andreas jonsson

CEO @Shield: Get all posts from all your people, all in one dashboard. Stats and analytics for LinkedIn. Learn what works. Get in touch 💬

@TheShieldIndex — LinkedIn benchmarks at www.theshieldindex.com ↗

@Shield — LinkedIn analytics for creators, team, and agencies at www.shieldapp.ai ↗

@bootstrap.university — for founders going from zero to ramen without investors at www.bootstrap.university ↗

CEO, Co-founder

Redefining LinkedIn analytics since 2019.

#shieldapp #weareshield

you can:

take part in the circlejerking of how bad linkedin allegedly is, how much organic reach apparently suck, and how the good old times were much better and more fruitful

or you can:

snap out of that and bring yourself back to the present and make do with what you have right here and right now, irrespective of whether some other time that no longer exists was better or worse, and then focus on the work in front of you

one nets you results, the other nets you nothing but engagement from others who also aren’t getting results

LinkedIn reach benchmarks by follower bracket (Feb 2026):

0–1K followers: 148 impressions
1–5K followers: 479 impressions
5–10K followers: 774 impressions
10–25K followers: 1,216 impressions
25–50K followers: 2,143 impressions
50–100K followers: 5,144 impressions
100K+ followers: 12,520 impressions

numbers shown here are typical impressions per post (median). the top 10% and top 1% travel much further.

laugh or cry the full breakdown is in the latest Index edition.

TheShieldIndex

bootstrapped founder | shield + the shield index

people who fully automate their LinkedIn comments with AI tell me why? like what's the reasoning here i'm trying to understand

alrite have a great rest of your weekend everyone except the AI comment bots

post saves & post sends

the most underrated most overlooked metrics on linkedin

i’ve seen posts get more saves than likes. and personally i’d take that any day of the week

when you save a post or send it to someone that signals resonance on a whole other level than a like or a comment

and therefore my fav two-step prompt on the shield agent is this:

1. fetch my top 100 posts last six months
2. show me top 10 most saved and what they have in common - timing, topic, structure, style, etc.

gm all humans on linkedin

a few exciting things out the gate this morning

1. my love for brew batch coffee is back: unparalleled caffeine kick. the flat in flat white suddenly got a new meaning

2. february is over which means february linkedin benchmarks is coming up. if you wonder whether reach is up down left or right, what content types matter and more, you can follow the Index for free

3. i packed away my winter coats this weekend and caught a ray of sunshine which i for one welcome here in the dark north

ok that's it, talk later

if you're careful "how you show up" are you really showing up as you?

i'm not saying go full pajamas savage ben n jerry's in all your content and encounters - but if you censor yourself to fit a role, a title, to fit someone else's perception of you...

are you really being true? unapologetically you?

and if you're not, is that not gonna be exhausting?

i don’t like reading blatant AI content

but what’s worse is being unsure whether it’s AI or not

like, did you really write this? or did you prompt it? how much were you involved?

i don’t know, if i see clearly that yeah that’s AI and the same template on repeat i smile and carry on

but if im unsure i feel fooled in a way

hbu?

ps yes i wrote this can you tell

how far does a typical linkedin post actually go?

we measured it across 50,000 posts in February.

a typical post at 0–1K followers gets 148 impressions. at 100K+, 12,520.

all other follower brackets are in the Index.

subscribe for free. we ship at 5pm cet today.

TheShieldIndex

posting on LinkedIn is a lottery for certain account sizes

we took a close look at virality versus baseline reach across 50,000 posts spanning 13 follower brackets from 0–500 followers to 1M+

as i said, some account sizes play the lottery. most posts net nothing. a few take home everything. some brackets are stable like that while others move month over month.

it's all in the Index.

subscribe for free. we ship at 5pm cet today.

TheShieldIndex

87.9x

that's the breakout (viral) multiple for accounts with fewer than 500 followers. the ratio between a top 1% post and a typical post.

for accounts with 1M+ followers it's 6.2x.

we tracked ~50,000 linkedin posts in january and measured the breakout multiple across every follower bracket. the full data cut drops this week in the Index.

some brackets are playing the lottery while others barely move.

TheShieldIndex

1. share something interesting 

either people learn, earn or grow from it. that’s something worth saving and sharing.

2. share something often

keep showing up and follow step one. people will hit like, follow, subscribe, save, send.

3. share ways to buy from you

free builds trust, paid builds a business. if there’s no way to buy, people won’t, duh.

that’s the recipe. you can complicate it however much you want but the fundamentals won’t change.

in other words: build ship sell repeat.

LinkedIn Top Voice | Marketing @ Clientell | AI-RevOps| Wellbeing partner | Social Eater

Most companies talk about employee wellbeing after burnout has already happened.

By the time surveys show disengagement or attrition increases, the damage is already done.

I believe employee wellbeing should work quietly, daily, and early inside how people actually work.

I am building Wanderfly with a simple but powerful idea.
Understand stress patterns before they turn into burnout.

My work focuses on predictive and everyday wellbeing rather than one off programs, annual surveys, or compliance driven initiatives. Real wellbeing is not an event. It is a system.

Through Wanderfly, I work with organizations to move from reacting to stress to preventing it.
From measuring wellbeing to truly protecting it.
From isolated initiatives to embedded support.

I spend most of my time thinking about

Early signals of burnout that companies miss

How daily work data reflects human stress

How technology can support wellbeing without adding noise

What the future of healthy work should actually look like

If you are an HR leader, founder, or people manager who believes wellbeing should be proactive and practical, we will likely agree on a lot.

Let us build workplaces where people do not have to break down before they get support.

Penchala Tharun 🚀

Your wellness budget just failed.
Again.

You added:
→ Meditation apps
→ EAP programs
→ Mental health webinars
→ Wellness days off
And your best engineer still quit last month.

Here's what the wellness industry won't tell you:
You got sold.
Lie #1: "More programs = Better wellbeing"
False. Access isn't adoption. Your EAP usage is 8%. That's not a wellness program, that's an expensive brochure.
Lie #2: "Employees will speak up when struggling"
False. 80% of burned-out employees stay silent. By the time they ask for help, they already have another offer.
Lie #3: "Apps and resources fix culture"
False. Managers drive 70% of engagement variance. Your toxic manager is undoing every wellness rupee you spend.

The uncomfortable truth?
You can't:

Meditate away 12-hour workdays
EAP away bad management
Wellness-program away burnout culture

What actually works:
❌ More resources
✅ Early detection systems
❌ Waiting for employees to speak up
✅ Proactively measuring team health
❌ Apps that sit unused
✅ Manager accountability for wellbeing

Stop treating symptoms.
Start fixing causes.

Video breaks down all three lies in detail →
(Tag an HR leader who's tired of wellness theater)

#Burnout #EmployeeWellbeing #HRTech #StartupCulture #WorkplaceHealth

Founder at Wanderfly | Building predictive employee wellbeing to prevent burnout before it starts

Still doing Surveys for wellbeing and culture???

#wellbeing #saas #b2b #HR #humanresources #culture

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The Battle

andreas jonsson

Penchala Tharun 🚀

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taplio

The Battle

andreas jonsson

Penchala Tharun 🚀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}andreas jonsson's LinkedIn Performance

Performance ScorePenchala Tharun 🚀's LinkedIn Performance

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Performance Scoreandreas jonsson's LinkedIn Performance