🔸Virtual Finance Expert for Growing Agencies 🔸 Efficient & Profitable Business Growth | Xero Automation | Robust Financials & Profit Planning | Outsourced Finance Team for Agencies🔸

None of us are experts in everything. As your agency grows, your finances become more complicated, requiring more of your precious time and attention, which you don't have because you're busy doing what you do best! That's when outsourcing to someone you can trust (like us) becomes crucial.

My finance team specialises in working with marketing and communications agencies to position their businesses for the growth they're striving for. Our clients typically see the positive results of increased profits, cashflow and a lot less stress within just 6 months of working with us.

With more than 15 years' experience in financial management, I partner with agency owners & CEOs so they can build a more profitable business, protect their cash and offer financial guidance so they can confidently scale up.

You need to have a firm grasp on your financial position; that's how you create wealth for yourself, security for your business and grow your company. 

💥𝗪𝗛𝗔𝗧 𝗪𝗘 𝗛𝗘𝗟𝗣 𝗪𝗜𝗧𝗛💥

✅ Improve profitability and get more out of your revenue.
✅ Charge the right fees to achieve profitability targets.
✅ Ensure enough cash to cover your expenses, tax, and salaries.
✅ Create a robust business plan & financial forecasting model.
✅ Setting the right revenue and profit drivers.
✅ Automate your finance department and processes.
✅ Creating clarity & understanding of your finances.

💥 𝗪𝗢𝗥𝗞𝗜𝗡𝗚 𝗪𝗜𝗧𝗛 𝗨𝗦 𝗪𝗜𝗟𝗟 𝗠𝗘𝗔𝗡💥 

📍 We take charge of your financial admin and operations, we become part of your team.
📍 We help you navigate challenges, map out your future, keeping you on track to achieve your business and lifestyle goals.
📍 You have more time to dedicate to your core pillars of agency success.
📍 You get agency-specific insight you need to grow with more certainty.
📍 Constant technological innovation from us, to supercharge your business and save you time and money.

💥 𝗢𝗨𝗥 𝗢𝗙𝗙𝗘𝗥 💥

VIRTUAL FINANCE DEPARTMENT: We become your FD, accounting and bookkeeping department, management reporting, cash flow, and business planning team. We do it all.

VIRTUAL FD/CFO: Your own experienced finance business partner who offers flexible support to manage your high-level financial activities, allowing you time to focus on your clients.

💥 𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞💥

🔗 If you’ve got this far and you’re ready to chat about how we can help your business to grow, please get in touch and let's talk about how we can best work together.

Agnieszka Wojciechowska

On the train to London.
Any excuse to come to London, honestly.

This afternoon, I'm spending time with The Agency Adventure team, a network of advisors, consultants, coaches and expert partners who support ambitious agency founders on their growth journey.

I joined as an Expert Partner some time ago, and it's one of those rooms where everyone genuinely cares about helping agencies grow, each from a different angle.

Looking forward to it Chris Bantock! 😀 




#agencylife  #agencygrowth #agencies

I've been working with agencies for years but I don't have all the answers.

However, I know people who fill the gaps.

Last week I was in London with The Agency Adventure, in a room of agency growth advisers and specialists who each focus on a different part of agency growth: marketing, ops, business development, IT, legal, and finance/accounting, of course.

Most of the time, we're all working with agencies from behind our screens. So it was great to get everyone in person, even if for a day. We spent the day brainstorming ways to work together and support the industry that we love working with so much.

Because agency founders come to me with finance problems that often have roots in other areas. 

A pricing issue that's actually a positioning problem. A cash flow gap that started with a pipeline that dried up three months ago. A profit leak that traces back to how projects are scoped, sold, and delivered.

I can fix the numbers. I can show a founder exactly where their margins are leaking, how they benchmark against other agencies, and what their business needs to look like financially to hit the next stage of growth.

But sometimes the fix lives outside of finance.

That's why having a room full of advisers who all understand the agency world matters. When a client needs help with something outside my lane, I want to send them to someone I trust, someone who already gets agencies and won't need three months to understand the business model.

If you run an agency and want to know more about The Agency Adventure give Chris Bantock a follow. He's doing something genuinely useful for this industry.




Paul Egan Tom Wilson Claire Hutchings Chris Morris Stephen Firth Alistair Wells Dave Plunkett Liz Mayers Steve Fair Kate Waterfall Hill


#agencies #agencylife #agencygrowth

The best investment I made last year
had nothing to do with my business.

Last year, Rocksteady grew 75% year on year. More clients, more team members, more complexity. By every business measure, it was our strongest year yet.

It was also a year of unexpected surprises and difficult decisions. The kind of year that tests you in ways you don't see coming. Growth and tough calls tend to arrive together.

But somewhere along the way, I stopped looking after myself.

The gym was the first thing to go, and I kept telling myself I'd get back to it once things calmed down.

Things never calm down when you're running a business. I didn't notice how much it was affecting me until a lunch with a friend (and client) changed everything.

She recommended a personal trainer she'd been working with. 

I signed up straight away for six months.

That one decision changed more than I expected. Not because of the fitness (although that changed too), but because it forced me to create space that the business would never give me on its own.

Here's what I've learned since then.

Your business will take everything you give it. It will never tap you on the shoulder and say "go rest". That boundary has to come from you.

Nothing in the business suffered. If anything, I started showing up better, thinking more clearly, reacting less.

I don't think I'm the only founder who's been there. You put everything into the business, and the things that keep you going quietly disappear from the calendar.

If you're running a growing agency and you can feel yourself just getting through each week, don't wait for the business to give you permission to stop.

It won't.

Make the investment in yourself. 



#agencylife #entrepreneurship #agencies

Today I'm spending the whole day talking about pricing.

Two workshops. Back to back (almost). I've been prepping all week, and I'm just doing one final rehearsal before the first session starts.

I'm nervous, obviously, but also really excited.

In January, I ran a pricing session and 100 agency founders signed up. We went through a rate card calculator together, everyone working out their true cost per hour, their required day rate, and the gap between what they currently charge and what they need to charge.

That gap was bigger than most people expected.

But the part that stuck with me was not the numbers. It was the conversation afterwards. Because pricing is deeply psychological. 

It's the discount we offer before anyone asks for one. It's the rate that hasn't been revisited in 2 years because the conversation feels uncomfortable.

That session clearly struck a nerve, because off the back of it I've been invited to deliver it again for two different agency memberships.


Pricing is not only about the maths. It's confidence, mindset, and every business owner I've worked with goes through it. These sessions are there to give people the space and the push to actually work through it.
 

It's going to be a good day! 


👉  If you want the recording afterwards, or our pricing calculator, drop me a message.



#agencies #agencygrowth #agencylife #entrepreneurship #rocksteadyfinance

When I started Rocksteady, the plan was straightforward. 

Build a finance & accounting consultancy for agencies. Deliver high-quality work and grow the team. Help founders get their numbers right.

Content creation and running workshops wasn't in that plan.

But somewhere along the way, I started writing about the patterns I was seeing across agencies I worked with. The same conversations are playing out almost identically across completely different agencies. Same stage, same stress, same moment of realisation.

And I realised I genuinely enjoy it.

The Rocksteady Agency Growth Series came from that. I kept having the same conversations with founders - about profit leaks, pricing, cash flow, about outgrowing their finance setup - and thought, why not have this conversation in a room with twenty of them at once?

The sessions aren't polished TED talks. They're practical, honest, and built from real agency situations. And the conversations that come out of them, founders realising they're not the only ones dealing with this stuff, that's the part I didn't expect to value so much.

Is it also good marketing? Of course it is. I'm not going to pretend otherwise.

But when someone messages you after a session to say it changed how they think about their business, it's not only marketing. It feels pretty awesome! 


I'm a finance person. I like spreadsheets and P&Ls and making the numbers make sense. Turns out I also like talking about it. Who knew. 🫢 



#agencies #entrepreneurship #agencylife

Dionne Slater

Empowerment Coach & RTT Hypnotherapist ®

Virtual Assistant Coach

Slater PA Services Ltd

We helped entrepreneurs manage their businesses, giving them valuable time back in their days and generally making their lives a hell of a lot easier.

Our core services included:

✅ Email marketing support
✅ Social media management
✅ General admin

Director/ Virtual Manager

Dionne Slater Singing Tuition

In Brighton, I ran a successful, fully booked 1-1 teaching business before I left to move back to Newcastle.  Although I loved my students, I was craving a new challenge and the move back to Newcastle was the perfect time to make this happen. 

Achievements included: 

• Planned and hosted regular performance events and studio sessions. 

• Taught students from around the world.

• Helped turn students into professional, paid singers.

• My students performed at the Brighton Christmas Lights in 2016, appearing in newspapers and on the radio. 

• 100% pass rate in helping my students with their accredited vocal grades (Trinity & Rockschool)

Vocal Coach

Vocademy LLP

I took over as Director when the two Founding Directors left to pursue other endeavours. I worked alongside Franchise consultants and solicitors and developed three Pilot Franchise schools in Brighton, Kent and York.

My goal was to build a successful turn-key business and then sell the company to focus on my own teaching business.

Although the Pilots worked well, the Vocademy brand itself is now running solely in Kent although there may be plans for the new Director to continue with the Franchise venture in the future.

Achievements: 

- Creation and development of three successful Pilot Franchise schools
- Finalist in New Franchisor of the Year 2016 EWIF Awards

Director

I managed a network of seven singing schools across the South of England, containing around 250 students. I worked closely with the Directors, helping train up staff as well as all of the administrative duties and some tutoring.

• Teaching group lessons (up to 15 students at a time ages between 7-18) and 1-1 lessons of any age and ability  

• Designing the brand, image and visual impact of Vocademy – Working with graphic designers on logos and branding.

• Responding to customers: answering emails and the phone, being first point of contact within the business.

• Responsible for establishing and building business relationships, to help expand the business and build awareness.

• Design and development of the brand, growth and the direction of the business, in order to implement the expansion of 7 vocal schools across the UK.

• Sourcing and recruiting permanent vocal teachers, including implementing initial and ongoing training. Acting as the ongoing support for tutors for the day-to-day operations, to ensure the business was represented professionally.

• Managing the office – training and overseeing office staff to ensure enquiries, bookings and ongoing student concerns are dealt with appropriately, delivering a consistent and positive experience for all customers and students involved.

• Planning and hosting quarterly performance events for the students, as well as arranging local showcasing events and taking part in local marketing event days.

• Maintaining company policy and procedures - arranging all health and safety, organizing appropriate public liability insurance and completing risk assessments.

Office Manager

I tap into your subconscious & re-shape you into the greatest version of yourself | Unapologetic Expression | Shame Slayer 🗡| RTT Hypnotherapist & Empowerment Coach

🎤 It’s time to take centre stage and OWN who you are 🎉 

I’m Dionne, The Shame Slayer. I work with ambitious women ready to step boldly into a life that reflects their true power and purpose.

This isn’t about perfection or fitting into boxes society has created—it’s about reclaiming & embracing who you are. The real you. The one who’s done hiding behind fear, judgment, or stigma.

Here’s how I help:

💥 In just ONE session, I’ll help you uncover what’s holding you back, reconnect with your authenticity, and create a plan to start showing up as the real YOU.

💥 With my 3-month 1:1 coaching program, we’ll take things deeper—healing old wounds via subconscious rewiring, dismantling shame, and stepping fully into your power so you can live & lead with confidence.

My clients range from world champion athletes and multi-million CEOs to bold women ready to ditch corporate life and follow their true calling.

What happens when we work together?

💖 You let go of the shame that’s been weighing you down
💖 You build unshakable confidence in your story and your voice
💖 You get clear on who you are and what you stand for
💖 You feel excited to show up as YOU, without fear of judgment
💖 You begin living a life that feels aligned, powerful, and free

✨ MY STORY

I know the weight of shame because I’ve carried it.

For years, I struggled with feeling “not enough.” Shame around herp3s, addictions, and my past as an ex-s3x worker kept me hiding behind masks, chasing achievements, and constantly feeling disconnected from myself and my purpose. 

With over 10 years of coaching experience and trained in Rapid Transformational Therapy, I’ve done the deep work to heal, slay my shame, and own every messy, brilliant part of who I am (yes, even the herpes!) and now, I guide other women to do the same.

💡 Ready to start your journey? DM me today to arrange a FREE clarity call 

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