Ford Motor Company

Responsible for consolidating global marketing technology selection and management activities, overseeing marketing operations data capability intake, prioritization and compliance, and driving a long-term technology roadmap.

Marketing Technology and Governance Lead

Association of National Advertisers

Member, MarTech Leadership Council

Smartsheet

Led a large centralized marketing automation team providing global campaign operations, data orchestration, solution design, support and governance. Applied system architecture and technical expertise directly to projects. Mentored team members on effective practices and skill development.

Director, Marketing Automation

Poly

Plantronics + Polycom. Now together as Poly.

Leadership role expanded to manage MarTech stack of over 120 technologies and drive excellence in central webinar/virtual event operations.

Sr. Manager, Marketing Technology and Automation

Sr. Manager, Marketing Automation Operations

Manager, Marketing Automation Operations

Polycom

Promoted from individual contributor to marketing automation team manager at Polycom. After acquisition by Plantronics in July 2018, leadership role was expanded to lead the combined team and build the integrated function.

Sr. Manager, Marketing Automation

Technical and creative lead for marketing automation campaign and platform operations, mentorship of distributed producers, and development of innovations in capabilities and processes.

Senior Marketing Automation Manager

Marketing Automation Manager

Thermo Fisher Scientific

Functional lead for team of email and web editors and designers. Served as interim manager.

Senior E-mail and Web Designer/Marketing Automation Specialist, Customer Channels

Web and E-mail Designer, Enterprise e-Business

Sedlak Design Co.

Print, web, identity/brand and e-marketing design services

Independent Consultant

Universal Technologies, Inc.

Managed design and development team and external resources, delivering small and medium web projects, provided creative direction and technical guidance. Expanded services with business model and operational plan for email marketing services. Led major initiative to re-imagine flagship SaaS product, including new creative direction, technical architecture and business model.

Manager, Design and Development

McCue Design Consultants

Handled print graphic design for direct mail, advertisements, packaging and large format graphics. Led web design and development, adding database-driven technology to agency’s capabilities. Managed extensive packaging portfolio for leading refractories company through two re-brandings.

Web and Graphic Designer, Lead Developer

Thinking back, my career in marketing operations can be blamed mostly on my dad.

Before we owned a home computer, I’d accompany him when he had to go to the office on a Saturday. He wrote code for steel production systems, I played on a Mac nearby. He thought I’d enjoy the paint program since I had a lot of interest in art. I immediately used this new power to publish school news and sports in “The 6th Grade Post” newsletter for my classmates.

He spared no detail about how things worked, whether discussing a piece of machinery or a basic process of life. He always explained WHY something was. I was fascinated. He gave me old appliances and vacuums to take apart. I discovered how parts connected and worked together. The gears, belts and wheels told a story of design and engineering for a purpose.

Now with a family PC, we bonded over hardware and software. A good friend, a quintessential “computer nerd”, gave me my first glimpse into the online universe. I dialed in daily to local BBS’s and a university with real internet access, blocking the family phone line for hours.

I discovered Netscape when I got to college and I was hooked. There were no classes for web design, so I taught myself HTML the old-fashioned way—viewing web page source code and writing my own markup in Notepad. I learned the basics of JavaScript and one summer my dad taught me to program in C++. I learned how to be efficient in coding and to write for future flexibility and ease of maintenance.

Uninspired by the available courses of study, I elected to design my curriculum, borrowing classes from many disciplines. I turned web design into a career, which led to email marketing, which evolved into marketing automation and technology.

So here I am, still blending creativity and technical work. Here I am, still seeing all of the metaphorical gears behind a system. Here I am, still figuring out how to efficiently connect components to achieve a goal. Here I am, still trying to make work easier, scalable and maintainable. Here I am, taking what I’ve learned and sharing it with others through mentorship, community involvement and conference talks. Here I am, still learning.

Despite no artistic interest himself, my dad never dissuaded me from the arts. He knew computers and code and saw a chance to connect those dots. I realize now that he was very creative in how he approached coding and systems and I've found my own satisfaction in the concept.

He’s never said so, but I suspect he didn’t actually need all of those Saturdays at the office.

AJ Sedlak

RevOps Co-op

Member

Freelance

CRM audit to identify data and process gaps
Implementation and migration of CRM and marketing automation platforms
Map out customer experience process
UA to GA4 migration
HubSpot & Pardot Admin
Reporting and building dashboards - Salesforce and PowerBI
Email marketing and automation for acquisition and lead nurturing goals
Support tool integration in CRM systems 
Direct Mail analysis and Strategy:audit, segmentation, set up new program

Automation -HubSpot, Zapier, Marketo, Pardot

Freelance -  Automation & Operations

Akuity

Optimized CRM and marketing automation systems to improve lead management and efficiency.
Enhanced HubSpot and integrated tools, boosting lead-to-opportunity conversions.
Led digital campaigns and events, driving growth in qualified leads.
Built data dashboards and automated workflows, streamlining operations.
And more...

Marketing Operations Manager

Bluebeam, Inc.

Developed marketing dashboards - PowerBI and LookerStudio
Systematized and improved tracking processes
Migrated to GA4 and Updated tracking via Google Tag Manager
Established automation for reporting - Smartsheet

Sr. Manager, Marketing Operations

LegalZoom

Developed and implemented "Welcome Series" email sequence
Planned A/B testing for emails
Email marketing & reporting

Retention Marketing Manager

Marketing - Finance, Fashion, Healthcare

B2B and B2C Marketing
Lead marketing and sales operations functions
Deman Gen and retention: acquiring and retaining customers including increasing the LTV 
Reporting & Dashboard: Marketing research, campaign development and execution and web-analytics necessary to make informed decisions and drive performance
Strategize product portfolio expansion, website design testing

Marketing Operations & Analytics Lead

LendingUSA

Company is leader in point-of-sale customer financing solution.
Strategized direct mail campaigns while working along with digital team in cross-channel marketing.  
Demand Gen - Held responsibility of increasing leads while optimizing funnel to improve conversion.

Director, Marketing Analytics & Customer Insights

DISCOUNT DANCE

Managed $1M yearly budget for paid search
Being in the data environment I was involved in the "whole customer" journey and was able to take action in building better models and/or segments. Due to the structure and layout of the company, I experienced the complete cycle of retail business.

Digital Marketing  - Email, Pay Per Click, Google Analytics
Direct Mail - B2B and B2C
Marketing Analytics & Customer Insights

Manager of Customer Analytics

Was the first analyst for marketing.  Reported into IT team.  I was responsible for monthly reporting and analytics as well as building strategies and executing these strategies for direct mail and paid media marketing including email marketing.

Marketing Data Analyst

Kaiser Permanente

Direct marketing in a regulated purchasing market for member healthcare

Marketing Analyst

I am passionate about supporting the growth of individuals and companies across diverse settings, whether in a yoga studio, on a conference call or at a farmers' market. I always embrace opportunities to participate and contribute. 

Areas I enjoy working in: Email Marketing, Marketing Data Analytics, Direct Mail and Marketing Operations.

As an experienced marketing analyst, I specialize in developing and executing strategies that drive customer engagement and retention. With over 15 years of experience in direct and digital marketing for both start-ups and large organizations, across both for-profit and nonprofit sectors, I have a proven track record of delivering impactful results.

I enjoy digging deep to understand complex challenges, using creative problem-solving to build tailored solutions.  My comprehensive knowledge of customer journeys in both B2B and B2C environments allows me to help teams develop effective programs that foster customer acquisition and customer retention.

Additionally, I have experience working in regulated industries, including, healthcare and finance, and am well-versed in compliance language and understanding.

Technical Skills:
SQL, Python (Beginner)
Alteryx, Tableau, Microsoft Power BI, Omniture, Microstrategy
Email Platforms: Bronto, Mailchimp, Cordial, Salesforce Marketing Cloud
Web and Digital Analytics: Ads, Google Tag Manager, Google Analytics, Search Console
Salesforce.com - Reporting, Workflows 
CRM - Salesforce, HubSpot
Automation - Pardot, Monday, Salesforce Marketing Cloud, Marketo

Specialties:
Search Engine Marketing 	
Predictive Analytics	
Customer Data Warehouse
Quantitative & Qualitative Analysis	
Team Building 
Customer Segmentation & Analysis
Customer Insight & Customer Profiling
Direct Marketing: Direct Mail, Email Marketing, Web Marketing
Customer Acquisition & Retention
Strategic Planning 	
New Market/Market Extension Research
Data Analysis/Integrity	
Revenue Growth
CRM selection/implementation	
Vendor Selection and Relationship Management
Key Decision Making	
Problem Prioritization/Solution
PPC campaigns (planning through execution) 
Web tracking

taplio

The Battle

AJ Sedlak

Amanpreet K.

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