Adrienne Tom

Co-Founder | Small Business and Productivity Coach for Career Pros

Every executive has a career story. The difference between being overlooked and being invited forward is how clearly your story demonstrates impact and relevance at the next level.

Too often, resumes read like job descriptions. Responsibilities are listed, but context is missing. Outcomes are implied instead of proven. Yet, boards and decision-makers are not looking for what you were responsible for. They are looking for evidence of how you think, what you drive, and where you can take their organization next.

For 15+ years, I’ve partnered with C-Suite, VP, and Director-level leaders across Canada and the U.S., translating complex careers into executive narratives that hold up in boardrooms, recruiter conversations, and high-stakes decision environments. This work is not about job searching. It’s about positioning, readiness, and control of your professional narrative before opportunity requires it.

I help leaders uncover the stories behind their successes and translate them into persuasive, market-ready career files. Stories that make decision-makers stop and pay attention.

As Canada’s first Certified Executive Resume Master (CERM), a 32X award winner, and a 10X certified career professional, I bring expertise in executive resumes, LinkedIn profiles, and leadership branding that position leaders as the candidate of choice. 

How I help executives tell their story:
◆ Craft executive resumes and narratives that go beyond ‘responsibilities’ to decision-level impact
◆ Unearth results and value that are not easy to spot yourself
◆ Translate experience into strategic stories that resonate with boards and hiring teams
◆ Deliver polished, market-ready career files aligned to next-level leadership goals

The executives I work with have gone on to:
• Step into C-Suite, VP, and Director roles with greater confidence and leverage
• Strengthen visibility with boards, investors, and executive search firms
• Secure roles with Fortune 500 companies, high-growth firms, and complex, multibillion-dollar organizations

Recognition and expertise:
⚜ Featured in Forbes, The Globe and Mail, NBC News, and Calgary Herald
⚜ Named one of LinkedIn’s Top Voices in Job Search and Careers
⚜ Certification Assessor for Career Professionals of Canada
⚜ Published in 7 resume and cover letter books

Your career story is your competitive edge. Let’s showcase your leadership and open doors. Explore my client recommendations below or visit my website to learn more. 

Calgary Executive Resume Writer | LinkedIn Profile Writer
🌐 www.CareerImpressions.ca
📧 adrienne @ careerimpressions .ca

LinkedIn Profile Writer >> Executive LinkedIn Content and Strategies to Get You Found!

⚜ Looking to get your LinkedIn profile to bubble to the top of search results? Want to build a robust executive online presence? 

⚜ I develop LinkedIn profile content, from top to bottom, for forward-thinking executives, directors, and managers across North America to help them get found and hired faster.

LinkedIn services include:

✔️ Complete LinkedIn profile audit

✔️ Creation of customized, SEO-rich LinkedIn content to increase your profile's visibility on the #1 site for recruiters and hiring managers (over 95% of hiring personnel use LinkedIn)

✔️ Content creation for the Headline, About, Education, and 3 Work Experiences

✔️ Content suggestions for your Volunteer, Accomplishments, Skills, Awards, and Interests sections. 

✔️ Recommendations for all other sections, photo tips, and more

✔️ LinkedIn user guides and engagement strategies (you must also get active on the site to get found!)

▶️ In 2020, I was named a LinkedIn Top Voice for elevating essential career and job search topics and driving important business conversations on the platform.

Writing is Easy

We write to help you win more business or that job you are seeking. Submit or send with confidence, after we help you refine your message. We can review your writing, format it for aesthetics and readability, highlighting your value, and help you create a message that resonates with your current and prospective customers. We also conduct Better to Best Training, including: Basic Writing for Business; Grant and/or Contract Proposal Development & Writing; and Compelling and Customer-Focused Writing

With so much noise and competition for attention, you need to stand out from the crowd. 

It's your story. Let us help you tell it.

Your content. Our expertise. Winning results.

Comprehensive Health Services, Inc. - CHSi

Supported all aspects of proposal development. Promoted from writer to coordinator. Served as proposal manager for government and commercial efforts. Managed and prepared compliant responses to RFPs, RFIs, ROMs, and data calls. Designed and created customized graphics for proposals. Managed and produced resumes of key personnel and support staff. Produced white papers and capability statements. Worked closely with subject matter experts from all departments, facilitating proposal activities and external communications. Mined performance data and interpreted for proposals. Performed final review of responses for clarity, completeness, accurate syntax, and adherence to brand/style guidelines. Composed sales and marketing text and initiated and supported execution of corporate communication strategies. Served on Crisis Communications Plan Development Team. Maintained proposal content library/knowledge base.

Proposal Writer

The Florida Historical Society

Accomplishments
Designed, implemented new annual fund campaign program strategies
Implemented improved donor record keeping and donor relations
Implemented donor acknowledgement best practices
Implemented change in record keeping for greater transparency and 990 preparation
Cultivated new major donors and foundation support

Responsibilities included: Creation, initiation, and implementation of all aspects of new development/fundraising program; Oversight and day-to-day management of operational financial activities and foundation endowment; and HR coordinator.

Development Director and CFO

Save the Manatee Club

Accomplishments
In six months:
Increased annual donated income $89,000
Increased donated single monthly donated income $59,000 from January 2013 to 2014      
Increased number of active donors 
Increased number of 2-time givers
Reversed attrition rate from loss to gain of 2%
Reduced number of donors lost
Reactivated 141 donors
Acquired 216 new donors
Increased email appeal performance rates to over 90%
No cost 300,000+ email appeal through expanded private corporate partnership
Responsibilities included:
Annual, end-of-year, and special appeals, print and electronic; Tracking and reporting metrics; Major donor cultivation, membership, and donor acquisition, engagement, acknowledgement, and retention; and Grants.

Development Director

Early Learning Coalition of Brevard County

PR, marketing, fund-raising, web, and social media. Supervised Child Care Resource and Referral Staff, Business Partnership Manager, and Graphic Designer.

Resource Development Director

Brevard Community College

Research, development, and production of private, local, state and federal grant proposals. . Researched, analyzed, and reported to college leadership trends, developments, opportunities, and regulations that affected the college and grant programs. Provided key letters, MOU's, and agreements for college leadership supporting new, continuing, and critical collaborations and partnerships. Represented college to new and developing partners for collaborative discussions and negotiations.

Resource Development Officer

University of Central Florida

Taught Volunteer Management in the Department of Public Administration, Master of Public Administration program

Graduate Instructor

Brevard Cultural Alliance

Financial management, application, and reporting for all BCA grants and grant programs. Managed and coordinated Community Cultural Grants and Tourist Development Grants programs. Provided technical assistance to cultural organizations and individuals in grant writing and management.

Grants and Operations Manager

South Carolina Wildlife Federation

Responsible for all fund-raising (membership, annual appeal, corporate, events sponsors and grants); special events; editor and chief contributor for publication of monthly newsletter distributed to over 12,000; coordination of press conferences, media relations, presentations, and fundraisers; and annual conservation awards.

Director of Development, Marketing, and Public Relations

South Carolina Presenters Network

Managed all aspects of statewide organization of performing arts presenters, including: booking, managing, and promoting statewide tours of artists; writing and management of National Endowment for the Arts Dance On Tour grants; liaison to state, regional, and national arts organizations; technical assistance to developing presenters; and production of newsletter.

Coordinator

We Write to Win | Proposal Writing | Copywriting | Resumes | Writing to Win Training

We write to win you more business.
Our mission is to help businesses win more contracts by improving their proposal and bid responses, raising confidence in their proposal submissions, and improving their writing.

In the past four years:
•	Supported over $1 billion in commercial and government proposals
•	Won over $60M, with an 80%-win rate, as proposal manager

Our services:
•	Proposal Management
•	Proposal Writing 
•	Web and Social Media Content
•	Resumes
•	Writing to Win Training

Association of Proposal Management Professionals, Certified
Shipley Proposal Management and Writing, Certified


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Adrienne Tom

Juliet Fletcher MPA, CF APMP, CEO at Writing is Easy

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