andreas jonsson

CEO @Shield: Get all posts from all your people, all in one dashboard. Stats and analytics for LinkedIn. Learn what works. Get in touch 💬

@TheShieldIndex — LinkedIn benchmarks at www.theshieldindex.com ↗

@Shield — LinkedIn analytics for creators, team, and agencies at www.shieldapp.ai ↗

@bootstrap.university — for founders going from zero to ramen without investors at www.bootstrap.university ↗

CEO, Co-founder

Redefining LinkedIn analytics since 2019.

#shieldapp #weareshield

typical impressions per post on LinkedIn:

0–1,000 followers = 167 impressions
1,000–5,000 followers = 466 impressions
5,000–10,000 followers = 733 impressions
10,000–25,000 followers = 1,121 impressions
25,000–50,000 followers = 2,392 impressions
50,000–100,000 followers = 4,484 impressions

what feels weak may in fact just be normal.

TheShieldIndex

andreas jonsson 🛠

CEO @Shield, @TheShieldIndex (LinkedIn follower benchmarks and more @ theshieldindex.com)

LinkedIn profiles with fewer than 500 followers produced the biggest reach outliers in November.

Small accounts. Biggest outliers. That's right.

When we normalized reach vs follower count, this bracket showed 10,000%+ reach rates. By far the most volatile and most viral distribution across any follower group.

My read: No account is "too small" to produce elite-level reach. Small accounts aren't neglected by the algorithm. If anything, the opposite seems true.

I wonder if smaller accounts are where LinkedIn tests viral distribution mechanics? 

I don't know - what do you think?

www.theshieldindex.com

CEO @Shield, @TheShieldIndex (LinkedIn reach & format benchmarks @ theshieldindex.com) | Founder @bootstrap.university

January 2026 edition live: www.theshieldindex.com

LinkedIn reach benchmarks by The Shield Index

One thing does keep increasing as LinkedIn accounts grow.

Baseline reach.

November and December data shows that while reach rates compress, typical (absolute) reach continues to rise with follower count.

Bigger audience → Higher floor.

My personal view: “More followers” shouldn’t be the goal. It should be the byproduct.

Of consistently good work. 
Done in public. 
Over time.

Across ~100,000 posts in November and December, images quietly dominated LinkedIn distribution.

Not on viral spikes, but on baseline reach.

Images consistently led on typical and strong reach. Nothing flashy, just predictable distribution. Maybe that's why the feed is half-full of them.

Sometimes the system doesn't reward what's exciting, it rewards what it can reliably score.

And right now that seems to be posts with images.

You seeing this?

Big LinkedIn accounts don't lose reach. They lose volatility. 

November & December data show that once profiles crossed roughly 25k followers, typical reach settled around 5-7% and breakout upside narrowed (fewer true viral outliers).

Compare that to sub-500 follower accounts which continued to show multi-thousand % breakout reach. 

My read for larger accounts: Fewer extremes. More predictability. 

Which might explain why LinkedIn growth feels different at scale.

i have not been talking bootstrapping much lately
mostly because i've been bootstrapping
build ship sell, the full thing, end to end
yeah it went well, thanks for asking
despite all the improvements we didn't ship
once more i learned the valuable lesson of creative restraint: what's most valuable is not what you add, but what you take away - especially for day one. the rest comes later.

In December, most people in the 5k-50k follower range saw reach drop.

There was only one follower bracket in December that gained a broad lift in reach, meaning reach was up across typical (median), strong (top 25%), top (top 10%) and breakout (top 1%) reach tiers.

Guess which one.

PS this is what we track in TheShieldIndex: not what to post but what the system is doing

General Counsel by day, Children's Book author by night| Life Coach | Raising Money for Orphanages | Mama | Wife | Author | Yogi | Runner | Bookaholic | Jesus, Tolle, Brene Brown & Brandon Flowers groupie

I wanted to be a movie star after playing Marc Antony in Julius Ceasar when I was in the 5th grade but my father shut that down real quick. Instead, I became a lawyer. As my father reminded me frequently before he died in 2006, I get to act and get a steady paycheck too. 

I'm on LinkedIn for smart, fun conversations with good humans and to help others whenever I can, which is why I decided to become a Certified Life Coach. Coaching is currently on ice and I'm only accepting VIP pro bono clients. (I didn't become a coach to get rich.)

I was a file clerk, associate, and partner at Fisher Phillips, a national employment law firm, until my client, Vista Ford, made me an offer I couldn't refuse. After 12 years with Vista Ford, I joined ComplyAuto, to continue serving the auto dealerships that had once been my clients. 

I serve as General Counsel, Corporate Secretary, and VP Human Resources for ComplyAuto because I still identify as an employment lawyer.   

My side-hustle is raising money for orphanages in Lebanon, where I'm from through Society for Orphaned Armenian Relief (SOAR), a 501c3 charitable organization. 

I write and publish children's books based on grown-up books to raise money for SOAR. 

"Ralphy's Rules for Living the Good Life.," starring my furry client, Ralphy, is inspired by The Four Agreements by Don Miguel Ruiz. (I am also a dog walker but I am not accepting new clients because Ralphy had me sign a non-compete.)

"Ralphy's Rules for Feelings" is based on life-coaching skills I learned through The Life Coach School. 

I donate net proceeds to Bird's Nest orphanage in Beirut and the Armenian Evangelical Boarding School in Anjar. 

Thanks for taking the time to learn about me. Hope to see you around.

You can find me most days on LinkedIn (the 24/7 coffee shop). Lmk how I can support you here. No strings attached.

Talar ☘️ Herculian Coursey Esq., CIPP/US, CIPM, SHRM

It all started with a DM on LinkedIn. Chris Cleveland asked me to meet him for coffee to get my insight on a business idea.
 
I knew Chris from working as the Compliance Director at a competitor dealership in SoCal and also because my dealership was one of the first to purchase the compliance software that he had developed at ComplyAuto  (because it's the best).
 
I knew that he moved to Utah recently and wrote a great review for my children’s book. But, that was the extent of our relationship. I agreed to meet for coffee anyway because (1) I love coffee (2) I love helping people and (3) I liked Chris.
 
We met at People’s Coffee near me and Chris told me about how he started his company with his partner, Shane. My eyes lit up. Shane was my friend but had lost touch over the last few years. 

Then, Chris told me why I hadn’t been able to get in touch with Shane. Shane died recently. I couldn’t believe it and I couldn’t hold back the tears. It was a horribly sad shock. Chris said that he started following me on LinkedIn because Shane talked about me and said things like “you would like her,” “we should get Talar to work with us,” and “her name is Herculian, man!” I had no idea about any of this until I met with Chris. And then, he asked me to join ComplyAuto.
 
I took some time to think about it and told my boss at the time, who was and still is a dear friend. My boss said, "this feels like an unwanted divorce but I want what's best for you."

The rest is history. I said "yes," and I"m celebrating 3 years with ComplyAuto today! 

Time flies when you’re having fun. Feels like it was just yesterday. 

#cargirl
#womeninlaw
#GC
#automotive

No alternative text description for this image

Everyone misses an important date occasionally. Some get chastised by a boss or client, some get sanctioned by a judge and others just wallow in shame. But to err is to be human. And I am human. 

I missed a very important date last week - Nate Randle’s birthday. And, it was a big one.  

I could try to make an excuse about why I missed the date or that I intentionally waited a week to wish him a happy birthday, but I’m not going to do that. I’m going to own up to my shortcoming and beg for forgiveness.

Happy birthday Batman.  Glad you were born.

Florida has another predator to join the alligators there - digital wiretapping lawsuits. 

"Florida has suddenly become flooded with “digital wiretapping” lawsuits or demand letters targeting companies that use standard tracking technologies on their websites or in marketing emails. While historically many of these claims zeroed in on industries like healthcare, a new lawsuit filed in the Southern District of Florida signals a critical shift in the legal landscape."

Read more: https://lnkd.in/eN2RTNDT

Do you know what never gets old?

Getting to tell a prospective customer that I used to be a ComplyAuto customer. 

If I was still at a dealership, there’s absolutely no question that I’d still buy our software. 

We’re simply the best. 

How about you? Would you buy the product or service that you’re selling?


Btw, I’ll be at Booth 4813W at NADA in Vegas. Stop by to say hi.

Taking a page from John Kraski and talking about someone other than myself. 

Today, it's all about Ashley Herd. 

I've been following Ashley for a few years and as a fellow employment lawyer myself, I've enjoyed the clarity of her advice to managers. And now, she's finally put it in a book for you. 

I've already ordered a couple of copies for me and my team. I suspect that I'll be ordering some more. 

If you're a manager or love a manager, this book is for you.

@ManagerMethod | Manager Training Solutions | LinkedIn Learning Instructor | Advisor | "HR Besties" Podcast Co-Host

This page has been a long time in the making.

The Manager Method (the book, that is) officially has a home, and seeing it live is awesome!

You can now go to my website to pre-order the book (for yourself or a group), read early recommendations and see a quick video from me on what this book is really about – practical guidance for managers who want to drive results without driving people out the door. 

When the book releases on February 10th, this page will also include a free self-reflection and book club guide, because I wrote this to be used and talked about, not just read.

The Manager Method is for managers who care deeply about their people but are tired of guessing their way through leadership – and for organizations looking for a clear framework and resources to bring this to life.

If you’re managing people (or supporting managers), feel free to check it out!

“Instructions before visiting Earth

In the event that you wake up
and find your soul separated from source and manifest into material form, don’t panic.

Your condition is only temporary.

You have been selected for the opportunity of human incarnation.

This 3D simulation is designed
to break up the monotony of eternity
by giving you a fully immersive experience as a distinct ego identity.

Your body will serve as your physical avatar as you navigate a dense and dramatic reality.

There will be many distractions
causing you to forget your true nature and origin.

You will experience a range of emotions
from joy to loneliness to despair.

But remember – no matter
what trials and traumas you encounter,
your soul remains perfectly safe.

At times you may feel lost or afraid.
This is totally normal.
If you ever need guidance,
simply slow down your busy mind
and bring your awareness to the quiet place inside yourself.

On this planet, nothing is permanent.
People and things will come and go.
You will fall in love and form sentimental attachments
only to lose everything you hold dear.

So cling to nothing too tightly, even yourself,
and when it’s time to let go, let go with grace,
for nothing is owned, only borrowed.

As you walk among
the people on the planet,
try to be a good guest.
Tread lightly. Remember
that you are only visiting.
Don’t make a mess.
Listen more than you speak.
Give more than you take.

Don’t keep your soft heart
locked inside a glass cage,
protected from wear and tear.

You’ll never make it out alive
and time passes quickly.
So come back with some battle scars
and good stories to tell.”

James McCrae

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andreas jonsson

Talar ☘️ Herculian Coursey Esq., CIPP/US, CIPM, SHRM

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taplio

The Battle

andreas jonsson

Talar ☘️ Herculian Coursey Esq., CIPP/US, CIPM, SHRM

Followers

Posts

Engagements

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