AA Consultancy

Boutique coaching and consulting company designed to drive results across diverse industries, fields, and functions to start, grow, and monetize for service-based business owners including medical practitioners, influencers, podcasters, coaches, consultants

● Strategy: Drove results for brand success as fractional CMO; established KPIs, strategy for 90 day plan, competitive analysis, buyer persona, campaigns 

● Growth: Achieved 100% client satisfaction by increasing an average revenue of 50% within 1st year of engagement; boosted gross yearly sales for clients within the first 6 months; increase average profits by 400%+, reduce client acquisition costs and increase scalability 

● Implementation: Deliver tailored plan with offer creation, messaging, omni-channel & omni-present marketing

● Data Analysis & Reporting: Set and evaluate KPIs, split test with controls, maximize conversions; draft 30/90 day executive summary reports 

● Business Coaching: Lead weekly training sessions for clients to drive results for business efficiency, operations, sales and KPIs 

● Management: Communicate regularly across Slack or in person to drive results with vendors and contractors for project and account management and to evaluate marketing performance metrics & KPIs

● Sales: Design and develop strategy, perform gap analysis, evaluate lead qualification and closing calls; deliver tailored, packaged program

Business & Marketing Strategist

Thrive Media and Venture Group

Programmatic ad agency driving client engagement and conversions for public/private brands with omni-channel intent-based branding, offers, and messaging.

Clients: Allied Security, BMW, Converse, Footlocker, Grant Cardone, Goodwill, Harley Davidson, Betty Ford, Hormel, Lewis Howes, Tony Robbins, Lennox 

● Marketing Strategy: Led top/mid/bottom funnel campaigns to re-target on an omni-channel basis; managed a team of 12 trading desks, buying of ad inventory and data for B2C and B2B companies; competitive analyses to assess the company’s market positioning 

● Growth: Generated average 25% decrease in CAC (Acquisition Cost), 33% increase in AOV (Average Order Value), and 45% decrease in CPL (Cost per Lead)

● Measurements: Optimized KPI performance across campaigns including lowering of CPM, CPC, AOV, lead and acquisition costs; ROI on Ad Spend (ROAS)

● Data Analysis & Reporting: Analyzed campaign data to develop market segmentation strategies; utilized web analytics to make informed decisions; identified constraints; market analysis; produced executive summary reports for C-Suite and executives 

● Creative Direction: Led design and copy team to execute and create all advertising creative 

● Business Administration: Worked with retainers, fixed projects, billing and invoicing, contracts and performance based or revenue sharing models

● Executive Partner: Hired as an internal consultant to brand leadership teams to re-engineer marketing processes; led director/manager-level team to improve and establish standardized performance

● Management: Built teams by developing job descriptions, hiring, and training 

● Training & Development: Facilitated quarterly and as-needed on/off-site team building events for employees

● Collaboration: Partnered across key business functions and with leads/teams in developing creative and effective campaigns 

● Internal Communications: Managed for consistency and brand standards alignment

Growth Manager

A-List Online, Inc. 

Design and brand company; drove results for businesses to grow and expand their market reach.    
     
Clients: Acura, Audi, CBRE, Cushman and Wakefield, Def Jam, Geffen Records, Interscope, Sony Music & Entertainment, OKAY Player, Universal Music                
                                                                            
● Business Leadership: Drove results for new business, creative direction and strategic creative development for all agency accounts; spearheaded the overall development & growth of business development, production, and client education surrounding the trends and techniques of developing interactive projects and video for digital and mobile delivery

● Branding Strategy: Developed and executed comprehensive design and branding strategies; revitalized underperforming digital assets, achieving average of 2x increase in web traffic, 5x time spent on websites, and 10x increase in conversions 

● Growth: Achieved an average revenue increase of 75% for clients and grew the agency's own business by 50%. Established greater brand awareness by designing and developing digital assets (websites, media kits, video) to differentiate in the marketplace for clients, decreased the sales cycle time by 350%, 

● Design, Development & Copy: Applied creative and analytical mindset to think out of the box to drive brainstorming and insights, enabling better creative design, copy and user experience 

● Management: Led in-house and freelance cross-discipline teams of designers, art directors, writers, coders, account managers, and information architects in the concept development, prototyping, design, development, and implementation of both B2C / B2B, and user-centered strategies across multiple digital channels and print

Head of Creative and Strategy 

"Afra has consulted with Fortune 500 companies like Cisco, Audi, Harley Davidson, Universal Music, CBRE, Cushman & Wakefield, Def Jam, and other giant organizations, but his real and true passion is helping small to mid-sized business owners and CEOs double and triple their profits, sometimes growing their companies more than 10-fold."

Helping truly committed SMB's scale and grow beyond 7 and 8 figures, by addressing:

• Cash flow and payroll, so your company doesn't run out of gas...

• Profitability, so you always have a strong war chest...

• Client generation, and how to keep those clients buying more...

• Competition and how to stand out in the market...

• Pricing and positioning - to make sure you're getting what you're worth...

• Long-term planning, whether for retirement, selling the business, or growing it further...

• Time management, making sure that you have plenty of time to try new/ other things...

We cover EVERYTHING, to make absolutely sure that our clients succeed. 

In fact, our offer is so complete, that implementing ONLY A THIRD of what's in store, you'll STILL GET THE RESULTS YOU WANT. And it doesn't matter what your experience level is - what matters is that the right issues are addressed in order of importance.

And it's absolutely safe. We've used this with hundreds of people in most industries. It works. 

In fact, there are over 3 dozen ‘levers’ you can pull in your business. You MUST pull them to be successful. When you encounter the FIRST lever that works for your business, stop watching and GO PULL THE LEVER. 

If you do this, you WILL make money - guaranteed. And if by some supernatural means you don’t, just let us know and we’ll cheerfully refund you in full.

If that sounds like something you want for your business, let's talk!

Afra Sanjari

Geraldine Anathan

Leadership Coach Group

Founding Member

Anathan Advisors, LLC

As a leadership coach, I've had a wide array of coaching experiences. My group coaching expertise started in 2012 when I advised community leaders in four refugee camps during clashes on the Thai-Burma border. Now, I coach and consult (with both groups and 1:1) COVID-19 front line responders, C-Suite execs at fortune 500s, and owners of small to medium-sized businesses. My passion is connecting with others to help them live in the zone of success on their terms, and to me that means not just professionally, but personally as well.

Founder

Yoga East

Passionate about the holistic benefits of yoga, I founded Yoga East, Provincetown's first yoga and wellness studio, in 2008. We have hosted dozens of workshops and special events, as well as year-round programming at the tip of Cape Cod.

Owner

Anathan Benson, LLC

With my business partner Cassandra Benson, we purchased, gutted, and marketed multiple properties on Cape Cod and Boston. The most rewarding of these projects was The Gulls Nest, a 12 unit Platinum LEED award-winning affordable housing neighborhood. This may go down as one of the most memorable times of my life, as it coincided with the death of my mom and the opening of Yoga East. A trifecta of events!

Provincetown Realty Group

Our group was a pioneer in real estate technology on Cape Cod. I owned the company and managed 12 other brokers. 7 successful lucrative years before the big bust.

The Mills Corporation

Leasing

Partnering with Leaders to Enhance Peak-Performance Mindsets

At the helm of Anathan Advisors, LLC and Leadership Coach Group, I've dedicated over 16 years to empowering business leaders and entrepreneurs with strategic leadership and organizational dynamics. Our teams collaborate with C-Suite executives and front-line responders, fostering personal and professional success. 

With a Harvard Master's in Psychology and certification in executive coaching, my approach integrates deep psychological insights with practical strategies. My mission is to unlock individuals' potential, guiding them to thrive within their zones of success, both in their careers and personal lives.

taplio

The Battle

Afra Sanjari

Geraldine Anathan

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