend, a quintessential “computer nerd”, gave me my first glimpse into the online universe. I dialed in daily to local BBS’s and a university with real internet access, blocking the family phone line for hours.

I discovered Netscape when I got to college and I was hooked. There were no classes for web design, so I taught myself HTML the old-fashioned way—viewing web page source code and writing my own markup in Notepad. I learned the basics of JavaScript and one summer my dad taught me to program in C++. I learned how to be efficient in coding and to write for future flexibility and ease of maintenance.

Uninspired by the available courses of study, I elected to design my curriculum, borrowing classes from many disciplines. I turned web design into a career, which led to email marketing, which evolved into marketing automation and technology.

So here I am, still blending creativity and technical work. Here I am, still seeing all of the metaphorical gears behind a system. Here I am, still figuring out how to efficiently connect components to achieve a goal. Here I am, still trying to make work easier, scalable and maintainable. Here I am, taking what I’ve learned and sharing it with others through mentorship, community involvement and conference talks. Here I am, still learning.

Despite no artistic interest himself, my dad never dissuaded me from the arts. He knew computers and code and saw a chance to connect those dots. I realize now that he was very creative in how he approached coding and systems and I've found my own satisfaction in the concept.

He’s never said so, but I suspect he didn’t actually need all of those Saturdays at the office.

AJ Sedlak

Every year, this report spotlights where organizations need to improve, as well as where things are on track. If you’re a senior leader with marketing operations under you, read this and hear what your teams probably aren’t telling you—before it’s too late.

When it comes to Community and Marketing Ops, I'm your huckleberry. Community-led founder and CEO of MarketingOps.com and MO Pros® -- where 20K+ Marketing Operations Professionals engage and learn weekly.

The 2025 State of the MO Pro Report tells:

52% of organizations offer no formal training for their Marketing Ops teams.

33% see no defined career path for Ops professionals.

And yet... 92% believe AI will completely reshape how Ops gets done.

Let that sink in for a second.

We’re betting the future of GTM on AI but not investing in the people who’ll actually run it.

We’ll spend six figures on tools, then skip the five-grand budget that could teach someone how to use them strategically.

That’s how you end up with automation without adoption.

AI without accountability.

And dashboards that look impressive but don’t move the business an inch forward.

I believe somewhere along the way, we started treating “enablement” as a nice-to-have, instead of the engine that makes innovation sustainable.

We built tool stacks faster than we built talent stacks.

And in the process, we’ve created Ops teams that are over-burdened (with tech) and under-developed.

If we want real maturity, we need to shift how we invest:

→ Budget for Brains: Training isn’t an expense; it’s compounding ROI. Make it a line item, not an afterthought.
→ Shadow the Strategy Room: Let Ops sit in on OKR, budget, and GTM planning. Exposure creates fluency.
→ Narrative > Noise: Stop measuring activity and start storytelling. Translate data into decisions that matter.

Because the companies that win won’t be the ones with the most tech, they’ll be the ones with the most capable operators behind it.

A Question for you all…

If you could fund one team-wide course this year, would you pick AI automation or data storytelling?

Your answer probably says a lot about what kind of organization you’re building.

PS: You can download the full report from MarketingOps website

#MarketingOps #RevOps #Leadership #AI #ProfessionalDevelopment #StateOfTheMOPro2025

3MG.ca

With over 17 years experience working in the MarTech agency space for companies such as Oracle Eloqua & PathFactory, I have helped 100s of companies & professionals achieve their marketing goals through the use of marketing automation, CRM, campaign tools and process refinement. My goal is to be an extention of your team (even if its just for a little bit!) so that I can help however I can.

Founder & Co-President

Highway Education

Instructor

Chatter Research

Senior Director, Customer Success

Avanti Software Inc.

Director Of Client Implementation

PathFactory (we used to be LookBookHQ)

LookBookHQ is now PathFactory! PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.

Director Of Solution Architects

Couch & Associates, Inc.

Management Consultant

comScore, Inc.

• Responsible for leading a small team in the day to day execution of digital marketing campaigns through our Eloqua platform and providing analytics, insights and recommendations to our overall digital marketing performance
• Created and developed custom reports and dashboards within Eloqua Insight to share with regional marketing teams and executive team which provided insights into campaign performance based on business KPIs
• Established enhancement opportunities in regional lead scoring models to ensure sales team continued to receive high quality leads based on profile and digital behavior data
• Implemented new integration points with Salesforce.com to infuse opportunity data with campaign based information to better understand revenue influence and attribution on marketing tactics, including campaign touch to opportunity creation analysis and opportunity product association based on campaign responses
• Established MQL reporting for visibility into campaigns driving qualified leads and the costs associated with them to better understand what channels/tactics provide the best ROI for qualified lead generation
• Developed and implemented enhanced lead routing logic within Eloqua's program builder to associate sales leads with existing accounts for increased account based visibility

Director, Marketing Operations

Eloqua

As a player-coach for the Eloqua Expert East/Central team, I ensure that both myself and my team deliver the Eloqua Expert service to the highest quality. My team helps to dramatically increase your time to value with the Eloqua platform and makes you and your company more efficient marketers through advisory, education and implementation of processes and campaigns within Eloqua.

Managing Principal Consultant

Working within the Eloqua Expert group, I provide marketing methodologies and Eloqua product knowledge to a dedicated client portfolio.  Working along side marketers in various roles, I help to develop tactical marketing plans and initiatives, develop processes and procedures within their instance of Eloqua to support greater automation and efficiency, develop assets in support of marketing campaigns, enhance CRM integrations with the Eloqua platform and educate users around Eloqua products and functionality.

Principal Consultant

- Manage team of 2 consultants to ensure departmental goals are achieved (revenue growth, utilization and service/product development & execution)
- Work with strategic accounts on marketing initiatives utilizing various emerging technologies and mediums 
- Consistently beats goals in both revenue generation and utilization
- Provide strategic insight and marketing methodologies through the sales process

Senior Manager, Customer Dynamics

Eloqua Corporation

- create standardized, automated process to help with the day to day operations of the marketing team
- work with marketing management team on campaign ROI reporting
- management of our CRM integration with salesforce.com
- work with internal customers (sales, client services) on campaigns, reporting needs
- create, build and deploy marketing campaigns
- provide reporting metrics to various internal stakeholders on campaign performance, database health, etc
- use Eloqua to build out fundamental processes such as:

- The Contact Washing Machine
- Lead Routing Programs
- Lead Scoring Programs/Processes
- CRM Programs
- Automated Campaign Deployment Programs

Marketing Operations Manager

Helped to support various enterprise clients in their use of Eloqua.  Worked with customers to help implement complex marketing programs, troubleshoot any issues and make process enhancement recommendations.

Senior Product Specialist

Front line support for customers looking for assistance in their use of Eloqua and external integrated CRM systems.

Product Specialist

Shitposting on LinkedIn at 11pm on Sunday is my favourite thing.

taplio

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AJ Sedlak

Mike MacFarlane 🤘

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The Battle

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Mike MacFarlane 🤘

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}AJ Sedlak's LinkedIn Performance

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