🚀 To the clients who trust me with their growth, I focus on driving innovation-led transformation that delivers real enterprise value. I work with leadership teams to prioritize what matters, scale customer lifetime value, and make smart capability investments that avoid overspend and accelerate competitive advantage. My commitment is to help organizations evolve faster than the market, protect the brand, and build durable growth with clarity and discipline.

🔌 To the teams I lead, we always improve, always learn, and always compete to win. We work with people who want to excel and push for more, and we invest in those who bring that mindset. We are culture builders, not just internally, but across every team and partner ecosystem we support. I believe strong cultures outperform and strong teams scale. We create clarity of direction and enable people to do the best work of their careers.

I operate where commercial strategy, leadership, and technology intersect. I help companies scale, advise executives and boards, shape GTM models that win, and build operating systems that unlock performance.

Areas of Expertise:
• GTM Leadership and Revenue Acceleration
• Applied AI and Agent capabilities
• Global Leading Solution & Eminence 
• Customer Loyalty and CLTV
• Digital and Front Office Transformation
• Board and Executive Advisory
• Partnership Scalability and Ecosystem Growth
• New Market Entry and Expansion

If you’re building growth, tackling change, or scaling something meaningful, reach me at +1.609.516.2056

Adrian Trzaskus

Deloitte Digital

Developing the Personalization proposition for Deloitte including vendor partnerships, assets and accelerators, community building, recruitment and external points of view.

Leading Go To Market and business development through to delivery including origination, account targeting, proposal development, costing and presenting to C-Suite level clients.

Developing long term client relationships with senior stakeholders within marketing, analytics and technology functions and across global matrix organisations.

Leading large cross-functional teams, including business analysis, data science, engineering, software developers and Creative/UX to design, build and run customer analytics solutions to drive personalized and targeted marketing.

Managing large teams with local and near/offshore resources to deliver timely and quality outputs for our clients.

Mentoring junior grades both on project and in the wider team this includes appraising team members during performance conversations

Senior Manager

Deloitte

Monitor Deloitte

Developing the Personalisation proposition for Deloitte including vendor partnerships, assets and accelerators, community building, recruitment and external points of view.

Leading business development through to delivery including origination, account targeting, proposal development, costing and presenting to C-Suite level clients.

Developing long term client relationships with senior stakeholders within marketing, analytics and technology functions and across global matrix organisations.

Leading large cross-functional teams, including business analysis, data science, engineering, software developers and Creative/UX to design, build and run customer analytics solutions to drive personalised and targeted marketing.

Managing large teams with local and near/offshore resources to deliver timely and quality outputs for our clients.

Mentoring junior grades both on project and in the wider team this includes appraising team members during performance conversations

Customer Analytics Professional

Digital & Analytics Consultant

University of Exeter

BA International Relations, Second Class Division I

Student

Tesco

Store Associate

Will is a Personalization & Data Science Leader at Deloitte, specializing in transforming marketing functions for Fortune 500 and FTSE100 Retail and Consumer brands to deliver personalized customer experiences at scale.

His end-to-end personalization experience and expertise helps brands to realize tangible benefits by harnessing Data, AI and Technology to drive customer acquisition, marketing efficiencies and customer loyalty. He brings a winning approach to define a holistic and pragmatic personalization strategy followed by leading programs to deliver transformative technology and operating model change.

At Deloitte, Will is a global thought leader in personalization, next best action and data driven marketing whilst shaping go-to-market and propriety assets / accelerators for the firm. 



Expertise include;

Marketing & CX Strategy; developing marketing and customer experience strategies around data driven marketing for CRM, Loyalty and Digital Marketing

Loyalty Programs; strategy, design and implementation of personalized loyalty programs

Customer Analytics; functional experience in using Customer Analytics within online and marketing functions including using propensity modelling, customer segmentation, uplift modelling and customer lifetime value.

Marketing & Advertising Tech; leading the design and implementation of marketing and advertising technology including Customer Data Platforms (hybrid, vendor led, custom).

Personalization & Next Best Action; developing the marketing strategy and building next best action/ personalization engines in grocery, fashion and marketplace retailers.

Retail Media & Data monetization; developing monetization strategies and solutions for cross-category retailers

Insight Driven Organization; designing and building the customer data and analytics platform capabilities and operating model for organizations.

taplio

The Battle

Adrian Trzaskus

William Pickard

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