Adrian Guerra

AI & Business Intelligence Consultant

Software founders reach out when stuck in feast-or-famine growth cycles. They’re great at shipping code, but scaling a predictable pipeline feels out of reach. Referrals dry up, outbound hasn’t worked, and they’re tired of chasing deals instead of building a business that grows intentionally.

👉 WHAT THEY SUFFER FROM
Software agencies look solid on the surface with a strong portfolio and capable teams – but underneath, they struggle with:
• Over-reliance on referrals
• Inconsistent pipeline and unpredictable revenue
• Generic positioning (“we build software”) that makes them indistinguishable from competitors
• No clearly defined niche
• Cold outreach that goes nowhere

Growth feels like progress, but over time it becomes chaotic, margins shrink, and scaling depends entirely on the founder’s hustle. They don’t need another marketing gimmick or a new salesperson – they need a system that produces qualified calls, week after week, without founder burnout.

👉  WHO WE WORK WITH
• Software development agencies
• Product studios and digital transformation shops
• IT consultancies
• Founder-led agencies between $100k–$5M ARR that want to scale pipeline predictably

👉  WHAT CLIENTS GET
We build a growth engine for software agency founders that generate 10-30 qualified sales calls every month. Instead of chasing low-quality leads or depending on referrals, they obtain:
• A differentiated market position (so they stand out from generic dev shops)
• A predictable flow of qualified calls with decision-makers every week
• Higher margins and easier scaling

👉  END RESULT
A software agency with a consistent pipeline, stronger positioning, and compounding growth.

👉  GETTING STARTED
If you fit our ideal client profile, DM me APPLY on Linkedin.

Founder

Adamax is a full-service software development and technology consulting company, specializing in data science and analytics solutions. Our services include product development, digital transformation and IT operations for businesses.

Watching my own sales calls is deeply uncomfortable.

Especially when they’re fresh.

It’s not because the call went badly.

It’s because you’re still emotionally attached to the version of yourself on the screen.

You’re not analyzing behavior yet – you’re judging identity.

That’s why it feels awkward.

I’ve learned to create distance before reviewing.

I give it a day or two.

Then I watch once, with one rule:
I’m not allowed to judge myself – only observe patterns.

> where did the prospect lean in?
> where did energy drop?
> where did I talk instead of letting silence work?

That distance turns cringe into signal.

If watching your own calls feels uncomfortable, it’s usually a good sign.

It means you’re stretching, not coasting.

Growth rarely feels comfortable in real time.

19 calls in 1 month we keep moving 💪🏼

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Adrian Guerra

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The Battle

Adrian Guerra

Leo Dokoza

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adrian Guerra's LinkedIn Performance

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