Pod to Book

As CMO of Pod to Book, I lead the brand and marketing strategy for a revolutionary platform that transforms podcast episodes into professionally structured, publish-ready books — without the host needing to write a single word.

I joined founder and CTO Sheila Slick to bring over 600 hours of platform development to market, positioning Pod to Book as a high-value solution for podcast hosts, agencies, and thought leaders ready to repurpose their voice into lasting legacy.

➤ Drive all brand strategy, messaging, and campaign rollout across digital channels
➤ Build relationships with podcast platforms, guest directories, and agencies to create visibility partnerships
➤ Lead launch communications, demos, and community engagement to attract early adopters
➤ Develop lead generation funnels and content that connect directly with podcast hosts and creators
➤ Shape the platform’s public voice, positioning Pod to Book as the premier “mic-to-manuscript” solution

From podcast episode to published book — Pod to Book is the bridge between content and credibility.

Use code PGE for $50 off your first book ➡ https://podtobook.ai

Chief Marketing Officer

Professional Global Etiquette

Meet Adrienne Barker, MAS, a business consultant with over 35 years of experience in the promotional products industry. A recognized Master of Advertising Specialty, a PPAI Fellow, and served on the Premier Group Board for six years. Adrienne also served on committees with PPAI and ASI, counseling over 50 distributors and suppliers over the last five years. Her entire team is passionate about helping businesses in our industry reach their full potential and achieve their goals.

If you want to grow your promotional products business, improve your profitability, or develop new strategies for success, ask Adrienne how her team can help you increase sales. Profits, lower costs, hire salespeople, successfully negotiate discounts and rebates with suppliers, and discuss your exit strategy. We offer personalized consulting services tailored to your unique needs and goals. Whether you need help with business plans, sales and marketing, operations and logistics, or product development and sourcing.

Services Include:

Media Relations:

Develop and execute media outreach strategies.

Craft compelling press releases and media kits.

Secure interviews and placements in relevant media outlets.

Build and nurture relationships with key journalists and influencers.

Content Creation:

Write engaging blog posts, articles, and website content that showcases your expertise.

Create shareable social media content that sparks conversations and drives engagement.

Develop high-quality presentations and speaking materials.

Podcast Placements:

Leverage my extensive podcasting experience to secure guest appearances for your company leaders.

Identify relevant podcasts and craft compelling pitches.

Coach you on how to deliver impactful interviews.

Senior Business Consultant

2023 Top 13 Linkedin Expert 
With over 35 years of Promotional Products Experience and Education under my belt and my earned Lifetime Designation- Masters of Advertising Specialties, I am helping distributors with lead generation and posting relevant, authentic content.  My I'M YOU Service Works, and I am happy to share performance proof and distributor references.  I offer a trial size program, perfect for distributors unsure if LinkedIn is for you and your company.   I also offer LinkedIn Lifts and other social media services.

Are you looking for a group presentation for your sales team?  Let me share the references from a few groups I have presented to on LinkedIn for Distributors.    (Suppliers, I can help you too) 
Reach me at adrienne@adriennebarker.com  386.631.4577  and www.professionalglobaletiquette.com 
I appreciate your support!

LinkedIn Learning Instructor and Lead Generation Strategist

Elevate Your Promotional Products Business with Adrienne Barker, MAS

From35 years in the promotional products industry along with ten years being the founder of Professional Global Etiquette, I've empowered individuals and businesses to achieve success through impactful communication and polished presentation. 

My journey has been a rich tapestry of experiences, from mastering the nuances of international business etiquette to guiding professionals in building their personal brands.

With a deep-rooted passion for helping others excel, I've honed my skills as a fractional CMO, business coach, LinkedIn strategist, and corporate etiquette and soft skills expert.  I've also had the privilege of producing podcasts and connecting with fascinating individuals through years of podcast booking.

Now, I'm thrilled to expand my offerings to include media strategies and brand visibility services specifically designed for the promotional products industry.  My extensive background in marketing, branding, and public relations allows me to provide a unique perspective and deliver results-driven campaigns that elevate brands and drive business growth.

Whether you're looking to secure media coverage, build a powerful online presence, or enhance your reputation, I'm here to help you navigate the world of public relations with confidence and achieve your goals.

Promotional Products Consultant

Your guide to having an etiquette advantage in your business. Professional Global Etiquette offers specific training in business protocol and etiquette to companies and employees, helping to create successful enterprises. 

Specialties include LinkedIn lead generation, International Protocol and Corporate Etiquette, and Business Soft Skills workshop development. Adrienne provides customized training on cross-cultural communication, business etiquette, diplomacy, and other professional skills tailored to the specific needs of my clients.

Professional Global Etiquette is a highly regarded business consultancy with over nine years of experience. Their specialized services encompass International Protocol and Corporate Etiquette, Business Soft Skills workshops, and LinkedIn lead generation. Through their expertise in these areas, they serve as a trusted resource for businesses seeking to enhance their professional skills and expand their network.

With their profound knowledge of International Protocol and Corporate Etiquette, Professional Global Etiquette equips clients with the necessary cultural intelligence and diplomatic skills to navigate international business environments successfully. Their Business Soft Skills workshops focus on improving communication, leadership, time management, and teamwork, enabling individuals and teams to thrive in today's competitive business landscape.

Business professionals should plan to go through either a personal or business etiquette course and we encourage you to research our customized program for both businesses, employees, and individuals.

We are extremely competitive in pricing and we bring the information to you in a style filled with wit, charm and humor. We understand this can be a dry subject but we promise you interactive and entertaining classes that make learning easy and fun!

Founder

"It's Not My Secret to Share: Exploring the Power and Consequences of Secrets" is a thought-provoking exploration of the intricate world of secrets and their profound impact on our lives. In this captivating book, the author delves into the vulnerability and complexities of sharing and keeping secrets, shedding light on the consequences of revealing secrets.

The book examines the weight and burden of secrets on individuals, their relationships, and the wider community through a collection of stories and real-life examples. From family secrets to workplace secrets, the author delves into the ripple effects secrets can have, including trust issues, fractured relationships, and damaging rumors.

As the chapters unfold, the author uncovers the rich history of secrets, exploring why some secrets are meant to be shared while others are meant to be kept. With a touch of humor and relatability, the book provides practical insights and strategies for managing secrets responsibly and navigating the complexities of trust and disclosure.

Additionally, the author highlights the emotional toll that secrets can take on individuals, their friends, and their families. Drawing from personal experiences and poignant anecdotes, they illuminate the profound connection between secrets and personal identity, emphasizing the importance of authenticity and open communication.

This book goes beyond a mere exploration of secrets; it offers a comprehensive roadmap for readers to understand the power dynamics at play and provides a practical worksheet for managing secrets effectively. The author explores the nuances of saying "no" when asked to keep a secret while emphasizing the significance of creating a safe space for individuals who need to share their burdens.

With engaging storytelling, practical tips, and thought-provoking reflections, this book offers a compelling exploration of secrets that will resonate with readers from all walks of life.

Author

• Led engaging and informative customer service workshops for Professional Global Etiquette, focusing on improving team skills and creating excellence programs.
• Developed and implemented a Train the Trainer program, providing ongoing education to employees on customer service skills.
• Successfully trained staff members to effectively educate others, resulting in improved customer service across the organization.

Workshop Facilitator

Market Domination LLC - Direct Response Marketing

We are Market Domination
Our mission is to create cutting edge direct response marketing campaigns that deliver amazing results for our clients, transforming their lives and growing their businesses.

One of the fastest growing privately held marketing firms in the country. Our direct response marketing campaigns have been proven to generate incredible results for our clients over the last 8 years. We serve everyone from brick and mortar retail, to professional practices, to fortune 500 companies.

Podcast Producer

Organic Tee Star

Brand Strategist

Expert Paid Consultant

Barker Animation Art Galleries

Welcome to Barker Animation Art Gallery - your premier destination for the finest animation and commercial artwork. We specialize in offering rare and collectible pieces from animation, including original cels, drawings, and limited edition prints.

In addition, we also feature a stunning collection of commercial art pieces, including vintage advertising posters, comic book art, and more.

Our gallery is home to an impressive collection of artwork from some of the most beloved animation studios and commercial brands.

We are passionate about preserving the legacy of animation and commercial art, and we take great pride in offering the highest quality pieces to collectors, art enthusiasts, and fans alike.

At Barker Animation Art Gallery, we are committed to providing exceptional customer service and a seamless buying experience. Whether you're a seasoned collector or new to animation and commercial art, our knowledgeable staff is here to assist you every step of the way.

Please browse our online gallery or visit us in person at Cheshire, CT, and Tanger Outlets in Foxwood to discover the magic of animation and commercial art.

Co-Owner

The Barker Character, Comic, and Cartoon Museum is a one-of-a-kind museum located in Cheshire, Connecticut, founded by Gloria and Herb Barker. The museum houses an extensive collection of memorabilia, artifacts, and artwork from the world of comics and cartoons, spanning over 100 years of popular culture history.

Gloria and Herb Barker were avid collectors and enthusiasts of comics and cartoons, and they turned their passion into a mission to share their collection with the world. They founded the museum in 1997 and spent years amassing an incredible array of items, from vintage comic books and original artwork to rare toys and figurines.

Today, the Barker Museum is a must-see destination for anyone who loves comics, cartoons, or pop culture. The collection includes iconic characters and franchises such as Batman, Superman, Mickey Mouse, and the Peanuts gang, as well as lesser-known but equally fascinating titles like Little Nemo in Slumberland and Popeye.

Visitors can explore the museum's collection through a variety of exhibits, which are designed to be both informative and entertaining. The exhibits cover a wide range of topics, including the history of comic books, the evolution of animation, and the impact of comics and cartoons on popular culture.

One of the most popular exhibits at the Barker Museum is the original artwork section, which showcases original comic book pages, sketches, and paintings by some of the most famous artists in the field. Visitors can see firsthand the incredible skill and talent that goes into creating the comics and cartoons they know and love.

The museum also offers a wide range of programs and events throughout the year, including lectures, workshops, and screenings. These events provide a deeper dive into the world of comics and cartoons and give visitors a chance to learn more about the history and artistry of their favorite characters and franchises.

In addition to the museum, the Barkers also founded the Barker Animation

Upwork

LinkedIn Coaching & Consulting: As a Top Rated Plus consultant on Upwork with 5-star reviews and a skilled LinkedIn Learning Instructor, I specialize in optimizing LinkedIn profiles and strategies. My unique coaching program, "LinkedIn Lift," is tailored to enhance clients' LinkedIn presence and effectiveness. Additionally, my "I'm You Program" offers personalized hourly consulting services, ensuring each client's marketing goals are successfully met. I pride myself on being readily accessible, a testament to my extensive customer service experience.

Independent Consultant

SCORE Mentors Volusia/Flagler County

Chapter Co-Chair

Le Tour de Spice

Le Tour de Spice promotional products are sold exclusively through approved promotional product distributors.	
Le Tour de Spice is a collaboration of a husband and wife team excited to share their passion for healthy, flavorful food, travel – and some wellness mixed into the recipe. Brian and Cynthia Scott both come from an athletic background, having competed in numerous marathons and Ironman races. With heavy training or just day to day living, getting the proper nutrients is critical to maintaining a healthy mind and body.
I am a proud Southeast USA Supplier Rep for Le Tour de Spice

Supplier Representative for Le Tour de Spice

International Student Exchange

Since 1982, we’ve provided U.S. Department of State-designated high school exchange programs for students around the world. Our network of loving host families paired with the dedication of our remote field staff members are what make our exchange program possible.

If you’re interested in hosting an exchange student, studying abroad, or promoting cross-cultural friendship in your community we invite you to join our mission to break down the barriers to friendship and bring the people of the world closer together.

Area Representative

What happens when you mix a creator’s spark, a strategist’s brain, and over three decades of proven business results?
You get me — Adrienne Barker, MAS. I bring something rare to the table: a creative mind with a strong business backbone. With 35+ years in business development, branding, and marketing strategy—and as someone who’s been on LinkedIn since the early days—I know how to blend big ideas with the systems and structure that make them work.

I’ve helped consultants, universities, nonprofits, hospitality companies, and product-based businesses increase visibility, refine messaging, and achieve tangible results. Whether I’m building a podcast visibility strategy, optimizing a LinkedIn profile, crafting a lead generation campaign, or producing a book from a podcast, I bring both imagination and proven process.

As Chief Marketing Officer of PodToBook.ai, I help podcasters transform conversations into professionally written books—no writer’s block, no messy drafts, just your voice polished into something people can hold and share. My newest book, Unscripted Brilliance: Brave. Bold. Brilliant., launches September 15th and proves what’s possible when a podcast becomes a book.

I’m also the co-host of Supplier Promo Playbook and DTN True Crime—with DTN True Crime airing live on Chatter Social Tuesday and Thursday nights at 7 PM. As a talented emcee, speaker, and workshop presenter, I deliver strategy, creativity, and energy that leaves audiences inspired and ready for action.

Here’s what I do best:
🧠 LinkedIn Lead Generation & Profile Optimization — Strategic messaging, connection campaigns, and profile makeovers that actually reflect you.
🎙 Podcast to Book Transformation & Guest Booking — Turn your show into a book and repurpose guest appearances into brand assets.
📈 Fractional CMO & Consulting — Clarify your vision, build strategy, and execute growth campaigns.
📝 Content Strategy — Bios, newsletters, positioning copy, and visibility content that connects.
🎓 Workshop Design & Facilitation — Sessions on emotional intelligence, etiquette, communication, and leadership with real-world insight.

When I’m not working with clients, I’m likely swimming, enjoying events in Daytona Beach, or spending time with my family by the ocean.

🟢 Creative partner + strategic mind = visibility, relevance, and growth. Let’s connect.

Adrienne Barker, MAS

Martin Stark

World Gay Boxing Championships Limited

Chief Executive Officer

University of Sydney

•	Manage C-Suite stakeholder engagement, collaborate and provide expert analysis and advice  contributing to University IT decision-making.
•	Lead negotiations on all high impact, complex supply arrangements and contract issues to deliver better commercial outcomes.
•	Lead and manage a team of IT Sourcing Managers and Sourcing Specialists.
•	Leverage NSW whole-of-government contracts, prequalification schemes and panel arrangements including NSW Procurement IT frameworks and agreements. 
•	Managed and led the negotiation of enterprise telecommunication agreement, "as a Service" Managed Print and Data Centre Hosting contracts achieving savings exceeding $10 million
•	Develop sourcing strategy and led tender for a complex circa $40 Million+ campus networking infrastructure transformation program

IT Strategic Sourcing Lead

Westpac

•	Consultant for Director of Technology Sourcing.
•	Provided advice and subject matter expertise to the Director and Technology Sourcing Leadership Team.
•	Designed and developed strategy, future state services and capabilities, service measures, transition and change management plan for new Technology Sourcing Operating Model.
•	Liaised with offices of the Group CIO and CTO and led engagement with other Bank functions.
•	Delivered thought leadership to drive out complexity, increase operational efficiency, manage risk and deliver superior customer service and business outcomes.
•	Created templates and frameworks aligned with industry best practice for Sourcing and Advisory, Supplier Management, and Commercial Management teams.
•	Developed agile and digital sourcing strategy.
•	Technology Sourcing Lead for innovation, continuous improvement, productivity and process optimisation.

Strategic Planning, Consulting and Engagement

•	Successfully led and managed the strategic negotiation of a 5-year $300 Million Workplace Services “as a Service’ outsourcing and transformation contracts delivering a 'one-bank' technology infrastructure service that drives operational efficiencies, automation, collaboration, addresses customer service pain points while delivering $50 Million in savings and benefits.
•	Commercial lead and provided sourcing expertise for a 5-year $60 Million relationship with a Start-Up company building a world-first payment terminal and a point of sale solution and delivering sales, marketing & technology services.
•	Acted as the single point of contact and commercial owner of the Workplace Domain, actively managed relationships with the most senior stakeholders internally and with Strategic Partners. 
•	Developed broad industry/ portfolio credentials as 'best practice' champion and negotiated at the most senior level on contractual, technical, business, commercial issues and disputes.
•	Supported the optimal selection and development of partners while considering other suppliers in the industry. Enabled Westpac to get the best out of each supplier and encouraged collaboration between the Bank and partners in the Workplace Domain.

Senior Commercial Manager

•	Sole commercial responsibility and accountability for major and tactical infrastructure vendors with total annual Opex spend in excess of $100 Million delivering $10 Million in savings and value. 
•	People management and leadership of Commercial Managers.
•	Sourcing Lead for Westpac’s acquisition of the Lloyds Australia Business Acquisition.
•	Led end-to-end strategy and commercial activities, implementation of sourcing activities including hardware, software and IT services negotiation and management of complex RFPs.
•	Provide subject matter expertise, strategic guidance, direction and advice covering all aspects of IT Sourcing, Supplier Management and Governance.
•	Received two Group Services Spark Award nominations and recognised by Director of Sourcing for closing complex Group Data Warehouse contract to meet project deadline.

IT Strategic Sourcing Manager

•	Sourced IT products and services across all Technology portfolios for the Bank.
•	Developed and implemented effective relationships with strategic vendors and strong engagement with Executive-level stakeholders; business engagement lead for BT and Institutional Bank.
•	Managed the commercial relationship with Fiserv and key software suppliers for the Online Transformation Program (OTP) and key projects.

Commercial Manager

Virgin Mobile Australia

•	Established a greenfield procurement and sourcing function, to drive cost reduction and rationalise the supplier base.

Procurement Manager

The Courage Champion, Keynote Speaker and a LinkedIn expert and coach advising on making an impact and achieving business success on LinkedIn. 

A trailblazer who encourages people, teams, and organisations to employ courage as a habit. Featured in CNN, The Guardian, BBC, and ABC News. Founder and CEO of the not-for-profit company World Gay Boxing Championships. I have delivered keynotes for LinkedIn, Transport NSW, TikTok, Commonwealth Bank, Waverley College and NRMA.

I have partnered with LinkedIn on key initiatives and can help you achieve success on the platform.  Several clients  I have supported are now LinkedIn Top Voices and have the blue badge! My expert LinkedIn Services are:

🥊Stand Out Profile and Compelling Message - US $795

You will receive a personalised compelling professional profile and message aligned to your goals and aspirations This allows you to stand out from the crowd, purposefully attract the right attention, and establish the essential Know, Like & Trust.

This is comprised of a tailored well-crafted message and an About Section showcasing your value, expertise, products, services, and accomplishments. Additionally, you will have two 30-minute complimentary coaching sessions and receive copies of my LinkedIn profile and Content Creation e-Books. 

🥊Top Voice and Expert Coaching US $275 per hour

A 1-1 coaching session with me is an hour dedicated to you! Drawing from my extensive experience of the platform you can leverage my proven strategies and frameworks, expert knowledge, and Top Voice learnings to get you where you want to be and achieve on LinkedIn.

Spaces are limited! Regular clients receive copies of my four e-Books.  Link to book https://calendly.com/martinstark/linkedin-coaching

My services are independent and not endorsed or sponsored by LinkedIn.

I also offer the following Keynotes:

🥊 Spark the Courage Within!

Understand what courage is and how to venture forward with confidence and resilience. Take ownership of fear and make better decisions. Employ courage as a habit to become a more successful person increasing your enjoyment and happiness in life.

🥊Lead with Purpose, Make a Positive Impact

Build a strong sense of purpose and relationships of trust. Inspire positive action equipping your team to take considered risks, and make decisions. Tackle and solve the most challenging problems achieving the vision.

Send me a DM or email hello@martinstark.co



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The Battle

Adrienne Barker, MAS

Martin Stark

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