🔸Virtual Finance Expert for Growing Agencies 🔸 Efficient & Profitable Business Growth | Xero Automation | Robust Financials & Profit Planning | Outsourced Finance Team for Agencies🔸

None of us are experts in everything. As your agency grows, your finances become more complicated, requiring more of your precious time and attention, which you don't have because you're busy doing what you do best! That's when outsourcing to someone you can trust (like us) becomes crucial.

My finance team specialises in working with marketing and communications agencies to position their businesses for the growth they're striving for. Our clients typically see the positive results of increased profits, cashflow and a lot less stress within just 6 months of working with us.

With more than 15 years' experience in financial management, I partner with agency owners & CEOs so they can build a more profitable business, protect their cash and offer financial guidance so they can confidently scale up.

You need to have a firm grasp on your financial position; that's how you create wealth for yourself, security for your business and grow your company. 

💥𝗪𝗛𝗔𝗧 𝗪𝗘 𝗛𝗘𝗟𝗣 𝗪𝗜𝗧𝗛💥

✅ Improve profitability and get more out of your revenue.
✅ Charge the right fees to achieve profitability targets.
✅ Ensure enough cash to cover your expenses, tax, and salaries.
✅ Create a robust business plan & financial forecasting model.
✅ Setting the right revenue and profit drivers.
✅ Automate your finance department and processes.
✅ Creating clarity & understanding of your finances.

💥 𝗪𝗢𝗥𝗞𝗜𝗡𝗚 𝗪𝗜𝗧𝗛 𝗨𝗦 𝗪𝗜𝗟𝗟 𝗠𝗘𝗔𝗡💥 

📍 We take charge of your financial admin and operations, we become part of your team.
📍 We help you navigate challenges, map out your future, keeping you on track to achieve your business and lifestyle goals.
📍 You have more time to dedicate to your core pillars of agency success.
📍 You get agency-specific insight you need to grow with more certainty.
📍 Constant technological innovation from us, to supercharge your business and save you time and money.

💥 𝗢𝗨𝗥 𝗢𝗙𝗙𝗘𝗥 💥

VIRTUAL FINANCE DEPARTMENT: We become your FD, accounting and bookkeeping department, management reporting, cash flow, and business planning team. We do it all.

VIRTUAL FD/CFO: Your own experienced finance business partner who offers flexible support to manage your high-level financial activities, allowing you time to focus on your clients.

💥 𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞💥

🔗 If you’ve got this far and you’re ready to chat about how we can help your business to grow, please get in touch and let's talk about how we can best work together.

Agnieszka Wojciechowska

On the train to London.
Any excuse to come to London, honestly.

This afternoon, I'm spending time with The Agency Adventure team, a network of advisors, consultants, coaches and expert partners who support ambitious agency founders on their growth journey.

I joined as an Expert Partner some time ago, and it's one of those rooms where everyone genuinely cares about helping agencies grow, each from a different angle.

Looking forward to it Chris Bantock! 😀 




#agencylife  #agencygrowth #agencies

I've been working with agencies for years but I don't have all the answers.

However, I know people who fill the gaps.

Last week I was in London with The Agency Adventure, in a room of agency growth advisers and specialists who each focus on a different part of agency growth: marketing, ops, business development, IT, legal, and finance/accounting, of course.

Most of the time, we're all working with agencies from behind our screens. So it was great to get everyone in person, even if for a day. We spent the day brainstorming ways to work together and support the industry that we love working with so much.

Because agency founders come to me with finance problems that often have roots in other areas. 

A pricing issue that's actually a positioning problem. A cash flow gap that started with a pipeline that dried up three months ago. A profit leak that traces back to how projects are scoped, sold, and delivered.

I can fix the numbers. I can show a founder exactly where their margins are leaking, how they benchmark against other agencies, and what their business needs to look like financially to hit the next stage of growth.

But sometimes the fix lives outside of finance.

That's why having a room full of advisers who all understand the agency world matters. When a client needs help with something outside my lane, I want to send them to someone I trust, someone who already gets agencies and won't need three months to understand the business model.

If you run an agency and want to know more about The Agency Adventure give Chris Bantock a follow. He's doing something genuinely useful for this industry.




Paul Egan Tom Wilson Claire Hutchings Chris Morris Stephen Firth Alistair Wells Dave Plunkett Liz Mayers Steve Fair Kate Waterfall Hill


#agencies #agencylife #agencygrowth

The best investment I made last year
had nothing to do with my business.

Last year, Rocksteady grew 75% year on year. More clients, more team members, more complexity. By every business measure, it was our strongest year yet.

It was also a year of unexpected surprises and difficult decisions. The kind of year that tests you in ways you don't see coming. Growth and tough calls tend to arrive together.

But somewhere along the way, I stopped looking after myself.

The gym was the first thing to go, and I kept telling myself I'd get back to it once things calmed down.

Things never calm down when you're running a business. I didn't notice how much it was affecting me until a lunch with a friend (and client) changed everything.

She recommended a personal trainer she'd been working with. 

I signed up straight away for six months.

That one decision changed more than I expected. Not because of the fitness (although that changed too), but because it forced me to create space that the business would never give me on its own.

Here's what I've learned since then.

Your business will take everything you give it. It will never tap you on the shoulder and say "go rest". That boundary has to come from you.

Nothing in the business suffered. If anything, I started showing up better, thinking more clearly, reacting less.

I don't think I'm the only founder who's been there. You put everything into the business, and the things that keep you going quietly disappear from the calendar.

If you're running a growing agency and you can feel yourself just getting through each week, don't wait for the business to give you permission to stop.

It won't.

Make the investment in yourself. 



#agencylife #entrepreneurship #agencies

Today I'm spending the whole day talking about pricing.

Two workshops. Back to back (almost). I've been prepping all week, and I'm just doing one final rehearsal before the first session starts.

I'm nervous, obviously, but also really excited.

In January, I ran a pricing session and 100 agency founders signed up. We went through a rate card calculator together, everyone working out their true cost per hour, their required day rate, and the gap between what they currently charge and what they need to charge.

That gap was bigger than most people expected.

But the part that stuck with me was not the numbers. It was the conversation afterwards. Because pricing is deeply psychological. 

It's the discount we offer before anyone asks for one. It's the rate that hasn't been revisited in 2 years because the conversation feels uncomfortable.

That session clearly struck a nerve, because off the back of it I've been invited to deliver it again for two different agency memberships.


Pricing is not only about the maths. It's confidence, mindset, and every business owner I've worked with goes through it. These sessions are there to give people the space and the push to actually work through it.
 

It's going to be a good day! 


👉  If you want the recording afterwards, or our pricing calculator, drop me a message.



#agencies #agencygrowth #agencylife #entrepreneurship #rocksteadyfinance

When I started Rocksteady, the plan was straightforward. 

Build a finance & accounting consultancy for agencies. Deliver high-quality work and grow the team. Help founders get their numbers right.

Content creation and running workshops wasn't in that plan.

But somewhere along the way, I started writing about the patterns I was seeing across agencies I worked with. The same conversations are playing out almost identically across completely different agencies. Same stage, same stress, same moment of realisation.

And I realised I genuinely enjoy it.

The Rocksteady Agency Growth Series came from that. I kept having the same conversations with founders - about profit leaks, pricing, cash flow, about outgrowing their finance setup - and thought, why not have this conversation in a room with twenty of them at once?

The sessions aren't polished TED talks. They're practical, honest, and built from real agency situations. And the conversations that come out of them, founders realising they're not the only ones dealing with this stuff, that's the part I didn't expect to value so much.

Is it also good marketing? Of course it is. I'm not going to pretend otherwise.

But when someone messages you after a session to say it changed how they think about their business, it's not only marketing. It feels pretty awesome! 


I'm a finance person. I like spreadsheets and P&Ls and making the numbers make sense. Turns out I also like talking about it. Who knew. 🫢 



#agencies #entrepreneurship #agencylife

SYNLAB UK & Ireland

HR Manager

Senior HR Advisor 

Wilko

Manage the flagship store in Cardiff, Wales with overall accountability for delivering targets and standards and ensuring the effectiveness and overall performance of the store.

Key accountabilities
•	Deliver People focused objectives for the store whilst at the same time supporting the region in areas such as Employee Investigations, Disciplinaries and Appeals.
•	Continuously developing team members through the identification of talent and assessing skills gaps in order to create succession plans that match the needs of the store.
•	Responsible for the end lifecycle of an employee from recruitment (job ad through to induction & onboarding) through to off-boarding employee through exit interview and analysis of feedback.

Store Manager

Managed the store and ensured all targets and standards were delivered.

Key accountabilities
•	Coached and developed team members and supervisors by actively engaging them, to ensure focused delivery of company strategy.  
•	Implemented training plans and managed performance so any shortfalls could be assessed and improvements made.

Manager

Worked at a number of branches including Abergavenny, Barry, Aberdare and Cardiff.

Key accountabilities
•	Responsible for end to end recruitment process including interviewing and onboarding of new starters.
•	Responsible for training and development for all team members, including training needs analysis and training plan implementation.
•	Delivered new store opening efficiently and on time, including leading teams through periods of change.
•	Conducted investigation meetings, including short and long term absence meetings.
•	Provided support to store manager, deputising in their absence.
•	Managed team of supervisors to ensure fair, consistent and accurate messages were given

Assistant Store Manager

Department Manager

Section Leader

Customer Service Assistant

Hyatt Regency

Casino Dealer

I am a highly organised and dedicated people person with  a comprehensive understanding of the role people have within an organisation, gained through the completion of the Level 5 Qualification as well as employment opportunities.

So, what are my credentials?
-I have a pragmatic and approachable style and a proved ability to improve  work environments through my natural aptitude for interacting with customers.
-I have a natural aptitude for interacting with customers and taking a lead role in ensuring that HR KPIs and business objectives are achieved and add value to an organisation.
-I have a clear, logical mind with a practical approach to problem solving and a drive to see things through to completion whilst remaining self-motivated, organised and capable of working under pressure. 
-I am able to work closely with key stakeholders; quickly establish a strong working relationship and not afraid to have difficult conversations when a situation requires it. 
-I am able to challenge the status quo and encourage a wider diversity of thinking and ways of working.

My specialisms are:
-Broad ER knowledge ( Absence, Disciplinary, Grievance, Performance Management, Capability) gained through Employment Opportunities and CIPD Level 5 Qualification.
-Recruitment & Selection.
-Employee Engagement and Involvement.
-Coaching.
-Performance Management and Reward.
-Talent and Resourcing.
-Learning and Development.

I always like to hear from people within the HR or Retail Management professions, so feel free to contact me if you would like to connect:
konstantina.evans@yahoo.com
07948979267
 https://www.linkedin.com/in/dina-evans-cipd   

#employeerelations #stakeholdermanagement #relationshipbuilding #coaching #businessperformance 

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