Ali Ahad

Sighthound, Inc.

Senior Digital Marketing Associate 

➤ 🅱2🅱- Demand & Lead Generation (SaaS / Data Security Products (Redaction) / Automated License Plate Recognition ALPR )

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Assist in building the Sighthound brand and creating awareness.
• Set the Sighthound digital strategy and collaborate across teams to optimize web, social, media, and 
  all digital channels to generate leads, opportunities, and purchases.
• Set up funnel campaigns from ads, landing pages, forms to drive awareness, consideration, purchase.
• Manage all SEO and keyword activity from research to implementation to campaigns.
• Manage all social media channels, both organic content and paid campaigns.
• Manage budgets & planning, tools and vendor selection, program execution, and agency relationships.
• Help develop compelling content (written and visual) like eBooks, Infographics, and Videos for Digital 
  channels in order to drive brand awareness and generate leads.
• Drive and own several KPIs related to traffic, engagement, followers, and conversions.

𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:
★ 2X increase in traffic MoM growth for a Sighthound & Redactor site within 3 months.
★ Achieve a 20% increase in organic search traffic to blog content within 4 months.
★ Reduce bounce rates by 15% through improved website user experience every quarter.
★ Keyword rankings improved significantly, with 80% of target keywords in the top 10 search results.
★ Conversion rates improved by 10%, resulting in a notable increase in revenue.
★ Conducted & utilized quarterly competitor analysis reports, identifying at least three key trends or opportunities per report.
★ Backlink profile strengthened with high-quality, relevant backlinks from reputable sources e.g. HARO, and CB Insights. 
★ Reduced cost per Lead (CPL) with an average of 30 USD for a Sightohund & Redactor website by over 50%.

Digital Marketing Associate 

Brain Telecommunication Ltd.

𝗔 𝗳𝗲𝘄 𝗸𝗲𝘆 𝘀𝗽𝗮𝗰𝗲𝘀 𝗜 𝗽𝗹𝗮𝘆 𝗶𝗻:
➤ 🅱2🅱- Demand Generation (SaaS & IT Services)
➤ 🅱2 🅲 - Retailers ( Apperal, Dental Services, Car fleet services, )

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Collaborate with agencies & other vendor partners. 
• Manage PPC & SMM advertising campaigns within the approved budget. 
• Identify trends & insights and optimize spend and performance based on insights.    
• Collaborate with internal teams to create landing pages and optimize the user experience. 
• Liaison with marketing, sales & product development teams to ensure brand consistency. 
• Spearhead and coordinate with the graphic team and make sure the graphics are on point.
• Coordinate the creation of digital content (e.g. website, blogs, press releases ). 
• Plan and execute all digital marketing including SEO/SEM, marketing database, email, social media, 
  SMS marketing and display advertising campaigns.
• Measure & report the performance of all digital marketing campaigns, assess against goals 
  (ROI& KPIs).

𝗞𝗲𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀:
• Brain Telecommunications
• Dandy Designs
• BrainCLOUDPlus
• Shoaikhthebrand
• Dental Surgery Associate (DSA)
• Dandy School of Fashion Design (DSFD)

𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:
★ Improved lead quality by 50% through the implementation of effective lead nurturing campaigns.
★ Generate sales of 100k Pkr average MoM by executing successfully launch E-commerce campaigns.
★ Successfully generate massive brand awareness & engagement display campaigns. 
★ Develop/execute trackable social campaigns & activations that support client objectives.
★ Grew social product revenue by leveling up client’s maturity of paid social media execution.
★ Increase quality website traffic by 30% MoM.
★ Revamped the Google page ranking from 14th page to 1st page & and boosted organic traffic greatly for the company website

Digital Marketing Specialist

Edmon Paints

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment.
• Advise the company on advertising or sales promotion strategies. 
• Develop, implement, and evaluate communications strategies and programs designed to inform clients, employees, and policies of businesses, governments, & other organizations. 
• Prepare or oversee the preparation of reports, briefs, presentations, Web sites, & press releases.
• Assist in the preparation of brochures, reports, newsletters, & other material.
• Plan & execute digital marketing advertising campaigns including SEO/SEM, social media, and display advertising campaigns.
• Measure & report the performance of all digital marketing campaigns, assess against goals (ROI&KPIs).

Digital Marketing Executive

Dyson Research Laboratories Pvt Ltd

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Preparing monthly leaving joining reports.
• Address & Resolve sales team issues across Pakistan. 
• Coordination with various departments to resolve sales team queries.   
• Preparing client surveys for sales projects – Evaluated several areas of improvement in current 
   sales techniques.
• Prepare daily & weekly reports of sales activity to management, as well as organize & work 
   with the management team to launch various campaigns.
• Supported sales through calls and visits to manage product positioning and strategies.
• Learned and maintained in-depth knowledge of the products and technologies, competitors, 
   and industry trends.

𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:
★Built & maintained strong relationships with key stakeholders, including marketing managers, sales 
    representatives, product managers
★ Increase 20% sales operation efficiency by implementing 𝑪𝑨𝑹 (𝑪𝒐𝒏𝒕𝒆𝒙𝒕, 𝑨𝒄𝒕𝒊𝒐𝒏, 𝑹𝒆𝒔𝒖𝒍𝒕)
★ Process employee's final settlement by 2x using 𝑺𝑴𝑨𝑹𝑻 (𝑺𝒑𝒆𝒄𝒊𝒇𝒊𝒄, 𝑴𝒆𝒂𝒔𝒖𝒓𝒂𝒃𝒍𝒆, 𝑨𝒄𝒉𝒊𝒆𝒗𝒂𝒃𝒍𝒆, 
    𝑹𝒆𝒍𝒆𝒗𝒂𝒏𝒕, 𝑻𝒊𝒎𝒆 𝒃𝒐𝒖𝒏𝒅)

Marketing Coordinator

A. F. Ferguson & Co. (a member firm of the PwC network)

𝗞𝗲𝘆 𝗖𝗹𝗶𝗲𝗻𝘁:
Firhaj Footwear (Pvt.) Ltd.

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Assist in the deployment and configuration of 𝐎𝐫𝐚𝐜𝐥𝐞 𝐄-𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐮𝐢𝐭𝐞 systems according to the firm's requirements.
• Participate in data migration tasks, ensuring accurate & secure transfer of data from legacy systems to the ERP platform.
• Provide user support by addressing inquiries, troubleshooting issues, and guiding users through system functionalities.
• Assist in various ad-hoc tasks related to ERP system maintenance, upgrades, and troubleshooting as needed.
• Participate in training sessions and workshops to enhance technical and functional skills.

𝗣𝗲𝗿𝗳𝗼𝗿𝗺 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝘁𝗮𝘀𝗸𝘀 𝗹𝗶𝗸𝗲:
• Item opening
• Code opening 
• Support to clients 
• Suppliers&customers opening
• Loans and provident fund matching
• Reconcile salaries of employees Globel HRMS

Intern (ERP Consultant)

A.F. Ferguson & Co. (a member firm of the PwC network)

𝗞𝗲𝘆 𝗖𝗹𝗶𝗲𝗻𝘁s:
- Pace Barka Properties Limited
- Maxim Agri (Pvt) Ltd
- MCB Bank Shadman Colony

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Assist in gathering & organizing relevant financial documents, records, reports from the client company.
• Help prepare audit planning documents, including risk assessments, audit programs, & timelines.
• Document control weaknesses or deficiencies observed during testing.
•Assist in performing substantive testing procedures on account balance transactions to validate accuracy.
• Verify the authenticity & legitimacy of financial data through evidence-gathering activities.
• Collaborate with senior team members to ensure accuracy and clarity in the final report.
• Communicate with client personnel to request additional documentation, clarify information, and schedule audit procedures.

𝗣𝗲𝗿𝗳𝗼𝗿𝗺 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝘁𝗮𝘀𝗸𝘀 𝗹𝗶𝗸𝗲:
• Substantive analytical procedure 
• Test of details 
• Vouching 
• Client bank confirmations
• Co-ordination

Intern (External Audit )

Senior Digital Marketing Associate with 7+ years of experience in 𝐁𝟐𝐂, 𝐁𝟐𝐁, 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐒𝐚𝐚𝐒, 
𝐋𝐞𝐚𝐝/𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧.


Helping businesses grow by conceiving & executing omnichannel marketing campaigns that strategically reach and resonate with each segment of their ideal target audience at their respective consumer stage. I excel at optimizing marketing efforts by utilizing cutting-edge tools and implementing leading marketing strategies.

Well-rounded background in 𝐒𝐨𝐜𝐢𝐚𝐥 𝐀𝐝𝐬, 𝐒𝐄𝐎/𝐒𝐄𝐌, 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, 𝐈𝐧𝐛𝐨𝐮𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐖𝐞𝐛𝐢𝐧𝐚𝐫𝐬, 𝐋𝐢𝐯𝐞 𝐂𝐡𝐚𝐭 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧,𝘿𝙚𝙢𝙖𝙣𝙙 𝙂𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣,𝐔𝐈/𝐔𝐗, 𝐖𝐞𝐛 𝐃𝐞𝐬𝐢𝐠𝐧, 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, 𝐂𝐑𝐌𝐬, 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧/𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧, 𝐆𝐫𝐨𝐰𝐭𝐡 𝐇𝐚𝐜𝐤𝐢𝐧𝐠.𝘼𝙘𝙘𝙤𝙪𝙣𝙩 𝘽𝙖𝙨𝙚𝙙 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 (𝘼𝘽𝙈),𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣 𝙍𝙖𝙩𝙚 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙖𝙩𝙞𝙤𝙣 (𝘾𝙍𝙊).



My proficiency in marketing analytics, data analysis, and digital marketing tools like 𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔, 𝑮𝒐𝒐𝒈𝒍𝒆 𝑺𝒆𝒂𝒓𝒄𝒉 𝑪𝒐𝒏𝒔𝒐𝒍𝒆, 𝑮𝒐𝒐𝒈𝒍𝒆 𝑻𝒂𝒈 𝑴𝒂𝒏𝒂𝒈𝒆𝒓, 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 & 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎 𝑨𝒅𝒔, 𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒅𝒔, 𝑩𝒖𝒇𝒇𝒆𝒓, 𝑯𝒐𝒐𝒕𝒔𝒖𝒊𝒕𝒆, 𝑺𝒉𝒐𝒑𝒊𝒇𝒚, 𝑾𝒐𝒓𝒅𝑷𝒓𝒆𝒔𝒔, 𝑵𝒐𝒕𝒊𝒐𝒏, 𝑱𝒊𝒓𝒂, 𝑯𝒖𝒃𝑺𝒑𝒐𝒕, 𝑺𝑬𝑴𝒓𝒖𝒔𝒉, 𝑨𝒉𝒓𝒆𝒇'𝒔, 𝑫𝒂𝒕𝒂𝒃𝒐𝒙, 𝑺𝒄𝒓𝒆𝒂𝒎𝒊𝒏𝒈 𝒇𝒓𝒐𝒈, 𝑳𝒊𝒏𝒌𝒆𝒅𝑰𝒏 𝑺𝒂𝒍𝒆𝒔 𝑵𝒂𝒗𝒊𝒈𝒂𝒕𝒐𝒓, 𝑪𝒂𝒏𝒗𝒂 has allowed me to make data-driven decisions and optimize campaigns effectively.


Over time, I have become a powerful computer user with light web development skills (𝑪𝑺𝑺3, 𝑾𝒐𝒓𝒅𝑷𝒓𝒆𝒔𝒔).

The internet fascinates me; in terms of its reach, limitless opportunities, and infinite resources of information & tools. Those are the reasons why I chose digital marketing as my career path.

Always striving for innovation, combined with a strong sense of strategy and a data-driven approach, allows me to conceive elaborate roadmaps to reach my personal goals, those of my organization, and my clients as effectively and efficiently as possible.

A constant thirst to broaden my knowledge so as to be most apt to make smart & ingenious decisions has pushed me to 𝒊𝒏𝒗𝒆𝒔𝒕 1-2 𝒉𝒐𝒖𝒓𝒔 𝒂 𝒅𝒂𝒚 towards expanding and sharpening my skill sets through bestselling books, recognized publishing, online courses, event recordings & video content.

I help SaaS teams turn content into pipeline, product adoption, and retention.I work across:- Product-led content (education that reduces sales and support load)- SEO (high-intent pages, refresh programs)- Newsletters (growth + engagement systems)- Thought leadership content (long form and socials)I bring an ex-teacher brain to marketing: I write to teach, simplify, and move people to action. I work in English and Spanish (sí, en el mismo día if needed).What I’m known for:- Recovering organic performance after messy changes (including domain migrations)- Scaling newsletters (including supporting growth of a 210k+ engaged audience)- Turning “startup chaos” into repeatable content systems (briefs, processes, standards, governance)- Creating strategic commercial content that converts (but doesn't sounds too salesy)How I like to work: Forget the meaningless busywork. Let's build clear priorities, publish actually useful and relevant content, then measure outcomes and improve the system. Until we get it right, and then it's just rinse and repeat!  If you need a partner who can own strategy, structure, and editing (not just write words), I'm your girl.PS: I also have a meme for every occasion and I'm fun to work with.And yeah, I still use em dashes. Shakespeare did too. Portfolio: https://www.canva.com/design/DAGCgIGAZBM/PMTBBQU2HFUsNZUcbAowqQ/view Clients &amp; bylines: Deel, Databox, Semrush, Grizzle (Pipedrive, Weglot, Smart Panda Labs, XTM, HiringBranch, Tipalti), Scholarship Owl, Workshop Media, CFO Solution, HR World Adria, Mily Tech, HeartCount, Bright!Tax, Rippling, Lokalise, Freemius, Userpilot, Koalendar, Underdogs Marketing (UserGems, Kustomer)

Stefana Zarić

Ne znam da li umišljam, ali čini mi se da je ljude masovno počelo da boli uvo gde se nalaze kad je u pitanju listanje reelova, TikTokova ili pričanje sa nekim preko video poziva.

U poslednje dve nedelje, sledeće situacije:

- Žena u punoj pošti priča sa nekim preko videa dok stoji u redu, usputu guguće bebi te osobe s kojom priča
- Žena iz mlekare sedi u kafiću i zivka redom prodavnice da vidi kome treba (zapamtila sam da nemaju pavlaku od 400g) - sve to na spikerfonu
- Lik sedi u restoranu i ruča i usput gleda seriju pojačanu na maksimum
- Tročlana porodica sedi u kafiću za stolom pored mene, jedni drugima pokazuju reelove sa zvukom pojačanim na maksimum

Znam da je ovo najmanji problem u svetu trenutno, ali aman hoćemo li izgubiti i zadnju trunku uviđavnosti i obzira prema drugima...

Stefana Zaric

Content Specialist @The Growth Syndicate | Content Strategist for B2B SaaS Businesses | Top expertise: Product-led content, thought leadership, newsletters, content audit & optimization

I dare you to suggest fun replacements for "please find attached" 😅

Freelance Tech Writer, Direct Response Copywriter and Content Strategist | Partner to Fortune 500 Brands ⚡️|

You may have “attachment” issues, but not with this doc ✍️

February has been my best revenue month so far.
And I'll be honest — it's not worth the investment.

I'm going to be super transparent and vulnerable here, just in case someone else is struggling too, and this provides some kind of comfort. (Because a concerning number of people reacted to the single-window-with-the-lights-on image I shared yesterday 😬) 

I have big goals. My family and I are planning to move to Spain in a few years, which means we have to have some savings. My husband doesn't work, which means it's all up to me. (EDIT: He's not lazy, he's sick.)

No pressure, right? 😅

So I worked really hard this month: started a new job, while still completing some past collabs. But I have to admit I stretched myself too thin. I had to prioritize onboarding at the new job, but at the same time, I didn't want to submit sloppy work to old clients and finish those projects on a negative note.

So I kinda worked from 8am to super late, so late I'm embarrassed to say.

I'm EXHAUSTED. I'm so exhausted that I need a new word for it. (If my clients are reading this, it's not your fault 🥲) My body started betraying me, I barely had the energy to exercise, and my kid almost missed school yesterday because I didn't hear my alarm clock go off. (He still hasn't forgiven me.) 

My conclusion is — it's not worth it. I'd rather adjust the timeline for moving to Spain than do this to myself again. It may take longer that I initially planned, but at least I'll be able to go healthy.

The point is: you can always earn money. But if you permanently damage your health, there's no money in the world to get it back. 

Hope I really learn the lesson this time.

My husband participated in an open mic night at a standup comedy club in Belgrade.

He had a blast and made people laugh so much – such a great start for a newbie!

So we were talking about how our son will be able to brag about his dad cycling over the Alps and trying standup comedy... and his mom being a LinkedIn influencer.

... I think I'm doing something wrong with my life. 😅 🥲 🤣

A friend: *finally leaves a super toxic company*
Me:

Absolutely! I can take on that additional task and finish it by tomorrow!

No serious work can be done until my hair is up in a bun.
(I didn't rhyme this on purpose, I swear)

A very simple and very non-revolutionary way to get 300+ content ideas when your LinkedIn inspiration has run dry.

1. Go to your profile and click on analytics.
2. Go to your post performance and first filter by impressions, then by engagement.
3. For both, copy your 15 best-performing posts and paste them into Claude/ChatGPT, whichever you're using.
4. Tell AI to analyze the posts and then extract 12 subtopics from each.

Told ya, not revolutionary at all, but you may not have thought of it. And this way, out of 30 posts, you get 360 new subtopics that you can talk about.

Oh, and don't forget to (ask AI to) organize those ideas into content clusters and series arcs so you don't end up sitting on 300 ideas with no plan.

Everyone's publishing the same bland content today: same headings, same definitions, same examples, same "best practices" list copied from the top 10 results.

Before you start blaming AI for it, let me say this: it DIDN'T start with AI.

Before AI, many teams still did the same thing. We just called it "SERP research" and pretended it was strategy. 😅 

We'd analyze the top-ranking posts and rephrase the stuff we found there.

What actually differentiates content in 2026 is a unique angle. But I see lots of teams worrying they have no original opinion to publish, so they don't publish anything. But "unique angle" doesn't always equal "a revolutionary idea nobody has ever had" – your unique angle can be quite simple and still help you stand out in the SERPs.

It always starts with one thing: your audience, and the problem they're trying to solve. Cause "original" can also mean "finally explained in a way that's useful for me" 🥳 

If you want a repeatable way to find your angle, stop asking yourself what others are saying, and focus on what your reader needs that the SERPs aren't giving them.

Try one of these angle levers and let me know if they worked:

1) Make the article operational: Show the steps, templates, checks, defaults.
2) Use examples that match your audience's reality: Their budget, team size, tools, constraints. (You can't use Apple and Amazon as examples when your reader is an SMB owner!) 
3) Cover the neglected audience: Beginners, non-US markets, small teams, regulated industries, etc.
4) Add proof: Screenshots, outcomes, before/after, quotes, case studies, numbers, mistakes you’ve seen.
5) Name the gap clearly: Here's what everyone skips, and why that's the part that breaks. We'll explain it for you.

AI can help you write faster. But it can't always pick the best angle for you. That's kinda still your job. And it's the job that matters more than ever!

What's one topic where you're tired of reading the same article 10 times in a row? How do you make your content stand out?

If a client keeps coming back with "can we tweak this"…
…before assuming you wrote poorly, check the brief.

A good article starts with a good brief, and endless back-and-forth *usually* means the brief failed.

So, what's a must in a good brief?

1) The job-to-be-done (in plain language): What is the reader trying to accomplish?

2) The stage of awareness: Is this for people discovering the problem, comparing options, or ready to buy?

3) The point of view: What do we believe that other content doesn’t say clearly? What's our differentiator? Some call this unique angle or unique information gain. Call it what you want, just include it.

4) The proof we can use: Links, data, examples, product specifics, SME access.

5) The conversion path: What action should the reader take next, and what internal links support that?

6) The so-called no-go zone: What we don't want to claim, promise, cover, mention. (Like, some clients of mine won't mention their competitors no matter what, while others are gladly comparing the products in listicles.)

As a writer, you're right to push back on a bad brief! It's not that you "don't get it" – you NEED more than just the title to create a great piece of content.

Less than a month left until the end of Q1, so here's a friendly reminder:

👏 OPTIMIZE 👏 YOUR 👏 EXISTING 👏  CONTENT 👏 

Publishing more content is NOT a strategy. Publishing more content targeting broad TOFU keywords that don't have much to do with your product or the problem you solve won't bring you relevant traffic. Instead, it will dilute your topical authority.

If you've been around for a while, chances are you've already covered super important topics related to your ICP's core problems, goals, etc. And you did it a whiiiile ago. If you haven't updated that content ever since, by now, it's become outdated and maybe even misaligned with your positioning.

In 2026, we need to go deeper, not broader. We need to double down on what we know well and what we do well.

Don't let your best articles rot. Go optimize them. NOW. YESTERDAY!

Contrary to popular belief, you don't need to "write more" to get better.

Writing more mostly improves one thing: speed. Which is useful, but after a point, it plateaus your growth because you keep repeating the same habits with more confidence.

Been there, done that. And that's how you end up with writers who can ship 4 posts a week… and still write vaguely, bury the point, and rely on the same safe structures every time. (Now it's even worse with AI.)

Writing more stops working because, if you're writing a lot but not changing anything about how you open articles or structure arguments, you're not really training skill, just muscle memory.

The output you get rewards the wrong behavior. Volume and consistency are praised on all platforms, but if you're just showing up and sounding smart, without being clear and useful and backing up your stuff, it doesn't really do anything.

And you just can't "write your way" into better taste. Taste is the ability to tell what matters, what's boring, what's missing, what's vague... and it doesn't come from simply producing more words.

Taste comes from studying good choices and making better ones – which is why I recommend reverse engineering all the time.

Unfortunately, writing more often becomes avoidance of cutting your favorite lines (I know 😭), challenging your own claim... even rewriting the opening 5 times.

This work is slower, but it's where the writing skill actually grows.

When you replace "write more" with targeted practice, like reverse-engineering your favorite content or rewriting one component of the piece, not the whole thing, you'll see a change.

The skill ceiling is very close when you stay in production mode. And production mode rewards finishing, not improving.

If you focus on pattern recognition, taste (knowing what to cut), deliberate practice, you'll improve faster.

If you have a podcast, or a blog, or you've just run a webinar, you're sitting on a whole lot of content repurposing opportunities. (I was about to write goldmine, but then you'd say I'd used AI for this, so nope. But it IS a goldmine, honestly.)

Anyway, I'll give you 15 ideas for content types and formats you can squeeze out of a single webinar/podcast episode – save this post as a reminder not to waste the opportunity to adapt what you've got for different channels and audience segments. (It's time-efficient and less expensive than creating net new content!)

Here we go:

1. A series of posts for LinkedIn with key takeaways
2. A contrarian POV post for LinkedIn (to start a discussion and boost engagement)
3. A framework blog post where you'll name the process you described and turn it into 3–5 repeatable steps
4. A single strong quote graphic for socials
5. Myth vs reality carousel for socials
6. Mini case study where you can summarize the real example discussed in the podcast/webinar: problem - action - result
7. Customer language database where you'll extract exact phrases customers use and save them for messaging (if you had a Q&A session)
8. FAQ post for the blog/landing page/socials
9. Blog post: a deep dive into the topic for SEO purposes
10. Newsletter with this format: one story + one lesson + one action step
11. 3-email nurture email sequence 
12. Sales enablement doc with "objection - response" lines for sales calls
13. Google Ads copy (PPC) or paid social where you'll turn one pain point and outcome into a headline and description or use clips or quotes with the promise
14. Short-form video scripts (Reels/TikTok/YT Shorts) with the most interesting points
15. Content ideas backlog where you can turn every sub-point into a future post title and angle

And I have to add this: the whole point of repurposing isn't just to be efficient and get more content out there. What I've seen happen is that it helps your message land better thanks to unified marketing across all your channels. 

Cause if we're real, buyers don't see your LinkedIn post, and immediately run to book a call with you. This takes longer: they'll see a post, then read your newsletter, then see a retargeting ad, then a blog post... and when you talk about the same topic across multiple channels, you get:

- New angle, same core message, so you're not boring your audience
- Faster trust cause people will start to recognize your POV
- More chances to convert through different formats fit different preferences
- Clearer positioning because you stop sounding random

Create the webinar, record the podcast, do the interview; then run the idea everywhere — with consistency that helps you build momentum.

Newsletters with personal opinions and hot takes get the highest opens, clicks, and conversions (HubSpot, 2025).

At the same time, Omnisend found one in three people who click an automated email make a purchase, versus one in 18 for scheduled campaigns. 

Email is very much alive, but many businesses aren't using it nearly as much as they could.

That's because many newsletters are just link collections: a bunch of URLs, a couple of lines of context, and a “see you next week” sign-off.

Yes, it's easy to ship that way. But it leaves money on the table, because it skips the one thing email is uniquely good at: building a relationship with a real person, over time, in a space that still feels one-to-one.

I'll be honest, email is a channel where "lazy" is most likely your problem.
Link dumps underperform because you basically say: "The useful part is somewhere else. Go find it." A newsletter that works gives the value inside the email first, then treats links as optional depth.

The wins come from intentional, experience-like email, not "here are 9 links."

If every single one of your emails is "here are 7 things," subscribers learn they can skim or skip until something perfectly matches their mood. That habit is hard to undo. Super hard.

And inbox tolerance is getting lower. MailerLite's 2025 benchmark data shows the average unsubscribe rate rose to 0.22% largely because Gmail made unsubscribing easier.  When leaving gets easier, relevance matters more than ever.

Also, email isn't LinkedIn. People open because they expect relevance and intention, not because the algorithm shoved you in front of them. Translation: the stuff that performs isn't "curation." Of course, you're allowed to share a few links, but alongside voice, POV, and usefulness.

Native email content doesn't mean writing an essay every week. You just need the email stands on its own, and your reader gets something useful even if they never click.

Ok, I already hear you say: "But I don't have time to write native content everywhere."

Good. You shouldn't.

I'm not telling you to create from scratch for every channel. This is more about: starting with how people consume content there, then packaging the same idea accordingly.

A simple format you can use weekly (without turning email into a second blog):
1) The point (2–3 lines)
Lead with the takeaway (BLUF works everywhere!)
2) The teach (one example)
Make it concrete.
3) The artifact - something actionable, applicable (bullets)
Decision rule, checklist, script, teardown.
4) The optional link (3 max)
One resource for depth, framed with who it’s for and why it matters.

Bottom line: Email is one of the few channels where you can build community without renting attention from an algorithm.

But you only get that upside if your newsletter feels like a place people come to think, not a place you send them away from as quickly as possible.

Reverse engineering is one of the fastest ways to improve your writing.

Actually studying the writing you admire.

And I know most writers don't do this. They read something, think "wow, this is good," save it to some folder they'll never open again (I've done this way too many times), and move on.

Unfortunately, this does nothing for your growth.

With reverse engineering, you start wondering why something works. Why did that opening pull me in? What assumption did this writer challenge, and how early did they do it? Where did they deliberately not explain something? What made this feel confident without being loud?

This is where the real learning is.

You get to remove so much of the guesswork that makes writing frustrating.

Instead of trying to be "more engaging" (what does that even mean!?) or chasing a format that worked once, you start identifying patterns you can actually reuse.

How authority gets signaled and tension builds without drama. How one specific detail does the work of three vague sentences.

Over time, reverse engineering also sharpens your *taste*, which matters more than most people think.

You stop saving posts just because they sound smart or confirm what everyone already believes. You start saving the ones that make a clear tradeoff, respect your intelligence, or hold tension instead of rushing to resolve it.

That's a different editorial eye entirely.

If I were to make this practical: save only posts you re-read (like this one 🤭 ). 

Then write down what the post is doing: not what it's saying, but the actual mechanics behind it.

Extract a few rules you could test elsewhere, and then test them.

Strong writing is pattern recognition, taste, and knowing what to leave out. With reverse engineering, you train all three, and you do it faster than you could have imagined.

You have to stop writing about things you THINK people want you to write about and start writing about things people actually want you to write about.

It's super hard to accept this.

Especially if you're convinced you're your own audience (you know, like, I'm a writer, so I know what writers want to read about), but that's where posts that flop come from.

If you want to write for an audience and really get some traction, you have to accept this and start LISTENING before you start writing.

A mistake I used to make as a junior writer was collecting SME quotes like pretty seashells: very cute, not very useful.

I'd interview an SME, pull out a few powerful-sounding quotes, and just slap them onto my draft.

When you use SME quotes without applying strategic thinking, those quotes without context become just… decoration.

What actually moves content forward is decisions.

Because your reader is right there, scrolling through your article, trying to make a choice: whether to explore your product further, pick a tool from your listicle, or book a demo with you.

So I don't ask SMEs for "a good quote" anymore. I ask for things like:

What did you choose, and what did you reject?
What tradeoff did you accept?
What risk scared you the most?
What broke when you tried the obvious approach?
What would you warn someone against if they copy-pasted your plan?

That's how you get content that feels like it actually came from the field.

Thought leadership is a thing. (And today, it's one of the few reliable ways to differentiate.)

But most people treat it like a label for opinions, while it should serve as a decision log.

That's because best thought leadership comes from what you chose, what you didn't, what it cost, and what you learned.

That's what helps readers make their next move – and trust you to help them do it.

You know how many people say we have it backwards: we shouldn't start using AI from a blank page, but use it to refine once we've already done the thinking?

We might be doing the same thing with research.

A lot of writers "add data" when they start the draft, after the brief is locked and the outline is approved. At that point, research stops being discovery and turns into decoration in sooo many cases. You're not learning anymore, you're basically on Google shopping for proof.

And once you already have a hypothesis in mind, you'll almost always find stats to support it. That's how brains work: we notice what confirms what we already believe. (For homework, read about confirmation bias!)

And that's why the order matters.

If you want a real, unique angle, if you want to write something that reflects reality instead of repeating the same consensus take, you need to do the research before you finalize the outline.

The best thing research goes beyond adding credibility. If you do things in this order, you'll learn that it can change the direction of the piece.

It can challenge your assumption. It can surface a more interesting tension. It can reveal that the real story isn't the one you planned to tell. It can even hand you an angle that fits your client's positioning better than your original plan.
But none of that happens if you only open reports after your headings are already set.

Don't lock in a structure, then force everything to fit it. You'll likely ignore inconvenient findings because they don't match your narrative. You'll end up with a draft that sounds confident, but still feels generic.

You may miss better angles that were sitting inside the data the whole time.

The better order, that keeps you honest and makes your writing stronger, is to start with a rough hypothesis, just enough to know what you’re trying to figure out.

Do a research sweep early: surveys, original studies, industry reports, primary sources. Look for contradictions on purpose and save findings that don't support your first take.

Only then lock the outline, once you've earned a point of view with evidence.

Research-first outlining gives you more flexibility, better angles, and fewer rewrites, because you're building the structure around what's true and interesting, not around what you guessed would be true.

If you’re trying to create content that doesn't sound like the other 10 ranking articles, this is one of the best ways to get there. Your angle should almost never come from how cleverly you phrase the same ideas, but from what you learned before you decided what the article was.

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The Battle

Ali Ahad

Stefana Zarić

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taplio

The Battle

Ali Ahad

Stefana Zarić

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stefana Zarić's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStefana Zarić's LinkedIn Performance