Adrienne Tom

Co-Founder | Small Business and Productivity Coach for Career Pros

Every executive has a career story. The difference between being overlooked and being invited forward is how clearly your story demonstrates impact and relevance at the next level.

Too often, resumes read like job descriptions. Responsibilities are listed, but context is missing. Outcomes are implied instead of proven. Yet, boards and decision-makers are not looking for what you were responsible for. They are looking for evidence of how you think, what you drive, and where you can take their organization next.

For 15+ years, I’ve partnered with C-Suite, VP, and Director-level leaders across Canada and the U.S., translating complex careers into executive narratives that hold up in boardrooms, recruiter conversations, and high-stakes decision environments. This work is not about job searching. It’s about positioning, readiness, and control of your professional narrative before opportunity requires it.

I help leaders uncover the stories behind their successes and translate them into persuasive, market-ready career files. Stories that make decision-makers stop and pay attention.

As Canada’s first Certified Executive Resume Master (CERM), a 32X award winner, and a 10X certified career professional, I bring expertise in executive resumes, LinkedIn profiles, and leadership branding that position leaders as the candidate of choice. 

How I help executives tell their story:
◆ Craft executive resumes and narratives that go beyond ‘responsibilities’ to decision-level impact
◆ Unearth results and value that are not easy to spot yourself
◆ Translate experience into strategic stories that resonate with boards and hiring teams
◆ Deliver polished, market-ready career files aligned to next-level leadership goals

The executives I work with have gone on to:
• Step into C-Suite, VP, and Director roles with greater confidence and leverage
• Strengthen visibility with boards, investors, and executive search firms
• Secure roles with Fortune 500 companies, high-growth firms, and complex, multibillion-dollar organizations

Recognition and expertise:
⚜ Featured in Forbes, The Globe and Mail, NBC News, and Calgary Herald
⚜ Named one of LinkedIn’s Top Voices in Job Search and Careers
⚜ Certification Assessor for Career Professionals of Canada
⚜ Published in 7 resume and cover letter books

Your career story is your competitive edge. Let’s showcase your leadership and open doors. Explore my client recommendations below or visit my website to learn more. 

Calgary Executive Resume Writer | LinkedIn Profile Writer
🌐 www.CareerImpressions.ca
📧 adrienne @ careerimpressions .ca

LinkedIn Profile Writer >> Executive LinkedIn Content and Strategies to Get You Found!

⚜ Looking to get your LinkedIn profile to bubble to the top of search results? Want to build a robust executive online presence? 

⚜ I develop LinkedIn profile content, from top to bottom, for forward-thinking executives, directors, and managers across North America to help them get found and hired faster.

LinkedIn services include:

✔️ Complete LinkedIn profile audit

✔️ Creation of customized, SEO-rich LinkedIn content to increase your profile's visibility on the #1 site for recruiters and hiring managers (over 95% of hiring personnel use LinkedIn)

✔️ Content creation for the Headline, About, Education, and 3 Work Experiences

✔️ Content suggestions for your Volunteer, Accomplishments, Skills, Awards, and Interests sections. 

✔️ Recommendations for all other sections, photo tips, and more

✔️ LinkedIn user guides and engagement strategies (you must also get active on the site to get found!)

▶️ In 2020, I was named a LinkedIn Top Voice for elevating essential career and job search topics and driving important business conversations on the platform.

Hannah Morgan

Showing job seekers ways to proactively uncover new opportunities and get discovered! Job Search Strategist, Speaker & Trainer 🏆 LinkedIn Top Voice in Job Search and Careers.

Do you have a plan you are following to find a new job? Without the right to-do list it can take a long time to secure a new job. 

I help job seekers understand how to look for work more effectively and land a job faster. 

What I do is equip people who are serious about managing their careers with the strategies and tools to market themselves during job search (and forever). It's about creating a reputation of excellence and connecting with people you need to know in person or virtually! 

In today’s world, it’s too easy to get overlooked when you just apply for jobs online. I want you to get the attention you deserve. But it isn’t easy. It requires consistent effort and stepping outside of your comfort zone. 

Develop a plan to find your next job faster!

RESOURCES I OFFER:

Do you get my Sunday Career Essentials newsletter? It's curated content by experts in the job search, recruiting and careers fields you need to know! Subscribe here https://career-essentials.beehiiv.com/join

Do you know about my Motivation Monday Job Search Accountability Group? It's a intimate group of job seekers that meet weekly to push through the process, collaborate, and get support and accountability. Learn more here: https://careersherpa.net/need-help/motivation-monday-job-search-accountability-group/

Interested in learning more about my services? See this page: https://careersherpa.net/products-services/

Career Sherpa.net serves as the umbrella for all the things I love doing: training (virtually and in person), speaking, and writing. Visit my website to get the latest on job search trends and tips to improve your online visibility ⇨ 
https://careersherpa.net

 ► Speaker/Trainer ◄ 
Delivering presentations and workshops is my passion.  I love educating and the personal satisfaction that comes from seeing the "a-ha" moments of participants. 


 ► Author/Blogger ◄ 
I’ve been recognized at one of LinkedIn's Top Voices in Job Search and Career in 2019. I've also been featured in USA Today, Money Magazine, Huffington Post, Aol Jobs, LifeHacker, The Muse,  Business Insider and many other media outlets. 

I've written two books: "The Infographic Resume" and co-authored “Social Networking for Business Success: How To Turn Your Ideas Into Income”.

Job Search Strategist

STOP saying "I'll apply to more jobs." That's not a strategy; it's a wish.

The honest truth: landing the right job isn't a single mission, it's a culmination of small, specific, and measurable steps.

If you're not seeing results, it's because your actions lack definition. It's time to shift from spraying and praying to strategic execution.

This is where the proven SMART Goals framework saves your job search:

Specific
Measurable
Achievable
Relevant
Time-Sensitive
📝 The only template you need:

                   "By [Time], I will [Specific Action/Achievement]."

Example of Execution:

By Friday of next week, I will email 5 former co-workers I haven't talked to in 6+ months to tell them exactly what kind of job I'm after. (Clear, trackable, and purposeful.)

🚫 Vague goals like these are wasting your time: "I'll network more," "I'll be more active on LinkedIn," "I'll update my resume."

🔥 Need inspiration? Check out the examples in the slides below.

Tell me: What is ONE SMART goal you are committing to this week? Share it below! 👇

SMART Goals for Job Search [Examples]

This data is for all of you who think that applying to more jobs will help you secure a new job faster. 

How Many Applications Job Seekers Need Before Getting an Offer

11–20 applications is the sweet spot.

This isn't per week, this is for the entire job search! 

📌 Target jobs you are qualified for (not over qualified or under qualified)
📌 Use the company career portals
📌 Diversify the job boards you use to uncover jobs (consider google's job search function)
📌 Don't just apply and wait. Follow up and/or find an insider

Link to the full research is in the comment below. 

Huntr  "mined the anonymized activity logs from Huntr’s Job Tracker, every application, stage change, and offer recorded by users between January 2025 and December 2025. Covering 1.78 million job entries created by over 57k job seekers, giving us precise timestamps to measure time-to-interview, offer velocity, and weekly application cadence."

Entry-level: 39.9%
Senior-level: 32.42%
Mid-level: 21.79%
Unspecified: 5.88%

Huntr Job Applications before offer received

Let's keep it simple! 

Networking isn't slimy. 

All we are asking you to do is reach out to people you haven't spoken to in a while and ask for a quick call to catch up. 

No explanations, no excuses. 

We all get busy with our lives. And we ARE busy. But seldom too busy for a quick call. 

Ask 5 people for a call today and watch what happens over the next week!

Let's talk about AI versus humans. 

I'm a huge believer in using the right tool for the job! 

AI tools are super for certain things related to job search: 
💻 Identifying target companies (research)
💻 Creating questions you may be asked during a job interview
💻 Generating rough drafts 
💻 Suggesting improvements to resumes and LinkedIn profile. 

But you know what AI is not good at?
🥰 Boosting morale
🥰 Improving self-confidence
🥰 Listening 
🥰 Emotional support

When you rely on technology but don't get human feedback or support it's like only getting half the service you need. 

And yes, I know, you can prompt for emotional support and there are AI apps that do this, but I'm not sold. 

Not everyone needs the warm, fluffy support all the time. But we do need it!

Not everyone has the money to pay for emotional support, but find it from trusted friends, colleagues, or mentors. 

Life is tough when you try to go through it alone. 

🎶We all need a little help from our friends! 

Be a supporter! 
Ask for help! 

Humans do this (technology does not).

Here's what you missed last week:

📌 Use AI for Strategy. Use Humans for Strength
📌 15 Ways You Can Easily Stop Job Scams Today - Mark Anthony Dyson
📌 The 5 Résumé Trends You Need to Know for 2026 - Donna Svei
📌 Your LinkedIn headline has two judges. One is human. One isn't - Richard van der Blom

And more! 

If you are looking for weekly job search tips you can rely on and take action on, then Career Essentials is for you! 

Here's yesterday's edition
https://lnkd.in/eUVe4hDa

And subscribe so you never miss out!

In case your job search didn't get enough love yesterday, 

This week's Career Essentials is here to help. 

You'll find the best way to answer why you left your last job
Plus

💎 Should you contact the employer after you apply (and the right ways to do it) - Jessica Hernandez, CCTC, CHJMC, CPBS, NCOPE

💎 What smart leaders do before a layoff - Gina Riley

💎 Network by asking yourself this question first - Greg Roche
💎 Plus the biggest networkers make - David Hannan

💎 An Open To Work announcement to steal - Sarah Johnston

💎 Something Big Is Happening - Matt Shumer

Plus more! 

Do you subscribe? It's weekly, free, and oh so helpful! 

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The Battle

Adrienne Tom

Hannah Morgan

Followers

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taplio

The Battle

Adrienne Tom

Hannah Morgan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hannah Morgan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreHannah Morgan's LinkedIn Performance