Adam Sroka

Data & AI Director

Hypercube Consulting

Chief Executive Officer

Director

The Data Lab - Innovation Centre

The Innovation Advisory Board is responsible for advising on innovation and collaborative project activity for The Data Lab – Scotland’s Innovation Centre for Data and AI.

Innovation Advisory Board Member

Origami

Head of Machine Learning Engineering

Incremental Group

Senior Data Scientist

Sure Thing! Insurance

Data Scientist

Clear Returns

Thales

Research Engineer

I build data and AI platforms for the energy sector | Director at Hypercube Consulting

Dr Adam Sroka is a Co-founder and CEO at Hypercube Consulting, a firm that helps organisations unlock value from data by delivering enterprise-scale solutions and building high-performing data and analytics teams from the ground up. With over 10 years of experience in data science, machine learning, and artificial intelligence, Adam is a recognised expert and speaker in his field.

Adam's mission is to bridge the gap between technology and business, and to enable data-driven innovation and transformation across various industries. He shares his insights and best practices through his blog, podcast, and tech community events, where he showcases his approaches and systems for effective communication, engineering discipline, and experimentation. Adam is passionate about helping organisations and data professionals maximise their potential and impact with data and AI.

Sigmoid

Director Data Science

A Simple Guide to Retrieval Augmented Generation

Author

Yarnit

• Developed a RAG system for contextual intelligence in content generation, surpassing industry benchmarks.
• Led a team to build a multi-agent AI system for seamless human-AI interaction in content generation.
• Envisioned and developed AI features for Yarnit.app, serving over 35 enterprises with generative AI-powered B2B marketing content.

Vice President of Artificial Intelligence

LTI - Larsen & Toubro Infotech

Head of Data Science Product Development & Consulting 

- Built an org that developed custom data science solutions in consulting engagement
- Built an AIML product and engineering pod at Lumin – A B2B NLP based Virtual Investigative Analytics product
- Coached and mentored a team of data scientists and analysts to maintain high productivity and low attrition
- Evangelised AIML roadmap amongst sales teams resulting in increased pitches and demos
- Recognised as an analytics translator for senior leadership and customers

Key solutions delivered
- An e-commerce brand pricing and opportunity insights product for a large FMCG player deployed for 11 markets highlighting opportunities >$ 500 Mn
- An NLG based narrative engine for a leading technology company resulting in improved engagement of the insights platform
- Managed Upsell/Cross-sell campaign strategy for a multi-national African retail bank increasing campaign response rates by >6%
- Designed and developed an anomaly detection product suite for a major drug manufacturer saving >10000 FTE hours annually 
- Pioneered adoption of Agile methodology  to release features on Lumin like data summarizations, correlations, forecasting, regression-based simulation,  deep-dive diagnostics, and anomaly detection on Lumin 
- Led the development of Nudges - a push-based autonomous business insights engine

Associate Principal

Lymbyc - An LTI Company

- Owner of  data science consulting vertical
- Envisaged and prototyped Leni -  product acquired by LTI (rebranded as Lumin)
- Built, coached and mentored a team of young data scientists and analysts
- Spearheaded consulting engagements of over $2 Mn with a B2B2C e-commerce marketplace, an Indian Microfinance company and a US hospital network amongst others
- Delivered business solutions in sales forecasting, segmentation, price optimization, route optimization, acquisition models, risk scorecard etc.
- Promoted product in NASSCOM conferences & maintained relationships with academia as a visiting faculty and interview panel member for SCMHRD’s MBA (BA) program

GENPACT

Responsible for managing risk engagement with a large European financial services provider

• Led a team of analysts managing credit risk reporting and scorecard development across UK, Benelux and Austria

• Developed, implemented and monitored acquisition (A-score) and portfolio (B-score) risk scorecards along with segmentation based risk strategies for a variety of lending products like personal loans, auto loans and leases, credit cards and structured finance products

•In the scenario of a dismal cross-sell rate developed a cross sell response model resulting in an increment of >15% response rate

• Conducted secondary research to identify the issues and opportunities in the European consumer and commercial finance markets 

• Leveraged the sales team to initiate campaigns aimed at risk managers in leading European banks and financial institutions

Manager

HSBC Card Services

Marketing Analytics support to HSBC North America Retail Private Label Credit Cards division for the Premium and Discount Departmental Store Credit Cards

Developed Profit Based Segmentation strategies for retail card portfolios to maximize returns on marketing investment.

Conducted deep-dive analyses on four of the biggest retail store credit portfolios on a regular basis.

Consulting initiatives for merchant partners basis customer loyalty to design 'win-win' campaigns for the bank and the merchant

Led process standardization initiatives

Subject Matter Expertise in Co-branded credit cards

Analyst

Modelytics

Operational - Worked accross consumer credit products ranging from Credit Cards, Mortgage loans, Auto loans and Niche Speciality Loans

Functional - Worked in Risk and Marketing Analytics functions

Project Management - Fraud strategy for one of the largest banks in the US in the speciality loan segment.Developed Scorecards to mimick the IRS’ tax refund application scrutiny process to identify frauds in the income tax refund anticipatory loans portfolio

Information based customer value management for a leading credit card issuer in the US. Developed Pricing Decison Engine to help pricing decision making for new acquisitions to maximise customer lifetime value.

Developed retention strategy on a sub-prime mortgage portfolio to improve profitability in a competitive business scenario, while mitigating potential losses


Client Managment - Client-site deputation for a period of six months for an ngagement with a leading US bank. Managed all client communication.

Product Development - Was involed in development of a mortgage related analytics solution

Business Development - Part of the pre-sales team developing pitches for mortgage related solutions

Skills acquired - Risk & Fraud Analytics, Statistical Scorecard development, Consumer Lending business understanding, Advanced SAS and MS Excel

Business Analyst

- Conceptualising and designing monthly campaign tracking dashboards for retention campaigns run by a large mortgage service provider in the US.

- Developed deep understanding of the mortgage business 

- Gained experience in predictive modelling through data regression.

- Developed expertise in using SAS 9 (Unix platform) for deep dive data analytics

- Was offered a permanent position at the end of the internship

Business Analyst (Intern)

Hi there! I'm Abhinav, a passionate data scientist and AI practitioner with over 15 years of experience in building AI and ML solutions. I have a strong background in consulting and application development, leveraging data and AI to solve business problems.

Currently, I am the co-founder and head of AI at Yarnit, where I lead a small but talented team in developing a content marketing platform leveraging Generative AI, recommendation systems and machine learning. Yarnit.app is revolutionising the way marketers create content.

I am constantly exploring the latest advancements in #AI #MachineLearning #DataScience #GenerativeAI #DataProducts #Analytics #LLMs #Technology #Education #EthicalAI. I am driven by a deep curiosity and a desire to push the boundaries of what's possible with AI.

Throughout my career, I have successfully led and delivered numerous AI and ML projects, ranging from marketing analytics and credit risk management to NLP and forecasting. My current focus lies in generative AI and LLM stack. I enjoy tackling complex challenges and transforming raw data into actionable insights.

Looking forward to creating innovative AI solutions and making a positive impact in the world through technology. Let's build the future together! 🚀

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Adam Sroka

Abhinav Kimothi

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