Ford Motor Company

Responsible for consolidating global marketing technology selection and management activities, overseeing marketing operations data capability intake, prioritization and compliance, and driving a long-term technology roadmap.

Marketing Technology and Governance Lead

Association of National Advertisers

Member, MarTech Leadership Council

Smartsheet

Led a large centralized marketing automation team providing global campaign operations, data orchestration, solution design, support and governance. Applied system architecture and technical expertise directly to projects. Mentored team members on effective practices and skill development.

Director, Marketing Automation

Poly

Plantronics + Polycom. Now together as Poly.

Leadership role expanded to manage MarTech stack of over 120 technologies and drive excellence in central webinar/virtual event operations.

Sr. Manager, Marketing Technology and Automation

Sr. Manager, Marketing Automation Operations

Manager, Marketing Automation Operations

Polycom

Promoted from individual contributor to marketing automation team manager at Polycom. After acquisition by Plantronics in July 2018, leadership role was expanded to lead the combined team and build the integrated function.

Sr. Manager, Marketing Automation

Technical and creative lead for marketing automation campaign and platform operations, mentorship of distributed producers, and development of innovations in capabilities and processes.

Senior Marketing Automation Manager

Marketing Automation Manager

Thermo Fisher Scientific

Functional lead for team of email and web editors and designers. Served as interim manager.

Senior E-mail and Web Designer/Marketing Automation Specialist, Customer Channels

Web and E-mail Designer, Enterprise e-Business

Sedlak Design Co.

Print, web, identity/brand and e-marketing design services

Independent Consultant

Universal Technologies, Inc.

Managed design and development team and external resources, delivering small and medium web projects, provided creative direction and technical guidance. Expanded services with business model and operational plan for email marketing services. Led major initiative to re-imagine flagship SaaS product, including new creative direction, technical architecture and business model.

Manager, Design and Development

McCue Design Consultants

Handled print graphic design for direct mail, advertisements, packaging and large format graphics. Led web design and development, adding database-driven technology to agency’s capabilities. Managed extensive packaging portfolio for leading refractories company through two re-brandings.

Web and Graphic Designer, Lead Developer

Thinking back, my career in marketing operations can be blamed mostly on my dad.

Before we owned a home computer, I’d accompany him when he had to go to the office on a Saturday. He wrote code for steel production systems, I played on a Mac nearby. He thought I’d enjoy the paint program since I had a lot of interest in art. I immediately used this new power to publish school news and sports in “The 6th Grade Post” newsletter for my classmates.

He spared no detail about how things worked, whether discussing a piece of machinery or a basic process of life. He always explained WHY something was. I was fascinated. He gave me old appliances and vacuums to take apart. I discovered how parts connected and worked together. The gears, belts and wheels told a story of design and engineering for a purpose.

Now with a family PC, we bonded over hardware and software. A good friend, a quintessential “computer nerd”, gave me my first glimpse into the online universe. I dialed in daily to local BBS’s and a university with real internet access, blocking the family phone line for hours.

I discovered Netscape when I got to college and I was hooked. There were no classes for web design, so I taught myself HTML the old-fashioned way—viewing web page source code and writing my own markup in Notepad. I learned the basics of JavaScript and one summer my dad taught me to program in C++. I learned how to be efficient in coding and to write for future flexibility and ease of maintenance.

Uninspired by the available courses of study, I elected to design my curriculum, borrowing classes from many disciplines. I turned web design into a career, which led to email marketing, which evolved into marketing automation and technology.

So here I am, still blending creativity and technical work. Here I am, still seeing all of the metaphorical gears behind a system. Here I am, still figuring out how to efficiently connect components to achieve a goal. Here I am, still trying to make work easier, scalable and maintainable. Here I am, taking what I’ve learned and sharing it with others through mentorship, community involvement and conference talks. Here I am, still learning.

Despite no artistic interest himself, my dad never dissuaded me from the arts. He knew computers and code and saw a chance to connect those dots. I realize now that he was very creative in how he approached coding and systems and I've found my own satisfaction in the concept.

He’s never said so, but I suspect he didn’t actually need all of those Saturdays at the office.

AJ Sedlak

Contentstack

Director of Marketing Operations

Zuora

Developed scalable marketing frameworks aligned with Zuora's strategic goals, collaborated with legal on compliance guidelines, and enhanced measurement capabilities through program/channel redesign. Additionally, I provided comprehensive reporting for marketing impact and designed demand generation KPIs across multiple channels.

Principal Marketing Operations Manager

Senior Marketing Operations Manager

Digital Pi

As the main point of contact, I managed client relationships and collaborated on scalable marketing operation tactics aligned with client strategies. I also contributed to building SOWs, scoping projects, and designing measurable MOPs architectures, while effectively communicating with stakeholders and leading collaborative teams to implement Gold Standard framework solutions.

Senior Client Services Manager

Client Services Manager

BizLibrary

Led an amazing team that worked to streamline the marketing and sales funnel using both inbound and outbound strategies. I oversaw all aspects of marketing operations, including MarTech solutions, SEO/SEM, paid media, and website management. Additionally, I served as the primary liaison across departments, while managing and constructing the Marketo architecture and data processes.

Demand Generation Manager

• Managed Marketo instance, email marketing, and database health
• Collaborated with Sales Operations team to develop end to end data processes
• Managed webinars and webinar data using ON24 hosting platform
• Created and modified email templates for scalability and click through conversion
• Managed and analyzed email reporting for deliverability, open rates, and click through rates

Marketing Operations Specialist

Ansira

• Work specifically in Digital Marketing Resources (DMR)
• Manage DMR content websites for Nissan & Infinity and Ford Lincoln by uploading and managing the ad content available for automotive dealers to use in brand compliant advertising
• Work directly with automotive clients & dealers to optimize site UX
• Pull reporting monthly/weekly to demonstrate success of sales event assets and user utilization/behavior
• Give tutorials/presentations of the websites for dealers or clients
• Perform daily customer service by answering phones and dealer/agency e-mail

Senior Account Representative

• Work specifically in Trade Promotion Management for Subaru
• Reviewed and pre-approved automotive dealer's advertisements against Subaru brand compliance guidelines
• Communicate program guidelines and functionality to automotive dealers
• Reviewed and approved automotive ad claim reimbursements according to Subaru SOPs & compliance guidelines
• Develop and maintain a working knowledge of Subaru's seasonal events and advertisement requirements

Account Representative I & II

Rose International

• Worked specifically with client Kaiser Permanente.
• Worked with a team in San Ramon, CA and Irvine, CA; major lines of communication: phone & e-mail.
• Onboard new candidates against stated deadlines
• Assist candidates with completions of all New Hire Paperwork
• Collected and ensured all New Hire Paperwork is complete for all employees before sending to corporate.
• Verify I-9 documents with new hires
• Assemble and maintain personnel files in accordance with regulatory requirements.
• Run background checks through programs: First Advantage; Moore Information Systems
• Dispute date and title discrepancies for past employments for resources; this helps in the adjudicating process.

Onboarding Specialist

I began my career in marketing operations the way any practical person would - with an Art History degree. I pivoted, driven by necessity, and swiftly embraced the impact of data-driven marketing in the world of marketing operations.

First, ascending to the heights of demand generation leadership, I honed the alignment between marketing and sales, all while crafting a workplace so compelling that some might suggest I channeled a hint of Michael Scott’s charm, creating an environment so engaging that m̶y̶ ̶f̶r̶i̶e̶n̶d̶s̶ ̶w̶o̶n̶’̶t̶ ̶l̶e̶a̶v̶e̶ everyone was on board.

Next, I deepened my expertise in Marketo as a consultant, allowing me to develop robust MOPs frameworks crucial for business growth. Now, with an eye towards analytics, I ensure that clean data elucidates marketing's influence on pipeline. My approach not only demystifies data but also cultivates an environment where strategic insights foster substantial marketing performance.

And here is a word salad of industry accolades: 3x Marketo Champion, Marketo Certified Expert, Marketo Solutions Architect, St. Louis Marketo User Group Leader

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AJ Sedlak

Ande Kempf

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