andreas jonsson

CEO @Shield: Get all posts from all your people, all in one dashboard. Stats and analytics for LinkedIn. Learn what works. Get in touch 💬

@TheShieldIndex — LinkedIn benchmarks at www.theshieldindex.com ↗

@Shield — LinkedIn analytics for creators, team, and agencies at www.shieldapp.ai ↗

@bootstrap.university — for founders going from zero to ramen without investors at www.bootstrap.university ↗

CEO, Co-founder

Redefining LinkedIn analytics since 2019.

#shieldapp #weareshield

typical impressions per post on LinkedIn:

0–1,000 followers = 167 impressions
1,000–5,000 followers = 466 impressions
5,000–10,000 followers = 733 impressions
10,000–25,000 followers = 1,121 impressions
25,000–50,000 followers = 2,392 impressions
50,000–100,000 followers = 4,484 impressions

what feels weak may in fact just be normal.

TheShieldIndex

andreas jonsson 🛠

CEO @Shield, @TheShieldIndex (LinkedIn follower benchmarks and more @ theshieldindex.com)

LinkedIn profiles with fewer than 500 followers produced the biggest reach outliers in November.

Small accounts. Biggest outliers. That's right.

When we normalized reach vs follower count, this bracket showed 10,000%+ reach rates. By far the most volatile and most viral distribution across any follower group.

My read: No account is "too small" to produce elite-level reach. Small accounts aren't neglected by the algorithm. If anything, the opposite seems true.

I wonder if smaller accounts are where LinkedIn tests viral distribution mechanics? 

I don't know - what do you think?

www.theshieldindex.com

CEO @Shield, @TheShieldIndex (LinkedIn reach & format benchmarks @ theshieldindex.com) | Founder @bootstrap.university

January 2026 edition live: www.theshieldindex.com

LinkedIn reach benchmarks by The Shield Index

One thing does keep increasing as LinkedIn accounts grow.

Baseline reach.

November and December data shows that while reach rates compress, typical (absolute) reach continues to rise with follower count.

Bigger audience → Higher floor.

My personal view: “More followers” shouldn’t be the goal. It should be the byproduct.

Of consistently good work. 
Done in public. 
Over time.

Across ~100,000 posts in November and December, images quietly dominated LinkedIn distribution.

Not on viral spikes, but on baseline reach.

Images consistently led on typical and strong reach. Nothing flashy, just predictable distribution. Maybe that's why the feed is half-full of them.

Sometimes the system doesn't reward what's exciting, it rewards what it can reliably score.

And right now that seems to be posts with images.

You seeing this?

Big LinkedIn accounts don't lose reach. They lose volatility. 

November & December data show that once profiles crossed roughly 25k followers, typical reach settled around 5-7% and breakout upside narrowed (fewer true viral outliers).

Compare that to sub-500 follower accounts which continued to show multi-thousand % breakout reach. 

My read for larger accounts: Fewer extremes. More predictability. 

Which might explain why LinkedIn growth feels different at scale.

i have not been talking bootstrapping much lately
mostly because i've been bootstrapping
build ship sell, the full thing, end to end
yeah it went well, thanks for asking
despite all the improvements we didn't ship
once more i learned the valuable lesson of creative restraint: what's most valuable is not what you add, but what you take away - especially for day one. the rest comes later.

In December, most people in the 5k-50k follower range saw reach drop.

There was only one follower bracket in December that gained a broad lift in reach, meaning reach was up across typical (median), strong (top 25%), top (top 10%) and breakout (top 1%) reach tiers.

Guess which one.

PS this is what we track in TheShieldIndex: not what to post but what the system is doing

I care about impactful innovation and scaling startups and their teams. The best teams are diverse, growth-oriented, and build on a foundation of trust.

First touch with building something myself happened in 2018. After that, I have lived the life on a saas-startup rocketship and build growth with Slack-app startup. For me, building diverse, growth-oriented and scalable companies is at the centre of all that I do. 

How I spent my days nowadays: COO responsibilities from finance to process optimisation and sales at Herizon + coaching researchers to become deeptech entrepreneurs, both individually and in group settings + keynotes and workshops whenever I have time🫶

Interested in the coaching?
➡️ For 2026, I have three coaching client spots available. Paid seats. Ask more.

Sini Ågrén

It's that time again! Companies looking for tech interns for spring and summer 2026! Our spring patch of students rolls in soon and 2 weeks later it’s go time!

Joining the Herizon Internship Program as a company is currently free. Our Daria Galina will host an onboarding calls for all interested companies that wish to find an intern for the spring or summer 2026.

We especially want to hear from companies based in Tampere, Lahti, Lappeenranta, Turku, Pori (yes you read right...) and Oulu, but everyone is welcome to join!

More info:
・ Two main tracks: Business and Tech
・ Internship lasts ~2,5 months
・ Herizon handles all admin
・ Herizon brings a weekly structure to help companies manage the interns
・ Herizon provides support both to the interns and companies throughout the process
・ It's free for companies to join✨
・ In the current patch, we have more technical students joining and the newest addition: a small group of mechanical engineering students

How do you get into the program?
・ Submit your interest through our Intern-position form, and we will contact you for more info ➡️ https://lnkd.in/dcJR-Bac

・ If you have more questions, you can always DM me or Daria Galina

Your uptight ops, scalability and collaboration obsessed nerd 🪩 COO @ Herizon 🔮 Coaching @ Focuspocus

Open article: Herizon Internship Program | Herizon Business by business.herizon.io

Herizon Internship Program | Herizon Business

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The Battle

andreas jonsson

Sini Ågrén

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}andreas jonsson's LinkedIn Performance

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