Aidan Brannigan

Digital Content

No Boring Brands

No Boring Brands is where funny, is serious business. 

We're the content agency behind the largest businesses in the world. Brands like Palo Alto Networks, Apollo, BairesDev, Demandbase, and ClickUp trust our team of creators to create viral Memes + Skits for their brand socials. 

Book a call to learn more about our approach to social media for brands in niche markets.

Founder + CEO

Melissinos Trading

- LP at 21, made my first investment from my desk in my college apartment, $30M AUM

Limited Partner

The Marketing Millennials

- Generated $3,000,000+ in top line revenue through content
- Helped lead content strategy and distribution reaching 200M+ people/year
- Worked with team to grow marketing newsletter with 100k subscribers and UOR > 50%
- Ranked #1 Business Newsletter for 2024 by Business.com
- Directed email marketing campaign responsible for $100K+ in-person event ticket sales

Content Marketing Manager

- Hired before my senior year at The University of Maryland, worked full time while finishing a double major
- Helped scale LinkedIn company page from 230k -> 1M+ followers
- Scaled brand Instagram from 18k -> 135k+ followers
- 1.6M+ views on brand YouTube channel
- Built the largest Marketing meme page on IG

Creator

Go-to-Millions

- Worked to ensure every touchpoint consumers had with the brand was flawless.

Workweek

- Youngest full time employee at the company for 2 years, did a little bit of everything, socials, newsletters, podcasts

Overtime

- Post organic brand content contributing to 20,000,000,000+ views across all platforms
- Content writer to 200,000+ Overtime app users
- Create niche-specific content for brand with over 30M followers on social media

Medifast, Inc

- 2020, 2021 Fortune 100 Fastest Growing Company

Marketing

Impact Snacks ♻️

Head of Social

- Podcast premiered in the top 25% of podcasts worldwide

Podcast Host

- Hyper focused on turning social media attention into intention.

Head of Community

Content Creator

I create content viewed 300M times/year, driving 7 figures in revenue, but my parents still think I'm unemployed.

I’m the Founder of No Boring Brands, the content agency solving organic social for B2B SaaS.We're generating 100s of millions of organic views for our B2B clients via evergreen content.Also...- I built the largest marketing meme page on IG in less than 2 years- I'm currently trying to gaslight myself onto Under Armour's board of advisors- I lost $500k in crypto when I was 20 - I was interviewed by WSJ about memes (they never published my article lol) - I lost a spam eating contest to Joey Chestnut in front of 14,000 people- I've run meme campaigns for a $100B+ company- I can probably hit a 4 hybrid further than you- I spoke at SXSW about memes- I'm a twin- My mom checks my follower count every day and takes a screenshot, so you better follow or you'll upset her- Featured in AdAge for a skit I filmed in my bed

I do a bunch of fun stuff

My boys make fun of me, my team makes fun of me, even my clients make fun of me for the fact that I’m single.

But I decided to change that. 

In fact, I decided to set a world record, while changing that.

Clay World Records is an ongoing campaign where anyone can create Clay tables in unique scenarios to claim a World Record.

A physical Clay World Record book will be made, YOU can claim your own record and be included in the book.

And I decided to be the first ever person to build a Clay table on a clay table while on a date.

(The Clay table I built is essentially pipeline management for my love life. Forget tinder.)

To set your world record, visit this landing page: clay.com/world-records

I Make Memes for a Living | Founder & CEO @ No Boring Brands | The Agency Solving Organic Social for Niche Brands

Anybody else keep having these random webinars added to their calendars?

I get it, you have my email and want to get my attention, but is this even legal to invite me to an event like that?

I almost joined one of these last week by accident. It would've ruined my week.

Get content like this for your brand at: Noboringbrands.co

My ideal work environment for productivity:

- Coffee shop
- Tall ceilings
- Liquid Death
- Headphones
- Couple making out to the left of me
- Loud breather to my right
- Homeless man staring at me through the window
- Loud barista who seemingly cannot find Sarah who ordered a Cold Brew
- Charging port
- Empty stomach

I mean, is this really too much to ask for??

I’m a simple man.

The real reason so many SaaS brands are boring on socials??

It’s not what you’d think.

The lifespan of a marketer is dictated by one word:

Differentiation.

If you want to differentiate as a brand, let’s talk: Noboringbrands.co

We send a once monthly agency update to ~150 marketing leaders.

We share client wins, team wins, and highlight a few pieces of viral content we’ve made in the last 30 days.

The entire goal of the update is to nurture our warmest leads.

But the biggest ROI from the agency update has been something personal for me:

I added my grandparents to the email so they can get a peek into what I’m building.

Both of my grandfathers were legit business men.

One of them built and sold an insurance firm.

The other was a President for Xerox in the mid 2000s. 

My grandpa who worked at Xerox received our agency update on Friday, where I shared a little bit about our sales process.

He replied, mentioning how he is really into retirement and doesn’t think about work much, 

But he said the email reminded him of the Xerox professional selling approach. 

And he provided a full breakdown of their SPIN selling process.

Something about being able to share my early career with the wisdom of both of my sharp grandfathers is quite literally the coolest thing I think I’ve experienced.

Work life harmony in full pursuit here.

Here’s something ground breaking:

If you want your brand to be witty on socials, the person making the content needs to be witty.

If you want your brand to be polished on socials, the person making the content needs to be polished.

If you want your brand to be unhinged on socials, the person making the content needs to be unhinged.

Luckily all of these are skills that can be learned.

But companies seem to overlook the importance of matching the talent they hire for social media with their goals of how they want to show up on socials.

Don’t expect the vet marketer you hired in 2018 who isn’t clever, to suddenly create clever content for your niche brand overnight because you decided you want to take a page our of Ryan Air’s book.

Like anything, it’s a skill that needs to be built.

Or you can skip the growing pains and hire outside help. 

Noboringbrands.co

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Want to know the MOST underrated sales tactic for 2026? 

You wouldn’t believe it.

Paid is the shorter term solution.

Organic is the longer term solution.

If you have a budget, throwing money on paid will get you more immediate results.

But over time, achieving those same results will become increasingly more expensive.

Whereas throwing money towards organic will easily take 90+ days to see results.

But over time, achieving those same results will become increasingly cheaper.

If you stop spending on paid, that leadflow will immediately shut off.

If you stop spending money investing in organic, the algorithm will still push ALL of your content 24/7. 

Both paid and organic have a role in your social strategy, confusing their roles is what gets you in trouble as a social media manager.

Paid, immediate results, short term solution.

Organic, slower results, long term solution.

underrated ROI of going full time on No Boring Brands?

i legitimately cannot remember the last time i was on a meeting i didn't want to be on.

also, i legitimately cannot remember the last time i was able to passively be in a meeting.

you know, the classic camera off "nothing from my end, thanks" type contribution.

every single meeting has a purpose.

every single meeting requires full attention.

pretty sweet.

this is me talking about making memes for a living btw.

I’m in NYC.

Get some breakfast.

Head right to a coworking space.

First thing I do there? Go right to the bathroom.

The train ride and oatmeal caught up to me.

I sit down in the middle of three stalls.

There’s a dude in the stall to the left.

There’s a dude in the stall to the right.

At first I sat down locked in on my mission.

But after 10 minutes I began to take notice of the fellas to my right and left.

They were grinding.

Working hard on their mission.

Suddenly I felt an energy.

The guy in the stall to my right said something.

"Can I get some TP??"

It was no longer just about my mission.

I reach down, grab some extra TP for him.

Hand it under the stall.

My mindset changed, we're now a team. All grinding for a common end goal.

Just three brothers doing their duty in the dimly lit bathroom of the 5th floor Regus in Manhattan.

I didn’t get to shake their hands but I would’ve loved to.

So now I’m posting this with hopes that they see this.

#thoughtleadership #teambuilding #shitposting

REVISED_FINAL_FINAL_NO_REALLY_THIS_ONE.mp4

SMMs when one of their posts finally goes viral...

for memes like this for your brand, book a call: noboringbrands.co

So it just gets dark at 430 now? 

Like I haven’t even eaten lunch yet bro. Relax.

Being an entrepreneur in a Tier 1 vs Tier 3 city…


Tier 1 city:

Me: *meets someone*

Me: yo let’s get coffee or something soon, i want to hear what you’re working on.

Someone: dope, let’s do it.


Tier 3 city:

Me: *meets someone*

Me: yo let’s get coffee or something soon, i want to hear what you’re working on.

Someone: why?

Niall Cleaver

Cupsly

Cupsly was designed as a reminder to slow down to make space for presence in a world that rarely pauses. An object of quiet confidence, crafted for those who lead with intention and dress with care because true connection doesn’t demand attention, it lives in the moments we choose to hold onto.

Founder

Social Library

Are you struggling to grow an engaging community for your business or personal brand.

Stop right there, I think I have you covered ⬇️

This is me (Niall), I'm a 22-year-old who is fascinated by growing communities in the online space. Actual communities that have meaning and purpose. 

The services we provide at Social Library 

➡️ Personal Branding (LinkedIn)

➡️ Guidance & support consulting


Drop me a message to discuss your social media strategy, review how well your current socials/posts are doing, and research how we can build your community and gain you more followers and leads.

or you can email us @

hello@sociallibrary.co.uk

Thistle Scientific Ltd - Where Customer Care Comes Naturally

Distribution Manager

Cleaver Scientific Ltd

Stores and Distribution Team Leader

Documenting the journey of crafting a timeless coffee cup brand | CEO & Founder of Cupsly

Hi, I’m Niall Cleaver, founder of Cupsly, a timeless reusable coffee cup brand launching in 2025.

But my story isn’t about a polished entrepreneur. My journey hasn’t been traditional. I left school without an English qualification, uncertain of what the future held. That failure shaped me, it forced me to think differently, fall into business, and ultimately embrace creativity, resilience, and the belief that change is possible, even when doubted.

Fast forward to today, and I’m the founder of Cupsly. The idea originated from my own frustration in my own life I couldn’t find a reusable coffee cup that matched my style. Everything felt cheap or uninspired, and I hated the idea of carrying something that didn’t reflect me. Cupsly is crafting a reusable coffee cup, elevating it into a symbol of fashion.

EVERY SIP STARTS A STORY

Do you know what I love about working for a family business?

The debates.

I know it sounds weird, but when two generations meet, there are always going to be differences. There's always the little comments like this:

- I think you should do it this way.
- I’m not sure that’s right.
- Are you sure?

But if you take a step back… this is healthy.

It’s what every successful business should be striving for. It’s these differences in opinions that keep it interesting, and it makes your business better.

Great businesses aren’t built by avoiding difficult conversations. They’re built by welcoming them, listening to them, and using them to move forward together.

So I guess I’ve got some more debates with the old man to have.

Growing Thistle Scientific, a UK manufacturer supporting researchers worldwide. Sharing real lessons in business.

There was a time when I’d do anything to avoid the sentence...

“I work for my family business.” But let me explain why this is so wrong.

There are so many of us who are fighting this thought, but we don't have to. It doesn't make you less of a successful person by doing so. Do you know why?

Because you bring your own style
Because you bring a younger perspective
Because you create the change the future needs

Nothing will ever be just handed to you.

If anything, for me, I've felt even more pressure because I want to make sure I take it to the next level. I want to actually earn it.

For ages, I thought success meant carving something out with only my name attached. But the truth is, showing up every day and choosing to improve what’s already there is just as hard, maybe harder.

And it keeps reminding me of something:

You’re not less ambitious because you step into a business.
You’re not less successful because you’re building onto something.

Anyway, just wanted to share what’s been rattling around my head lately.

If you looked at my LinkedIn, you’d think all I do is build brands.

But behind the scenes, we’re helping cure cancer.

It's incredible to be part of this team, helping to keep the entire world safe. It feels pretty weird to finally open up about this side of my life, but I'm proud of it.

We’re designing and developing products that help researchers cure cancer, create new medicines, and tackle some of the world’s biggest challenges.

I don't know why I've never really spoken about this before, but I'm excited to share more about it and how we continue to help fight some of the world's biggest battles in 2026.

People are getting building in public wrong.

I've seen it happen multiple times...

As someone who has shared a lot of my journey on this platform, and heard everyone telling me to share more and more, but I want to touch on something...

Building in public doesn't mean:

Sharing everything.
Doing it to tick a box.
Doing it because of pressure.

Sharing in public is about strategy.

There's so much pressure for everyone to keep posting and creating content that might not necessarily work for them, but because everyone is telling them to continue to do it.

That's what happened to me, and I fell out of love with it. Losing motivation and jsut doing it out of pure discipline, but I want to go back and create the content I used to love creating, the raw, unfiltered side of my life.

SO WE ARE GOING TO DO THAT

Get other people out of your head and do what's right for you.

Everyone loves to talk about career advice... but this has been by far the most impactful for me.

Curiosity doesn’t make you inexperienced.

When I joined Thistle Scientific, my first instinct was to worry about what I didn’t know: the jargon, the lab protocols, the decades of expertise my colleagues bring to the table.

But every time I asked a “basic” question or admitted I didn’t understand something, I noticed something powerful. It started a conversation for change.

Over time, I’ve realised curiosity belongs everywhere, especially in business.

Because the people who ask why are often the ones who move everyone forward.

You don’t need decades of experience to make an impact:

Sometimes asking, “Why do we do it this way?” opens the door to innovation.
Sometimes being the learner means spotting what others take for granted.
Sometimes, trying things differently brings the best results of all.

A reminder I carry with me every day:

Curiosity belongs in every business.

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The Battle

Aidan Brannigan

Niall Cleaver

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taplio

The Battle

Aidan Brannigan

Niall Cleaver

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aidan Brannigan's LinkedIn Performance

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