Adrian Guerra

AI & Business Intelligence Consultant

Software founders reach out when stuck in feast-or-famine growth cycles. They’re great at shipping code, but scaling a predictable pipeline feels out of reach. Referrals dry up, outbound hasn’t worked, and they’re tired of chasing deals instead of building a business that grows intentionally.

👉 WHAT THEY SUFFER FROM
Software agencies look solid on the surface with a strong portfolio and capable teams – but underneath, they struggle with:
• Over-reliance on referrals
• Inconsistent pipeline and unpredictable revenue
• Generic positioning (“we build software”) that makes them indistinguishable from competitors
• No clearly defined niche
• Cold outreach that goes nowhere

Growth feels like progress, but over time it becomes chaotic, margins shrink, and scaling depends entirely on the founder’s hustle. They don’t need another marketing gimmick or a new salesperson – they need a system that produces qualified calls, week after week, without founder burnout.

👉  WHO WE WORK WITH
• Software development agencies
• Product studios and digital transformation shops
• IT consultancies
• Founder-led agencies between $100k–$5M ARR that want to scale pipeline predictably

👉  WHAT CLIENTS GET
We build a growth engine for software agency founders that generate 10-30 qualified sales calls every month. Instead of chasing low-quality leads or depending on referrals, they obtain:
• A differentiated market position (so they stand out from generic dev shops)
• A predictable flow of qualified calls with decision-makers every week
• Higher margins and easier scaling

👉  END RESULT
A software agency with a consistent pipeline, stronger positioning, and compounding growth.

👉  GETTING STARTED
If you fit our ideal client profile, DM me APPLY on Linkedin.

Founder

Adamax is a full-service software development and technology consulting company, specializing in data science and analytics solutions. Our services include product development, digital transformation and IT operations for businesses.

Procuraduría para la Defensa de los Derechos Humanos Guatemala

Apprentice Photographer. Defensoria de las Personas Migrantes, Procuraduría de los Derechos Humanos, Guatemala.

Photographer

Cruz Roja Guatemalteca

Restoring Family Links Unit at Red Cross Guatemala.

Volunteer Red Cross Guatemala

UN Human Rights

Designated Country Representative 
UN Human Rights Country Office - Mexico

Designated Country Representative OHCHR

United Nations Human Rights

Chief ai /Deputy Chief Americas
Field Operations and Technical Cooperation Division

Senior Human Rights Officer

UN Human Rights Office - Central America

Regional Representative - Central America, Panamá and Dominican Republic

Deputy Regional Representative - Central America, Panama and Dominican Republic

United Nations

Working in the Secretariat of the Universal Periodic Review Mechanism of the Human Rights Council, during the different phases of the UPR:
- Conducting research/drafting country reports on the human rights situation. 
- Providing advice/assisting the Troika's in the drafting of the UPR Working Group reports. 
- Providing technical assistance and support for the implementation of recommendations from the UN human rights mechanisms

Human Rights Officer, Human Rights Council Mechanisms Division

UN  Human Rights Office - Central America

Human Rights Officer

United Nations Office of the High Commissioner for Human Rights

Human Rights Officer, Coordinator, Peace Missions Support Unit

United Nations Human Rights Office of the High Commissioner for Human Rights

Special Assistant to the Special Representative of the SG on Internally Displaced Persons

UN Human Rights - Cambodia

Chief of Monitoring and Protection team

Humanitarian volunteer work at Restoring Family Links Unit, Red Cross Guatemala . Documentary photography of migration in Guatemala with the national human rights institution (PDH) as part of research work with EFE Academy of Photography-Guatemala. Human rights defender with more than 25 years of experience with United Nations human rights protection mechanisms at headquarters conducting research /fact-finding /reporting in particular with the Human Rights Council special procedures country/thematic rapporteurs and the Universal Periodic Review mechanism) and working with National Human Rights Institutions and Peace Missions /Rapid Response teams. 10 years of professional human rights protection experience in the field, including in Central America, Cambodia, Nepal. Have conducted fact-finding /monitoring and technical assistance missions in Sudan, Zimbabwe, Indonesia, Philippines, Sri Lanka, India, Qatar, Mexico, El Salvador, Belize, Nicaragua, Costa Rica, Panama, Dominican Republic, Cuba, Argentina, Paraguay, Ecuador, Uruguay and Republic of Macedonia.

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The Battle

Adrian Guerra

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