Ahmad Munawar

Founder of the 90 Day Pipeline™ for B2B consultants and professional service providers

Not sure where your next client is coming from? 

Tired of staring at an empty pipeline?

Looking for a better way to win consulting deals?

(keep reading)

I’ve been in your position myself, a couple times. 

First, when I left a huge consulting firm (Ernst & Young) to join a fledgling boutique that could barely pay my salary (took them to 7 figures at lightning speed). 

Second, when I launched my own consulting practice thinking all I had to do was “work my network” and the deals would fall in my lap.

(long story short, the network dried up fast and I struggled to pay the bills -- my wife was thrilled about that). 

Good news is a few years later we are now a multiple 7 figure global consultancy with a team of 15+. 

The point? Trust me when I tell you there’s a better way. 

If you are a B2B consultant (or you lead a firm), and you are… 

❌    Tired of harassing your personal network for leads (no one wants to work with a spammer)

❌    Sick of "begging" for referrals and introductions (everyone knows what “getting coffee” really means)

❌    Looking for a more predictable way to generate new consulting business (and stop losing deals to competitors who are not as good as you)

I’ve got something that’ll put an end to your misery, once and for all. 

It’s called “Power Positioning”

When you harness “Power Positioning” for your business, you will:

✅    Never worry where your next client is coming from because you have a pipeline full of leads waiting to do business with you

✅    Be seen as a recognized leader in your market (so when it comes to you vs the competition, the client feels way more comfortable with you)

✅    Charge the kind of “premium fees” you’ve only ever dreamed of (I’m talking about 4-5 figures hourly, if you want)

In case you think I’m full of it, here’s what a few clients have to say:

“We went from 1 large client to 10 who consistently write checks with our name on them” - Arlen W., Engineering Firm

“Our pipeline had completely dried up, but now it’s fuller than ever. I’m astonished at the results!” Matt R., Branding Agency

“I've tripled my revenue and I have 5 times as many clients as I had before” – Christopher F, Communications Consultant

“We went from zero to $50k/mth on a brand new offer in just 90 days” - Shay Rowbottom, LinkedIn Influencer  

Curious to learn more?

Join my next live workshop here: powerpositioningworkshop.com

Founder & CEO

Most consultants struggle with marketing, lead generation and business development. 

It's not because they're not good at what they do, or they don't have the expertise, or they can't "deliver the goods" for clients. 

But because they haven't taken the time to "master the marketing" of their expertise. 

The proof of this?

I guarantee you have competitors who are not as talented as you, but have more clients and earn more revenue than you do.

Why? Because they mastered the marketing. 

And that sums up the "raison d'etre" for Boutique Growth. 

I wanted to build a company that helped boutique consultancies (anyone from the solo practitioner to the 7 figure firm) win against the big boys & girls. 

Not by playing the same game. But by playing a better game. 

So far, we've helped hundreds of clients across every B2B vertical you can think of on every continent except Antarctica (still working on that one) raise their level of play. 

And we're just getting started.

Emtwo, LLC

In 2025, Emtwo is all about strategy-first branding. We focus on empowering 1-2 person service-based businesses with the clarity, confidence, and blueprints they need to stand out and grow.

Our three core offers deliver high-impact strategies designed to meet you where you are:

- BrandSmash: A deep dive into your brand’s DNA with a roadmap to position you as an industry leader.

- ClientMagnet Intensive: Tailored strategies to attract premium clients and refine your messaging.

- VisionForge Blueprint: A strategy blueprint for new or pivoting brands to clarify goals and direction.

While design and development were once a cornerstone of our offerings, our emphasis today is on helping businesses uncover their unique value and develop a plan for lasting success.

But here’s the backstory…

I founded Emtwo in 2005 as a small branding and web design agency. Over the years, we evolved from helping bloggers to collaborating with Fortune 500 companies to now focusing on service-based businesses.

Every project has been an opportunity to craft brands that stop the scroll, capture attention, and drive results. But more importantly, it's been about building relationships and helping people reach their goals.

Highlights from my journey as founder and director:

- Developed digital marketing strategies that increased client traffic by 40% year-over-year.
- Redesigned brand identities, boosting consumer recognition by 35% and online sales by 50%.
- Managed projects ranging from small initiatives to six-figure deployments, ensuring results within budget and deadlines.

Emtwo has become more than a business for me—it’s a reflection of my passion for helping businesses clarify their vision, amplify their impact, and connect with their audience in meaningful ways.

Brand Strategy, Design & Websites for Service Businesses

Solspace

As Director of Growth at Solspace, I focus on helping marketing directors and business owners connect with web solutions that actually work. From refining our messaging to running marketing campaigns, I make sure Solspace stays top of mind for businesses looking to turn their websites into growth engines. 

My goal is simple: get more of the right clients in the door and make sure they’re thrilled to work with us.

Here are some of the things I focus on:

• Plan and run marketing strategies that drive awareness and new client opportunities.

• Write and share content that highlights Solspace’s expertise in solving web challenges.

• Collaborate on campaigns and messaging to keep our brand relevant and engaging.

• Build relationships with potential clients and guide them toward solutions tailored to their needs.

• Track and tweak our efforts to make sure they deliver real results.

Director of Growth

• Established content strategy and brand positioning, aligning marketing initiatives with business objectives and enhancing brand visibility.

• Defined and implemented streamlined project execution processes, significantly improving team efficiency and project delivery timelines.

• Built and maintained strong relationships with clients, achieving high satisfaction rates and securing renewals and extensions due to exemplary service.

• Directed the development and deployment of complex web solutions, completing projects
on time and under budget, which enhanced the company's reputation for reliability.

• Implemented risk management strategies that effectively minimized potential project
setbacks, ensuring smoother project flow and stability

• Developed unique solutions to address critical client challenges, enhancing client satisfaction and fostering long-term relationships.

Project Lead

There are two ways to stand out:

- hope your audience magically “gets it.”
- build a brand rooted in strategy.

Most businesses fall into the first category.

Even if you’re showing up consistently, there’s still this nagging problem: your message isn’t landing.

You’re brilliant at what you do—but your audience?

They’re still swiping past.

- your offers aren’t converting.
- your dream clients don’t see you as their solution.
- you’re left feeling like you’re spinning your wheels, shouting into the void.

Best case scenario? You get clients, but they’re meh.

Worst case? You’re stuck in the “invisible zone,” wondering what’s missing.

Now, imagine this instead:

- your brand stops people in their tracks.
- your dream clients say, “This is EXACTLY what I’ve been looking for!”
- your offers feel like no-brainers.

You’re not chasing clients anymore—they’re coming to you, ready to pay premium prices for the value you bring.

That’s the power of a strategic brand.

But let’s rewind for a second.

I’m Mel, and I’ve been in the trenches of branding, marketing, and design for over 20 years. I’ve helped hundreds of service-based businesses, coaches, and consultants turn “blah” brands into authority brands.

And here’s what I’ve learned:

Building a brand isn’t just about looking good. It’s about connecting deeply.

Your audience doesn’t want “just another business” to follow. They want to feel seen, understood, and confident in choosing you.

That’s where I come in:

To help you untangle the confusion, uncover your magic, and create a brand that stands out for all the right reasons.

Why Strategy First?

Because a strategy-first approach saves you:

- Time: You stop spinning your wheels and focus on what works.
- Money: No more throwing cash at things that don’t move the needle.
- Headaches: Everything aligns, from your messaging to your visuals.

When you skip strategy, you end up with:

- A website that looks great but doesn’t convert.
- Messaging that’s vague and forgettable.
- A brand that blends in when it should be standing out.

That’s why I focus on clarity first. Because when you know who you are, who you’re speaking to, and what sets you apart, everything else becomes so much easier.

Tired of spinning your wheels?

Let’s create a brand that’s clear, intentional, and impossible to ignore.

DM me here, or email me at mel@emtwodigital.com

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The Battle

Ahmad Munawar

Melissa Connolly

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