Adrian Guerra

AI & Business Intelligence Consultant

Software founders reach out when stuck in feast-or-famine growth cycles. They’re great at shipping code, but scaling a predictable pipeline feels out of reach. Referrals dry up, outbound hasn’t worked, and they’re tired of chasing deals instead of building a business that grows intentionally.

👉 WHAT THEY SUFFER FROM
Software agencies look solid on the surface with a strong portfolio and capable teams – but underneath, they struggle with:
• Over-reliance on referrals
• Inconsistent pipeline and unpredictable revenue
• Generic positioning (“we build software”) that makes them indistinguishable from competitors
• No clearly defined niche
• Cold outreach that goes nowhere

Growth feels like progress, but over time it becomes chaotic, margins shrink, and scaling depends entirely on the founder’s hustle. They don’t need another marketing gimmick or a new salesperson – they need a system that produces qualified calls, week after week, without founder burnout.

👉  WHO WE WORK WITH
• Software development agencies
• Product studios and digital transformation shops
• IT consultancies
• Founder-led agencies between $100k–$5M ARR that want to scale pipeline predictably

👉  WHAT CLIENTS GET
We build a growth engine for software agency founders that generate 10-30 qualified sales calls every month. Instead of chasing low-quality leads or depending on referrals, they obtain:
• A differentiated market position (so they stand out from generic dev shops)
• A predictable flow of qualified calls with decision-makers every week
• Higher margins and easier scaling

👉  END RESULT
A software agency with a consistent pipeline, stronger positioning, and compounding growth.

👉  GETTING STARTED
If you fit our ideal client profile, DM me APPLY on Linkedin.

Founder

Adamax is a full-service software development and technology consulting company, specializing in data science and analytics solutions. Our services include product development, digital transformation and IT operations for businesses.

Watching my own sales calls is deeply uncomfortable.

Especially when they’re fresh.

It’s not because the call went badly.

It’s because you’re still emotionally attached to the version of yourself on the screen.

You’re not analyzing behavior yet – you’re judging identity.

That’s why it feels awkward.

I’ve learned to create distance before reviewing.

I give it a day or two.

Then I watch once, with one rule:
I’m not allowed to judge myself – only observe patterns.

> where did the prospect lean in?
> where did energy drop?
> where did I talk instead of letting silence work?

That distance turns cringe into signal.

If watching your own calls feels uncomfortable, it’s usually a good sign.

It means you’re stretching, not coasting.

Growth rarely feels comfortable in real time.

19 calls in 1 month we keep moving 💪🏼

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As I step fully into entrepreneurship, I’ve been reflecting a lot on independence.

I keep remembering the first time I had to take the school bus on my own.

I was 5.

School was far, in the opposite direction of my parents’ work. My mother told me they wouldn’t be able to take me anymore. I had to learn to take the bus alone.

That first day, she followed the bus in her car the whole way, just to reassure me that she was near.

From that day on, I took the bus every single morning by myself.

No drama. No turning back.

Looking back, that moment was one of my first real lessons in independence.

Support didn’t mean doing things for me.

It meant being there while I learned to do them myself.

Taking responsibility. Figuring things out. Moving forward even when things feel new and uncomfortable.

Those are the same skills entrepreneurship demands every single day.

No one is there to hold your hand.

But often, someone believed in you early enough that you learned to move on your own.

It starts with small moments where we’re trusted to take a step forward alone.

You don’t always feel fully ready. You just know you have to figure it out.

And once you start, there’s no going back.

Taking responsibility is one of the hardest things in life.

But it’s also where growth happens.

We are the creators of our own path.

Don’t let anyone make you believe otherwise.

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The Battle

Adrian Guerra

Oliver Henriksen

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taplio

The Battle

Adrian Guerra

Oliver Henriksen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adrian Guerra's LinkedIn Performance

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