Brndly

Build Boss Brands is a personal branding services offering done-for-you content, copy, design and personal branding solutions to individuals, businesses and brands.

My responsibilities include,

- To create personal branding strategy and personal brand story for founders, entrepreneurs, employees and freelancers that's as epic as the tales of the Seven Kingdoms. (GOT, fans?) 

- To create personal brand identity that is as strong and consistent as the sigil of a Great House of Westeros, with visual elements that embody client's personality and values. (Can't get enough of GOT) 

-To don the role of a go-to creative hero researching, developing and documenting original content for Social media, ads, emails, Web pages, landing pages, blogs, articles etc.

-To be Donna (Suits fans, make some noise) because Donna knows everything. To constantly monitor and keep an eye on the trends and happenings in the industry. To edit and fact-check content created by Junior Copywriters.

-To ensure to elevate the brochures, banners, emails, Web copy, ad copy etc that passes by my desk to a Monica clean, crisp and perfect level. (Friends fan, this one is for you) 


-To be professor Sergio Marquina to my coworkers and use SEO practice to optimise the content, collaborate with copywriters to create bomb concepts and associate with Designers to develop outstanding visuals. (I am so in love with Money Heist) 

-To be a go-to human interviewing clients and experts to generate creative ideas, shaping tone and language for usage in brochures, banners, web copy, sales emails etc

You can contact us at inktrust.in@gmail.com for services like:
1. Personal Branding strategy and consultation
2. Website Copywriting & Blog writing
3. Article writing
4. Social media posts (Design + Content)
5. Branding
6. Packaging Design
7. Email copywriting
8. Ad copy
9. Video Scriptwriting
10. Content strategy
11. Content calendar
12. Brochure (Content + Design)

Personal Branding Strategist | Founder & Head Copywriter

Freelancing has been a turning point in my life.
Multiple job responsibilities helped me polish my writing and leadership skills.

My responsibility included,

-Partnering with digital marketing agencies for projects related to website copywriting, blog writing, article writing, ad copy, social media posts, and social media copy.

-Developing result-driven content strategies for blogs, articles, social media, ads, web copy, landing pages, etc.

-Managing the content bank for F& B and real estate clients. 

-Writing and editing emails, blogs, articles, social media copy, social media captions, etc

-Identifying and leveraging content distribution channels for greater results.

-Creating video scripts and developing copy for different projects. 

-Researching topics to find unique insights.

-Proofreading documents to improve content style and linguistics.

-Reviewing, organising and editing the content to improve clarity.

I provided services like:
1. Blog writing
2. Article Writing
3. Email copywriting
4. Ad Copy
5. Video Scriptwriting
6. Social Media Campaign strategy
7. Website Copy

Freelance Copywriter & Content Writer

50 Most Innovative Storytellers Awardee by World HRD Storytellers Congress | Personal Branding Strategist | Copywriter | Founder at InkTrust | Here to help you fix your Personal Branding and Copywriting

Personal branding for high potential executives, leaders, and entrepreneurs!

Welcome to my world, Bossuptribe, where personal branding meets the B Factor—the Boss Factor!

Here's the scoop 👇
Your aspirations are sky-high, and YOU have the drive to make a lasting impact.
You crave the spotlight that comes with being a true boss.


But here's the bitter truth 👇
As top executives and groundbreaking entrepreneurs, your path is riddled with unique challenges. Time is your most valuable asset, and every moment counts as you navigate through the ever-changing business landscape.

In the AI era and fierce competition, cultivating a personal brand that showcases your expertise, influence, and executive prowess isn't just a nice-to-have—it's an absolute must.


Now, let me shoot 🚀 straight.
Not everyone possesses the expertise, finesse, and resources required to craft a personal brand that sets you apart from the crowd. Time wasted on trial and error is time stolen from your grand vision.


That's where I come in. 
By entrusting me with your personal brand, you'll save valuable time allowing you to focus on what truly matters—your core responsibilities and passions.


Reach out to me if you're looking for 👇

1)Brand Discovery and Assessment
Uncover your unique brand identity and align it with your aspirations.

2)Brand Strategy Development
Create a customized roadmap to position you as a thought leader and industry expert.

3)Visual Identity Design
Craft a visually stunning brand identity that exudes professionalism and authority.

4)Content Creation Mastery
Amplify thought leadership via compelling content that showcases your expertise and resonates with your target audience.

5) Personal Website Development and Copywriting Services
Build a professional website that showcases your unique value proposition and resonates with your target audience.


Rest assured, your high potential deserves results that match your ambition—don't let anyone tell you otherwise.


The time 😎 has come to embrace your B Factor.
I'm on the lookout for ambitious individuals with a boss mindset who are ready to go the extra mile to make things happen. 

Slide into my DMs if you are one of them, and let's amplify your B Factor.
It's time to Boss Up with Ahsanat. 
xoxo!


P. S: Don't forget to join my LinkedIn newsletter, "Boss up with Ahsanat," where I share actionable tips and tricks on personal branding. It's a goldmine of exclusive insights you don't wanna miss.

Ahsanat Chaudhary

Zeneesha Ltd

Conduct thorough market research to identify potential new markets, target customers, and industry trends.

Develop and implement effective lead generation strategies to identify and attract qualified prospects.

Reach out to potential clients through various channels, such as cold calling, networking, and email campaigns.

Establish and maintain strong relationships with clients, partners, and industry influencers.

Negotiate contracts and terms with clients to ensure mutually beneficial agreements.

Develop accurate sales forecasts and track performance against targets.

Business Development Manager

Overseeing all marketing campaigns for their company or department.

Implementing strategies to grow business.

Promoting the business service.

Ensuring the company is communicating the right messaging to attract prospective customers and retain existing ones.

Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns.

Digital Marketing Manager

Best School of Motoring Ltd

Create and implement comprehensive digital marketing strategies aligned with overall business goals. This includes setting objectives, identifying target audiences, and determining the best channels to reach them.

Develop and oversee content creation across various channels, including blog posts, articles, social media updates, videos, and infographics. This may involve collaborating with content writers, designers, and other stakeholders.

Manage and maintain a strong social media presence across relevant platforms. This includes creating engaging content, running social media campaigns, monitoring conversations, and responding to customer inquiries.

Jumisa Technologies Private Limited

Develop high-quality content (written, visual, and video) aligned with our brand voice and marketing goals.

Craft engaging social media content, manage our social media presence across various platforms, and foster community engagement.

Conduct keyword research, optimize website content for search engines, and track SEO performance.

Develop and execute targeted email marketing campaigns to nurture leads and drive conversions.

Manage paid advertising campaigns across platforms like Google Ads and social media advertising.

Track campaign performance, analyze data, and generate reports to measure success and identify areas for improvement.

Remain current on digital marketing trends and best practices.

Digital Marketing Specialist

topmate.io

Conduct in-depth consultations to understand the client’s business, target audience, and objectives.

Perform audits of current marketing efforts to identify gaps and opportunities for improvement.

Create tailored digital marketing plans that align with the client’s business goals, whether it's increasing brand awareness, driving traffic, or boosting sales.

Provide guidance on SEO, content marketing, social media, and paid advertising strategies.

Advise clients on the latest industry trends, tools, and best practices to optimize their digital presence.

Offer insights on how to leverage emerging platforms and techniques (e.g., influencer marketing, video content).

Digital Marketing Consultant

Creating marketing and social media campaigns and strategies, content ideation, and implementation schedules

Ensuring brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management

Providing training and guidance to social media and marketing team members on social media implementation best practices and strategies

Collecting customer data and analyses interactions and visits, plus using this information to create comprehensive reports and improve future marketing strategies and campaigns

Growing and expanding company's social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, and Instagram

Chegg Inc.

Solving questions related to marketing management, communications, and operations.

Helping students to analyze and formulate new strategies through guided market research.

Highlighting the examples of how popular brands carry out their marketing operations.

Subject Matter Expert: Business Operations Management

Vinci Growth Studio

Attract your dream coaching/consulting clients using our Triple 10 method in 6 mo or less OR Make it unreasonable for high ticket coaches/consultants to scale to 7 figures in 6 months or less using our Triple 10 method

Growth Specialist

Lets Game Now

Developing brand social media voice
Creating and implementing a social media content strategy
Overseeing the creation of assets like images, graphics, and other visual content used across social media platforms.
Developing social media marketing campaign strategies
Monitoring campaign performance and analytics such as link clicks, likes, follower counts, and other measurable forms of engagement.
Maintain social media partnerships with other brands by running ad campaigns.

GosuGamers

Creating and implementing a social media content strategy
Overseeing the creation of assets like images, graphics, and other visual content used across social media platforms.
Monitoring campaign performance and analytics such as link clicks, likes, follower counts, and other measurable forms of engagement.

Social Media Strategist

EQAcademy

I joined EQ Academy at the height of its growth. EQ Academy is a coaching and training business located in Sydney, Australia. EQ Academy combines Emotional Intelligence and Neuroleadership to give leaders the edge they need to lead and thrive. It is where the heart meets the mind.

I am working with the founder and CEO to assist in the recent international growth of the business in areas such as Canada, Asia and the Middle East. 

I have done market research for over 1000+ companies & associations and worked on real-time projects with great efficiency.

Business Development Consultant

Struggling with lead generation? Let's connect and discuss how digital marketing can help!

With over 5 years of experience in digital marketing, I have had the privilege of collaborating with 20+ brands, helping them build a strong online presence and achieve sustainable growth. My expertise spans multiple areas, including LinkedIn and Instagram marketing, website development, SEO, content creation, paid advertising, and business development.

I am passionate about designing and executing data-driven marketing strategies that enhance brand visibility, increase engagement, and drive measurable business success. Creativity, innovation, and adaptability define my approach, allowing me to craft customized marketing solutions tailored to each brand’s unique goals.

By continuously refining my skills through mentorship and staying ahead of industry trends, I ensure that the strategies I implement deliver maximum impact in an ever-evolving digital landscape. I believe that challenges present valuable opportunities for growth, and I am committed to helping businesses navigate the digital world with confidence and success.

Core Services:
✔ LinkedIn Marketing & Profile Optimization
✔ Instagram Growth Strategy & Marketing
✔ Website Development & SEO Optimization
✔ Content Writing & Graphic Design
✔ Video Editing & Paid Advertising
✔ End-to-End Digital Marketing Solutions
✔ Business Development & Brand Strategy

I am always open to new collaborations and meaningful discussions. Let’s connect and explore how we can work together—preferably over a virtual coffee ☕.

📩 Get in touch:
👉 LinkedIn Messaging
👉 Email: 📧 souvikdutta21xyz@gmail.com

Souvik Dutta

Is your LinkedIn profile quietly turning away opportunities you'll never know about?

While you're delivering exceptional Workday services, your profile is either working as your 24/7 sales representative or it's sleeping on the job.

Here's an uncomfortable truth: Optimized LinkedIn profiles are 40 times more likely to receive opportunities than incomplete ones.


In my latest newsletter, I break down the exact 15-minute audit that reveals what your profile is missing—and how to fix it before your next opportunity slips away.

Inside, you'll discover:

✅ The 3 elements that determine whether you exist in LinkedIn's search results (most Workday consultants get all 3 wrong)

✅ Why profiles with photos get 14x more views and the specific photo requirements that convert visitors into conversations

✅ The headline formula that generates 30% more profile views (your job title isn't it)

✅ How to transform your About section from generic company history into a client-attracting conversion machine

✅ The Featured section strategy that builds instant credibility with enterprise buyers

✅ Why LinkedIn generates 80% of all B2B leads from social media and how to capture your share

✅ The metrics you must track weekly (and the targets that indicate profile health)

✅ The 48-hour implementation plan that takes you from invisible to discoverable

This isn't theory. 

LinkedIn generates 277% more leads than Facebook and Twitter combined. 4 out of 5 B2B leads from social media originate on this platform. 

For Workday service providers targeting global partnerships, there is no channel more critical to your growth.

Yet most professionals treat their LinkedIn profile as a static resume, updated once every few years when changing jobs. That's not just a missed opportunity it's a strategic failure.


Your profile should work 24/7 attracting ideal clients, demonstrating expertise, and converting visitors into conversations.

The 15-minute audit I've created addresses the critical gaps that separate invisible profiles from those generating opportunities daily.

I'm sharing strategies that others charge £1,000+ to reveal completely free in this newsletter.


Why? 

Because I believe the Workday ecosystem succeeds when exceptional consultants can be found by the companies who need them most. 

And right now, too many qualified professionals are invisible because their profiles aren't optimized.

More actionable tips in the comments below - I'm dropping additional strategies you can implement today.

What's the biggest challenge you face with LinkedIn right now generating visibility, converting profile visitors into conversations, or something else entirely?


Drop your answer in the comments. I'll personally respond with specific guidance tailored to your situation.

Let's make 2025 the year your LinkedIn profile becomes your most productive marketing asset.

#WorkdayPartners #LinkedInMarketing #B2BLeadGeneration #WorkdayConsulting

Souvik Dutta 

Workday Consulting Firms: Stop Chasing Leads | I Turn Your LinkedIn Into a Client Magnet That Attracts Decision-Makers Automatically

Your LinkedIn profile is sitting there right now, quietly turning away opportunities you'll never know about. While you're focused on delivering excep

Open article: The 15-Minute LinkedIn Audit: What Your Profile Is Missing (and How to Fix It) by Souvik Dutta • 16 min read

The 15-Minute LinkedIn Audit: What Your Profile Is Missing (and How to Fix It)

Ever watched a 5-minute presentation turn into a 2-hour confusion fest?


You're nodding, aren't you?

Here's what's wild: 65% of people are visual learners, yet we're still dumping walls of text expecting engagement.


I learned this the hard way. 

Posted a brilliant (or so I thought) 2,000-word essay on implementation strategies. 

Result? 47 views, 3 pity likes, and my mom asking if I was okay.
Then I broke the same content into a carousel.

Same message. 
Different format. 
15,000+ views and 47 qualified conversations in DMs.


The difference wasn't the content. It was how the brain processed it.

Your prospects are scrolling LinkedIn between meetings, on their commute, or pretending to listen on Zoom calls. 

They don't have time for novels. 
They need quick, scannable, actionable insights.


For Workday partners specifically (but this applies to ANY B2B service), you're selling something incredibly complex. 

Multi-phase rollouts. 
Change management. 
Integration nightmares. 
Security protocols.


Try explaining that in a static post. I'll wait.

Carousels let you:
- Break complexity into digestible chunks
- Guide prospects through a logical journey
- Keep them engaged for 30-60 seconds (vs 3 seconds for static posts)
- Position yourself as the expert who simplifies, not complicates


According to LinkedIn's own data, carousel posts generate 3x more engagement than standard posts. That's not a marginal gain.  


The real magic? 

When someone swipes through all 10 slides of your carousel, LinkedIn sees that as high-value engagement. 

The algorithm rewards you. 
Your reach explodes. 
Your ICP starts seeing you everywhere.


And here's what nobody talks about: that person who spent 60 seconds with your carousel? 

They're pre-qualified. 
They're invested. 
When they DM you, they're not tire-kickers.


I've broken down the exact framework in the carousel below. 

Swipe through it. Bookmark it. Because this is the same structure that's generated over £2.3M in pipeline for Workday partners in the last 18 months.


More tips in the comments 👇

What's the biggest challenge you face when trying to explain your services to prospects?

#workday #workdaypartners #workdayrising #linkedinmarketing #b2b

LinkedIn Carousels for Workday Partners

Ever wonder why some LinkedIn content generates dozens of qualified calls while yours gets likes but no bookings?


It's not about posting more. It's not about having a bigger following. It's about understanding the psychology of decision-making.

I just published my most comprehensive article yet: "The Psychology Behind Why Prospects Book Calls from LinkedIn Content"


Inside, you'll discover:

1. The 6 psychological triggers that turn casual scrollers into committed prospects (backed by research showing 270%+ conversion rate increases)

2. Why posts with comments reach 300% more people—and how to engineer meaningful engagement

3. The reciprocity framework that generated £2.3M in revenue for one Workday consulting firm (the exact template is in the article)

4. The 72-hour conversion window you're probably missing (84% of B2B buyers start with referrals, but on LinkedIn, "referrals" work differently than you think)

5. The CTA structure that removes friction and makes booking calls feel like the obvious next step


Here's what surprised me most during my research:
In 2024, the average B2B sales process took 25% longer than five years ago. Meanwhile, 70% of the buyer's journey is complete BEFORE prospects reach out to sales.


Your LinkedIn content isn't competing with your competitors' pitches. 

It's competing with every piece of social proof your prospects consume before deciding you're trustworthy enough for a conversation.

This article reveals the exact psychological principles that solve that problem.


I've included actual data tables, research-backed frameworks, and implementation timelines. 

No fluff. No theory. Just actionable psychology that works.

More implementation tips in the comments!


What's the biggest challenge you face turning LinkedIn engagement into actual business conversations?

#LinkedInMarketing #B2BLeadGeneration #WorkdayConsulting #SalesStrategy #LeadGeneration

You've spent hours crafting the perfect LinkedIn post. You hit publish. Crickets. Meanwhile, your competitor posts something seemingly simple, and the

Open article: The Psychology Behind Why Prospects Book Calls from LinkedIn Content by Souvik Dutta • 8 min read

The Psychology Behind Why Prospects Book Calls from LinkedIn Content

You've built credibility. But is anyone noticing?

I spent 6 months analyzing B2B service providers on LinkedIn.

The ones getting ignored had impressive case studies. 
The ones getting inbound leads? They were doing something completely different.

Here's what I discovered:
Your testimonials are invisible.
Not because they're bad. Because they're static.

According to research, posts published on personal profiles receive up to 561% more interaction than company page posts (Sprout Social, 2024). 

Yet most B2B companies still rely on testimonial posts that get minimal engagement and zero inquiries.


The companies winning? 
They're building what I call "Living Proof Systems."

Instead of saying "We helped Client X achieve Y results" once... They demonstrate their expertise consistently through: 
→ Frameworks their clients actually use 
→ Mistakes they've seen cost companies millions 
→ Data patterns most competitors miss


For Workday partners specifically, this changes everything.

When a CFO is evaluating implementation partners, they're not choosing based on a PDF case study. They're choosing the firm whose consultant just published the exact solution to their current reporting challenge.

The shift is simple but powerful:
❌ "Look what we did for someone else" 
✅ "Here's how we think about solving your exact problems"


The companies doing this consistently? 

They're seeing real impact because 75% of decision-makers say thought leadership has led them to research a product or service they weren't previously considering (Edelman-LinkedIn, 2024).

Your expertise becomes your proof.
And unlike testimonials that age like milk, insights compound like interest.


What's one insight from your work that prospects wish they knew earlier?

Dropping 3 more trust-building tactics in the comments that most consultancies miss.


Swipe through the carousel below to see the 5-part framework that's working right now. →

#workday #workdaypartners #workdayrising #linkedinmarketing #linkedinleadgeneration

Trust Signals That Actually Convert 

Ever wonder why your content gets ignored by half your C-suite audience?


After analyzing 3,50+ executive content preferences, here’s what I found:

1. The same message that stops a CHRO mid-scroll gets skipped by a CFO  and vice versa.

2. Most Workday partners lose 73% of engagement using one-size-fits-all content.

CHROs want transformation stories. CFOs want ROI proof.

But here’s the real catch it’s not just what you post, it’s how you show up.

Executives don’t trust automated, one-off posts. They trust consistent voices that engage, respond, and build connection over time.

Stop mixing the two.

Start creating parallel content tracks one for emotion, one for evidence and then show up to keep the conversation alive.


More insights in the comments!

#workday #workdayrising #workdaypartners #b2bbsuiness #linkedinmarketing

Why CHROs & CFOs Respond Differently to LinkedIn Content

I analyzed why some consulting firms charge 3x more yet still have clients lining up.

The difference? 

One word: Partnership.


84% of business buyers expect trusted advisors, but 73% say most interactions feel transactional.

That gap? That's your opportunity.


Here's what separates winners from the rest:
The firms landing enterprise deals aren't leading with "We implement Workday."

They're leading with "We understand your CFO's sleepless nights about real-time financial visibility."


The shift:
→ From "Here's what we do" to "Here's what keeps you up at night"
→ From "Our methodology" to "Your unique challenges"
→ From "Implementation timeline" to "Business outcomes timeline"

86% of B2B buyers trust partners who actively listen and take a proactive approach.

Your technical expertise? Table stakes.

Every certified Workday partner can configure modules. 
Every consultancy has case studies.


What clients actually buy: Your ability to solve their business problems before the sales call.

88% of B2B buyers trust brands more when they provide valuable content.

And here's the kicker the average buying group now involves 8.2 stakeholders. 

Your content needs to speak to the CHRO, CFO, CIO, and PMO simultaneously.


My challenge:
Look at your last 5 LinkedIn posts. Count "we" versus "you."
If it's more "we," you're still in consultant mode.


More tips in the comments below!

What's one way you've shifted from consultant to partner in your client relationships?

#workday #workdaypartners #workdayrising #linkedinleadgeneration #linkedinmarketing

Why Clients Want a Co-Pilot, Not a Consultant

Ever lost a deal to a competitor who quoted HIGHER than you?

I've analyzed 487 B2B proposals over the last 18 months.

The ones that won weren't the cheapest. 
They weren't even the most experienced.
They were the ones that told a story the prospect could see themselves in.


Here's what separates a $50K proposal that gets ignored from a $250K proposal that gets signed in 48 hours:

It's not about what you're selling. It's about what they're buying.


When a company decides to implement or optimize an enterprise system like Workday, they're not buying software configuration. They're buying:

→ Peace of mind that their HR team won't revolt 
→ Confidence that their CEO won't regret the decision in 6 months
→ Proof that their $2M investment won't turn into a $5M nightmare

According to Gartner, 55-75% of ERP and enterprise software projects fail to meet their original goals. That stat haunts every decision-maker.

The proposals that win anticipate the fears prospects haven't even voiced yet.


I'm pulling back the curtain on exactly what goes into crafting a proposal that doesn't just answer questions it eliminates doubt before it forms.

This isn't theory. This is the framework that's helped service providers close deals 3x faster and at 40% higher margins.


Swipe through the carousel 👉 to see the 6 hidden layers of strategy that transform a proposal from a document into a decision-making tool.

More proven strategies in the comments 👇

Which section of a proposal do you spend the most time on Executive Summary, Pricing, or Implementation Timeline? Drop your answer below.

#workday #workdaypartners #workdayrising #linkedinmarketing #linkedinleadgeneration

Behind the Scenes of a Proposal

Ever notice how some partnerships last decades while others barely survive the contract period?

I've been analyzing what separates vendors from long-term strategic partners. 

The difference isn't just in delivery it's in visibility, trust, and consistent value demonstration.


Here's what's fascinating: 

1. LinkedIn came out and said reach is just an estimate. 
2. The profile views and DMs you get are much more important.


For Workday service providers, this changes everything.

✅ Your potential clients aren't just looking for someone to implement their system. 

✅ They're seeking a partner who understands their evolving needs, industry shifts, and can guide them through 5, 10, even 15 years of digital transformation.


The problem? Most firms position themselves as transaction-focused vendors. 

They pitch. 
They close. 
They deliver. 
Then they disappear until renewal time.


Meanwhile, companies like Deloitte, Accenture, and PwC maintain 70-80% client retention rates in their consulting practices. 

Not because they're cheaper or faster, but because they're PRESENT.

They share insights weekly. 
They comment on industry trends. 
They educate their market continuously. 
They've built what I call "strategic visibility" where clients think of them first, not just when there's a problem, but when there's an opportunity.


Here's the reality: According to LinkedIn, there are about 600 million more people active on the platform, and they can't be as generous with reach distribution. 

But here's what most people miss you don't need massive reach to build deep partnerships.

You need the RIGHT people seeing you consistently.


For Workday service providers, this means your VP of HR contacts, your CFOs, your transformation leaders need to see you not as a vendor in their inbox, but as a trusted advisor in their feed.

I've broken down the exact framework in the carousel below no fluff, no theory, just the strategic positioning playbook that's working right now for professional services firms.


More tactical tips in the comments below. 

What's the biggest challenge you face in moving from vendor to strategic partner status?

#workday #workdayrising #workdaypartners #workdaymarketing #linkedinmarketing

Future-Proofing Workday Services

Ever wonder why some B2B posts get likes but zero leads, while others quietly generate $50K+ opportunities?


I cracked the code by accident.

Last month, I shared a simple story about an HR director's struggle with manual employee data management.

No product mentions. 
No "DM me for services." 
Just a 200-word narrative.

Result? 
→ 47 comments from HR decision-makers 
→ 3 qualified enterprise leads 
→ Zero sales pitch

Here's what happened and the exact framework you can steal:

THE STORY THAT CONVERTED:
The post started with: "Sarah spent 6 hours every Monday doing what should take 15 minutes."

I described her frustration: juggling 12 Excel sheets, missing compliance deadlines, explaining to her CEO why the quarterly report was late again.
Then I shared how she solved it (without naming any tool).

The ending? "Sometimes the best solution isn't working harder. It's working with the right system."

That's it.


WHY THIS WORKED:
According to LinkedIn's 2024 B2B Institute research, buyers are 5x more likely to engage with problem-centric content than solution-centric content.

But here's the kicker: Edelman's 2024 B2B Thought Leadership Impact Study found that 65% of buyers say thought leadership directly led them to award business to a company.

My "story post" wasn't selling. It was qualifying.


Everyone who commented with their own pain points? Pre-qualified leads.

I've broken down the entire framework in the carousel below including:
- The 4-part story structure I use
- How to identify your "Sarah" moment
- The psychology behind why stories sell without selling
- The exact post anatomy that converts browsers into buyers


More advanced tips in the comments!


What's one business problem you've solved recently that you could turn into a story?

#workday #workdayrising #workdaypartners #linkedinmarketing #linkedinleadgeneration

SELLING WITHOUT SELLING

Ever stared at a spreadsheet so dense it could be a legal document?

You know the feeling. 
Rows of data. 
Columns that stretch into infinity. 

Numbers that should mean something profound about your business but instead, they just sit there. 

Lifeless. Overwhelming. Completely useless for a LinkedIn post.


Your prospects don't care about your data.
They care about what your data means.

And if you can't translate "Q3 implementation efficiency increased by 47%" into a story that makes someone stop scrolling you've already lost them.

This isn't just a writing problem. It's a visibility problem. 

According to LinkedIn's own research, posts with clear narratives get 5x more engagement than posts with raw statistics alone.


For Workday service providers specifically, this gap is costing you qualified conversations every single day.

Think about it: You're sitting on goldmine insights. 
Client transformation stories. Implementation wins. 
System optimization breakthroughs. 

But instead of turning these into magnetic content, most providers are posting things like: "We helped a client optimize their Workday HCM configuration."

Crickets.

Compare that to:
"A manufacturing client was losing 127 hours per month to manual payroll corrections. Their finance team dreaded month-end. Three weeks after our Workday reconfiguration, those 127 hours became 11. Their CFO literally sent our team flowers."


See the difference?

One is data. The other is data wrapped in human experience and that's what LinkedIn responds to.

Here's what most Workday partners get wrong: 
They think data storytelling means "dumbing down" their expertise. 
It doesn't. It means making your expertise accessible.


Because here's the reality: 

1. Your ideal clients aren't scrolling LinkedIn looking for technical specifications.

2. They're looking for proof that someone understands their problem and has solved it before.

More proven frameworks in the comments!


What's the biggest challenge you face when turning your client wins into LinkedIn content?

#workday #workdaypartners #workdayrising #linkedinmarketing #linkedinleadgeneration

taplio

The Battle

Ahsanat Chaudhary

Souvik Dutta

Followers

Posts

Engagements

Likes

Performance ScoreSouvik Dutta's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ahsanat Chaudhary

Souvik Dutta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Souvik Dutta's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSouvik Dutta's LinkedIn Performance