Adrian Guerra

AI & Business Intelligence Consultant

Software founders reach out when stuck in feast-or-famine growth cycles. They’re great at shipping code, but scaling a predictable pipeline feels out of reach. Referrals dry up, outbound hasn’t worked, and they’re tired of chasing deals instead of building a business that grows intentionally.

👉 WHAT THEY SUFFER FROM
Software agencies look solid on the surface with a strong portfolio and capable teams – but underneath, they struggle with:
• Over-reliance on referrals
• Inconsistent pipeline and unpredictable revenue
• Generic positioning (“we build software”) that makes them indistinguishable from competitors
• No clearly defined niche
• Cold outreach that goes nowhere

Growth feels like progress, but over time it becomes chaotic, margins shrink, and scaling depends entirely on the founder’s hustle. They don’t need another marketing gimmick or a new salesperson – they need a system that produces qualified calls, week after week, without founder burnout.

👉  WHO WE WORK WITH
• Software development agencies
• Product studios and digital transformation shops
• IT consultancies
• Founder-led agencies between $100k–$5M ARR that want to scale pipeline predictably

👉  WHAT CLIENTS GET
We build a growth engine for software agency founders that generate 10-30 qualified sales calls every month. Instead of chasing low-quality leads or depending on referrals, they obtain:
• A differentiated market position (so they stand out from generic dev shops)
• A predictable flow of qualified calls with decision-makers every week
• Higher margins and easier scaling

👉  END RESULT
A software agency with a consistent pipeline, stronger positioning, and compounding growth.

👉  GETTING STARTED
If you fit our ideal client profile, DM me APPLY on Linkedin.

Founder

Adamax is a full-service software development and technology consulting company, specializing in data science and analytics solutions. Our services include product development, digital transformation and IT operations for businesses.

Watching my own sales calls is deeply uncomfortable.

Especially when they’re fresh.

It’s not because the call went badly.

It’s because you’re still emotionally attached to the version of yourself on the screen.

You’re not analyzing behavior yet – you’re judging identity.

That’s why it feels awkward.

I’ve learned to create distance before reviewing.

I give it a day or two.

Then I watch once, with one rule:
I’m not allowed to judge myself – only observe patterns.

> where did the prospect lean in?
> where did energy drop?
> where did I talk instead of letting silence work?

That distance turns cringe into signal.

If watching your own calls feels uncomfortable, it’s usually a good sign.

It means you’re stretching, not coasting.

Growth rarely feels comfortable in real time.

19 calls in 1 month we keep moving 💪🏼

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Cordis

Drive commercial growth in the French-speaking region of Switzerland for interventional cardiology and endovascular interventions

Partner with physicians and cath lab staff during procedures to provide technical support and product guidance.

Collaborate cross-functionally with marketing, clinical, and sales teams to support new product launches and strategic initiatives in cardiovascular end endovascular care.

Product Specialist Cardiovascular – Romandie

SIS Medical - Swiss Interventional Systems

Coronary Interventions.

Responsible for leading national sales strategies, managing product development, and driving revenue growth in the Swiss market.

Successfully reversed a declining sales trend, achieving record sales results in FY 2024 and maintaining strong momentum with record numbers in Q1 and Q2 of 2025.

National Sales & Product Manager Switzerland

MedAlliance Swiss Medical Technology

Coronary & Peripheral Interventions

Oversaq and managed the French and Italian-speaking regions of Switzerland, ensuring effective coverage and relationship building.

Developped and sustain close collaborations with Key Opinion Leaders (KOLs) and key accounts within the French-speaking territory. Act as the primary contact for purchasing departments, leading negotiations and ensuring favorable outcomes.

Organize and support educational activities within the territory, including symposiums, webinars, and conferences, to drive knowledge sharing and professional development.

Leveraged insights from Account Management, Market Analysis, and Sales and Marketing to drive business acquisition and product placement within the territory

Acquired by Cordis in 2023

Field Sales Manager

Debiopharm International SA

Scientific Fellow Intern in Tranlsational Medicine, Pharmacology and Screening Department

Worked within the pharmacology and screening department focusing on anti-infectives. 

Tasked with creating a database of infectious diseases caused by bacteria. The aim of the database was that it be used as a foundation ,allowing an easier and quick manner to look at specific statistics concerning emerging bacterial diseases. Specific statistics included the variety of pathogens involved in one single indication ( with focus on the most prevalent bacteria found for that indication), current first and second line antibacterial treatment,  treatment failure rates ( understanding the mechanisms of why treatment fails)  and other details allowing for greater insight into the indication.

Translational Medicine,  Pharmacology & Screening Intern

USTS summer football camp

Member of a coaching  team that coordinates summer football camps in the Terre Sainte region with players ranging  from 6 to 15 years old. Coaching kids in the morning and organising tournaments in the afternoon.

Senior Football Coach

Established sales and marketing professional in the medical devices industry. Strong background in medical practice and pharmaceutical science. Successful sales experience, results driven and a proven revenue generator in all market conditions within the Interventional Cardiology and Endovascular field. A quick learner and efficient worker, able to effectively and successfully manage multiple responsibilities.


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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adrian Guerra's LinkedIn Performance

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