Adrian Guerra

AI & Business Intelligence Consultant

Software founders reach out when stuck in feast-or-famine growth cycles. They’re great at shipping code, but scaling a predictable pipeline feels out of reach. Referrals dry up, outbound hasn’t worked, and they’re tired of chasing deals instead of building a business that grows intentionally.

👉 WHAT THEY SUFFER FROM
Software agencies look solid on the surface with a strong portfolio and capable teams – but underneath, they struggle with:
• Over-reliance on referrals
• Inconsistent pipeline and unpredictable revenue
• Generic positioning (“we build software”) that makes them indistinguishable from competitors
• No clearly defined niche
• Cold outreach that goes nowhere

Growth feels like progress, but over time it becomes chaotic, margins shrink, and scaling depends entirely on the founder’s hustle. They don’t need another marketing gimmick or a new salesperson – they need a system that produces qualified calls, week after week, without founder burnout.

👉  WHO WE WORK WITH
• Software development agencies
• Product studios and digital transformation shops
• IT consultancies
• Founder-led agencies between $100k–$5M ARR that want to scale pipeline predictably

👉  WHAT CLIENTS GET
We build a growth engine for software agency founders that generate 10-30 qualified sales calls every month. Instead of chasing low-quality leads or depending on referrals, they obtain:
• A differentiated market position (so they stand out from generic dev shops)
• A predictable flow of qualified calls with decision-makers every week
• Higher margins and easier scaling

👉  END RESULT
A software agency with a consistent pipeline, stronger positioning, and compounding growth.

👉  GETTING STARTED
If you fit our ideal client profile, DM me APPLY on Linkedin.

Founder

Adamax is a full-service software development and technology consulting company, specializing in data science and analytics solutions. Our services include product development, digital transformation and IT operations for businesses.

Daasign

Startupbootcamp

Startup Mentor

Julienkreuk

Worked for clients ANWB, Gemeente Rotterdam, Brandweer Nederland, Hogeschool van Amsterdam, Hersenstichting Nederland, Ahold Delhaize, InnovationQuarter. Currently working for several start-ups.

UX/UI Designer (SaaS)

Achmea

Proving UX support for Achmea brands: Centraal Beheer, Interpolis, Zilveren Kruis, FBTO, De Friesland en Inshared.

UX Designer

McKinsey & Company

During this project, I was responsible for the visual realization of a digital payroll and accounting tool (SaaS) to ensure a seamless and user-friendly experience.

UX/UI Designer

ABN AMRO Bank N.V.

Investments. Designed a solution through research to make ABN AMRO's investment environment more inclusive for young women.

Digital Impact

Creating wireframes and prototypes, design user interfaces, conduct usability testing, and collaborate with cross-functional teams to ensure a good user experience.

Waal aan de Maas

Responsible for translating concepts into interactive solutions, creating clickable wireframes and high fidelity prototypes, as well as presenting designs and options to clients and other stakeholders.

Digital Designer

Hogeschool Rotterdam

Peercoach Design

Viscon Group

Designed print concepts and presentations, presented designs and choices, and translated brochures

taplio

The Battle

Adrian Guerra

Juliën Kreuk

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