Anthony J James

Trinity Consulting Services

If you’re ready to commercialise your idea to a global audience, to supercharge your digital transformation or to find growth in new markets then we can help!

Chairperson of the Board

Working closely with clients to help them drive their growth strategy, digital transformation and generate new innovative ideas for global markets.

Group CEO Innovation & Growth

Trinity Consulting Services [TCS] is a highly networked marketing strategy, innovation and business transformation agency, that works with brands who have a desire to increase their revenues and market share in some of the largest B2B and B2C markets in APAC (Asia Pacific) and EMEA (Europe, Middle East and Africa). 

I specifically help organisations generate additional revenues in these markets with creative, innovative and digital solutions - from up-front strategy to full tactical and practical implementation and roll-out planning.

Leveraging my substantial APAC network and with a deep understanding of cultural differences and in-market influences across the target regions and countries, Trinity Consulting gives its partners the jump-start in digital and innovation that they often lack in penetrating new markets and delivering real, profitable solutions.

TCS blends the creative and the strategic, within a highly flexible and dynamic framework. Assisting organisations to solve complex business problems and issues with the application of technology. Assisting in the packaging, presenting and pitching of solutions to potential markets, emerging markets and numerous industry verticals.

We have assisted organisations and provided measurable and profitable solutions to: Advertising, Business Travel & Leisure, Consumer Brands, Consumer Marketing, Digital / Online / Social Media, Entertainment, Fast Moving Consumer Goods (FMCG), Financial Services & FINTECH, Franchising, Health & Wellbeing, Information Technology, Media & Publishing, Promotions, Merchandising, Retail, Sports & Sponsorship, Quick Service Restaurants (QSR)

Recent clients include: The Australia Government, Digital Transformation Agency, Nokia, News Corp Australia

Executive Director - Marketing, Innovation and Growth

B2Bx

Chief Growth Officer & CEO

InfluencerActive is an influencer marketing platform that directly connects small and medium-sized brands and businesses with curated and vetted influencers to create a seamless marketplace for both buyer and influencer to engage. Influencers in the InfluencerActive network have built significant followings over traditional business channels. Their trusted voices are valued in both the B2C and B2B contexts.
 
In engaging with influencers through InfluencerActive, business owners can cut through the channel noise and marketing challenges of a fragmented media world. With Influencer Active, engagement is direct between business and influencer.

Executive Director & Investor

DDB Group Asia Pacific

As Chief Innovation Officer, Asia Pacific, I was tasked with taking head on, the challenge to: 

•  provide focus to DDB Group’s innovative business and marketing growth solutions
•  commercialise new and existing digital and tech solutions to generate growth for agency clients
•  engage creativity and innovation for drive long-term business growth for agency and clients
•  apply creative thinking across business processes to deliver a competitive advantage and new revenue streams
•  to connect the best minds within the agency in order to look at business problems from a different perspective

AJ spearheaded the commercial success of innovative digital solutions for DDB's clients – from mobile apps to web-ordering systems to e-stores and interactive retail assets – as well as enhancing client revenue streams and customer engagement to 'hack' into creative business growth opportunities.

Chief Innovation & Growth Officer

Sample Central

Sample Central is a unique retail / consumer product / insights / experience that places a focus on consumers, allowing them to try, touch, feel and experience products, and brand innovations before buying the products. As the pioneer of 'tryvertising' or try-before-you-buy, Sample Central ignites the conversation and interaction between brands and consumers, consumer who are willing to provide their insights about products or services they have chosen to explore or shown and interest in.

Having created the global go-to-market strategy, AJ was the driving-force behind launching the concept to the market, taking an active, hands-on approach selling the concept into brands and growing the business worldwide via a franchise framework.

KEY ACHIEVEMENTS:
•  Took the business global via a franchise model (custom built for the concept)
•  Negotiated franchise agreements in over 20 countries in less than 5 years
•  Established global and franchise level operational plans and budgets
•  Coach, motivate and support new franchisees and business owners
•  Play and active and key role selling the concept to brands globally
•  Establish clear success metrics, systems and reporting arrangements
•  Changed the FMCG landscape with a model that truly influences consumers purchasing decisions
•  Built a robust, centralized, big-data engine, SaaS information management and software platform operating in over 10 languages supporting franchise partners and consumers worldwide

Group CEO Marketing and Innovation

Creata

Creata is one of the largest marketing and sales promotions agencies in the world, serving some of the largest corporations including McDonald's, Kellogg's, Coca Cola, Nestle, & others since 1973.

AJ took a key leadership role during his time at Creata & was part for the global management team. Working across 15 offices in 11 countries on 5 continents. And was responsible for the design & production of over 1.3 billion happy meal toys.

MAIN RESPONSIBILITIES:
• Setting creative direction and strategy for the agency globally
• Focus the agency on innovation and idea generation built upon creative marketing & promotion strategies
• Transitioned from a premiums manufacturer to a full-service creative & digital agency
• Accelerate the pace of Creata’s ability to deliver a full spectrum of below-the-line marketing services
• Leadership role in all major account pitches globally & was the driving force of the Company’s sales / marketing efforts

KEY ACHIEVEMENTS: 
• Built and launched Creata Digital
• Positioned Creata to be invited to pitch for global technology pitches with several of the Company’s global brand clients
• Secured Creata's first large scale digital project with McDonald's against the incumbent digital agencies
• Extend the HappyMeal.com franchise into Asia Pacific - Digital contract extended despite intense lobbying by rival agencies
• Personally managed the relationship and negotiated the deals across North America, Europe & Asia
• Restructured Creata's Creative division from a "Support Function" to a "Business Unit", having full P&L accountability
• Established the relationship & negotiated the contract between Creata & China Central Television (CCTV) to secure the exclusive licensing rights to China's oldest & most recognised cartoon property. Drove the establishment of a separate business entity in the Chinese Free Trade Zone

Executive Vice-President Global Sales & Marketing

Fujitsu Consulting - Management Consulting / Digital Solutions

Fujitsu Consulting is one of the worlds top-tier global IT services organizations. With a focus on boosting efficiencies, cutting IT operational costs and create a sustainable competitive advantage with the client-focused IT consulting and integration services.

As Vice President of Marketing I was responsible for ensuring that clients business objectives were integrally linked to delivering true business value and the offerings of Fujitsu Consulting.

• Directed the strategy, planning and implementation of all Fujitsu Consulting Asia Pacific internal and external corporate marketing activities supporting the business goals toward growth and profitability
• Focus on solutions marketing
• Ensured a consistent brand and message to the marketplace, making sure corporate style and standards were followed across all initiatives
• Key executive on the Global Brand Program Team

• As Director of eBusiness Solutions, Asia Pacific, provided focus, direction and leadership to position Fujitsu as the partner of choice for eBusiness solutions
• Developed eBusiness solution offerings and the alignment to delivery capabilities

Vice-President Marketing & Digital, Asia Pacific

ZIVO Pty Limited - Digital / Web Solutions

• All sales and marketing of Internet Solutions
• Cross-industry focus, managing a team of Business Development Managers across Australia and New Zealand
• Developed a ZIVO-wide business development and acquisition strategy
• Negotiation of all intellectual property and professional services contracts
• Lead engagement management for ZIVO clients including personal management of key accounts
• Major influencer of the ZIVO marketing and branding strategies

Director, Sales, Marketing & Communications, Asia Pacific

IBM Global Services

• One of the key executives responsible for building and launching the IBM e-business Solutions team globally
• Focused on a wide range of industry sectors, specialising in the banking & finance, entertainment, media, sports, travel, transport and tourism sectors across Asia Pacific
• Lead the Asia Pacific sales team to ensure new business sign-off with clients
• Played a leadership role in the relationship build, management and engagement of IBM e-business clients
• Defined strategies for the marketing and sales of e-business and Interactive Media Design Studio services, including: internet/Intranet Solutions, CD-ROM, Kiosk, Electronic-commerce solutions, content creation cybercasting, digital design and print

Managing Consultant - eBusiness, Global

Computer Sciences Corporation (CSC)

• Established the MultiMedia Laboratory at CSC in Sydney and grew this to a global capability (and team of 350 people)
• Project managed a variety of multimedia and Internet application design and development and implementation projects
• Built processes for sales and client engagement
• Full responsibility for major projects being delivered on time and within budget
• Ensured all projects met quality assurance standards of CSC
• Held the position of Worldwide Chair of the CSC Special Interest Group for MultiMedia and Interactive Technologies for 4 years, and through this time spent the majority of time in the United States speaking on the International Speakers Circuit

Internet Sales & Marketing Manager

Interactive Designer and Programmer

As the CEO and Chairperson of Trinity Consulting Services, I lead a team of experts who help businesses grow and innovate in the digital age. With over 20 years of experience in marketing, sales, and growth, I have a proven track record of delivering results for clients across various industries.

My passion is to empower entrepreneurs and business leaders to achieve their goals by providing them with strategic guidance, innovative solutions, and market insights. I am also a certified member of APEC and have completed courses on compassionate leadership and blitzscaling from LinkedIn. My mission is to create value for my clients and contribute to the growth and development of the global economy.

MY new article is live... "From Noise to Noticed - How Distinctive Brands Cut Through in 2025"
Most brands are louder than ever. Very few are unmistakable. The fix is not more media. It is focus!

Read it and tell me the one asset you will double down on for the next 90 days. https://lnkd.in/dGKGcwyu

Group CEO Innovation & Growth @ Trinity Consulting Services | Driving Growth Strategy

Most brands are louder than ever. Very few are unmistakable. If your work looks and sounds like everyone else in the feed, it is invisible. Not bad. N

Open article: From Noise to Noticed - How Distinctive Brands Cut Through by Anthony J James • 4 min read

From Noise to Noticed - How Distinctive Brands Cut Through

DBD International, headed by David Brier, Google's #1 rebranding expert and bestselling author

Write the follow-up to Brand Intervention, also an Amazon #1 bestseller.

🚀 My new book is officially here—and it’s already making waves.  

Just a couple of days ago, **RICH BRAND POOR BRAND: How to Unleash Your David in a World of Goliaths** hit the shelves, and within HOURS, it became:  
🎯 **#1 in New Releases**  
🎯 **#1 Bestseller on Amazon**  

This isn’t just another book—it’s a movement.  

As the follow-up to my bestselling *Brand Intervention,* this book is a game-changer for founders, CEOs, and entrepreneurs who want more than a good brand—they want a **rich brand.**  

With a foreword by Claude Silver of VaynerX and insights from legends like Warren Buffett, Sara Blakely, Gary Vaynerchuk, Brené Brown, and even Billy Joel, this is a masterclass in building a thriving brand culture.  

Here’s why this book matters:  

🔑 **Rich Brand Poor Brand** unveils the secret sauce to crafting a brand that leads, inspires, and lasts.  

🔑 It’s packed with stunning visuals and a 46-page **Rich Brand Poor Brand Playbook** full of real-world transformations.  

💡 So, what’s a rich brand?  
It’s NOT about size, industry, or location.  
It’s about CULTURE—the oxygen your company breathes.  

The simple truth:  
👉 Your brand lives *out there,* but it comes to life *in here*—with your people, your values, and your story.  

This isn’t just a book; it’s a call to action.  

🗓 If you haven’t grabbed your copy yet, now’s the time.  

Join the revolution and discover why Daymond John called it:  
**“Genius.”**  

💬 “Your brand lives out there. But it comes to life in here.”  

Get your copy now, and let’s start building brands that truly matter.  

Because brilliance isn’t just a goal—it’s the standard.

Author: RICH BRAND POOR BRAND

Insatiable urge to help brands defy gravity to achieve brand elevation to avoid the "6 feet under" program that goes with brand deflation

Chief Gravity Defyer

As the recipient of over 300 industry awards, I am the Creative Director of DBD International whose job it is to help brands defy gravity and rise above the noise. 

Areas of specialization include:
     • Brand analysis
     • Brand strategy
     • Name and slogan development
     • Logo design
     • Package design
     • Destination branding
     • Tourism branding
     • Lifestyle brand design and execution
     • Brand revitalization
     • Brand rollout campaigns

Under my direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.

President/Creative Director

Nasdaq Entrepreneurial Center

• Global keynote speaking engagements on Branding, Rebranding, and Startup Strategy, reaching audiences worldwide.
• Generated over $7 billion in sales through impactful presentations on Disruption, Category Creation, and Brand Strategy.
• Leveraged expertise to inspire and educate audiences on the power of effective brand storytelling and strategy.

Keynote Speaker

Do This Instead Newsletter

Join 7,000+ followers of Do This Instead for actionable branding insights and case studies from someone who has actually done it, generating over $7b in revenue for companies of all sizes.

Writer

Brand Intervention : 33 Steps to Transform the Brand You Have into the Brand You Need

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding.  
You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout.

This is why David Brier wrote and designed Brand Intervention.  

It doesn't read like any other book. It's faster.  

Inside, it doesn't look like any other book on branding. It's shows instead of tells. 

It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans.  

Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. 

This may explain why Daymond John, New York Times bestselling author of The Power of Broke, FUBU founder and star of ABC's Shark Tank, wrote the Foreword to this new book and why New York Times bestselling author of The 10X Rule and sales expert Grant Cardone calls Brier "a branding genius" (both Daymond and Grant are Amazon bestsellers in their own right). 

David and his work have been featured in ADWEEK, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, Communication Arts, How magazine, the New York Times and numerous blogs and podcasts.  
David is also the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, a rare honor amongst business leaders, presented to those who provide insights to entrepreneurs and startups for leadership, marketing, entrepreneurial innovation, and branding excellence. 

Award-winning Author

David Brier Design Works

A design firm specializing in logo design and graphic design packages.

Owner/Founder

I TURN IDEAS INTO BRANDS, EXITS & LEGACIES. 🚀 Slayer of the Mundane 🚀 Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales

Ads burn money. A great brand prints it. 

I rebuild brands from the ground up—strategy, story, design, and architecture—so you stop fighting for attention and start commanding it.

I help growth-focused companies sharpen their identity, own their story, and build a brand that scales—without the ad waste.

After building brands for Revlon, Estee Lauder, Jim Henson, and others, I quit.

I have no time for indecision and being a layer or two away from gold.

The first billion-dollar brand I built started out with zero sales, and just a really driven founder.

His vision was about shaping an idea into an empire. It was about watching a dream soar.

It's why I love branding. 

I've done the same for a nonprofit, helping generate over $250K in 30 minutes.
Done the same with a city, I rebranded: a 500% increase in tourism in 12 months.

I have done the same for a dog food company, a cybersecurity company, a motorcycle startup, and a beauty brand, and I turned an expedition camper company into a multi-million dollar company in 24 months (during the pandemic).

Branding is like being an explorer, a detective, and a magician all at once: each day is a new adventure.

When I’m brought in to help build a company, I don’t offer a silver bullet. 

I offer a branding arsenal. Forged in the fires of countless campaigns, refined by failures, and validated by successes.

And the most crucial shift during my career? I used to tell stories. Now, I craft legacies. 

Branding is about the imprint we leave behind in the sands of time and the minds of consumers.

It's why I wrote BRAND INTERVENTION, an Amazon #1 bestseller.

That's why I wrote the follow-up, RICH BRAND POOR BRAND, How to Unleash Your David in a World of Goliaths.

It's why the Nasdaq Entrepreneurial Center has me as one of their speakers.

If you love uncovering the irresistible - that secret sauce that rockets CEOs and their businesses to new heights, subscribe to my newsletter: https://risingabovethenoise.com/landing/modern-brand-secrets/

If you're ready to:

~ be a rebel in a world of conformists, and 
~ feel that magic isn't in the budget but in the belief that we can rewrite the rules...

Let's jump on a discovery call https://DavidBrierCalendar.as.me/IntroductorySession

David Brier

340,000 followers didn't make Jasmin Alić dangerous.

His refusal to outsource his humanity to AI did.

𝗡𝗲𝘄 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗗𝗿𝗼𝗽:
"LinkedIn Powerhouse Reveals 'The AI Tool Nobody Is Using' to Win in 2026"
If you caught the LinkedIn Live event, there’s gold there. 

What wasn’t in the episode? 
5 exact action items that will impact 
how you’re seen. And how fast you grow in 2026.

𝟱 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀:

𝗧𝗿𝘂𝘁𝗵 #𝟭 → 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲'𝘀 "𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰"
Every guru preaches authenticity.
Then uses the same ChatGPT prompts.
Jasmin averages 1,000 comments being ACTUAL.
(𝘞𝘦 𝘳𝘦𝘷𝘦𝘢𝘭 𝘩𝘪𝘴 𝘦𝘹𝘢𝘤𝘵 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬)

𝗧𝗿𝘂𝘁𝗵 #𝟮 → 𝗧𝗵𝗲 𝗕𝗲𝗶𝗴𝗲 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲
2024: Noise
2025: Avalanche 
2026: Extinction
Your "unique voice" = 47 other brands.
(𝘞𝘦 𝘦𝘹𝘱𝘰𝘴𝘦 𝘵𝘩𝘦 𝘤𝘰𝘮𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘱𝘰𝘤𝘢𝘭𝘺𝘱𝘴𝘦)

𝗧𝗿𝘂𝘁𝗵 #𝟯 → 𝗪𝗿𝗼𝗻𝗴 𝗔𝗜 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻
Stop asking AI to write FOR you.
Start using it to reveal your DIFFERENCE.
Winners will sound so real, AI studies them.
(𝘞𝘦 𝘴𝘩𝘢𝘳𝘦 𝘵𝘩𝘦 𝘵𝘰𝘰𝘭 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦'𝘴 𝘮𝘪𝘴𝘴𝘪𝘯𝘨)

𝗧𝗿𝘂𝘁𝗵 #𝟰 → 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 > 𝗕𝗲𝘁𝘁𝗲𝗿
$9B taught me one thing:
Never sold "better."
Only sold "different."
(𝘞𝘦 𝘴𝘩𝘰𝘸 𝘺𝘰𝘶 𝘩𝘰𝘸 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘺𝘰𝘶𝘳𝘴)

𝗧𝗿𝘂𝘁𝗵 #𝟱 → 𝗦𝗰𝗮𝗿𝘀 > 𝗟𝗼𝗴𝗼𝘀
Jasmin's booked solid.
Zero sales posts.
Just weaponized failures.
(𝘞𝘦 𝘥𝘦𝘤𝘰𝘥𝘦 𝘩𝘪𝘴 𝘵𝘳𝘶𝘴𝘵-𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘴𝘺𝘴𝘵𝘦𝘮)

𝗧𝗵𝗲 $𝟵𝗕 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲:

The most advanced AI strategy isn't automation.
It's being stubbornly HUMAN.

Hit 2026 with impact: 
I’ll drop it tomorrow morning. Free to subscribers. 

Get the full newsletter breakdown in your inbox:
 https://lnkd.in/g2zqk58P

P.S. Have an amazing Friday.

♻️ REPOST to help restore humanity in the marketplace

$9bn+ in sales. Make your brand a magnet, not a money pit. I build brands that customers crave. If you're done wasting ad dollars, let's talk.

Cadbury made a shopkeeper break an unspoken rule.

Then, it broke records, hitting 75% of households.

Cadbury didn't innovate the chocolate bar.
They innovated the reason to buy one. 
Here's how:

A little girl walks into a shop.
Two buttons and a toy in her hand.
Wants to buy mom a birthday chocolate.

The shopkeeper could've said no.
Instead, he took the buttons she offered.

60 seconds of footage.
9% sales increase.
75% household penetration.

𝗧𝗵𝗲 𝗕𝗿𝘂𝘁𝗮𝗹 𝗧𝗿𝘂𝘁𝗵 𝗔𝗯𝗼𝘂𝘁 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗢𝗜

While you're A/B testing button colors,
Cadbury tested human decency.

While you're optimizing click-through rate,
They optimized for tears.

While you're measuring impressions,
They measured goosebumps.

𝗧𝗵𝗲 $𝟵𝗕 𝗣𝗮𝘁𝘁𝗲𝗿𝗻 𝗜 𝗦𝗲𝗲 𝗘𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲

𝗟𝗼𝘀𝗲𝗿𝘀: Sell chocolate
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Sell permission to be kind

𝗟𝗼𝘀𝗲𝗿𝘀: Create ads
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Create moments

𝗟𝗼𝘀𝗲𝗿𝘀: Target demographics
𝗪𝗶𝗻𝗻𝗲𝗿𝘀: Target humanity

This is the difference I inject into every rebrand I do.

𝗪𝗵𝗮𝘁 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗛𝗮𝗽𝗽𝗲𝗻𝗲𝗱

• Scored in the 1st percentile for emotional resonance
• IPA Gold Effectiveness Award winner
• 36% increase in brand recommendation

Not because they had better chocolate.
Because they understood something deeper:

Chocolate might melt in your hands.
Empathy makes US melt. Period.

𝗬𝗼𝘂𝗿 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰

Pull up your last campaign.
Count the product features.
Now count the human moments.

Which number's bigger?
There's your problem.

𝗧𝗵𝗲 𝗥𝗲𝗮𝗹 𝗟𝗲𝘀𝘀𝗼𝗻

From "I want chocolate" to "I want to be the person who gives."

That's not advertising.
That's anthropology with a marketing budget.

P.S. Which brand makes you feel something?

♻️ REPOST if humanity beats algorithms

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