andreas jonsson

CEO @Shield: Get all posts from all your people, all in one dashboard. Stats and analytics for LinkedIn. Learn what works. Get in touch 💬

@TheShieldIndex — LinkedIn benchmarks at www.theshieldindex.com ↗

@Shield — LinkedIn analytics for creators, team, and agencies at www.shieldapp.ai ↗

@bootstrap.university — for founders going from zero to ramen without investors at www.bootstrap.university ↗

CEO, Co-founder

Redefining LinkedIn analytics since 2019.

#shieldapp #weareshield

typical impressions per post on LinkedIn:

0–1,000 followers = 167 impressions
1,000–5,000 followers = 466 impressions
5,000–10,000 followers = 733 impressions
10,000–25,000 followers = 1,121 impressions
25,000–50,000 followers = 2,392 impressions
50,000–100,000 followers = 4,484 impressions

what feels weak may in fact just be normal.

TheShieldIndex

andreas jonsson 🛠

CEO @Shield, @TheShieldIndex (LinkedIn follower benchmarks and more @ theshieldindex.com)

LinkedIn profiles with fewer than 500 followers produced the biggest reach outliers in November.

Small accounts. Biggest outliers. That's right.

When we normalized reach vs follower count, this bracket showed 10,000%+ reach rates. By far the most volatile and most viral distribution across any follower group.

My read: No account is "too small" to produce elite-level reach. Small accounts aren't neglected by the algorithm. If anything, the opposite seems true.

I wonder if smaller accounts are where LinkedIn tests viral distribution mechanics? 

I don't know - what do you think?

www.theshieldindex.com

CEO @Shield, @TheShieldIndex (LinkedIn reach & format benchmarks @ theshieldindex.com) | Founder @bootstrap.university

January 2026 edition live: www.theshieldindex.com

LinkedIn reach benchmarks by The Shield Index

One thing does keep increasing as LinkedIn accounts grow.

Baseline reach.

November and December data shows that while reach rates compress, typical (absolute) reach continues to rise with follower count.

Bigger audience → Higher floor.

My personal view: “More followers” shouldn’t be the goal. It should be the byproduct.

Of consistently good work. 
Done in public. 
Over time.

Across ~100,000 posts in November and December, images quietly dominated LinkedIn distribution.

Not on viral spikes, but on baseline reach.

Images consistently led on typical and strong reach. Nothing flashy, just predictable distribution. Maybe that's why the feed is half-full of them.

Sometimes the system doesn't reward what's exciting, it rewards what it can reliably score.

And right now that seems to be posts with images.

You seeing this?

Big LinkedIn accounts don't lose reach. They lose volatility. 

November & December data show that once profiles crossed roughly 25k followers, typical reach settled around 5-7% and breakout upside narrowed (fewer true viral outliers).

Compare that to sub-500 follower accounts which continued to show multi-thousand % breakout reach. 

My read for larger accounts: Fewer extremes. More predictability. 

Which might explain why LinkedIn growth feels different at scale.

i have not been talking bootstrapping much lately
mostly because i've been bootstrapping
build ship sell, the full thing, end to end
yeah it went well, thanks for asking
despite all the improvements we didn't ship
once more i learned the valuable lesson of creative restraint: what's most valuable is not what you add, but what you take away - especially for day one. the rest comes later.

In December, most people in the 5k-50k follower range saw reach drop.

There was only one follower bracket in December that gained a broad lift in reach, meaning reach was up across typical (median), strong (top 25%), top (top 10%) and breakout (top 1%) reach tiers.

Guess which one.

PS this is what we track in TheShieldIndex: not what to post but what the system is doing

I’m a B2B SaaS Marketing Leader with 10 years of experience across product marketing and content strategy, now driving growth at Dealfront. I specialize in bridging the gap between customer needs and product innovation, transforming technical features into compelling narratives that win markets.

My recent focus has been on leveraging AI to accelerate content workflows, optimize go-to-market strategies, and generate deeper customer insights. From AI-assisted copywriting to using generative AI for market research and campaign personalization, I’ve integrated emerging technologies into marketing practices that deliver measurable impact.

Beyond my role, I run the YouTube channel All About B2B Marketing, where I share insights on content strategy, product marketing, and how AI is reshaping the future of marketing.

Side hustle 💰 
Content writing freelancer - I provide freelance content writing services to B2C, B2B and IT services companies. From SaaS platforms to healthcare companies, publicly traded companies to independent business owners –- I’ve partnered with all types of businesses to create memorable content that delivers results. 

Consulting - If you need help with your marketing career or exchange ideas about product marketing, content and video marketing, then book a call with me here - https://topmate.io/sanjana_murali

Sanjana Murali

Freelance copywriters who work in B2B SaaS, this one’s for you!

At Dealfront, we’re bringing on a freelance copywriter to help us sharpen how we show up across the funnel — from first touch to revenue-driving moments.

You’ll partner closely with Revenue Marketing, Product Marketing, and Content on work like:
 • Website, email, and campaign copy that’s built to convert
 • Long-form assets (blogs, case studies, gated content)
 • Messaging for launches, GTM plays, and sales enablement
 • Translating complex product value into buyer-ready language

We’re looking for someone who:
 • Has hands-on experience writing for B2B SaaS
 • Understands how messaging changes by persona and funnel stage
 • Writes with clarity, speed, and intent
 • Iterates well, takes feedback seriously, and leaves ego at the door
 • Has native or near-native English

📍 Remote (EU time zones preferred)
 📅 Project-based work with scope to extend

If your portfolio shows results, send me a DM and let’s talk.

#Hiring #B2BMarketing #SaaSCopywriter #FreelanceWork #ContentMarketing

Product Marketing Manager at Dealfront | YouTuber (All About B2B Marketing)

If your strategy isn’t built for Google + AI search + social search, you’re building on quicksand.

Your buyers have already moved.

As we kick off January, take an honest look at your content plans:
Are you creating for where people actually search or just where you hope they will?

This one shift will define who wins in 2026.

#selfreminder

taplio

The Battle

andreas jonsson

Sanjana Murali

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Performance Scoreandreas jonsson's LinkedIn Performance

Performance ScoreSanjana Murali's LinkedIn Performance

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taplio

The Battle

andreas jonsson

Sanjana Murali

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}andreas jonsson's LinkedIn Performance

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Performance Scoreandreas jonsson's LinkedIn Performance