🚀 To the clients who trust me with their growth, I focus on driving innovation-led transformation that delivers real enterprise value. I work with leadership teams to prioritize what matters, scale customer lifetime value, and make smart capability investments that avoid overspend and accelerate competitive advantage. My commitment is to help organizations evolve faster than the market, protect the brand, and build durable growth with clarity and discipline.

🔌 To the teams I lead, we always improve, always learn, and always compete to win. We work with people who want to excel and push for more, and we invest in those who bring that mindset. We are culture builders, not just internally, but across every team and partner ecosystem we support. I believe strong cultures outperform and strong teams scale. We create clarity of direction and enable people to do the best work of their careers.

I operate where commercial strategy, leadership, and technology intersect. I help companies scale, advise executives and boards, shape GTM models that win, and build operating systems that unlock performance.

Areas of Expertise:
• GTM Leadership and Revenue Acceleration
• Applied AI and Agent capabilities
• Global Leading Solution & Eminence 
• Customer Loyalty and CLTV
• Digital and Front Office Transformation
• Board and Executive Advisory
• Partnership Scalability and Ecosystem Growth
• New Market Entry and Expansion

If you’re building growth, tackling change, or scaling something meaningful, reach me at +1.609.516.2056

Adrian Trzaskus

NaviStone

Responsible for new business and existing client revenue.  NaviStone's mission is to deliver data-driven growth for marketers. We work with the world's best B2C brands in considered purchase verticals to identify and activate authentic, people-based audiences at scale.

Chief Growth Officer

Icreon

Led Icreon's go-to-market and revenue teams and implemented core sales operations capability to enable growth at scale.

Senior Vice President, Growth

Accenture Song

Set and drove integrated Accenture strategy and execution for client growth. Focus areas included Sitecore North America go-to-market; martech strategy, design and execution; marketing operations design; operating model and governance; scaled content services; business case and value realization; and process transformation.

Managing Director | Integrated Growth Strategy for Accenture Song

dentsu international

Led Dentsu Merkle's business for Southeast Asia, and responsible for new direct & partner-led revenue across Asia Pacific, including ASEAN, Australia/New Zealand, Japan, India, and China. Dentsu Merkle's data-driven solutions included martech strategy, design, and execution; loyalty strategy and execution; digital and data transformation; e-commerce; and customer experience consulting.

Managing Director, Senior Vice President, & Chief Growth Officer, Asia Pacific | Merkle

Oracle Marketing Cloud

Managed a specific set of Oracle Marketing Cloud's strategic partners.  Responsible for partner-led revenue, partner enablement, and overall partner relationships.

Director, Strategic Alliances

Virtual Hold Technology (VHT)

Led global marketing for VHT. We worked with global call centers to deliver customer service technologies that reduced a caller's time on hold and delivered improved customer satisfaction.

Vice President, Marketing

Oracle

Working with BPOs, call centers, and marketing organizations, we offered a comprehensive set of customer service solutions to our clients. Responsible for RightNow's direct and partner sales in Japan, and for RightNow's partner channel across Asia Pacific. Post Oracle acquisition led the Accenture SaaS CX partnership.

APAC Vice President and Japan Country Manager | RightNow - acquired by Oracle

Genesys

Working with BPOs, telecommunications companies, and call centers across APAC to sell, deliver, and support a comprehensive set of customer service solutions, including call switching and routing, interactive voice response, text-to-speech, and speech recognition solutions.

Sales Director, Asia Pacific

McPherson College

Board of Trustees

Avaya

Working globally with BPOs and call centers to provide comprehensive telephony solutions, including call switching and routing, interactive voice response, text-to-speech, and speech recognition solutions.

Global Director, Contact Center Solutions

A global, client-focused, high energy digital transformation executive, I’m an accomplished sales and marketing leader, with demonstrated success in selling, delivering, and managing end-to-end transformations of complex global marketing organizations. 

I'm data-driven, enabling a better understanding of the customer and creating opportunities to deliver personalized customer experiences, at scale.  I understand the data, analytics, and technology solutions that are required to drive personalized, content-driven commerce, authentic customer loyalty, and effective employee and customer service.  

Beyond the technologies required to drive personalization at scale, I have deep experience in the design, execution, and activation of operating models and governance, organizational design, process transformation, and change management required for successful digital transformation.

I've driven growth and profitability throughout my career, with a strong background in inclusive cross-cultural organizational leadership and operational effectiveness. My expertise is in setting strategic organizational vision, and then activating those strategies through deliberate go-to-market execution.  I’m relationship-focused, with deep client and peer networks globally.  I enjoy developing talent and bringing people together to accomplish amazing things.

I specialize in building and leading connected, high performing growth teams that consistently over-achieve P&L results. I have an extensive background in building and leading teams that are focused on selling, delivering, and supporting digital transformation. I have a proven record of driving profitable growth, optimizing business performance, and unlocking value and efficiencies at scale.   

I’m a global citizen.  Beyond my experience in the United States, I’ve spent 14+ years living and working in Asia.  I’m passionate for this region, and I have a deep cultural and commercial understanding of the diverse markets across ASEAN and greater Asia Pacific.

taplio

The Battle

Adrian Trzaskus

Ted Bray

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