andreas jonsson

CEO @Shield: Get all posts from all your people, all in one dashboard. Stats and analytics for LinkedIn. Learn what works. Get in touch 💬

@TheShieldIndex — LinkedIn benchmarks at www.theshieldindex.com ↗

@Shield — LinkedIn analytics for creators, team, and agencies at www.shieldapp.ai ↗

@bootstrap.university — for founders going from zero to ramen without investors at www.bootstrap.university ↗

CEO, Co-founder

Redefining LinkedIn analytics since 2019.

#shieldapp #weareshield

typical impressions per post on LinkedIn:

0–1,000 followers = 167 impressions
1,000–5,000 followers = 466 impressions
5,000–10,000 followers = 733 impressions
10,000–25,000 followers = 1,121 impressions
25,000–50,000 followers = 2,392 impressions
50,000–100,000 followers = 4,484 impressions

what feels weak may in fact just be normal.

TheShieldIndex

andreas jonsson 🛠

CEO @Shield, @TheShieldIndex (LinkedIn follower benchmarks and more @ theshieldindex.com)

LinkedIn profiles with fewer than 500 followers produced the biggest reach outliers in November.

Small accounts. Biggest outliers. That's right.

When we normalized reach vs follower count, this bracket showed 10,000%+ reach rates. By far the most volatile and most viral distribution across any follower group.

My read: No account is "too small" to produce elite-level reach. Small accounts aren't neglected by the algorithm. If anything, the opposite seems true.

I wonder if smaller accounts are where LinkedIn tests viral distribution mechanics? 

I don't know - what do you think?

www.theshieldindex.com

CEO @Shield, @TheShieldIndex (LinkedIn reach & format benchmarks @ theshieldindex.com) | Founder @bootstrap.university

January 2026 edition live: www.theshieldindex.com

LinkedIn reach benchmarks by The Shield Index

One thing does keep increasing as LinkedIn accounts grow.

Baseline reach.

November and December data shows that while reach rates compress, typical (absolute) reach continues to rise with follower count.

Bigger audience → Higher floor.

My personal view: “More followers” shouldn’t be the goal. It should be the byproduct.

Of consistently good work. 
Done in public. 
Over time.

Across ~100,000 posts in November and December, images quietly dominated LinkedIn distribution.

Not on viral spikes, but on baseline reach.

Images consistently led on typical and strong reach. Nothing flashy, just predictable distribution. Maybe that's why the feed is half-full of them.

Sometimes the system doesn't reward what's exciting, it rewards what it can reliably score.

And right now that seems to be posts with images.

You seeing this?

Big LinkedIn accounts don't lose reach. They lose volatility. 

November & December data show that once profiles crossed roughly 25k followers, typical reach settled around 5-7% and breakout upside narrowed (fewer true viral outliers).

Compare that to sub-500 follower accounts which continued to show multi-thousand % breakout reach. 

My read for larger accounts: Fewer extremes. More predictability. 

Which might explain why LinkedIn growth feels different at scale.

Why are we building TheShieldIndex?

Because "consistency" isn't a strategy. And "post more" is vague AF. You need more than that. And we're bringing it.

1. Real benchmarks
Is your reach actually good for your follower range? Or just coping?

2. Content format momentum
What's gaining traction right now? And what is LinkedIn quietly dialing down?

3. Reach drivers
What is actually moving distribution? Likes? Comments? Reposts? Something else?

No guru takes. Just patterns from real data.

Next Index: Jan 14, 2026. 
Based on 50,000 posts from December.

www.theshieldindex.com ↗

i have not been talking bootstrapping much lately
mostly because i've been bootstrapping
build ship sell, the full thing, end to end
yeah it went well, thanks for asking
despite all the improvements we didn't ship
once more i learned the valuable lesson of creative restraint: what's most valuable is not what you add, but what you take away - especially for day one. the rest comes later.

In December, most people in the 5k-50k follower range saw reach drop.

There was only one follower bracket in December that gained a broad lift in reach, meaning reach was up across typical (median), strong (top 25%), top (top 10%) and breakout (top 1%) reach tiers.

Guess which one.

PS this is what we track in TheShieldIndex: not what to post but what the system is doing

Email Marketing and Sales Automation for SaaS and Service Businesses | I build and optimize CRM workflows, sales pipelines, and email campaigns that drive revenue. | Leading Marketing & Sales Automations @ Wonsulting

Generating leads is one thing. Turning them into paying customers is another. That’s where I come in.

I’m Alif Huq, and I help small businesses turn website visitors and inquiries into consistent, high-quality leads and paying customers through email marketing and sales automations.

I build smart email sequences, automated follow-ups, and strategic sales pipelines that nurture your leads, keep your audience engaged, and move them toward a sale without you having to chase every lead yourself.

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Why Work with Me?

Here’s what I help small businesses like yours achieve:

✅ More Leads, More Sales: I design high-converting email sequences and automations that nurture prospects, turning traffic into paying customers.

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✅ Tailored Strategies That Work:  No cookie-cutter solutions. I create custom lead generation and email marketing strategies based on your goals, industry, and audience.

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My Clients Have Seen Real Results Like:

👉 Increased Wonsulting's newsletter’s revenue by 400% through better segmentation and automations.
👉 Increased a lead funnel’s deal creation rate by 300% by optimizing the follow-up strategy.
👉 Generated 66 demo bookings with a four-part email sequence.
👉 Helped small business owners streamline lead flow, saving time and increasing conversions.

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Here’s what clients have said:

“Working with Alif feels like having a true partner on your side. Beyond being an email marketing expert, he’s always supportive and ensures we deliver exceptional results to our clients.

Alif led the CRM strategy for a client in the law space, and I was impressed with how proactive he was from the start. He didn’t need anyone to guide him—showing up to weekly client meetings with agendas, reports, and results ready to go.

As an agency owner, I felt completely comfortable letting him take the reins while I focused on building the agency. His proactive approach and attention to detail truly set him apart, consistently going the extra mile to understand our clients’ needs and drive success.”

- Dilara Cossette, Demand Generation Agency Owner

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Let's work together!

📩 Email me: alif@alifhuqmarketinginc.com

Or shoot me a LinkedIn message!

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The Battle

andreas jonsson

Alif Huq

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The Battle

andreas jonsson

Alif Huq

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}andreas jonsson's LinkedIn Performance

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