With over 15 years of Human Resources experience, I currently lead as the Head of HR at Independent Food Company, leveraging CIPD credentials and an MBA to deliver transformative HR strategies. My expertise spans talent management, performance systems, and employee engagement, helping shape an inclusive, high-performing workplace aligned with organizational goals.  

I oversee strategic HR initiatives, including enhancing recruitment processes, implementing innovative sourcing tools, and designing talent development programs. Passionate about data-driven solutions, I collaborate with leadership to drive sustainable growth, foster operational excellence, and empower teams to unlock their full potential.

Ahmad Al Cheikh Hassan

Dear hiring manager, 

A couple of suggestions:

1. Please post the salary in the job description. If you want to know my salary expectation, then you also should post the salary budget for the role.

2. Don’t ask me to repeat stuff that’s already in my resume or cover letter. You can assume that I have read the job ad carefully, so I should assume that you have read my application.

3. Please tell me who I am going to be working for and with. Yes, you are taking a chance on me, but I am taking a chance on you guys too.

4. Please tell me the outcome of the interview, even if I was unsuccessful. It takes less than a minute to write a polite rejection e-mail. Failing to do this is just plain rude.

5. For the third interview and onwards, you should pay my time at standard consulting rates including expenses, transportation etc. I won’t make a living by constant interviews.

Recruitment is a two-way street. Both parties need transparency and respect. Open communication builds trust and sets expectations right from the start.

Let’s make the hiring process fair and efficient for everyone involved. Prioritize clarity and mutual respect. It’s time for a change in the recruitment game. What's your take?

#hr #humanresources #employeeexperience #talent #hiring #leaders #people #leadership #jobs #jobseekers #culture #culturematters #business #growth #branding #strategy #hrstrategy #interviews #tips #linkedin #linkedinconnections

LinkedIn Top Voice | Head of HR | CIPD & MBA | 15 Years Driving HR Innovation | Strategic Leader in Human Capital Excellence, Business Integration & Organizational Transformation

The most expensive employee in any company isn’t the one with the highest salary…
It’s the toxic high performer.


They hit targets, they deliver results —
but behind the scenes?

• They drain morale
• They create drama
• They push good people out
• They destroy teamwork
• They cost the company more than they contribute

And the worst part?
Their performance becomes a blindfold that hides the damage they’re causing.

A real high performer isn’t just good at the job.
They make the team better.

As HR leaders, as managers, as organizations:
we need to protect culture with the same seriousness that we protect revenue.

Because one toxic high performer can do what 10 great employees cannot fix.

Choose culture.
Choose teamwork.
Choose people who lift others, not those who break them.

Your highest performer should never be your biggest problem. 

#performance #toxic #culture #people #hr #hrstrategy #teamwork #leadership #linkedin #linkedinconnections #aach

Don’t pick a job.
Don’t pick a company.
Don’t pick just any opportunity.

Pick a leader to work with.
💙Someone who will help you grow in career.
💙Someone who will advocate for you.
💙Someone who will mentor and coach you.
💙Someone who will look out for you even beyond your current job.
💙Someone who will back you up. 
💙Someone who values you and your work.
💙Someone who is kind but is honest when constructive criticism is required.
💙Someone who pushes you to take on new challenges and give you opportunities to grow.
💙Someone who cares about you as a human.

Because at the end of the day, it's these relationships that shape our careers and impact our lives. A great leader isn't just a boss but a partner in your journey. They see your potential and inspire you to reach it. They celebrate your successes and help you learn from setbacks. They recognize that your value isn't only in the tasks you complete, but also in the perspectives you bring and the energy you contribute. When you find that leader, you're not just building a career—you're building a future. Choose wisely. Your growth depends on it.

#hr #humanresources #employeeexperience #talent #hiring #leaders #people #leadership #jobs #jobseekers #culture #culturematters #business #growth #branding #strategy #hrstrategy #interviews #tips #linkedin #linkedinconnections #aach

Don't reject jobseekers just base on the following on their resume: 
 
• Career Gap 
• Age 
• Years of Experience 
 
Instead, give them a call and try to understand their reasons more before turning them down. 

 You might discover that their career gap was a time of valuable learning or personal growth. Their age could bring a wealth of wisdom and perspective. The years of experience might not fully capture their skills and potential to adapt and innovate.

Every candidate has a story. By taking a moment to listen, you could find the perfect fit for your team. Talent and passion often lie beyond the surface. Let's strive to be more inclusive and open-minded in our hiring approach. Embrace diverse experiences—they can lead to unexpected, positive outcomes.
 

#jobseekers #jobsearch #humanresources #hr #branding #marketing #hiring #humancapital #employeeexperience #people #peopleexperience #linkedin #linkedinconnections #linkedinposts #aach

I’m #hiring. Know anyone who might be interested?

A person with an employment gap can be your most loyal employee.  
A person who doesn't have a degree can be an expert.  
A person who is 45 years old can be an innovator. 
A person who was fired can be a top performer.  
Don't judge a book by its cover.  
Give everyone a fair shot! 
 

It’s time to rethink our biases and redefine what talent looks like. Talent comes in all shapes and sizes, often hidden beneath layers of experience and determination that might not fit traditional molds. When we open our eyes to potential beyond the resume, we find individuals who bring unique perspectives and drive. 

Let’s embrace diversity of experience and let potential, not presumption, guide our hiring decisions. The next game-changer could be someone you might have otherwise overlooked. Let's be the leaders who see beyond the surface.

#hr #humanresources #employeeexperience #talent #hiring #leaders #people #leadership #jobs #jobseekers #culture #culturematters #business #growth #branding #strategy #hrstrategy #interviews #tips #linkedin #linkedinconnections

6 reasons you should apply for jobs even if you don’t meet all the requirements:

✨Job descriptions are wish-lists by the employer

✨You’re challenging yourself to step up to a new level career-wise

✨Sometimes, the JD is developed by someone who knows nothing about the role


✨ Growth happens outside your comfort zone. Applying for roles beyond your current qualifications pushes you to learn and adapt quickly.

✨ Employers value potential and drive. Showing your willingness to take on challenges can make a lasting impression.

✨ The skills you bring might be just what the team needs, even if they weren’t listed. Diverse backgrounds contribute to innovative solutions.

Don’t let a lack of perfect alignment hold you back. Opportunity often lies in unexpected places.

#hr #humanresources #employer #branding #people #culture #team #managers #leaders #jobs #interviews #growth #development #linkedin #linkedinconnections

I’m #hiring for an open role. Know anyone who would be a good fit?

Dear Bosses & Managers,

More of the Gen Z is entering the Workplace.

Their work ethic differs largely from other generations.

To them, Mental Health is a priority and Work should be enjoyed, not endured.

When you choose to understand Gen Z, you will work better with them.

You'll notice their preference for flexibility and creativity. They're not afraid to question the status quo. This isn't challenging authority; it's about finding better, innovative ways to do things.

Remember, they value transparency and feedback. Engage them in conversations, not just directives. Offer mentorship and opportunities to grow, and you'll see their potential unfold.

Invest in their strengths and you'll cultivate a team that's resilient and driven. Let's embrace the energy and fresh perspectives they bring to the table. The future workplace depends on it.

#hr #humanresources #employeeexperience #talent #hiring #leaders #people #leadership #jobs #jobseekers #culture #culturematters #business #growth #branding #strategy #hrstrategy #interviews #tips #linkedin #linkedinconnections

Can we please stop automatically passing over job seekers with the 'Open to Work' banner?

This banner does NOT make one look desperate, as many tend to think.

There is nothing wrong with letting others know you are looking for work.

Something most of us need to survive.

Plus, as a recruiter, I love this banner. 

If I am looking to fill a job, why would I NOT reach out to those who are looking for one?


Job Seekers, I say wear the banner loud and proud!

It takes courage to put yourself out there. It's a proactive step that says you're ready for opportunities. As a recruiter, I see it as a signal of readiness, not desperation. Companies should embrace this openness. It's a call to action for potential employers. Why overlook eager talent?

Hiring should be about finding the right fit, not outdated perceptions.

The 'Open to Work' banner is just one piece of that story. If you're a recruiter or hiring manager, challenge yourself to look beyond the surface. Engage with candidates who show initiative. Remember, today's world values transparency and adaptability.

#hr #humanresources #employeeexperience #talent #hiring #leaders #people #leadership #jobs #jobseekers #culture #culturematters #business #growth #branding #strategy #hrstrategy #interviews #tips #linkedin #linkedinconnections

Culture is NEVER an HR thing.

Culture is an EVERYONE's thing.

If you are in HR make sure to never let anyone at work make you the sole responsible for all things culture. Get leaders, managers and employees involved or else communicate the risk of letting it be just an HR thing.

Building a great culture is a collective effort.

Every voice counts, every action matters. Leaders should walk the talk and model the values they want to see. Managers need to nurture the environment and support their teams. Employees should feel empowered to contribute and share their insights.

True culture thrives when it's woven into the fabric of daily operations, not just a checklist item. Encourage open communication, celebrate victories, and learn from challenges together.

Remember, a thriving culture fosters innovation, engagement, and resilience. It's everyone's responsibility to build and maintain it. Make it authentic, make it inclusive. Keep it alive and let it evolve with your people.

#hr #humanresources #employeeexperience #talent #hiring #leaders #people #leadership #jobs #jobseekers #culture #culturematters #business #growth #branding #strategy #hrstrategy #interviews #tips #linkedin #linkedinconnections

Why HR don't hire Fresh Grad?

Let's think for a minute.

Imagine you are sending your laptop for repair, do send it to 

a. Newly open shop
b. Experienced shop

100% would pick b.

The question here is, how do you gain experience without going into the workforce?

Without experience, opportunities seem scarce. But how can you gain experience without that first break? This is the challenge many fresh grads face every day.

Employers often look for proven skills, but they might be missing out on untapped potential. Fresh grads bring fresh perspectives, curiosity, and a willingness to learn. They might not have years of experience, but they have years of potential.

Maybe it's time for companies to rethink their approach. 

#hr #humanresources #employeeexperience #talent #hiring #leaders #people #leadership #jobs #jobseekers #culture #culturematters #business #growth #branding #strategy #hrstrategy #interviews #tips #linkedin #linkedinconnections

The best recruiters today isn't the HR Department. 

It's your people. 

Why? 

Because when they meet with friends, most of the time they talk about work - their boss, their culture, paycheck, benefits and everything else in between (including the politics).

You will get someone's attention with a good website, an initial interview or perhaps a nice onboarding package, but you will most likely get their buy-in when you hear it straight from their people. 

Want to attract or retain talent?

Take care of your people and the rest will take care of itself.

Your team can be your strongest advocates. Their words carry weight, sparking genuine interest. Their stories and experiences resonate more than a polished pitch ever could.

Empower them. Listen. Offer growth and support.

Create a culture they’re proud to share. The ripple effect is powerful. When your people thrive, so does your ability to attract top talent. The best recruitment strategy is building an environment worth talking about.

What story do your employees tell about you?

#people #culture #leaders #hr #hrstrategy #business #management #hiring #jobs #branding #linkedin #linkedinconnections #aach

If you meet 100% of the job requirements,

You are underselling yourself.

The rule of thumb is:

"If you meet 60% of the requirements, you can apply."

Do not get intimidated by "years of experience."

What matters is that you prove that you can do the job.

You are the only one who knows the value you can add!

Go and find a job opening that can get you to the next level.

Think about where you want to grow, where your skills can shine, and what challenges excite you. Push beyond your comfort zone. Show them your potential, your drive, and your unique perspective. Employers are looking for problem solvers, innovators, and leaders. Be bold. Trust in your capability to learn and adapt. Your career is your story, and it's time you take the lead in writing the next chapter.

#hr #humanresources #employeeexperience #talent #hiring #leaders #people #leadership #jobs #jobseekers #culture #culturematters #business #growth #branding #strategy #hrstrategy #interviews #tips #linkedin #linkedinconnections

Retaining your current employees is much easier than finding new ones.

But most entrepreneurs and companies seek new talent instead of promoting the current employees.

Around 90% of employees leave when they get good opportunities because companies fail to:
> invest their time in the well-being of employees
> Ask how they’re doing
> Keep track of their growth
> Understand their goals

Instead, retain your employees; it will give you 10x ROI.

Focus on building a culture where growth is a priority. Create channels for open communication. Recognize achievements and celebrate milestones.

Provide mentorship and training programs. Employees thrive when they feel valued and empowered.

Your team is your greatest asset. Invest in them, and they will invest back in your company. Retention isn't just about saving costs, it's a strategic advantage.

#hr #humanresources #employeeexperience #talent #hiring #leaders #people #leadership #jobs #jobseekers #culture #culturematters #business #growth #branding #strategy #hrstrategy #interviews #tips #linkedin #linkedinconnections

This made me stop and reflect today.


Not because it was new — but because it clearly put into words things many of us in HR learn a bit too late.

A few thoughts that really stayed with me:

• People don’t follow policies. They follow credibility.
Titles don’t build trust — daily actions do.

• Culture is created by behavior, not statements.
What we tolerate quietly becomes the system.

• Managers are the most important HR system.
When managers are confused, the organization feels it immediately.

• Clarity beats charisma. Every time.
People don’t need more motivation. They need simple processes and clear answers.

As an HR leader, this is a reminder I take seriously:
modern HR is not about control — it’s about credibility, enablement, and impact.

Culture isn’t what we say.
It’s what people experience, every single day.

What resonates most with you?

#hr #humanresources #employeeexperience #people #culture #linkedin #linkedinconnections #aach

Behind every resume, there may be a story of struggle, hard work, and determination. 

It is essential to recognize that people come from diverse backgrounds and have different life experiences that have shaped who they are today. As such, it is important to approach every resume with empathy, understanding, and an open mind.

Employers should remember that the person behind the resume is more than just a set of skills and qualifications. 

They are human beings with their own hopes, dreams, and responsibilities. By acknowledging this, we can create a more compassionate and inclusive work culture that values and supports all individuals.

When we look beyond the credentials, we start seeing potential that traditional metrics might miss. It's in the gaps that we find resilience and in unconventional paths that we discover innovation. Encouraging a workplace where everyone feels valued for their unique journey not only enriches our teams but also drives genuine progress. Let's challenge ourselves to hire with heart and lead with inclusivity, ensuring diverse voices are heard and respected. This approach doesn't just build better teams—it builds better futures.

#hr #humanresources #employeeexperience #talent #hiring #leaders #people #leadership #jobs #jobseekers #culture #culturematters #business #growth #branding #strategy #hrstrategy #interviews #tips #linkedin #linkedinconnections

HR is not slogans.
 Culture is not a department.
 And hiring is not paperwork.

When someone describes your work as choosing meaning over decoration, it’s more than a compliment — it’s a responsibility.
I’ve never believed that people are “resources” to be processed.

 Behind every CV is a life story.
 Behind every role is a promise.
 And behind every organization is a culture shaped daily by behavior, not policies.
Hiring, performance, and growth are not neutral systems.
 They are ethical choices.
 How we select.
 How we reject.
 How we reward performance — and refuse to tolerate toxic behavior disguised as results.

HR should not exist to protect systems.
 It should exist to protect trust.
Thank you to everyone who reads, questions, and engages with these conversations.
 
Human-centered work isn’t a soft approach — it’s the only one that lasts.

https://lnkd.in/dPnaeNrj

#hr #humanresources #people #culture #leaders #linkedin #linkedinconnections #aach

Open article: شخصيات لينكدإن: أحمد الشيخ حسن by exeeddigitals.com

شخصيات لينكدإن: أحمد الشيخ حسن

New Era – The Journey Forward | EVA

Our All-Hands Meeting marked an important milestone for EVA — one that reaffirmed a core belief: EVA’s strength lies in its people and its culture.

Culture at EVA is not defined by words.
It is demonstrated through action.

Proud of our people.
Focused on the future.
Committed to the EVA journey forward.

A moment from New Era – The Journey Forward. 

#evainteriors #greatplacetowork #workwitheva #people #culture #uae #linkedin

New Era – The Journey Forward | EVA


Our All-Hands Meeting marked an important milestone for EVA — one that reaffirmed a core belief: EVA’s strength lies in its people and its culture.

This session was not about announcements, It was about alignment — on how we work, how we lead, and the standards we hold ourselves to as EVA moves into its next chapter, because at EVA, culture is not an initiative; it is how results are consistently delivered.

We reflected on our journey, clarified what lies ahead, and reinforced our commitment to building an environment where trust, accountability, and ownership are lived every day.

Culture at EVA is not defined by words.
It is demonstrated through action.

Proud of our people.
Focused on the future.
Committed to the EVA journey forward.

A moment from New Era – The Journey Forward.

#evainteriors #greatplacetowork

NEOM Red Sea Giga-Projects

Most recently, as Director of F&B and Catering Division within one of the NEOM Red Sea Giga-Projects (Contract Assignment), I oversaw premium dining experiences for VVIP delegations, contractor and FMD dining halls and catering operations for 5,000+ labor camp residents. I successfully led the pre-opening of a large-scale central production kitchen, embedding best-in-class service models while ensuring strict alignment with operational, safety and cultural standards. My remit spanned full P&L accountability, CAPEX planning, strategic budgeting and inventory control, all while maintaining high guest satisfaction scores and strong employee engagement across a remote, high-pressure environment.

• Directed end-to-end F&B, catering operations and VVIP hospitality across a multi-tiered, fast-paced dining ecosystem within the NEOM Red Sea giga-project, aligned with Vision 2030 sustainability, safety and cultural benchmarks.
• Oversaw premium dining for 300+ VVIPs, 800-capacity FMD halls, 700-capacity contractor facilities and 5,000+ labor dining halls, including parcel deliveries to Sindalah Island.
• Successfully led the pre-opening of a central production kitchen, embedding SOPs, KPIs and scalable service frameworks.
• Held full P&L and CAPEX ownership, driving operational efficiency, cost control and resource optimization.
• Built and led large cross-cultural teams, fostering engagement, accountability and high performance in a remote giga-project setting.

Director of F&B and Catering Division

The Palms Beach Hotel & Spa 

Executive leader overseeing six core divisions, Food & Beverage, Banqueting & Weddings, Conferences & Events, Kitchen & Culinary, VIP Catering and Business Development, at a flagship five-star resort with 177 rooms, 21 luxury apartments and six signature outlets. Accountable for 70% of total property revenue and 8M+ KWD in annual profit, I shaped elevated guest experiences, operational excellence and brand-aligned innovation across one of Kuwait’s most prestigious hospitality destinations.

• Directed strategy and execution across six outlets including Em Sherif (Lebanese fine dining), Al-Muhallab Seafood, Tagine Moroccan, Rooftop Sky Lounge, Pool Bar and Lobby Lounge, Meeting Center, plus four grand ballrooms (1,500 / 800 / 500 / 250 pax), in-room dining and outdoor events up to 2,500 guests.
• Led the resort’s full MICE portfolio ensuring seamless execution, brand alignment and elevated guest engagement.
• Orchestrated complex VVIP and royal-standard events, National Day receptions, ambassadorial galas, high-society celebrations and up to 30 weddings monthly, ensuring flawless protocol, cultural sensitivity and elite guest experiences.
• Delivered brand-aligned guest journeys with deep expertise in Arabic protocol, privacy and luxury service design, consistently achieving guest satisfaction scores above 90%.
• Increased divisional profitability by 17% over two years through multi-stream revenue optimization, cost control and ESG-aligned waste reduction initiatives.
• Partnered with Sales & Marketing to strengthen brand identity, enhance promotions, and increase guest spend, launching new concepts and activations including themed nights, cultural festivals, gala dinners and FIFA World Cup events.
• Recruited, developed and led a high-performing team of 275+ staff, embedding a culture of trust, inclusion and accountability while coaching senior managers and supervisors to deliver consistent excellence.

Cluster Director of Food & Beverage, Events, Hospitality @ GAK Holding 

Croydon Health Services NHS Trust

Directed integrated F&B, catering and hospitality services across a 6,000+ employee hospital environment, applying luxury service principles in a mission-critical public health setting. My remit spanned patient catering, staff dining, retail outlets, coffee shops, conferences and events, all under the Facilities Management division. With a £5M annual budget and 875+ inpatient meals delivered daily, I led with precision, empathy and operational excellence.

• Directed all operational aspects of patient catering, staff dining, retail food outlets and hospitality services, including conferences and internal events.
• Oversaw the hospital’s MICE-related functions, including medical symposiums, executive briefings, training workshops and stakeholder gatherings, ensuring seamless hospitality integration and elevated service delivery.
• Maintained full compliance with NHS health, safety, food hygiene, infection control and sanitation protocols, mirroring five-star brand rigor.
• Re-structured operations for a 150+ person team, creating six new middle-management roles to strengthen accountability and leadership capacity.
• Championed multi-stakeholder collaboration with clinical leadership, estates, procurement and public health teams to streamline service delivery and improve patient satisfaction.
• Introduced health-conscious, sustainability-driven menus tailored to patient dietary needs and cultural diversity.
• Led performance optimization initiatives across cost management, waste reduction and ESG reporting, achieving measurable improvements in satisfaction and operational sustainability.

Director of Operations - F&B / Catering services, Events and Hospitality

The Good Eating Company

Directed the operational and commercial success of 15 high-volume, guest-centric F&B venues, including fine dining restaurants, cafés, kiosks, rooftop terraces and mobile pop-ups, at one of the UK’s most prestigious hospitality destinations, serving up to 8,500+ daily guests. My remit spanned luxury service delivery, MICE activations, royal-standard events and strategic pre-opening leadership, blending elevated guest experience with commercial growth and brand refinement.

• Delivered ultra-premium hospitality across 15 venues, achieving £25K+ daily net sales and £200K+ weekly revenue while maintaining five-star service standards.
• Hosted royal family afternoon teas, luxury weddings and exclusive private parties, ensuring flawless execution, cultural sensitivity and elevated guest engagement.
• Provided leadership to a 75+ person team, embedding a culture of service excellence, accountability and operational agility.
• Partnered on the pre-opening and launch of the Hilltop Building (2021), integrating new concepts and SOPs that enhanced workflow, guest experience and profitability.
• Oversaw MICE-related activations including horticultural exhibitions, corporate retreats, seasonal festivals, and VIP receptions, ensuring seamless hospitality integration and brand-aligned execution.
• Led continuous service innovation through training programs, streamlined service models and guest-centric enhancements that improved retention and increased repeat visits.
• Advanced sustainability and ESG goals through waste-reduction initiatives, health-conscious menus and full HACCP compliance.

Operations & Commercial Manager

Fooditude

Managed multi-site luxury hospitality, catering and events operations across elite tech HQs in Central London, including Twitter, Verizon Media (AOL & Yahoo), Box, Dropbox, Netflix and Snapchat, under CBRE, JLL and Sodexo’s global FM partnership. My remit spanned ultra-premium workplace dining, VVIP activations, brand pop-ups, soft FM services and MICE programming, generating over £8M in annual revenue and delivering five-star hospitality in non-traditional environments.

• Directed high-volume corporate hospitality, catering and soft FM operations across multiple sites, serving clients with Silicon Valley–level expectations and luxury service benchmarks.
• Delivered ultra-luxury service experiences that reinforced brand culture and employee wellbeing, including VVIP functions, executive briefings, internal activations, wellness-driven menus and seasonal pop-up concepts.
• Oversaw MICE-related programming including product launches, hybrid events, team-building retreats and stakeholder receptions, ensuring seamless hospitality integration and elevated guest engagement.
• Spearheaded the launch of new catering outlets and kitchen redesigns, applying PRINCE2 and Agile methodologies to ensure on-time, on-budget delivery with operational excellence.
• Held full P&L and CAPEX accountability, aligning financial, operational and compliance goals across diverse sites.
• Managed vendor and supplier relationships, ensuring compliance with SLAs, HSEQ standards, and five-star EHO ratings through rigorous food safety audits and health & safety protocols.
• Championed employee engagement and leadership development for 150+ staff across FOH, culinary, and FM teams, fostering a service-driven, high-performance culture.
• Acted as key liaison with CBRE, JLL and Sodexo, aligning contract deliverables, sustainability initiatives and hospitality innovation with evolving client expectations.

Cluster General & Events Manager 

Lexington Catering

Managed daily food service, fine dining, executive hospitality, corporate events, retail cafés and vending services across eight luxury corporate locations under CBRE and JLL Facilities Contracts. My remit spanned premium hospitality delivery, VVIP activations, MICE programming and strategic client engagement,  delivering five-star service experiences in high-performance workplace environments.

• Led multi-site operations across London and Surrey, ensuring seamless delivery of luxury hospitality services tailored to elite corporate clients.
• Delivered VVIP-level dining and event experiences, including executive briefings, internal activations, private receptions and wellness-driven culinary concepts.
• Oversaw MICE-related programming including product launches, team-building events, hybrid conferences and stakeholder gatherings, ensuring elevated guest engagement and brand-aligned execution.
• Partnered with client leadership to adapt menus, services and operational models to evolving workplace needs, employee demographics and brand culture.
• Drove cost control, vendor accountability and revenue performance across all sites, maintaining premium service standards and operational efficiency.
• Supported new outlet launches and service redesigns, applying hospitality best practices to enhance workflow, guest experience and profitability.

Cluster F&B and Catering Manager

CATERMASTERS CONTRACT CATERING LIMITED

BAE Systems Headquarters, Guildford Research Park, Guildford, Surrey, UK

• Led all on-site restaurant, catering, retail and vending services for BAE Systems HQ, serving high volumes with strict compliance, discretion, and brand alignment.
• Managed client relations, procurement, service design, and culinary innovation to ensure outstanding dining experiences across all touchpoints.
• Directed a high-performing team, fostering a culture of exceptional service, productivity, and professional development.

General Manager - Restaurants & Contract Catering

Amzei Luxury Boutique Hotel - Bucharest

• Oversaw all food & beverage operations, event services, and guest dining experiences at this 5-star luxury boutique hotel located in the heart of Bucharest.
• Managed the daily operations of the hotel restaurant, bar, in-room dining, and private event spaces, ensuring exceptional service standards for both international and local clientele.
• Led the planning and execution of weddings, VIP events, corporate gatherings, and private dining experiences — consistently praised for attention to detail, culinary excellence, and guest satisfaction.
• Introduced cost-effective supplier strategies, seasonal menus, and staff training programs, which significantly improved guest reviews and increased F&B profitability.
• Laid the foundational leadership groundwork for a career dedicated to guest-centric hospitality and operational excellence in high-end environments.

F&B and Events Manager

M&N Advertising S.R.L.

A dynamic and visionary leader driving the strategic direction, growth, and market success of the company within a competitive advertising landscape.

Key Responsibilities

Strategic Leadership:
• Developed and executed comprehensive business strategies aligned with company goals, ensuring sustainable growth and competitive advantage.
• Directed the executive team to meet and exceed key performance indicators (KPIs) and business objectives.

Market Expansion:
• Identified and capitalized on emerging market opportunities, anticipating industry trends and shifts to maintain market leadership.
• Led market penetration and expansion initiatives, establishing the company as a recognized industry leader.

Relationship Management:
• Cultivated and maintained strong relationships with clients, partners, government agencies, and industry stakeholders.
• Collaborated across teams to ensure effective execution of business plans and client projects.

Financial Management:
• Oversaw company financial performance, budgeting, and forecasting to achieve revenue and profitability targets.
• Implemented cost control and resource optimization strategies to enhance financial sustainability.

Team Leadership:
• Recruited, developed, and retained top talent, fostering a culture of innovation, collaboration, and excellence.
• Mentored and empowered the executive team to maximize performance and professional growth.

Product & Technology Innovation:
• Championed continuous innovation to enhance service offerings and maintain technological competitiveness.
• Ensured the company remained at the forefront of industry advancements and client needs.

Regulatory Compliance:
• Maintained full compliance with industry regulations and legal requirements, proactively adapting to regulatory changes.

Brand & Reputation Management:
• Strengthened the company’s brand reputation as a trusted, innovative leader in the advertising sector.

Company Owner – Sales & Marketing Manager

Strategic and performance-driven hospitality leader with over 15 years of experience managing high-impact, multi-outlet food & beverage operations, luxury corporate catering and soft FM services across NEOM, Red Sea giga-projects, Kuwait, the UK and Europe. Backed by an academic foundation in Economic Engineering and dual MSc degrees in Project Management and International Marketing, plus certifications in PRINCE2, HACCP and Food Safety, I bring a rare blend of operational excellence, financial acumen and emotionally intelligent leadership to complex hospitality environments.

I have successfully led large-scale operations in both pre-opening and post-launch phases, serving over 6,000 daily covers across contractor villages, VVIP venues and central production kitchens, all in alignment with Saudi Arabia’s Vision 2030. My track record includes full P&L ownership (up to 40M+ SAR), strategic budgeting, CAPEX planning, HACCP and ESG compliance and the leadership of multicultural teams exceeding 275 staff.

Specialized in delivering elevated guest journeys, I’ve directed fine dining restaurants, in-room dining, large-scale banqueting (up to 2,500 pax) and premium events, as well as corporate catering for global tech giants including Twitter, Yahoo, AOL, Snapchat, Netflix, Fidessa and BAE Systems during my UK tenure with CBRE and JLL.

My leadership style is rooted in emotional intelligence, adaptability and empowerment. I foster inclusive, high-performance cultures where people feel seen, valued and inspired to deliver their best work. I’ve consistently built and retained exceptional teams, nurturing environments where accountability, innovation and service excellence thrive.

Recognized for building scalable operational frameworks, designing unforgettable guest experiences and aligning service delivery with both cultural expectations and global luxury standards. I’m adept at navigating high-pressure, high-visibility environments, whether managing royal protocol VVIP dining, leading central kitchen logistics, or embedding hospitality into giga-project governance structures.

I believe hospitality is more than function, it’s storytelling, presence and emotional connection. I’m passionate about shaping experiences that leave a lasting impression and I’m now ready to bring that passion, precision and purpose to a forward-thinking organization defining the future of hospitality in the Middle East. I’m currently exploring opportunities across KSA and the GCC aligned with Vision 2030, luxury hospitality, or giga-project transformation.

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Ahmad Al Cheikh Hassan

Eng. Mariana Nedelcu

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taplio

The Battle

Ahmad Al Cheikh Hassan

Eng. Mariana Nedelcu

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ahmad Al Cheikh Hassan's LinkedIn Performance

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Performance ScoreAhmad Al Cheikh Hassan's LinkedIn Performance