Ford Motor Company

Responsible for consolidating global marketing technology selection and management activities, overseeing marketing operations data capability intake, prioritization and compliance, and driving a long-term technology roadmap.

Marketing Technology and Governance Lead

Association of National Advertisers

Member, MarTech Leadership Council

Smartsheet

Led a large centralized marketing automation team providing global campaign operations, data orchestration, solution design, support and governance. Applied system architecture and technical expertise directly to projects. Mentored team members on effective practices and skill development.

Director, Marketing Automation

Poly

Plantronics + Polycom. Now together as Poly.

Leadership role expanded to manage MarTech stack of over 120 technologies and drive excellence in central webinar/virtual event operations.

Sr. Manager, Marketing Technology and Automation

Sr. Manager, Marketing Automation Operations

Manager, Marketing Automation Operations

Polycom

Promoted from individual contributor to marketing automation team manager at Polycom. After acquisition by Plantronics in July 2018, leadership role was expanded to lead the combined team and build the integrated function.

Sr. Manager, Marketing Automation

Technical and creative lead for marketing automation campaign and platform operations, mentorship of distributed producers, and development of innovations in capabilities and processes.

Senior Marketing Automation Manager

Marketing Automation Manager

Thermo Fisher Scientific

Functional lead for team of email and web editors and designers. Served as interim manager.

Senior E-mail and Web Designer/Marketing Automation Specialist, Customer Channels

Web and E-mail Designer, Enterprise e-Business

Sedlak Design Co.

Print, web, identity/brand and e-marketing design services

Independent Consultant

Universal Technologies, Inc.

Managed design and development team and external resources, delivering small and medium web projects, provided creative direction and technical guidance. Expanded services with business model and operational plan for email marketing services. Led major initiative to re-imagine flagship SaaS product, including new creative direction, technical architecture and business model.

Manager, Design and Development

McCue Design Consultants

Handled print graphic design for direct mail, advertisements, packaging and large format graphics. Led web design and development, adding database-driven technology to agency’s capabilities. Managed extensive packaging portfolio for leading refractories company through two re-brandings.

Web and Graphic Designer, Lead Developer

Thinking back, my career in marketing operations can be blamed mostly on my dad.

Before we owned a home computer, I’d accompany him when he had to go to the office on a Saturday. He wrote code for steel production systems, I played on a Mac nearby. He thought I’d enjoy the paint program since I had a lot of interest in art. I immediately used this new power to publish school news and sports in “The 6th Grade Post” newsletter for my classmates.

He spared no detail about how things worked, whether discussing a piece of machinery or a basic process of life. He always explained WHY something was. I was fascinated. He gave me old appliances and vacuums to take apart. I discovered how parts connected and worked together. The gears, belts and wheels told a story of design and engineering for a purpose.

Now with a family PC, we bonded over hardware and software. A good friend, a quintessential “computer nerd”, gave me my first glimpse into the online universe. I dialed in daily to local BBS’s and a university with real internet access, blocking the family phone line for hours.

I discovered Netscape when I got to college and I was hooked. There were no classes for web design, so I taught myself HTML the old-fashioned way—viewing web page source code and writing my own markup in Notepad. I learned the basics of JavaScript and one summer my dad taught me to program in C++. I learned how to be efficient in coding and to write for future flexibility and ease of maintenance.

Uninspired by the available courses of study, I elected to design my curriculum, borrowing classes from many disciplines. I turned web design into a career, which led to email marketing, which evolved into marketing automation and technology.

So here I am, still blending creativity and technical work. Here I am, still seeing all of the metaphorical gears behind a system. Here I am, still figuring out how to efficiently connect components to achieve a goal. Here I am, still trying to make work easier, scalable and maintainable. Here I am, taking what I’ve learned and sharing it with others through mentorship, community involvement and conference talks. Here I am, still learning.

Despite no artistic interest himself, my dad never dissuaded me from the arts. He knew computers and code and saw a chance to connect those dots. I realize now that he was very creative in how he approached coding and systems and I've found my own satisfaction in the concept.

He’s never said so, but I suspect he didn’t actually need all of those Saturdays at the office.

AJ Sedlak

Leads the GMCX marketing operations associate team, with members across the globe, owning strategy and architecture improvements for initiatives that support Enterprise SaaS organizational scale, transformative reporting, and revenue growth

• Up-leveled reporting processes for stakeholders by leading a data integrity initiative resulting in more agile decision making by field marketing teams 
• Increased email deliverability across the board bringing it up 15% by introducing new processes and controls, as well as training the global teams on alignment and governance
• Created the new best-in-class SaaS lead scoring model to increase granularity on scores to help deliver high-quality, high-converting leads, with an ultimate goal of increasing MQL to TQL conversion rates and giving stakeholders a better understanding of which channels, campaigns and content are performing best throughout the funnel
• Reduced MQL failure rate by over 30% by overhauling the MQL engine, and rebuilding the process for scalability and adaptability

Senior Manager Marketing Operations

Bandwidth Inc.

As a Marketing Operations Manager, I am closely aligned with the demand generation, product marketing, program marketing, and campaign teams to lead the creation and execution of strategic marketing operations projects to support the continued growth of Bandwidth. 
This includes upholding and improving processes and systems related to marketing operations to help ensure marketing is optimizing, measuring, and continually improving its efforts. In addition, I am responsible for ensuring our technology systems are set up according to best practices, are in alignment with Sales processes, are effective, scalable, measurable, and that every marketing touchpoint is attributable. 

• Executed the shift to account routing via LeanData to help evolve the account based selling strategy to a more mature SaaS growth model
• Drove the cleanup and governance initiative by gaining buy-in from executives and gaining resources to complete the task
• Led internal teams to shift to strategically focus on scaling and growth, working with global teams to achieve a unified sales team, lead routing and email strategy
• Built a team of marketing operations, revenue operations, and marketing automation specialists to help strategically move our Marketo instance from a one-off email shop to a completely automated and ABM Funnel-based strategic platform

Marketing Operations Manager

Led the marketing team in email strategy, as well as attribution strategy. Measured
and analyzed the performance of all marketing channels, helping the marketing team
meet their goals while supporting the sales teams.

•	Managed and maintained the marketing automation system and its integrations for operational excellence
•	Continually optimized the marketing automation platform performance including automation, forms, landing pages, and lead routing
•	Created and continually improved upon automation programs including welcome, nurture and ad-hoc campaigns that drove revenue and brand awareness
•	Provided marketing metrics and analysis, including email metrics and revenue attribution, to internal stakeholders

Marketing Automation and Attribution

Jellyvision

Led the marketing team in tracking, measuring and analyzing the performance of all marketing channels, in order to meet our goals and support the sales and business development teams.

•	Led the team in the transition from lead-generation numbers focused to revenue focused measurement and goals in 2017

•	Implemented a multi-touch attribution model at the start of 2016, and fine-tuned the model in 2017 to help show marketing’s contribution to the funnel. This included showing 99% more contribution from paid channels that we would not have seen with a standard first-touch model

•	Analyzed the performance of our marketing channels utilizing reports created in Salesforce, as well as Bizible. Reported on and analyzed the ROI of each channel monthly, enabling the team to make any adjustments necessary to meet goals

•	Analyzed marketing performance of our website using Google Analytics. Using the findings from these reports, we are able to increase focus on quality content strategy to provide the best content for our audience. With this knowledge, we were able to beat goals with a 217% increase in 2016 and 47% in 2017

•	Continually increased website traffic through the use of A/B tests for optimization, SEO improvements, and content improvements. With increased focus we were able to increase our traffic YoY, by 59% in 2016 and 25% in 2017 

•	Managed elationships with SEO and website design agencies in order to create a user-friendly and successful lead generation website

•	By pulling data from Salesforce, built a proposal for the sales team to create an inbound team in 2016. The team has grown to 3 representatives and worked to meet concrete goals of their own in 2017

Manager - Marketing Analytics

Drive continual improvement in performance through detailed analysis and
reporting of Jellyvision’s ALEX® product.

• Provide marketing and sales teams with data and analysis to support marketing collateral and sales presentations

• Analyze product on a client basis and provide detailed reports on performance, complete with suggestions on how to improve

• Create A/B tests of product to help determine optimal experience for the user

• Analyze and report on product market performance, recommend and implement improvements for each client in order to achieve maximum user
engagement

Market Insights Analyst - Consumer Insights

Walgreens

Worked as a part of the Online Merchandising and Operations department, focused on email programs. Responsible for developing, managing and improving best-in-class email campaigns and programs that contributed to the growth of email lists, customer loyalty and ROI. Drove continual improvement in performance through detailed analysis and reporting on effectiveness of communication methods.

Promoted in 2013 to email analyst, responsible for performance of Walgreens Weekly Ad and Online Specials emails.

•	Drove continual improvement in performance through detailed analysis and reporting on effectiveness of communication methods. 

•	Analyzed email performance, and provided strategic recommendations in the development of email content production and campaign planning and strategy

•	Developed A/B tests of subject lines, time of day sends and content, to determine what the customer prefers.  Used results to drive and increase open and click-through rates across multiple mailings

Campaign Producer

•	Produced hundreds of Walgreens email campaigns in CheetahMail platform sending to tens of millions recipients.

Principal Analyst, eCommerce – Email Programs

farm

Job Scope: Main point of contact for clients, to ensure accurate, on time quality visuals for the clients. Responsibilities include project panning, quality control and completing projects on time and within budget.

Project Manager

Tellabs

Job Scope:  Market Strategy Team member: conducted market research to analyze current position in the market, analyzed competition, forecast market growth and assisted in defining overall business strategy. Assisted in the creation and implementation of a competitive intelligence program.

Business Analyst

Motorola

Global Integrated Marketing Communications Team, supporting the Government and Public Safety Division. Develop collateral materials, manage agency relationships, manage internal websites and redesigned Motorola Web-Bulletin into a Wiki format.

Global Marketing Communications Specialist

Responsible for various International customer accounts, as well as a liason for International Motorola facilities. Assisted with everyday account inquiries and issues. Responsible for assisting with order maintenance and account maintenance.

International Account Representative

Job Scope:  Learn the business and support incoming calls from customers.
•	Developed strong product knowledge for Government and Public Safety products resulting in ability to provide high-level support.
•	Increased skill set in areas of dealer support, service and retail business radio programming increasing the number and range of customers receiving service.
•	Promoted to International Customer Care Services Team for Government and Public Safety division supporting business functions in Europe, Middle East, Africa, and Asia Pacific regions.

Customer Service Representative

YMCA

Assisted in management of program operations and held positions of progressive responsibility in planning, instructing, and leading youth sports and recreational programs.

Youth Sports Instructor

Motorola Solutions

Played a significant role in the creation and execution of the new Enterprise Business website including Photoshop, Flash, and content management work.  Coordinated advertising projects with outside agencies.
Implemented web traffic analysis and evaluated results in order to help increase web traffic.  Completed graphics projects for various newsletters and internal reports.  Used team skills to support launch of a new website in Europe, Middle East, and Africa.

Marketing Specialist

Worked in the Global Marketing Department. Helped with a website redesign including Photoshop, Flash, and content management work. Completed graphics projects for various newsletter and internal reports. Used team skills to support the launch of a new website in Europe, Middle East, and Asia.

Basically, I am a marketing ops nerd and I like to help people. I like to help people solve problems, to help them learn and grow, and ultimately to help them succeed. There is nothing more heart warming than the moment you see something click for a marketing ops person. 💜 When one of us grows we all grow. When one of us succeeds we all succeed. We are in this together, and I couldn’t be more excited to be along for the journey. 

taplio

The Battle

AJ Sedlak

Kimberly Galitz

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