Anthony J James

Trinity Consulting Services

If you’re ready to commercialise your idea to a global audience, to supercharge your digital transformation or to find growth in new markets then we can help!

Chairperson of the Board

Working closely with clients to help them drive their growth strategy, digital transformation and generate new innovative ideas for global markets.

Group CEO Innovation & Growth

Trinity Consulting Services [TCS] is a highly networked marketing strategy, innovation and business transformation agency, that works with brands who have a desire to increase their revenues and market share in some of the largest B2B and B2C markets in APAC (Asia Pacific) and EMEA (Europe, Middle East and Africa). 

I specifically help organisations generate additional revenues in these markets with creative, innovative and digital solutions - from up-front strategy to full tactical and practical implementation and roll-out planning.

Leveraging my substantial APAC network and with a deep understanding of cultural differences and in-market influences across the target regions and countries, Trinity Consulting gives its partners the jump-start in digital and innovation that they often lack in penetrating new markets and delivering real, profitable solutions.

TCS blends the creative and the strategic, within a highly flexible and dynamic framework. Assisting organisations to solve complex business problems and issues with the application of technology. Assisting in the packaging, presenting and pitching of solutions to potential markets, emerging markets and numerous industry verticals.

We have assisted organisations and provided measurable and profitable solutions to: Advertising, Business Travel & Leisure, Consumer Brands, Consumer Marketing, Digital / Online / Social Media, Entertainment, Fast Moving Consumer Goods (FMCG), Financial Services & FINTECH, Franchising, Health & Wellbeing, Information Technology, Media & Publishing, Promotions, Merchandising, Retail, Sports & Sponsorship, Quick Service Restaurants (QSR)

Recent clients include: The Australia Government, Digital Transformation Agency, Nokia, News Corp Australia

Executive Director - Marketing, Innovation and Growth

B2Bx

Chief Growth Officer & CEO

InfluencerActive is an influencer marketing platform that directly connects small and medium-sized brands and businesses with curated and vetted influencers to create a seamless marketplace for both buyer and influencer to engage. Influencers in the InfluencerActive network have built significant followings over traditional business channels. Their trusted voices are valued in both the B2C and B2B contexts.
 
In engaging with influencers through InfluencerActive, business owners can cut through the channel noise and marketing challenges of a fragmented media world. With Influencer Active, engagement is direct between business and influencer.

Executive Director & Investor

DDB Group Asia Pacific

As Chief Innovation Officer, Asia Pacific, I was tasked with taking head on, the challenge to: 

•  provide focus to DDB Group’s innovative business and marketing growth solutions
•  commercialise new and existing digital and tech solutions to generate growth for agency clients
•  engage creativity and innovation for drive long-term business growth for agency and clients
•  apply creative thinking across business processes to deliver a competitive advantage and new revenue streams
•  to connect the best minds within the agency in order to look at business problems from a different perspective

AJ spearheaded the commercial success of innovative digital solutions for DDB's clients – from mobile apps to web-ordering systems to e-stores and interactive retail assets – as well as enhancing client revenue streams and customer engagement to 'hack' into creative business growth opportunities.

Chief Innovation & Growth Officer

Sample Central

Sample Central is a unique retail / consumer product / insights / experience that places a focus on consumers, allowing them to try, touch, feel and experience products, and brand innovations before buying the products. As the pioneer of 'tryvertising' or try-before-you-buy, Sample Central ignites the conversation and interaction between brands and consumers, consumer who are willing to provide their insights about products or services they have chosen to explore or shown and interest in.

Having created the global go-to-market strategy, AJ was the driving-force behind launching the concept to the market, taking an active, hands-on approach selling the concept into brands and growing the business worldwide via a franchise framework.

KEY ACHIEVEMENTS:
•  Took the business global via a franchise model (custom built for the concept)
•  Negotiated franchise agreements in over 20 countries in less than 5 years
•  Established global and franchise level operational plans and budgets
•  Coach, motivate and support new franchisees and business owners
•  Play and active and key role selling the concept to brands globally
•  Establish clear success metrics, systems and reporting arrangements
•  Changed the FMCG landscape with a model that truly influences consumers purchasing decisions
•  Built a robust, centralized, big-data engine, SaaS information management and software platform operating in over 10 languages supporting franchise partners and consumers worldwide

Group CEO Marketing and Innovation

Creata

Creata is one of the largest marketing and sales promotions agencies in the world, serving some of the largest corporations including McDonald's, Kellogg's, Coca Cola, Nestle, & others since 1973.

AJ took a key leadership role during his time at Creata & was part for the global management team. Working across 15 offices in 11 countries on 5 continents. And was responsible for the design & production of over 1.3 billion happy meal toys.

MAIN RESPONSIBILITIES:
• Setting creative direction and strategy for the agency globally
• Focus the agency on innovation and idea generation built upon creative marketing & promotion strategies
• Transitioned from a premiums manufacturer to a full-service creative & digital agency
• Accelerate the pace of Creata’s ability to deliver a full spectrum of below-the-line marketing services
• Leadership role in all major account pitches globally & was the driving force of the Company’s sales / marketing efforts

KEY ACHIEVEMENTS: 
• Built and launched Creata Digital
• Positioned Creata to be invited to pitch for global technology pitches with several of the Company’s global brand clients
• Secured Creata's first large scale digital project with McDonald's against the incumbent digital agencies
• Extend the HappyMeal.com franchise into Asia Pacific - Digital contract extended despite intense lobbying by rival agencies
• Personally managed the relationship and negotiated the deals across North America, Europe & Asia
• Restructured Creata's Creative division from a "Support Function" to a "Business Unit", having full P&L accountability
• Established the relationship & negotiated the contract between Creata & China Central Television (CCTV) to secure the exclusive licensing rights to China's oldest & most recognised cartoon property. Drove the establishment of a separate business entity in the Chinese Free Trade Zone

Executive Vice-President Global Sales & Marketing

Fujitsu Consulting - Management Consulting / Digital Solutions

Fujitsu Consulting is one of the worlds top-tier global IT services organizations. With a focus on boosting efficiencies, cutting IT operational costs and create a sustainable competitive advantage with the client-focused IT consulting and integration services.

As Vice President of Marketing I was responsible for ensuring that clients business objectives were integrally linked to delivering true business value and the offerings of Fujitsu Consulting.

• Directed the strategy, planning and implementation of all Fujitsu Consulting Asia Pacific internal and external corporate marketing activities supporting the business goals toward growth and profitability
• Focus on solutions marketing
• Ensured a consistent brand and message to the marketplace, making sure corporate style and standards were followed across all initiatives
• Key executive on the Global Brand Program Team

• As Director of eBusiness Solutions, Asia Pacific, provided focus, direction and leadership to position Fujitsu as the partner of choice for eBusiness solutions
• Developed eBusiness solution offerings and the alignment to delivery capabilities

Vice-President Marketing & Digital, Asia Pacific

ZIVO Pty Limited - Digital / Web Solutions

• All sales and marketing of Internet Solutions
• Cross-industry focus, managing a team of Business Development Managers across Australia and New Zealand
• Developed a ZIVO-wide business development and acquisition strategy
• Negotiation of all intellectual property and professional services contracts
• Lead engagement management for ZIVO clients including personal management of key accounts
• Major influencer of the ZIVO marketing and branding strategies

Director, Sales, Marketing & Communications, Asia Pacific

IBM Global Services

• One of the key executives responsible for building and launching the IBM e-business Solutions team globally
• Focused on a wide range of industry sectors, specialising in the banking & finance, entertainment, media, sports, travel, transport and tourism sectors across Asia Pacific
• Lead the Asia Pacific sales team to ensure new business sign-off with clients
• Played a leadership role in the relationship build, management and engagement of IBM e-business clients
• Defined strategies for the marketing and sales of e-business and Interactive Media Design Studio services, including: internet/Intranet Solutions, CD-ROM, Kiosk, Electronic-commerce solutions, content creation cybercasting, digital design and print

Managing Consultant - eBusiness, Global

Computer Sciences Corporation (CSC)

• Established the MultiMedia Laboratory at CSC in Sydney and grew this to a global capability (and team of 350 people)
• Project managed a variety of multimedia and Internet application design and development and implementation projects
• Built processes for sales and client engagement
• Full responsibility for major projects being delivered on time and within budget
• Ensured all projects met quality assurance standards of CSC
• Held the position of Worldwide Chair of the CSC Special Interest Group for MultiMedia and Interactive Technologies for 4 years, and through this time spent the majority of time in the United States speaking on the International Speakers Circuit

Internet Sales & Marketing Manager

Interactive Designer and Programmer

As the CEO and Chairperson of Trinity Consulting Services, I lead a team of experts who help businesses grow and innovate in the digital age. With over 20 years of experience in marketing, sales, and growth, I have a proven track record of delivering results for clients across various industries.

My passion is to empower entrepreneurs and business leaders to achieve their goals by providing them with strategic guidance, innovative solutions, and market insights. I am also a certified member of APEC and have completed courses on compassionate leadership and blitzscaling from LinkedIn. My mission is to create value for my clients and contribute to the growth and development of the global economy.

MY new article is live... "From Noise to Noticed - How Distinctive Brands Cut Through in 2025"
Most brands are louder than ever. Very few are unmistakable. The fix is not more media. It is focus!

Read it and tell me the one asset you will double down on for the next 90 days. https://lnkd.in/dGKGcwyu

Group CEO Innovation & Growth @ Trinity Consulting Services | Driving Growth Strategy

Most brands are louder than ever. Very few are unmistakable. If your work looks and sounds like everyone else in the feed, it is invisible. Not bad. N

Open article: From Noise to Noticed - How Distinctive Brands Cut Through by Anthony J James • 4 min read

From Noise to Noticed - How Distinctive Brands Cut Through

Digital Brand Agency

As the Founder of Digital Brand Agency, I am dedicated to empowering brands and individuals with cutting-edge social media growth, branding, and marketing strategies. Our agency specializes in LinkedIn, YouTube, Instagram, Twitter, Influencer Marketing, SEO, Social Media Advertising, and Lead Generation, ensuring maximum online visibility and engagement.

We help businesses and personal brands scale their online presence through tailored content strategies, targeted ad campaigns, profile optimizations, and audience engagement techniques. Our services are backed by a 100% results guarantee and a 100% refund policy, ensuring complete client satisfaction.

📩 Let’s build your brand’s digital presence together!
📧 Contact: agencydigitalbrand@gmail.com

Founder

Instagram

Helping Brands & Creators Grow on Instagram with Engaging Content & Smart Strategies.

Instagram is one of the most powerful platforms for brand growth, audience engagement, and business success. As an Instagram Growth Expert & Content Creator, I help businesses, influencers, and entrepreneurs build a strong presence, increase engagement, and scale their audience organically.

🔹 Key Responsibilities:

✅ Instagram Growth Strategy – Develop customized strategies to increase followers, engagement, and reach organically.
✅ Content Creation & Viral Reels – Craft high-quality posts, carousels, and reels that grab attention and encourage interaction.
✅ Profile Optimization & Branding – Optimize Instagram profiles for better discoverability, branding, and conversion.
✅ Hashtag & SEO Strategy – Research and implement the best hashtags and Instagram SEO techniques to boost visibility.
✅ Engagement & Community Building – Use interactive techniques to increase comments, shares, and saves for better reach.
✅ Instagram Monetization & Growth Hacking – Help clients explore monetization opportunities through content strategies, collaborations, and audience engagement.

Instagram Growth Expert & Content Creator

Job Hunters United

Empowering Job Seekers with Resources, Community & Expert Guidance.

At Job Hunters United, our mission is to bridge the gap between job seekers and career success. In today’s fast-paced job market, having the right tools, strategies, and support system can make all the difference. As the Founder, I have built a platform that provides career development, networking opportunities, and expert-led coaching to help professionals land their dream jobs.

🔹 Key Responsibilities:

✅ Career Coaching & Mentorship – Guide job seekers in career planning, skill-building, and interview preparation.
✅ Resume/CV Optimization – Provide expert resume reviews and writing services to help candidates stand out.
✅ LinkedIn Growth & Branding – Optimize LinkedIn profiles to increase visibility, engagement, and job opportunities.
✅ Job Postings & Industry Insights – Share exclusive job openings, networking events, and hiring trends.
✅ Community Building & Support – Foster an inclusive and supportive network for professionals at all career stages.

LinkedIn

🚀 Helping Businesses & Individuals Build a Strong LinkedIn Presence

LinkedIn is more than just a professional network—it’s a platform where brands, entrepreneurs, and professionals can build influence, generate leads, and grow their authority. As a LinkedIn Growth Specialist & Content Creator, I help individuals and businesses maximize their LinkedIn potential with strategic content and targeted growth techniques.

🔹 Key Responsibilities:

✅ LinkedIn Profile Optimization – Transform LinkedIn profiles into high-converting personal brands that attract the right audience.
✅ Content Creation & Storytelling – Craft engaging, thought-provoking posts that increase visibility and drive meaningful conversations.
✅ Audience Growth & Engagement – Implement proven strategies to boost followers, connections, and engagement organically.
✅ LinkedIn SEO & Hashtag Strategy – Improve content discoverability using optimized keywords, hashtags, and algorithm-friendly techniques.
✅ Lead Generation & Authority Building – Help clients establish thought leadership and generate inbound leads through content marketing.
✅ Viral Post Strategies – Create LinkedIn posts that resonate with audiences, drive high engagement, and even go viral.

LinkedIn Growth Specialist & Content Creator

Chegg Inc.

Subject Matter Expert

The Sparks Foundation

I have successfully completed this 'Web Development' internship.

Web Development Intern

|| Founder || 170,000+ Follower || Helping Jobseekers || Top Brand Development Voice || Top Personal Branding Voice || 200M+ Views ||

As a Founder, Entrepreneur, and Personal Branding Strategist, I help professionals, entrepreneurs, and businesses stand out, grow their influence, and generate opportunities through strategic personal branding, LinkedIn & Instagram growth.

🚀 What I Do
I specialize in:

✅ LinkedIn & Instagram Growth – Helping individuals and businesses build authority & attract clients.
✅ Personal Branding & Visibility – Crafting strategies that elevate your online presence.
✅ Social Media Management – Creating high-impact content & engagement strategies to scale brands.
✅ Content Strategy & Digital Marketing – Helping businesses amplify their brand message.

🌟 My Brands & Expertise

🔹 Founder – Job Hunters United – Helping job seekers create impactful personal brands & expand career opportunities.
🔹 Founder – Digital Brand Agency – Providing tailored branding, advertising, and content strategies for professionals & businesses.

With 244,000+ LinkedIn followers, 100,000+ Instagram followers, and 250M+ views.

🎯 Let's Work Together

Whether you're a business looking to enhance your brand presence or a professional aiming to grow on LinkedIn & Instagram, I can help you create a powerful digital presence that drives success.

📩 Let’s connect and build a brand that attracts opportunities!

Dev Raj Saini

A 𝐂𝐚𝐫𝐞𝐞𝐫𝐁𝐮𝐢𝐥𝐝𝐞𝐫 𝐬𝐮𝐫𝐯𝐞𝐲 found that 70% of employers research candidates on social media before making a hiring decision.

That means before your resume, before your introduction 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐟𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 𝐬𝐩𝐞𝐚𝐤𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮.

In 2025, personal branding isn’t about fancy logos or taglines anymore.
It’s about 𝐡𝐨𝐰 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐚𝐧𝐝 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐚𝐥𝐥𝐲 𝐲𝐨𝐮 𝐬𝐡𝐨𝐰 𝐮𝐩 𝐨𝐧𝐥𝐢𝐧𝐞.

Your posts, your comments, your replies each one leaves a trace of your reputation.
And together, they tell people what kind of professional you are long before they meet you.

From my own journey, I have learned that people rarely remember your design or tagline.
They remember 𝐲𝐨𝐮𝐫 𝐭𝐨𝐧𝐞, 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐬 𝐦𝐚𝐝𝐞 𝐭𝐡𝐞𝐦 𝐟𝐞𝐞𝐥.

Here are the five touchpoints that quietly define your digital identity:
✅ Your posts - what you stand for
✅ Your comments - how you think
✅ Your profile - the story you tell
✅ Your replies - how you engage
✅ Your shares - what you amplify

𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: In 2025, your online presence isn’t just a reflection of your work it is your work.
And just like a signature, it should be 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜, 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐮𝐧𝐦𝐢𝐬𝐭𝐚𝐤𝐚𝐛𝐥𝐲 𝐲𝐨𝐮𝐫𝐬.

👉 For me, every digital interaction is a small way of saying, “This is who I am.”
𝐖𝐡𝐚𝐭 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮 𝐰𝐡𝐚𝐭 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐝𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐟𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭 𝐥𝐞𝐚𝐯𝐞 𝐛𝐞𝐡𝐢𝐧𝐝?

LinkedIn LinkedIn News LinkedIn News India

#PersonalBranding #DigitalReputation #Leadership #FutureOfWork

Dev Raj  Saini

Your Digital Footprint Is Your Signature

According to 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟓 (𝐅𝐨𝐫𝐛𝐞𝐬), personal branding is no longer a nice-to-have it’s a 𝐜𝐨𝐫𝐞 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐬𝐤𝐢𝐥𝐥.

And the 2025 Personal Branding Benchmark Report adds that while most professionals understand its value, many still struggle with one thing 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧.
They know how to “look visible,” but not always how to “sound real.”

𝐈𝐧 𝟐𝟎𝟐𝟓, 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐬𝐧’𝐭 𝐝𝐞𝐟𝐢𝐧𝐞𝐝 𝐛𝐲 𝐭𝐢𝐭𝐥𝐞 𝐨𝐫 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧.
𝐈𝐭’𝐬 𝐝𝐞𝐟𝐢𝐧𝐞𝐝 𝐛𝐲 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐬𝐡𝐨𝐰 𝐮𝐩.

People trust leaders who reveal their values, voice, and vision not those who hide behind organisational facades.

Because when your brand is 𝐜𝐨𝐡𝐞𝐫𝐞𝐧𝐭, 𝐡𝐮𝐦𝐚𝐧, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭, opportunities come to you:

✅ Invitations to collaborate
✅ Speaking engagements
✅ Partnerships and projects

A strong personal brand makes you 𝐟𝐢𝐧𝐝𝐚𝐛𝐥𝐞, 𝐦𝐞𝐦𝐨𝐫𝐚𝐛𝐥𝐞, 𝐚𝐧𝐝 𝐭𝐫𝐮𝐬𝐭𝐞𝐝 three things every leader needs in the age of AI-driven visibility.

Takeaway: Your personal brand is not self-promotion.
𝐈𝐭’𝐬 𝐬𝐞𝐥𝐟-𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐢𝐧 𝟐𝟎𝟐𝟓, 𝐢𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐬𝐬𝐞𝐭.

👉 For me, clarity and consistency have built more trust than any title ever could.
𝐖𝐡𝐚𝐭 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 𝐟𝐞𝐞𝐥 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜, 𝐧𝐨𝐭 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐝?

LinkedIn LinkedIn News India

#PersonalBranding #Leadership #FutureOfWork #CareerGrowth

Brand as Leadership: The New Currency of Trust in 2025

According to a 𝟐𝟎𝟐𝟓 𝐬𝐭𝐮𝐝𝐲 𝐛𝐲 𝐖𝐢𝐬𝐞𝐫𝐍𝐨𝐭𝐢𝐟𝐲, 72% of customers say they trust a business more after reading positive testimonials or reviews.

That means long before people look at your pricing or portfolio, they’re already forming opinions based on the stories others tell about you.

Most people post testimonials as proof.
I see them as stories - stories of trust earned and transformation shared.

Because behind every line like
“𝑻𝒉𝒊𝒔 𝒔𝒆𝒔𝒔𝒊𝒐𝒏 𝒄𝒉𝒂𝒏𝒈𝒆𝒅 𝒎𝒚 𝒑𝒆𝒓𝒔𝒑𝒆𝒄𝒕𝒊𝒗𝒆,”
there’s something deeper a moment of doubt, learning, and courage that the screenshot never shows.

“𝐈𝐧 𝐚 𝐰𝐨𝐫𝐥𝐝 𝐨𝐟 𝐝𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬, 𝐭𝐫𝐮𝐬𝐭 𝐫𝐞𝐦𝐚𝐢𝐧𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐦𝐞𝐭𝐫𝐢𝐜.”

A testimonial doesn’t just reflect results.
It reflects belief.

Growth isn’t measured by numbers on a dashboard it’s measured by the confidence a person walks away with.

That’s the invisible ROI:
You don’t just help people grow their LinkedIn.
You help them start showing up for themselves.

𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: The most valuable outcomes are often invisible.
They’re the ones that leave people more confident, not just more connected.

👉 For me, these words are more than feedback they’re reminders of purpose.
𝐖𝐡𝐚𝐭 𝐚𝐛𝐨𝐮𝐭 𝐲𝐨𝐮, 𝐰𝐡𝐚𝐭 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐢𝐦𝐩𝐚𝐜𝐭 𝐫𝐞𝐦𝐢𝐧𝐝𝐬 𝐲𝐨𝐮 𝐰𝐡𝐲 𝐲𝐨𝐮 𝐬𝐭𝐚𝐫𝐭𝐞𝐝?

LinkedIn LinkedIn News India LinkedIn News
#PersonalBranding #Leadership #FutureOfWork #CareerGrowth

The Invisible ROI of Testimonials – Dev Raj Saini.pdf

In 2025, a 𝐁𝐮𝐟𝐟𝐞𝐫 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐨𝐟 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝟗𝟒,𝟎𝟎𝟎 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐚𝐜𝐜𝐨𝐮𝐧𝐭𝐬 found something simple yet powerful 𝐜𝐫𝐞𝐚𝐭𝐨𝐫𝐬 𝐰𝐡𝐨 𝐩𝐨𝐬𝐭 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭𝐥𝐲 𝐞𝐚𝐫𝐧 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭𝐥𝐲 𝐦𝐨𝐫𝐞 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐩𝐞𝐫 𝐩𝐨𝐬𝐭, in some cases up to five times higher than those who post irregularly. And academic research echoes the same truth. 𝐌𝐨𝐬𝐭 𝐯𝐢𝐫𝐚𝐥 𝐬𝐩𝐢𝐤𝐞𝐬 𝐚𝐫𝐞 𝐬𝐡𝐨𝐫𝐭-𝐥𝐢𝐯𝐞𝐝 𝐚𝐧𝐝 𝐫𝐚𝐫𝐞𝐥𝐲 𝐥𝐞𝐚𝐝 𝐭𝐨 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐞𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐫 𝐥𝐚𝐬𝐭𝐢𝐧𝐠 𝐭𝐫𝐮𝐬𝐭.

I learned this the hard way. There was a time when almost every post I shared went viral thousands of likes, hundreds of comments, even a million-plus impressions on some. For a while, it felt incredible. 𝐔𝐧𝐭𝐢𝐥 𝐢𝐭 𝐬𝐭𝐨𝐩𝐩𝐞𝐝 𝐟𝐞𝐞𝐥𝐢𝐧𝐠 𝐥𝐢𝐤𝐞 𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬. The engagement faded faster than the reach arrived. People remembered the post, not the person.

That’s when I made a shift. 𝐈 𝐬𝐭𝐨𝐩𝐩𝐞𝐝 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐩𝐞𝐨𝐩𝐥𝐞. I began showing up consistently, focusing on conversations that mattered and building trust that lasted longer than any viral moment.

𝑰𝒎𝒑𝒂𝒄𝒕 𝒊𝒔𝒏’𝒕 𝒎𝒆𝒂𝒔𝒖𝒓𝒆𝒅 𝒃𝒚 𝒉𝒐𝒘 𝒘𝒊𝒅𝒆 𝒚𝒐𝒖𝒓 𝒘𝒐𝒓𝒅𝒔 𝒕𝒓𝒂𝒗𝒆𝒍 𝒃𝒖𝒕 𝒃𝒚 𝒉𝒐𝒘 𝒅𝒆𝒆𝒑𝒍𝒚 𝒕𝒉𝒆𝒚 𝒔𝒕𝒂𝒚.

Visibility can make you known.
Consistency builds credibility.
And trust keeps the door open.

For me, 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐫𝐮𝐥𝐲 𝐛𝐞𝐠𝐚𝐧 𝐰𝐡𝐞𝐧 𝐈 𝐬𝐭𝐨𝐩𝐩𝐞𝐝 𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐧𝐮𝐦𝐛𝐞𝐫𝐬 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐜𝐡𝐚𝐬𝐢𝐧𝐠 𝐦𝐞𝐚𝐧𝐢𝐧𝐠.
What about you, what shift changed how you show up on LinkedIn?

LinkedIn News LinkedIn News India
#LinkedInGrowth #PersonalBranding #Leadership #careerGrowth #FutureofWork

taplio

The Battle

Anthony J James

Dev Raj Saini

Followers

Posts

Engagements

Likes

Performance ScoreAnthony J James's LinkedIn Performance

Performance ScoreDev Raj Saini's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Anthony J James

Dev Raj Saini

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anthony J James's LinkedIn Performance

Performance ScoreDev Raj Saini's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnthony J James's LinkedIn Performance