Ford Motor Company

Responsible for consolidating global marketing technology selection and management activities, overseeing marketing operations data capability intake, prioritization and compliance, and driving a long-term technology roadmap.

Marketing Technology and Governance Lead

Association of National Advertisers

Member, MarTech Leadership Council

Smartsheet

Led a large centralized marketing automation team providing global campaign operations, data orchestration, solution design, support and governance. Applied system architecture and technical expertise directly to projects. Mentored team members on effective practices and skill development.

Director, Marketing Automation

Poly

Plantronics + Polycom. Now together as Poly.

Leadership role expanded to manage MarTech stack of over 120 technologies and drive excellence in central webinar/virtual event operations.

Sr. Manager, Marketing Technology and Automation

Sr. Manager, Marketing Automation Operations

Manager, Marketing Automation Operations

Polycom

Promoted from individual contributor to marketing automation team manager at Polycom. After acquisition by Plantronics in July 2018, leadership role was expanded to lead the combined team and build the integrated function.

Sr. Manager, Marketing Automation

Technical and creative lead for marketing automation campaign and platform operations, mentorship of distributed producers, and development of innovations in capabilities and processes.

Senior Marketing Automation Manager

Marketing Automation Manager

Thermo Fisher Scientific

Functional lead for team of email and web editors and designers. Served as interim manager.

Senior E-mail and Web Designer/Marketing Automation Specialist, Customer Channels

Web and E-mail Designer, Enterprise e-Business

Sedlak Design Co.

Print, web, identity/brand and e-marketing design services

Independent Consultant

Universal Technologies, Inc.

Managed design and development team and external resources, delivering small and medium web projects, provided creative direction and technical guidance. Expanded services with business model and operational plan for email marketing services. Led major initiative to re-imagine flagship SaaS product, including new creative direction, technical architecture and business model.

Manager, Design and Development

McCue Design Consultants

Handled print graphic design for direct mail, advertisements, packaging and large format graphics. Led web design and development, adding database-driven technology to agency’s capabilities. Managed extensive packaging portfolio for leading refractories company through two re-brandings.

Web and Graphic Designer, Lead Developer

Thinking back, my career in marketing operations can be blamed mostly on my dad.

Before we owned a home computer, I’d accompany him when he had to go to the office on a Saturday. He wrote code for steel production systems, I played on a Mac nearby. He thought I’d enjoy the paint program since I had a lot of interest in art. I immediately used this new power to publish school news and sports in “The 6th Grade Post” newsletter for my classmates.

He spared no detail about how things worked, whether discussing a piece of machinery or a basic process of life. He always explained WHY something was. I was fascinated. He gave me old appliances and vacuums to take apart. I discovered how parts connected and worked together. The gears, belts and wheels told a story of design and engineering for a purpose.

Now with a family PC, we bonded over hardware and software. A good friend, a quintessential “computer nerd”, gave me my first glimpse into the online universe. I dialed in daily to local BBS’s and a university with real internet access, blocking the family phone line for hours.

I discovered Netscape when I got to college and I was hooked. There were no classes for web design, so I taught myself HTML the old-fashioned way—viewing web page source code and writing my own markup in Notepad. I learned the basics of JavaScript and one summer my dad taught me to program in C++. I learned how to be efficient in coding and to write for future flexibility and ease of maintenance.

Uninspired by the available courses of study, I elected to design my curriculum, borrowing classes from many disciplines. I turned web design into a career, which led to email marketing, which evolved into marketing automation and technology.

So here I am, still blending creativity and technical work. Here I am, still seeing all of the metaphorical gears behind a system. Here I am, still figuring out how to efficiently connect components to achieve a goal. Here I am, still trying to make work easier, scalable and maintainable. Here I am, taking what I’ve learned and sharing it with others through mentorship, community involvement and conference talks. Here I am, still learning.

Despite no artistic interest himself, my dad never dissuaded me from the arts. He knew computers and code and saw a chance to connect those dots. I realize now that he was very creative in how he approached coding and systems and I've found my own satisfaction in the concept.

He’s never said so, but I suspect he didn’t actually need all of those Saturdays at the office.

AJ Sedlak

Laerdal Medical

I help save lives every day, and that’s what matters most but also:

I am responsible for implementing a lifecycle marketing strategy to drive marketing results. I ideate and execute plans for lead acquisition and conversion into sales opportunities. My role involves supporting the strategy, execution, optimization, and analysis of North American marketing campaigns. I focus on lead nurturing and conversion to strengthen the relationship between sales and marketing by developing, executing, measuring, reporting, and following up on marketing campaigns designed to generate leads. My main goals are to grow revenue and ensure high-quality customer acquisition.

Lifecycle Marketing Manager

Myself

Chicago
The Beauty Queen of Leenane
The Rocky Horror Picture Show
Into The Woods
A Few Good Men
Romeo and Juliet

Trained Actor

KnowBe4

Sales Data Enablement Manager

Louisiana Cat

My role sits squarely on the crossroads of Marketing and Sales. I facilitate and optimize the lead funnel and opportunity pipeline. In the first few months of my position, I

- Refined lead scoring with weighted point values associated with selected attributes for better prioritizing and routing

- Ignited the company's marketing automation tool (Pardot) with form building and completion actions to receive and route inbound leads associated with radio ad and social media campaigns

- Build and execute Salesforce tool High Velocity Sales, maximizing Inside Sales Reps' lead prospecting with pre-defined calling/emailing cadences

- Leveraged under-utilized visualization tool Salesforce Maps to create new marketable approaches for sales representative and managers, and improving time management skills and schedule building

- Create Salesforce dashboards showcasing various sales KPIs; additional data analytics underway with adoption of Tableau CRM (formerly Einstein Analytics)

Opportunity and Lead Manager

Veriforce

Drives marketing decisions and business growth. Delivers key insights into Veriforce’s marketing and business development activities. Establishes KPIs that directly map back to organizational/departmental revenue goals. Data research to uncover areas of business opportunity. Presents written recommendations and insights to key stakeholders that will help shape effective marketing and business strategies. Work with the marketing and Salesforce teams to establish, define and document SOPs. Collaborate with Demand Generation Manager building industry-specific and persona-specific email journeys. Own all lead and campaign reporting/analysis.

Accomplishments:

Manage weighted operator rankings for Upstream, Midstream, and Downstream prospects
Devise and execute go-to-market lists for various industries
Develop demand generation engine with implementation of lead funnel and lead management processes, including creation of persona/job function for segmentation and personalization for campaigns
Partake in cross-departmental NPS Survey Management

Senior Marketing Analyst

CheckPoint Pumps & Systems

Provide support to Global Director of Sales as needed. Establish/assist with strategy/plan based upon collection of information from global to regional proportions, conduct market research, assist Management with significant planning/proposals. Leverage Customer Relationship and Social Selling management tool(s) to drive lead generation, sales pipeline, forecasting, and EOM Push Meetings; assist in support and maintenance of distribution channels through proper use of in-house tools and information resources.

Produce monthly KPIs and maintain weekly cumulative sales report; provide insight and subsequent research for provided data; assist other departments where needed in developing/preparing key performance indicators. Use customer relationship/social selling tools, and other appropriate programs to develop dashboards, status reports, etc. to relevant staff.

Provide Market & Business Intelligence in support of the Company’s Global Strategic Development Goals. Research potential new markets and industries. Manage analysis projects: customer research, market conditions, and competitor data metrics. Drive/Manage Approved Vendor List (AVL) initiative.

Drives Export Compliance programming; provide expert resource and guidance on decisions that have export impact on operations and shipping. Ensure compliance with BIS regulations on exports, including order processing, recordkeeping, auditing, monitoring, training and screening. Assist with ECCN and HTS classification of products.

•	Creator and manager of Key Performance Indicators (KPIs) for multiple departments in order to improve evaluation and develop strategic goals.

•	Create and manage CRM work flow for Sales Operations and Account Managers.

•	Developer of Africa and Europe market studies and marketing plan to further increase company’s presence and market share.

•	Manage, streamline Supplier List process, increase Approved Vendor Lists by 25%.

Global Strategic Support Manager

Provide support to the Vice-President of Operations as needed. Provide support to the CEO as needed. Supervise Graphic Designer and Marketing Assistant. Collaborate with Business Development Manager as needed. Drive sales pipeline, forecasting, end of month push meetings. Establish strategy/plan based upon collection of information from global to regional proportions. Lead website development and content management. Research data from online business analytics, and create metrics graphs for managers. Recognize and improve processes vis-à-vis International Organization for Standardization (ISO) 9001. Support the needs of channel development staff through the proper use of in-house tools and informational resources. Facilitate various company functions and social events.

•	Develop, maintain marketing campaigns for leads and contacts.

•	Creator, executor, and manager of Export Compliance Program. Ensures administrative and regulatory requirements related to export licensing and compliance are met.

•	Creator and manager of training materials and presentations for employees, distributors, and customers. 

•	Executor and Content Manager of website cppumps.com.

Operations Support Manager | Market Analyst | Executive Assistant to the CEO

POOLCORP

Provide executive support to the Vice-President of Operations and reporting departments in a $2 billion company. Take minutes in weekly staff meetings. Coordinate scheduling and communications including travel arrangements, visitors, phone, and email. Research data from online business analytics, and create metrics graphs and performance reports for field managers.

•Co-creator of a 425-step project plan template for branch office start-ups and relocations, including the resources of nine departments.   Create and maintain “home sites” on Share Point for each active branch project.
•Design, package, and execute market share reports for in ground and above ground pools using MS MapPoint and Excel to reflect past, current, and projected year share percentages and sales dollars.

Executive Assistant to Vice President Operations

Loyola University New Orleans

Described and provided admissions information for prospective applicants in person and via telephone.  Planned, coordinated, and evaluated reception and scheduling of campus tours, admissions interviews, overnight stays, class visits, and faculty interviews.  
•Designed, created, and maintained Campus Visitation database. Maintained and evaluated statistical information on all visitors to the Office of Admissions. Produced related reports for the management team.  
•Coordinated President’s Open House, highly attended admitted reception that yielded 75% retention.

Admissions Counselor

UCLA

Planned, developed, employed, and evaluated Off-Campus Interview Program (OCIP), worldwide Anderson MBA Information Evenings, and Admitted Student Receptions. Updated and maintained multiple Admissions databases and assisted in managing the processing of 4000 applications for admission to the full-time MBA program. Recruited and trained alumni interviewers throughout the world. Provide information for prospective MBA applicants in person and via telephone.

Supervised cluster support staff. Identified and recommended solutions and alternatives for payroll discrepancies. Coordinated annual processing for over 300 employees. Actively participated in Selection & Recruitment, and Training Committees. Prepared and conducted departmental payroll and benefits presentations. Successfully reconciled monthly budgets for multiple accounts totaling $2.9 million. Proficient in UCLA’s Employee Data Base (EDB) and Payroll Time Reporting (PTR). Updated and maintained confidential staff personnel files and staff employee database.

Program Manager, Personnel/Payroll Coordinator

Ever cognizant of the Dunning-Kruger effect, I live my life *knowing* I don't know what I don't know. For this, I periodically hesitate to use labels like "expert" and "accomplished" because in a field like Marketing Operations working with MarTech tools, every day is a learning event.

My background and passion are in the arts. I am a storyteller. This segues nicely into the realm of data. I love data too, and seek the story in the data. Voilà. Below is the more cut and dry overview of my "accomplishments". I can always learn more and do better.

Proficient analyst and manager with track record of success in marketing operations, lead management, data analysis, marketing strategy, complex program and project management in heavy machinery, safety management, higher education, oil & gas, not-for-profit and wholesale distribution industries.

•  Delivering key insights into marketing and business development activities allowing for a data driven approach that maximizes ROI.

•     Global and regional business operations, including devising, developing, deploying, and managing business processes.

•	Spearheading new business development, diversifying product line and customer base.

•	Proven project management skills, facilitating complex projects and timelines.

•	Well-versed in G-Suite and the full Microsoft Office Suite (Project, Visio, MapPoint, PowerPoint, Word, Excel, Access, SharePoint, Outlook), ZoomInfo/DNB/IndustrialInfo list pulling/scrubbing, NPS Surveying, Asana, customer relationship management tools (Salesforce, Microsoft Dynamics), analytics (Tableau/Einstein Analytics), marketing automation tools (Pardot), visualization tools (SF Dashboards and SF Maps), OKRs, quality management systems, and business process management software.


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AJ Sedlak

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