Adrienne Tom

Co-Founder | Small Business and Productivity Coach for Career Pros

Every executive has a career story. The difference between being overlooked and being invited forward is how clearly your story demonstrates impact and relevance at the next level.

Too often, resumes read like job descriptions. Responsibilities are listed, but context is missing. Outcomes are implied instead of proven. Yet, boards and decision-makers are not looking for what you were responsible for. They are looking for evidence of how you think, what you drive, and where you can take their organization next.

For 15+ years, I’ve partnered with C-Suite, VP, and Director-level leaders across Canada and the U.S., translating complex careers into executive narratives that hold up in boardrooms, recruiter conversations, and high-stakes decision environments. This work is not about job searching. It’s about positioning, readiness, and control of your professional narrative before opportunity requires it.

I help leaders uncover the stories behind their successes and translate them into persuasive, market-ready career files. Stories that make decision-makers stop and pay attention.

As Canada’s first Certified Executive Resume Master (CERM), a 32X award winner, and a 10X certified career professional, I bring expertise in executive resumes, LinkedIn profiles, and leadership branding that position leaders as the candidate of choice. 

How I help executives tell their story:
◆ Craft executive resumes and narratives that go beyond ‘responsibilities’ to decision-level impact
◆ Unearth results and value that are not easy to spot yourself
◆ Translate experience into strategic stories that resonate with boards and hiring teams
◆ Deliver polished, market-ready career files aligned to next-level leadership goals

The executives I work with have gone on to:
• Step into C-Suite, VP, and Director roles with greater confidence and leverage
• Strengthen visibility with boards, investors, and executive search firms
• Secure roles with Fortune 500 companies, high-growth firms, and complex, multibillion-dollar organizations

Recognition and expertise:
⚜ Featured in Forbes, The Globe and Mail, NBC News, and Calgary Herald
⚜ Named one of LinkedIn’s Top Voices in Job Search and Careers
⚜ Certification Assessor for Career Professionals of Canada
⚜ Published in 7 resume and cover letter books

Your career story is your competitive edge. Let’s showcase your leadership and open doors. Explore my client recommendations below or visit my website to learn more. 

Calgary Executive Resume Writer | LinkedIn Profile Writer
🌐 www.CareerImpressions.ca
📧 adrienne @ careerimpressions .ca

LinkedIn Profile Writer >> Executive LinkedIn Content and Strategies to Get You Found!

⚜ Looking to get your LinkedIn profile to bubble to the top of search results? Want to build a robust executive online presence? 

⚜ I develop LinkedIn profile content, from top to bottom, for forward-thinking executives, directors, and managers across North America to help them get found and hired faster.

LinkedIn services include:

✔️ Complete LinkedIn profile audit

✔️ Creation of customized, SEO-rich LinkedIn content to increase your profile's visibility on the #1 site for recruiters and hiring managers (over 95% of hiring personnel use LinkedIn)

✔️ Content creation for the Headline, About, Education, and 3 Work Experiences

✔️ Content suggestions for your Volunteer, Accomplishments, Skills, Awards, and Interests sections. 

✔️ Recommendations for all other sections, photo tips, and more

✔️ LinkedIn user guides and engagement strategies (you must also get active on the site to get found!)

▶️ In 2020, I was named a LinkedIn Top Voice for elevating essential career and job search topics and driving important business conversations on the platform.

NGO Recruitment

NGO Recruitment (NGOR) is Asia Pacific's leading not-for-profit sector recruitment specialist and the longest-established outplacement/career transition services provider for the non-profit sector. 

I manage all international recruitment, providing a specialist retained executive search service, recruiting for all positions across Australia, Asia Pacific and internationally. I design and manage our international recruitment strategies and lead the international team. I have significantly expanded the international recruitment operations and our global following.

I co-authored a non-profit/social impact careers guide with Emma Crane: https://ngorecruitment.com/careersguide/

I recruit for international non-profits in the fields of climate action, sustainability, social justice, international development, humanitarian aid, conservation, and animal welfare, among others. 

Roles I recruit range from C-suite leaders to regional and national managers, programme managers, campaigners, strategists, researchers, analysts, monitoring and evaluation roles, resource mobilisation/philanthropy/fundraising-related roles, all programmatic, thematic, and technical functions, and many others.

I am the Outplacement & Career Transition Services Lead, designing, delivering, and helping our team deliver outplacement and career coaching programmes to our national and international client base.

- 3,000+ talented professionals placed since 2004
- 250,000 registered professionals on our candidate database 
- 100% exclusive executive search success rate
- 500 not-for-profit partner organisations across Australia & Asia Pacific

For almost 16 years, we have recruited for a vast range of not-for-profits, from large multinational NGOs to neighbourhood centres, and everything in between. Our unrivalled networks and specialist firsthand sector knowledge enable us to find the very best local and international talent to help drive, shape, and empower the not-for-profit sector across the region.

Manager, Asia Pacific & International Recruitment | Career Transition Services Lead 

Niche Career Services

Private coaching/consulting practice offering fully International Coaching Federation (ICF) certified career/transition and job search coaching, resume writing coaching, and personal branding services for climate, environment, ESG, sustainability and social impact job seekers. 
Supporting mission-driven professionals in the non-profit sector, and those who seek to land meaningful and impactful careers.  

Services:

- Career/transition coaching and consulting
- Job search strategy coaching & support
- Interview coaching
- Resume and job application writing coaching
- LinkedIn and professional profile writing and coaching

Bespoke coaching services, tailored to your needs.
Testimonials on my LinkedIn profile.

*ICF certified for all career coaching and resume services
*Member of global career services think tank
*International recruiter (19 years), recruiting international nonprofit climate/environment jobs (5+ years)
*Co-author of NGO Recruitment's Asia Pacific Non-profit Careers Guide - 
 https://ngorecruitment.com/careersguide/
*Terra.do Climate Fellowship (ongoing)
*Certified Asperger's/Autism Employment Coach

Career Coaching Services for Climate, Environment, Sustainability & Social Impact Job Seekers

Who Group

I recruited mid to senior level marketing, sales, digital and security related positions across all industries in my first role back in Australia, meeting targets and bringing in new clients.

I set up and managed the security, safety, cyber security, compliance and risk, investigations and all security related recruitment (technical and commercial), sectors for Who Group.  Outplacement and career transition services delivery.

- Digital marketing recruitment, digital recruitment, marketing recruitment, sales recruitment, sales & marketing recruitment, security recruitment, cyber security recruitment.Who Group was formed to deliver a higher level of Recruitment and HR Consulting services, along with a place for the best in the industry to be challenged and to grow. The calibre of our people, our patented tools and the quality of our service sets us apart.

Manager - Marketing, Sales, Digital & Security Recruitment

REED

Start-up and set-up of Reed Specialist Recruitment in China, with the expansion of the Shanghai branch office and development of specialist recruitment verticals. Responsible for P&L management and overall financial performance. Recruited, trained and led the Shanghai-based China team and was business development lead.  Branch of the Quarter Award Q2 2014. 

Recruitment into security & investigations, digital marketing and PR and communications.

Reed is a US$1bn+ recruitment and HR services organisation, with more than 3,000 specialist staff across 300 offices, delivering the entire service spectrum - from contingency recruitment, through managed service and RPO and on to full service HR consultancy. As a specialist recruitment business, Reed has over 20 different divisions, each delivering bespoke services to their particular talent market. Our global network spans across the UK, Europe, the Middle East, Australia, and Asia.

Country Manager, China / General Manager 

Kelly Services

Led large solution project sales for Kelly including RPO, MSP, Talent Relationship Management, contract and permanent staffing, plus a full range of workforce solutions and product development across all industry sectors for Kelly Services China.

Launched the leading scientific recruitment brand globally, Kelly Scientific Resources, in China via Life Science team set up, strategic development, leadership, new product development and service introductions to China market. Developed well-received thought leadership white paper meeting demanding targets. P&L role. 
Achievements: Tripled billings compared to previous quarter.

Director, Solution Sales, China | Director, Life Sciences, China - Sales & Recruitment Lead, China 

2IC role. Managing 65+ staff in PT (Professional and Technical) recruitment, operations, workforce solutions, BD and sales for all service lines and products. BD andkey account management across Shanghai, Suzhou and Guangzhou. New product and service line development, branch set up and restructures, training, staff coaching and development and target attainment. Also led global key account development in China. 

Achievements: Consistently most profitable region in China. One of my direct reports was a recipient of the William Russell Kelly Global Award. (Kelly Services' highest company recognition).

Established in China since 2002, Kelly's 9 Offices in Greater China provides specialist Professional and Technical recruitment, and Recruitment Process Outsourcing.

Beijing | Shanghai | Guangzhou | Suzhou | Chengdu | Tianjin | Nanchang | Shenzhen | Hong Kong

Industries and practices: Industrial & Manufacturing, Banking & Finance, Consumer, Information Technology, New Energy, Human Resources and Accounting.

Founded in 1946 and headquartered in the USA, Kelly Services (NASDAQ: KELYA, KELYB) is a Fortune 500 company and a world leader in providing Workforce Solutions. With 2,600 offices in 37 countries, Kelly employs over 530,000 staff and proudly partners more than 90% of the worlds Fortune 500 companies.

Revenue in 2010 was $5 billion. 

Kelly's Professional & Technical (PT) Specialist Recruitment Division focuses on mid-senior level search in China. 

New Award - March 2012
Winner "Best Headhunting Service Provider of Greater China" 2011-2012 by HRoot Human Capital Management Magazine (CHINA)

Winner "APAC Best HR Consulting Firm" 2011, Asia HR Summit (CHINA)

Winner "Best HR Service - Recommended Recruitment Firm" 2011-2012, Human Resources Association (CHINA)

Finalist Award "Annual Best Recruitment Firm 2011-2012", China Staff Awards (CHINA)

Winner "Best Head Hunter of the Year Greater China" 2010-2011 - Human Capital Management Magazine (CHINA)

Director of PT Operations & Sales, South & East China - Recruitment General Manager & Sales Lead

Managing 60+ staff in PT operations, BD and sales for all service lines and products across Shanghai, Suzhou and Beijing. Beijing branch management in absence of Branch Manager. New product and service line development, branch restructures, training, staff coaching and development, SOP and recruitment process design and implementation. Also led global key account development in China. 

Oversaw entire China operations for several months during management transition period.

Achievements: Consistently most profitable region.

Director of PT Operations,  North & East China (Professional & Technical Division)

Niche Talent Search

Co-Founder of the company, I established and managed the former Niche Talent Search Industrial Division; China's only specialist security recruitment and outplacement firm. 

Niche's high degree of specialisation and key account model resulted in the retention of top MNC clients from the industries Niche served and repeat business with all clients.

Full range of services and solutions provided for clients and candidates including mainly sales and marketing recruitment,  personal branding,  outplacement, career transition, career coaching, psychometric testing and career marketing communications for clients and candidates from all industries. 

I was the first licensed Personal Branding Strategist in China.

Partner & Co-Founder, Niche Industrial (Security) Recruitment; Personal Branding & Career Strategist

Hudson

Consistent top 1-3 performing China consultant and multi award-winning recruitment consultant at Nasdaq listed Hudson Recruitment, grew and managed the Industrial Sales/Marketing team. 

Built the fire/security business from 0 base and expanded the HVAC/R and BAS recruitment practice to significant contribution to overall company revenue and a top performing team. Consistently surpassed all targets and KPIs. Managed Commercial Industrial and Manufacturing Practice.

Managing Consultant - Industrial Sales & Marketing Division

Parkwayhealth

Developed comprehensive suite of marketing and communications materials to revitalize the brand and position the organization as China's leading expatriate health care provider; greatly enhanced Parkway Health's exposure and professional corporate identity. Temp position. Parkway was formerly WorldLink Medical & Dental Centres.

China Marketing Manager

IWNC

Re-vamped the entire IWNC brand and developed new corporate identity and marketing collateral to signifcantly increase IWNC's brand awareness. Developed effective scalable strategic marketing plan. Temp position.

Marketing Manager, China

Freelance

Retained for various projects as copywriter, marketing manager, events organizer and publicist, including for global US social networking forum; copywriter and major contributor for various China and Asia-focused newsletters and publications; Publicity and Marketing Advisor for Shanghai Sunrise Charity. Elected to Board of Shanghai Expatriate Professional Women's Society as PR Executive.

Independent Writer, Publicist & Marketing Consultant

I am a specialist executive search consultant and career coach for the international non-profit sector. I recruit all roles for my clients, with a focus on climate, energy, environment, sustainability, and ESG. I also recruit for international development, humanitarian aid, human rights roles, and others. 

I am known as an industry search expert, relied on by non-profit clients across Asia Pacific and internationally, to take over abandoned searches and deliver the talent my clients urgently need to expand their international operations. 

I use my international recruiting and coaching expertise to support climate and social impact job seekers to navigate and expedite their job searches, translate skills and experience into strategic positioning and compelling messaging, and land meaningful and impactful jobs.

20 years of Asia Pacific and international experience with industry-leading credentials:

- Fully International Coach Federation Certified:
- Career Coach & Career Transition Coach
- Resume Writer, Personal Branding Strategist, & Social Branding Strategist 
- Climate Fellow, Learning for Action - Terra.do
- Certified AS/Autism employment coach 
- Co-author- Ultimate Non-profit Careers Guide - APAC & International, with Emma Crane: 
 https://ngorecruitment.com/careersguide/
- Associate Member - Career Thought Leaders 
- 19 years in international recruitment; 5 in nonprofit, social impact, climate, and environment recruiting

I have been an invited speaker on international forums including Channel News Asia TV, The Economist, American Chamber of Commerce, Shanghai Business News, HULT University and I opened day two of the International Women's Federation conference in Hong Kong with a personal branding workshop. I regularly contribute to articles in the non-profit, international development, and career-related international media and forums.

Contact me for:

• International non-profit recruitment – retained search for all roles, sectors, & geographies - APAC focus
• Career coaching/career transition/job search/outplacement/personal brand development support
• Professional resume coaching & profile consulting/writing

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