Adrienne Tom

Co-Founder | Small Business and Productivity Coach for Career Pros

Every executive has a career story. The difference between being overlooked and being invited forward is how clearly your story demonstrates impact and relevance at the next level.

Too often, resumes read like job descriptions. Responsibilities are listed, but context is missing. Outcomes are implied instead of proven. Yet, boards and decision-makers are not looking for what you were responsible for. They are looking for evidence of how you think, what you drive, and where you can take their organization next.

For 15+ years, I’ve partnered with C-Suite, VP, and Director-level leaders across Canada and the U.S., translating complex careers into executive narratives that hold up in boardrooms, recruiter conversations, and high-stakes decision environments. This work is not about job searching. It’s about positioning, readiness, and control of your professional narrative before opportunity requires it.

I help leaders uncover the stories behind their successes and translate them into persuasive, market-ready career files. Stories that make decision-makers stop and pay attention.

As Canada’s first Certified Executive Resume Master (CERM), a 32X award winner, and a 10X certified career professional, I bring expertise in executive resumes, LinkedIn profiles, and leadership branding that position leaders as the candidate of choice. 

How I help executives tell their story:
◆ Craft executive resumes and narratives that go beyond ‘responsibilities’ to decision-level impact
◆ Unearth results and value that are not easy to spot yourself
◆ Translate experience into strategic stories that resonate with boards and hiring teams
◆ Deliver polished, market-ready career files aligned to next-level leadership goals

The executives I work with have gone on to:
• Step into C-Suite, VP, and Director roles with greater confidence and leverage
• Strengthen visibility with boards, investors, and executive search firms
• Secure roles with Fortune 500 companies, high-growth firms, and complex, multibillion-dollar organizations

Recognition and expertise:
⚜ Featured in Forbes, The Globe and Mail, NBC News, and Calgary Herald
⚜ Named one of LinkedIn’s Top Voices in Job Search and Careers
⚜ Certification Assessor for Career Professionals of Canada
⚜ Published in 7 resume and cover letter books

Your career story is your competitive edge. Let’s showcase your leadership and open doors. Explore my client recommendations below or visit my website to learn more. 

Calgary Executive Resume Writer | LinkedIn Profile Writer
🌐 www.CareerImpressions.ca
📧 adrienne @ careerimpressions .ca

LinkedIn Profile Writer >> Executive LinkedIn Content and Strategies to Get You Found!

⚜ Looking to get your LinkedIn profile to bubble to the top of search results? Want to build a robust executive online presence? 

⚜ I develop LinkedIn profile content, from top to bottom, for forward-thinking executives, directors, and managers across North America to help them get found and hired faster.

LinkedIn services include:

✔️ Complete LinkedIn profile audit

✔️ Creation of customized, SEO-rich LinkedIn content to increase your profile's visibility on the #1 site for recruiters and hiring managers (over 95% of hiring personnel use LinkedIn)

✔️ Content creation for the Headline, About, Education, and 3 Work Experiences

✔️ Content suggestions for your Volunteer, Accomplishments, Skills, Awards, and Interests sections. 

✔️ Recommendations for all other sections, photo tips, and more

✔️ LinkedIn user guides and engagement strategies (you must also get active on the site to get found!)

▶️ In 2020, I was named a LinkedIn Top Voice for elevating essential career and job search topics and driving important business conversations on the platform.

AD Freelance Writing, LLC

As a versatile freelance writer, I specialize in listening attentively to clients' needs to craft projects spanning diverse industries. From partnering with small to mid-size companies to individuals, I strive to exceed expectations.  

My freelance projects include, but are not limited to:
•	Articles
•	Assessments
•	Bios
•	Case studies
•	Content marketing
•	Copywriting
•	Curriculum materials
•	Emails
•	General editing and proofreading
•	Instructional manuals
•	Job tools
•	LinkedIn profiles
•	Marketing collateral
•	Manuals
•	Mission statements
•	Newsletters
•	Research reports
•	Resumes
•	Sales profiles 
•	Web content

Resume & LinkedIn Profile Expert | Freelance Writer 

Right At School

Right At School, a company providing before and after school enrichment,  is passionate about providing a wide range of exceptional and affordable enrichment, child-care and recess programs before, during, and after school to as many students, parents, and schools as possible. 

In my role as a Training Consultant, I:
•	Developed 15 online training modules addressing the needs of field employees and field leaders. 
•	Managed online learning platform content and technical accessibility for employees. 
•	Provided internal reporting for online training participation and compliance. 
•	Supported field leaders with just-in-time training resources and content. 
•	Established and maintained positive, highly professional working relationships with internal and external partners to support organization-wide efficiencies and mission fulfillment.

Training & Development Consultant | LMS Traning Module Designer 

North Park Elementary School

North Park Elementary School, a small non-sectarian private school on Chicago's North Side, provides an interdisciplinary, academic environment, providing each student with a solid foundation in the core subjects of language arts, mathematics, science, and social studies. This core curriculum is enhanced with a full spectrum of co-curricular programs including art, creative drama, Spanish, music, physical education, computer/technology, and daily recess.

In my role at North Park Elementary School, I:
•	Led content specific design teams, individually documented and adopted new implementation schedule for a complete curriculum overhaul which met and/or exceeded Illinois State Standards.
•	Facilitated small groups of content specific teachers to build consensus on new content to develop and adopt new curricula for grades kindergarten through eighth grade.
•	Documented, facilitated and provided content-specific training for all teachers through regular professional development meetings to help ensure teachers taught subject matter confidently and independently with substantial support to enable classroom autonomy.
•	Designed, implemented and facilitated teacher training for student progress reports to reflect new curriculum.
•	Independently managed multiple teams, individuals, project management plan, writing, revision and editing for independent school accreditation report.
•	Independently designed and facilitated professional development opportunities for staff.
•	Out-sourced professional development school-wide to subject matter experts when necessary.
•	Designed, contracted and organized after-school enrichment program for K-8th grades.

Curriculum Director

•	Independently designed and facilitated middle school language arts curriculum for sixth, seventh and eighth graders at an independent elementary school.

Middle School Language Arts Teacher

Lockheed Martin ACS

•	Collaboratively designed and independently facilitated training for NetGov, a government management focused website for local government agencies.

Senior Instructional Designer

McDonald's

•	Collaboratively designed and wrote soft skills training for worldwide restaurant managers.
•	Collaboratively designed and wrote Train-the-Trainer programs for worldwide restaurant managers.

Instructional Designer

Sylvania Northview High School

•	Facilitated district regulated high school English curriculum for a public school.

High School English Teacher

Resume & LinkedIn Writer ➛ Positioning Clients for Success Through Authentic Representation

A versatile freelance writer, I craft targeted content for individuals and small companies. Whether you need an updated resume, optimized LinkedIn profile, professional bio, or are looking for support with LinkedIn strategy or corporate communications, my consistent partnership ensures my clients are positioned for success. Professional yet personable, I am accessible, relatable, and ready to solve your communications challenges. 

I specialize in writing resumes and LinkedIn profiles. So far, I've helped more than 1000 job seekers launch their careers, return to the workforce after taking a break, transition to a new career, or advance their careers. Most of my clients secure multiple interviews, shorten their job search, and successfully land new positions in their target field.

A LinkedIn guru, I show job seekers and small business clients how to leverage the social media platform for their unique niche and purpose. I highlight your professional brand to differentiate you from any competition. 

With communications savvy and know-how, I help small to mid-size companies with content development and management. From newsletters, emails, and web copy, to brochures, case studies, and press releases, I'll write content that matches your vision, mission, and reaches your target audience. 

My career began teaching high school English before I moved to Chicago to work at McDonald's Corporation in their training, learning, and development department where I designed a worldwide restaurant manager curriculum. While I loved my job and learned so much, I realized I missed teaching.

So, I returned to education as a middle school language arts teacher at an independent private school. When I had children, I transitioned my role to Curriculum Director. I revamped the entire scope and sequence for their PK to 8 curricula, facilitated the reaccreditation process, and provided ongoing administrative support. 

When I left my Curriculum Director role, I took time off to raise my children. When all three were in school full-time, I reevaluated my career and priorities. I knew I needed flexibility, intellectual stimulation, and interaction with others outside of my family. A former English teacher, I focused on my skills in communication to reinvent myself as a freelance writer. I couldn't be happier professionally and personally. 

Outside of work, I love being with family and friends. I love to read, play tennis, work out, and travel. I live in Wilmette, IL, with my husband and three children. 

How can I support you with your communication goals?

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Adrienne Tom

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