Ali Ahad

Sighthound, Inc.

Senior Digital Marketing Associate 

➤ 🅱2🅱- Demand & Lead Generation (SaaS / Data Security Products (Redaction) / Automated License Plate Recognition ALPR )

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Assist in building the Sighthound brand and creating awareness.
• Set the Sighthound digital strategy and collaborate across teams to optimize web, social, media, and 
  all digital channels to generate leads, opportunities, and purchases.
• Set up funnel campaigns from ads, landing pages, forms to drive awareness, consideration, purchase.
• Manage all SEO and keyword activity from research to implementation to campaigns.
• Manage all social media channels, both organic content and paid campaigns.
• Manage budgets & planning, tools and vendor selection, program execution, and agency relationships.
• Help develop compelling content (written and visual) like eBooks, Infographics, and Videos for Digital 
  channels in order to drive brand awareness and generate leads.
• Drive and own several KPIs related to traffic, engagement, followers, and conversions.

𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:
★ 2X increase in traffic MoM growth for a Sighthound & Redactor site within 3 months.
★ Achieve a 20% increase in organic search traffic to blog content within 4 months.
★ Reduce bounce rates by 15% through improved website user experience every quarter.
★ Keyword rankings improved significantly, with 80% of target keywords in the top 10 search results.
★ Conversion rates improved by 10%, resulting in a notable increase in revenue.
★ Conducted & utilized quarterly competitor analysis reports, identifying at least three key trends or opportunities per report.
★ Backlink profile strengthened with high-quality, relevant backlinks from reputable sources e.g. HARO, and CB Insights. 
★ Reduced cost per Lead (CPL) with an average of 30 USD for a Sightohund & Redactor website by over 50%.

Digital Marketing Associate 

Brain Telecommunication Ltd.

𝗔 𝗳𝗲𝘄 𝗸𝗲𝘆 𝘀𝗽𝗮𝗰𝗲𝘀 𝗜 𝗽𝗹𝗮𝘆 𝗶𝗻:
➤ 🅱2🅱- Demand Generation (SaaS & IT Services)
➤ 🅱2 🅲 - Retailers ( Apperal, Dental Services, Car fleet services, )

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Collaborate with agencies & other vendor partners. 
• Manage PPC & SMM advertising campaigns within the approved budget. 
• Identify trends & insights and optimize spend and performance based on insights.    
• Collaborate with internal teams to create landing pages and optimize the user experience. 
• Liaison with marketing, sales & product development teams to ensure brand consistency. 
• Spearhead and coordinate with the graphic team and make sure the graphics are on point.
• Coordinate the creation of digital content (e.g. website, blogs, press releases ). 
• Plan and execute all digital marketing including SEO/SEM, marketing database, email, social media, 
  SMS marketing and display advertising campaigns.
• Measure & report the performance of all digital marketing campaigns, assess against goals 
  (ROI& KPIs).

𝗞𝗲𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀:
• Brain Telecommunications
• Dandy Designs
• BrainCLOUDPlus
• Shoaikhthebrand
• Dental Surgery Associate (DSA)
• Dandy School of Fashion Design (DSFD)

𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:
★ Improved lead quality by 50% through the implementation of effective lead nurturing campaigns.
★ Generate sales of 100k Pkr average MoM by executing successfully launch E-commerce campaigns.
★ Successfully generate massive brand awareness & engagement display campaigns. 
★ Develop/execute trackable social campaigns & activations that support client objectives.
★ Grew social product revenue by leveling up client’s maturity of paid social media execution.
★ Increase quality website traffic by 30% MoM.
★ Revamped the Google page ranking from 14th page to 1st page & and boosted organic traffic greatly for the company website

Digital Marketing Specialist

Edmon Paints

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment.
• Advise the company on advertising or sales promotion strategies. 
• Develop, implement, and evaluate communications strategies and programs designed to inform clients, employees, and policies of businesses, governments, & other organizations. 
• Prepare or oversee the preparation of reports, briefs, presentations, Web sites, & press releases.
• Assist in the preparation of brochures, reports, newsletters, & other material.
• Plan & execute digital marketing advertising campaigns including SEO/SEM, social media, and display advertising campaigns.
• Measure & report the performance of all digital marketing campaigns, assess against goals (ROI&KPIs).

Digital Marketing Executive

Dyson Research Laboratories Pvt Ltd

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Preparing monthly leaving joining reports.
• Address & Resolve sales team issues across Pakistan. 
• Coordination with various departments to resolve sales team queries.   
• Preparing client surveys for sales projects – Evaluated several areas of improvement in current 
   sales techniques.
• Prepare daily & weekly reports of sales activity to management, as well as organize & work 
   with the management team to launch various campaigns.
• Supported sales through calls and visits to manage product positioning and strategies.
• Learned and maintained in-depth knowledge of the products and technologies, competitors, 
   and industry trends.

𝐌𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐝:
★Built & maintained strong relationships with key stakeholders, including marketing managers, sales 
    representatives, product managers
★ Increase 20% sales operation efficiency by implementing 𝑪𝑨𝑹 (𝑪𝒐𝒏𝒕𝒆𝒙𝒕, 𝑨𝒄𝒕𝒊𝒐𝒏, 𝑹𝒆𝒔𝒖𝒍𝒕)
★ Process employee's final settlement by 2x using 𝑺𝑴𝑨𝑹𝑻 (𝑺𝒑𝒆𝒄𝒊𝒇𝒊𝒄, 𝑴𝒆𝒂𝒔𝒖𝒓𝒂𝒃𝒍𝒆, 𝑨𝒄𝒉𝒊𝒆𝒗𝒂𝒃𝒍𝒆, 
    𝑹𝒆𝒍𝒆𝒗𝒂𝒏𝒕, 𝑻𝒊𝒎𝒆 𝒃𝒐𝒖𝒏𝒅)

Marketing Coordinator

A. F. Ferguson & Co. (a member firm of the PwC network)

𝗞𝗲𝘆 𝗖𝗹𝗶𝗲𝗻𝘁:
Firhaj Footwear (Pvt.) Ltd.

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Assist in the deployment and configuration of 𝐎𝐫𝐚𝐜𝐥𝐞 𝐄-𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐮𝐢𝐭𝐞 systems according to the firm's requirements.
• Participate in data migration tasks, ensuring accurate & secure transfer of data from legacy systems to the ERP platform.
• Provide user support by addressing inquiries, troubleshooting issues, and guiding users through system functionalities.
• Assist in various ad-hoc tasks related to ERP system maintenance, upgrades, and troubleshooting as needed.
• Participate in training sessions and workshops to enhance technical and functional skills.

𝗣𝗲𝗿𝗳𝗼𝗿𝗺 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝘁𝗮𝘀𝗸𝘀 𝗹𝗶𝗸𝗲:
• Item opening
• Code opening 
• Support to clients 
• Suppliers&customers opening
• Loans and provident fund matching
• Reconcile salaries of employees Globel HRMS

Intern (ERP Consultant)

A.F. Ferguson & Co. (a member firm of the PwC network)

𝗞𝗲𝘆 𝗖𝗹𝗶𝗲𝗻𝘁s:
- Pace Barka Properties Limited
- Maxim Agri (Pvt) Ltd
- MCB Bank Shadman Colony

𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
• Assist in gathering & organizing relevant financial documents, records, reports from the client company.
• Help prepare audit planning documents, including risk assessments, audit programs, & timelines.
• Document control weaknesses or deficiencies observed during testing.
•Assist in performing substantive testing procedures on account balance transactions to validate accuracy.
• Verify the authenticity & legitimacy of financial data through evidence-gathering activities.
• Collaborate with senior team members to ensure accuracy and clarity in the final report.
• Communicate with client personnel to request additional documentation, clarify information, and schedule audit procedures.

𝗣𝗲𝗿𝗳𝗼𝗿𝗺 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝘁𝗮𝘀𝗸𝘀 𝗹𝗶𝗸𝗲:
• Substantive analytical procedure 
• Test of details 
• Vouching 
• Client bank confirmations
• Co-ordination

Intern (External Audit )

Senior Digital Marketing Associate with 7+ years of experience in 𝐁𝟐𝐂, 𝐁𝟐𝐁, 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐒𝐚𝐚𝐒, 
𝐋𝐞𝐚𝐝/𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧.


Helping businesses grow by conceiving & executing omnichannel marketing campaigns that strategically reach and resonate with each segment of their ideal target audience at their respective consumer stage. I excel at optimizing marketing efforts by utilizing cutting-edge tools and implementing leading marketing strategies.

Well-rounded background in 𝐒𝐨𝐜𝐢𝐚𝐥 𝐀𝐝𝐬, 𝐒𝐄𝐎/𝐒𝐄𝐌, 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, 𝐈𝐧𝐛𝐨𝐮𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐖𝐞𝐛𝐢𝐧𝐚𝐫𝐬, 𝐋𝐢𝐯𝐞 𝐂𝐡𝐚𝐭 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧,𝘿𝙚𝙢𝙖𝙣𝙙 𝙂𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣,𝐔𝐈/𝐔𝐗, 𝐖𝐞𝐛 𝐃𝐞𝐬𝐢𝐠𝐧, 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, 𝐂𝐑𝐌𝐬, 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧/𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧, 𝐆𝐫𝐨𝐰𝐭𝐡 𝐇𝐚𝐜𝐤𝐢𝐧𝐠.𝘼𝙘𝙘𝙤𝙪𝙣𝙩 𝘽𝙖𝙨𝙚𝙙 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 (𝘼𝘽𝙈),𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣 𝙍𝙖𝙩𝙚 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙖𝙩𝙞𝙤𝙣 (𝘾𝙍𝙊).



My proficiency in marketing analytics, data analysis, and digital marketing tools like 𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔, 𝑮𝒐𝒐𝒈𝒍𝒆 𝑺𝒆𝒂𝒓𝒄𝒉 𝑪𝒐𝒏𝒔𝒐𝒍𝒆, 𝑮𝒐𝒐𝒈𝒍𝒆 𝑻𝒂𝒈 𝑴𝒂𝒏𝒂𝒈𝒆𝒓, 𝑭𝒂𝒄𝒆𝒃𝒐𝒐𝒌 & 𝑰𝒏𝒔𝒕𝒂𝒈𝒓𝒂𝒎 𝑨𝒅𝒔, 𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒅𝒔, 𝑩𝒖𝒇𝒇𝒆𝒓, 𝑯𝒐𝒐𝒕𝒔𝒖𝒊𝒕𝒆, 𝑺𝒉𝒐𝒑𝒊𝒇𝒚, 𝑾𝒐𝒓𝒅𝑷𝒓𝒆𝒔𝒔, 𝑵𝒐𝒕𝒊𝒐𝒏, 𝑱𝒊𝒓𝒂, 𝑯𝒖𝒃𝑺𝒑𝒐𝒕, 𝑺𝑬𝑴𝒓𝒖𝒔𝒉, 𝑨𝒉𝒓𝒆𝒇'𝒔, 𝑫𝒂𝒕𝒂𝒃𝒐𝒙, 𝑺𝒄𝒓𝒆𝒂𝒎𝒊𝒏𝒈 𝒇𝒓𝒐𝒈, 𝑳𝒊𝒏𝒌𝒆𝒅𝑰𝒏 𝑺𝒂𝒍𝒆𝒔 𝑵𝒂𝒗𝒊𝒈𝒂𝒕𝒐𝒓, 𝑪𝒂𝒏𝒗𝒂 has allowed me to make data-driven decisions and optimize campaigns effectively.


Over time, I have become a powerful computer user with light web development skills (𝑪𝑺𝑺3, 𝑾𝒐𝒓𝒅𝑷𝒓𝒆𝒔𝒔).

The internet fascinates me; in terms of its reach, limitless opportunities, and infinite resources of information & tools. Those are the reasons why I chose digital marketing as my career path.

Always striving for innovation, combined with a strong sense of strategy and a data-driven approach, allows me to conceive elaborate roadmaps to reach my personal goals, those of my organization, and my clients as effectively and efficiently as possible.

A constant thirst to broaden my knowledge so as to be most apt to make smart & ingenious decisions has pushed me to 𝒊𝒏𝒗𝒆𝒔𝒕 1-2 𝒉𝒐𝒖𝒓𝒔 𝒂 𝒅𝒂𝒚 towards expanding and sharpening my skill sets through bestselling books, recognized publishing, online courses, event recordings & video content.

I help SaaS teams turn content into pipeline, product adoption, and retention.

I work across:
- Product-led content (education that reduces sales and support load)
- SEO (high-intent pages, refresh programs)
- Newsletters (growth + engagement systems)

I bring an ex-teacher brain to marketing: I write to teach, simplify, and move people to action. I work in English and Spanish (sí, en el mismo día if needed).

What I’m known for:
- Recovering organic performance after messy changes (including domain migrations)
- Scaling newsletters (including supporting growth of a 210k+ engaged audience)
- Turning “startup chaos” into repeatable content systems (briefs, processes, standards, governance)

How I like to work:
Forget the meaningless busywork. Let's build clear priorities, publish actually useful and relevant content, then measure outcomes and improve the system. Until we get it right, and then it's just rinse and repeat!

If you need a partner who can own strategy, structure, and editing (not just write words), I'm your person.

PS: I also have a meme for every occasion and I'm fun to work with. And yeah, I still use em dashes. Shakespeare did too.

Portfolio: https://www.canva.com/design/DAGCgIGAZBM/PMTBBQU2HFUsNZUcbAowqQ/view

Clients & bylines:
Deel, Databox, Semrush, Grizzle, Scholarship Owl, Workshop Media, CFO Solution, HR World Adria, Mily Tech, HeartCount, Bright!Tax, Rippling, Lokalise, Freemius, Userpilot, Koalendar

taplio

The Battle

Ali Ahad

Stefana Zarić

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?