Adrian Guerra

AI & Business Intelligence Consultant

Software founders reach out when stuck in feast-or-famine growth cycles. They’re great at shipping code, but scaling a predictable pipeline feels out of reach. Referrals dry up, outbound hasn’t worked, and they’re tired of chasing deals instead of building a business that grows intentionally.

👉 WHAT THEY SUFFER FROM
Software agencies look solid on the surface with a strong portfolio and capable teams – but underneath, they struggle with:
• Over-reliance on referrals
• Inconsistent pipeline and unpredictable revenue
• Generic positioning (“we build software”) that makes them indistinguishable from competitors
• No clearly defined niche
• Cold outreach that goes nowhere

Growth feels like progress, but over time it becomes chaotic, margins shrink, and scaling depends entirely on the founder’s hustle. They don’t need another marketing gimmick or a new salesperson – they need a system that produces qualified calls, week after week, without founder burnout.

👉  WHO WE WORK WITH
• Software development agencies
• Product studios and digital transformation shops
• IT consultancies
• Founder-led agencies between $100k–$5M ARR that want to scale pipeline predictably

👉  WHAT CLIENTS GET
We build a growth engine for software agency founders that generate 10-30 qualified sales calls every month. Instead of chasing low-quality leads or depending on referrals, they obtain:
• A differentiated market position (so they stand out from generic dev shops)
• A predictable flow of qualified calls with decision-makers every week
• Higher margins and easier scaling

👉  END RESULT
A software agency with a consistent pipeline, stronger positioning, and compounding growth.

👉  GETTING STARTED
If you fit our ideal client profile, DM me APPLY on Linkedin.

Founder

Adamax is a full-service software development and technology consulting company, specializing in data science and analytics solutions. Our services include product development, digital transformation and IT operations for businesses.

At Calon, we fix VC-funded & PE owned companies' data chaos with results within 45 days.

* 100 questions have just landed from your new owners in your first 100 days? (source: CEO, PE-owned manufacturer)
* Can't answer the questions your investors have? 
* Pulling data from 8 systems and 3 incompatible integrations that worked for the previous owner but not the new? (Source: my carve-out experience) 
* Getting pressured to do 'AI' when you're juggling dozens of spreadsheets? (Source: CFO of newly private real estate)
* By the time you have answers they're already 3 weeks out of date? (Source: Advisor, PE-owned global retailer)

There is so much to unlock in business. When your business can't agree on basic numbers and when you're under the PE value creation pressure, impact on your credibility is real.

I’ve spent 25 years solving data problems at dozens of the world’s biggest companies and I’ve seen every function across the company: finance, commercial, marketing, sales, manufacturing, operations and more. 

Wouldn't it be better if you could:
* See all your performance numbers in one place without waiting years for system integration
* Get answers to questions within hours rather than weeks? 
* Have your COGS broken down into parts that are actually usable when negotiating prices 
* Don’t just have dashboards but AI-driven apps that drive decisions and actions
* Start capturing value benefits faster and make decisions using reliable numbers from day one
* Demonstrate to investors that you’re in control of your scaling business
* Have targeted AI agents that automate expensive processes
* Change processes so they can actually be automated

At Calon, we fix your data chaos and enable you to simply get better.  

We connect to all your existing systems and deliver consistent, trustworthy numbers that everyone can use. We combine practical business advice with smart technology that works with what you already have.

With 25+ years leading data integration for global companies at Deloitte and now Calon Analytics, I've seen first-hand how proper data strategy accelerates business success. 

Ready to stop arguing about spreadsheets and start capturing value?

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Adrian Guerra

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