🚀 To the clients who trust me with their growth, I focus on driving innovation-led transformation that delivers real enterprise value. I work with leadership teams to prioritize what matters, scale customer lifetime value, and make smart capability investments that avoid overspend and accelerate competitive advantage. My commitment is to help organizations evolve faster than the market, protect the brand, and build durable growth with clarity and discipline.

🔌 To the teams I lead, we always improve, always learn, and always compete to win. We work with people who want to excel and push for more, and we invest in those who bring that mindset. We are culture builders, not just internally, but across every team and partner ecosystem we support. I believe strong cultures outperform and strong teams scale. We create clarity of direction and enable people to do the best work of their careers.

I operate where commercial strategy, leadership, and technology intersect. I help companies scale, advise executives and boards, shape GTM models that win, and build operating systems that unlock performance.

Areas of Expertise:
• GTM Leadership and Revenue Acceleration
• Applied AI and Agent capabilities
• Global Leading Solution & Eminence 
• Customer Loyalty and CLTV
• Digital and Front Office Transformation
• Board and Executive Advisory
• Partnership Scalability and Ecosystem Growth
• New Market Entry and Expansion

If you’re building growth, tackling change, or scaling something meaningful, reach me at +1.609.516.2056

Adrian Trzaskus

Everyone has greatness in them. Babs Rangaiah helps people identify that greatness and inspires and drives them to achieve it. 

Babs is a graduate of Columbia University’s Advanced Executive Coaching Certification Program at Columbia University in NY.

In his most recent role as an SVP at ViacomCBS, he led on-air promotions, media, performance marketing and data solutions. His directive was to modernize their media and digital marketing approach to drive both linear ratings as well as streaming app downloads. 

Before joining ViacomCBS, Babs was Executive Partner, Management Consulting at IBM, where he led B2B marketing solutions for IBM’s Interactive Experiences (iX) division. Prior to that, Babs spent the bulk of his career at Unilever as the Vice President of Global Communications Planning for all Unilever Global Brands, based in their London Headquarters. He was responsible for digital transformation across the marketing organization and oversaw a team that worked with Global Brands and local geographies to infuse Digital Strategy and Integrated Channel thinking into the creative development process. 

Under his leadership, Unilever was recognized as one of the best and most innovative companies in its use of marketing. In 2008 & again in 2012, Unilever was named “Digital Marketer of the Year” by Advertising Age & in 2008 was named CPG marketer of the Year by MediaPost. Babs was also named one of Advertising Age’s 2007 Media Mavens, one of OMMA’s 2008 All-Stars, one of The Internationalists “2009 International Marketers of the Year”, one of The Media Festivals, 2010 Executives of the Year, Digiday's 2011 top marketing “tweeter” and of the Internationalists 2013 top 100 marketers.

Prior to joining Unilever, Babs spent 3 ½ years as the Vice President, Client Services for the interactive firm AGENCY.COM and several years at the advertising agency, DMB&B, most recently as a Vice President on Procter & Gamble.  

Babs was born just outside Bangalore, India, has lived in London, UK, Scarsdale, NY and currently resides in Manhattan and Shelter Island NY with his wife & in proximity to his three adult children.

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