andreas jonsson

CEO @Shield: Get all posts from all your people, all in one dashboard. Stats and analytics for LinkedIn. Learn what works. Get in touch 💬

@TheShieldIndex — LinkedIn benchmarks at www.theshieldindex.com ↗

@Shield — LinkedIn analytics for creators, team, and agencies at www.shieldapp.ai ↗

@bootstrap.university — for founders going from zero to ramen without investors at www.bootstrap.university ↗

CEO, Co-founder

Redefining LinkedIn analytics since 2019.

#shieldapp #weareshield

you can:

take part in the circlejerking of how bad linkedin allegedly is, how much organic reach apparently suck, and how the good old times were much better and more fruitful

or you can:

snap out of that and bring yourself back to the present and make do with what you have right here and right now, irrespective of whether some other time that no longer exists was better or worse, and then focus on the work in front of you

one nets you results, the other nets you nothing but engagement from others who also aren’t getting results

LinkedIn reach benchmarks by follower bracket (Feb 2026):

0–1K followers: 148 impressions
1–5K followers: 479 impressions
5–10K followers: 774 impressions
10–25K followers: 1,216 impressions
25–50K followers: 2,143 impressions
50–100K followers: 5,144 impressions
100K+ followers: 12,520 impressions

numbers shown here are typical impressions per post (median). the top 10% and top 1% travel much further.

laugh or cry the full breakdown is in the latest Index edition.

TheShieldIndex

bootstrapped founder | shield + the shield index

people who fully automate their LinkedIn comments with AI tell me why? like what's the reasoning here i'm trying to understand

alrite have a great rest of your weekend everyone except the AI comment bots

post saves & post sends

the most underrated most overlooked metrics on linkedin

i’ve seen posts get more saves than likes. and personally i’d take that any day of the week

when you save a post or send it to someone that signals resonance on a whole other level than a like or a comment

and therefore my fav two-step prompt on the shield agent is this:

1. fetch my top 100 posts last six months
2. show me top 10 most saved and what they have in common - timing, topic, structure, style, etc.

gm all humans on linkedin

a few exciting things out the gate this morning

1. my love for brew batch coffee is back: unparalleled caffeine kick. the flat in flat white suddenly got a new meaning

2. february is over which means february linkedin benchmarks is coming up. if you wonder whether reach is up down left or right, what content types matter and more, you can follow the Index for free

3. i packed away my winter coats this weekend and caught a ray of sunshine which i for one welcome here in the dark north

ok that's it, talk later

if you're careful "how you show up" are you really showing up as you?

i'm not saying go full pajamas savage ben n jerry's in all your content and encounters - but if you censor yourself to fit a role, a title, to fit someone else's perception of you...

are you really being true? unapologetically you?

and if you're not, is that not gonna be exhausting?

i don’t like reading blatant AI content

but what’s worse is being unsure whether it’s AI or not

like, did you really write this? or did you prompt it? how much were you involved?

i don’t know, if i see clearly that yeah that’s AI and the same template on repeat i smile and carry on

but if im unsure i feel fooled in a way

hbu?

ps yes i wrote this can you tell

how far does a typical linkedin post actually go?

we measured it across 50,000 posts in February.

a typical post at 0–1K followers gets 148 impressions. at 100K+, 12,520.

all other follower brackets are in the Index.

subscribe for free. we ship at 5pm cet today.

TheShieldIndex

posting on LinkedIn is a lottery for certain account sizes

we took a close look at virality versus baseline reach across 50,000 posts spanning 13 follower brackets from 0–500 followers to 1M+

as i said, some account sizes play the lottery. most posts net nothing. a few take home everything. some brackets are stable like that while others move month over month.

it's all in the Index.

subscribe for free. we ship at 5pm cet today.

TheShieldIndex

87.9x

that's the breakout (viral) multiple for accounts with fewer than 500 followers. the ratio between a top 1% post and a typical post.

for accounts with 1M+ followers it's 6.2x.

we tracked ~50,000 linkedin posts in january and measured the breakout multiple across every follower bracket. the full data cut drops this week in the Index.

some brackets are playing the lottery while others barely move.

TheShieldIndex

1. share something interesting 

either people learn, earn or grow from it. that’s something worth saving and sharing.

2. share something often

keep showing up and follow step one. people will hit like, follow, subscribe, save, send.

3. share ways to buy from you

free builds trust, paid builds a business. if there’s no way to buy, people won’t, duh.

that’s the recipe. you can complicate it however much you want but the fundamentals won’t change.

in other words: build ship sell repeat.

I help stuck writers turn AI from a threat into their biggest advantage | HybridWrite™ | Ghostwriting + Mentoring

I help ambitious online writers create consistent, AI-assisted content that grows their audience, identity, and income.

But most writers don’t have a writing problem — they have a clarity problem.

Before writing comes:

-> niche clarity

-> audience clarity

-> voice clarity

-> identity clarity

-> workflow clarity

Without these, even the best tools or templates fail.

My Story (Why I Built HybridWrite™)

I began my career teaching Computer Science — Data Structures, AI, Machine Learning, Networking.
Those years taught me how to simplify complex systems and guide people through structured learning.

Later, I stepped into professional writing:
articles, newsletters, B2B content, eBooks, technical material, thought leadership.

My first freelance role demanded 3,000 words a day under strict KPIs.
It forced me to build:

-> consistency

-> endurance

-> clarity under pressure

-> strong editorial instincts

But the real turning point came when AI entered writing.

I noticed something: People weren’t overwhelmed by writing. They were overwhelmed by the lack of a system.

Writers were stuck in:

❌ inconsistent publishing
❌ losing their voice to AI
❌ zero content direction
❌ unclear niche
❌ tool overload
❌ no identity online
❌ no monetization roadmap

So I built HybridWrite™ — an AI-Human Writing System that helps writers:

✨ write consistently
✨ think clearly
✨ keep their voice
✨ use AI without sounding robotic
✨ build writing systems
✨ grow their audience
✨ develop digital identity
✨ unlock income paths

Who I Help Now

I work with:

-> Ambitious online writers

-> Beginner → intermediate creators

-> Professionals who want writing clarity

-> Women restarting their careers

-> Early-stage writers building identity

-> Solopreneurs using writing + AI for business

My Work Has Reached:

~ 300+ learners through seminars, workshops & programs

~ 25K+ engagement per post through clarity-led writing

~ LinkedIn Top Voice — Writing, Communication, Teaching

~ Authored & reviewed books used by CS/IT students

What I Believe

Writing isn’t just a skill.
Writing is identity.
Writing is clarity.
Writing is a long-term career advantage.

And AI amplifies the writer — it doesn’t replace one.

If you want writing clarity, consistency, or a clear identity for 2026:

Simply click this link: https://topmate.io/vibha_soni

No DMs required — just clarity, structure, and next steps.

Vibha Soni

My own writing got worse.

My intros were more creative before. Now my essays start off generic and predictable — almost like GPT wrote them. Even when I don't use AI.

That's the real problem.

AI hasn't just changed how we write. It's changed how we think.

And I hear this from writers every single day 

------------

"I used to write so beautifully before AI. What happened to me?"

That fear is real. I felt it too.

But here's the truth: 

You can't deny AI's power. And you shouldn't. But you must learn how to use it without losing yourself.

-------------

Here are 3 things that helped me protect my voice — and kill that fear for good:👇


1. Never stop writing by yourself.

Write every day. Even badly. Even messily. Your raw, unfiltered words first — then use AI to refine. This one habit protects everything.



2. Use AI as a tool, not a ghostwriter.

Brainstorm with it. Research with it. Edit with it. But the ideas? The stories? The perspective? That stays yours. Always.



3. Get human feedback.

Ask a real person: "Does this sound like AI or like me?"
A writer will tell you the truth. That feedback is your compass. Find your mentor.


And last lines 📌📌

Your voice existed before AI. It still exists now.
You just need the right system to protect it.


💬 Which of these 3 do you struggle with most? Tell me below.


And if you want help rebuilding your writing voice with AI as your tool — not your replacement — DM!

You want to write.

You want to use AI.

But every time you try—
it feels confusing, slow, or inconsistent.

So you stop.

Not because you can’t write.
But because you don’t have a system.


Start with this:
Take 30 minutes daily.

15 minutes → learn ONE small thing
15 minutes → apply it immediately

Do this for 30 days.

Not random learning.
Not random writing.


👉 Structured practice.


Because writing + AI only works
when you turn it into a system.

That’s when:
your content becomes consistent
your ideas become clear
and people start noticing you


If your content still feels inconsistent,
you don’t need more effort—
you need a system.


DM me “SYSTEM” and I’ll help you fix it.

l was about to quit writing.

I thought I needed motivation.

I was wrong.

I didn’t need motivation.

I stopped for a while.

I thought.

Then I decided to take one small project.

I did it.
I finished it.
Got paid.

And that changed something.

I remembered why I started.

That’s when I understood:

Writers don’t quit because of AI.

They quit
because nothing is moving.
because they feel stuck.


So if you’re thinking of quitting—

Stop looking for motivation.
Stop comparing yourself.
Stop checking other people’s wins.



Focus on yourself.

Take one step.
Write one piece.
Learn one tool.
Finish something.


If you don’t have a client—
become your own client.

That one action,
that one small step,
is enough to start again.



Have you encountered such situations?

taplio

The Battle

andreas jonsson

Vibha Soni

Followers

Posts

Engagements

Likes

Performance Scoreandreas jonsson's LinkedIn Performance

Performance ScoreVibha Soni's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

andreas jonsson

Vibha Soni

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}andreas jonsson's LinkedIn Performance

Performance ScoreVibha Soni's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Scoreandreas jonsson's LinkedIn Performance