Adrian Lea

Growth Outsourced

Co-Founder

Growthlink

Welcome to Growthlink.

You’ve found your way here, so chances are you’re curious about how I can help your business grow. 

Whether you came across one of my LinkedIn posts, a Facebook ad, or were referred by a colleague, I’m glad you’re here.

Let’s skip the fluff and get to the point. 

You’re here because you’re hungry for business growth. 

Here’s what you need to know:

I transitioned from construction to creating three multi six-figure online businesses in under four years.

I started in fitness and have since expanded to help other entrepreneurs grow their brands online. 

Along the way, I co-founded Growth Outsourced to support time-strapped entrepreneurs.

My mission? 

To help you grow your online fitness and health business through LinkedIn.

Now, let’s talk about what might be holding you back:

Audience Fear: Not sure if you’re attracting the right people? 

That uncertainty can make you second-guess your approach.

Lack of Profile Leads: Stuck between slow organic growth and costly ads, your LinkedIn profile might feel more like a resume than a lead generator.

Sales Instability: Inconsistent sign-ups can stall your growth. 

Focusing only on the 3% ready to buy leaves 97% untapped, so nurturing off LinkedIn is key.

If these challenges sound familiar, here’s how you can get started:

Grab your copy of "Zero Cost Leads": Join the waitlist now and get a free copy. 

Launching in August, this book is your roadmap to attracting prospects, signing clients, and scaling your coaching business. 

Plus, receive exclusive insights straight to your inbox.

https://www.growthlink.com.au/3-step-leads-system

Join the Zero Cost Leads Community: Some coaches are generating 3+ warm leads a week and signing 2-4 clients a month—without complex funnels or tech. 

Want to do the same? 

Get your invite here: 

https://www.growthlink.com.au/3-step-leads-system

Co-Founder & Head Of Growth

Fitness Coach

BIZ FITNESS with Holly Smith

Partner

Buildcorp Commercial

I started at BuildCorp Commercial in 2011.

Fresh on-site, taking on the basics.

General labouring.

Traffic control.

Cleaning amenities.

But I wasn’t the type to stay in one role.

I kept growing.

Kept earning new qualifications:

Forklift.

Manitou.

Dogman.

OH&S certification.

Early on, I took on the responsibility of being a safety rep.

It was my first step into leadership ensuring a safe working environment and being a voice for the team during toolbox meetings and site discussions.

From there, I progressed into the role of shop steward, representing the workers on-site and acting as a bridge between the builder and the union (CFMEU).

I held that role for over a year, advocating for workers, mediating issues, and driving fair outcomes.

In time, I transitioned back into OH&S, where I spent over two and a half years managing site safety.

It was a role I enjoyed not just for the leadership but because it kept me active.

Whether I was running toolbox meetings, putting up handrails, or operating the materials hoist, I thrived in a role that required movement and problem-solving.

By my final project, I was working with BuildCorp’s sister company, Arc3, as an OH&S rep on a major apartment project in Balwyn.

It was a rewarding end to my time with BuildCorp a chance to lead, solve problems, and work with teams to ensure both safety and success on-site.

Every step of the way, I’ve focused on growth getting a little better every day.

I’m someone who takes pride in hard work, adapting to challenges, and always moving forward.

Which is probably why I decided to start my online fitness business while still working in construction.

Safety Representative

An unusual take on making money on LinkedIn 👇free growth community

You didn’t start your business to feel like a hamster on a wheel.

But for most coaches and consultants, that’s exactly what it feels like.

You’re working all hours.
Managing your inbox.
Replying to clients.
Posting on social media.

And that’s just the beginning.

You know you need to delegate.

You’ve heard the advice before:
“Focus on your zone of genius.”
“Outsource the low-value tasks.”

But every time you try, it feels harder than it should.

You’re not alone.

Most delegation fails because:

➡️ The people you hire don’t fully understand your goals.
➡️ Communication is unclear, and deadlines are missed.
➡️ You end up spending more time managing than you save.

That’s where we come in.

We help coaches and consultants set up and manage fully trained virtual assistants so they can reclaim 50% of their time.

This isn’t about hiring random freelancers.

It’s about building a system.

A system where:

✔️ Admin tasks are handled without you lifting a finger.
✔️ Client support is seamless and professional.
✔️ Specialised roles like social media, serve-by-chat, and bookkeeping are covered by experts.

The result?

You overcome the overwhelm.
You focus on delivery.
You finally have the time to scale your business.

Because here’s the truth:

Your business can only grow as much as your systems allow.

💡 If you’re ready to stop spinning your wheels and start building a business that runs without you doing it all, let’s talk.

Send me a message, and let’s explore how we can get you 50% of your time back.

Your time is your most valuable resource.
Let’s make sure you’re spending it on what matters most.

Co-Founder & Head Of Customer Success

Want to 2, 3, 4 or 5 x your leads, revenue and influence on LinkedIn & beyond? 🔥🔥🔥

Thing is, you’re probably struggling right now to achieve the above.

Most people are. 

To dominate on LinkedIn, you need to master more than just adding connections. 

It’s about mastering culture, storytelling, strategic content creation, lead generation systems, conversion processes, automations, and exactly what to DO with every connection. 

The full picture, if you will.

That’s where we come in.

Since 2019, we've been creating custom tools, technology and training to help high-ticket entrepreneurs accelerate their growth on Linkedin & beyond.

Specifically: turn-key systems that help coaches, consultants, agencies and creators leverage data, outbound marketing and paid media to generate leads in a way that - previously - only enterprise-level companies could.

The best part? 

We do it all by working 1-on-1 with you and/or your team to duplicate our internal lead generation processes into your business.

All combined to help you turn your Linkedin profile from a crusty resume into a cash-printing machine for your business while building your brand and influence on LinkedIn.

No membership sites or “mastermind” in sight ;) 

So, if you’re looking for help with:

➕Linkedin Business Growth 
➕Outbound Lead Generation 
➕B2B Sales Processes
➕Personal Branding 
➕Linkedin Content

Here’s 3 ways to get in touch when you’re ready to stop spinning your wheels...

😊 𝘽𝙊𝙊𝙆 𝘼 𝙉𝙊-𝙋𝙄𝙏𝘾𝙃 𝙎𝙏𝙍𝘼𝙏𝙀𝙂𝙔 𝘾𝘼𝙇𝙇:

No sales pitch. No scripts. No pressure.

That’s how we roll.

>> https://www.growthlink.com.au/growth-strategy

🎯 𝘿𝙀𝙀𝙋 𝘿𝙄𝙑𝙀 𝙄𝙉𝙁𝙊𝙍𝙈𝘼𝙏𝙄𝙊𝙉 𝙋𝘼𝙂𝙀:

Take a deeper look into how Growthlink works, and how it can work for you. 

>> https://www.growthlink.com.au

🤝𝙋𝙍𝙄𝙑𝘼𝙏𝙀 𝘾𝙊𝙉𝙑𝙀𝙍𝙎𝘼𝙏𝙄𝙊𝙉:

Shoot me a DM saying "Growth" and let’s spark up a conversation about you, your situation, and how we can help.

2020 didn’t overwhelm me because I had a newborn.

It overwhelmed me because the business only worked when I was “on.”

That was the wake-up call.

If your business needs your full attention to survive, it’s not strong, it’s fragile.

Leverage isn’t about doing less.
It’s about building something that doesn’t break when life shows up.

Helping founders run their business without being involved in everything.

☑️ 𝗜 𝗯𝘂𝗶𝗹𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝘁𝗵𝗮𝘁 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 ☑️ Wordpress website design for small business. ☑️ Responsive web design ☑️ Website audits

If you want to be taken seriously in business, you need a website.  The website must be visually appealing, functional, responsive and truly capture the essence of your brand.

☑️ 𝗦𝗧𝗨𝗡𝗡𝗜𝗡𝗚 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗜𝗡 1４ 𝗗𝗔𝗬𝗦 𝗢𝗥 𝗟𝗘𝗦𝗦, 𝗪𝗜𝗧𝗛𝗢𝗨𝗧 𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚 𝗧𝗛𝗘 𝗕𝗔𝗡𝗞!  ☑️

In today's digital age, having a website is not just important – it's essential. Your website is often the first interaction a potential customer has with your business, and it can make or break their decision to do business with you. 

A well-designed website can help you establish credibility, build trust, and attract new customers. It provides you with a platform to showcase your products or services, share your brand story, and engage with your target audience. It also allows you to collect valuable data and insights on your customers, which can help you improve your business strategy and customer experience. 
✔️Visit www.web4business.com.au

☑️ 𝗪𝗛𝗔𝗧 𝗗𝗢 𝗬𝗢𝗨 𝗡𝗘𝗘𝗗 𝗛𝗘𝗟𝗣 𝗪𝗜𝗧𝗛?☑️

🔵Website design for small business
🔵Website design for a startup
🔵Website audit
🔵Website redesign
🔵Domain name registration
🔵Logo design
🔵Webhosting
✔️Visit: www.web4business.com.au

☑️ 𝗪𝗛𝗔𝗧 𝗜𝗦 𝗢𝗨𝗥 𝗢𝗙𝗙𝗘𝗥 ☑️

**Affordable Website (Re)Design**
Check out affordable web design packages created with small businesses in mind.  
✔️Visit: www.web4business.com.au/pricing/

**Website Audit**
If your website is not working for you or if you cringe every time someone asks you about your website, let us do a website audit.   We will audit your site and make recommendations on how to improve it.
✔️Visit: www.web4business.com.au/services/website-audit/

**Free Website Strategy Session**
Let's catch up for virtual coffee and discuss where you are right now and where you want to go.  I will help you clarify what needs to be done and answer your questions.
✔️Book: https://live.vcita.com/site/web4business/online-scheduling
  
** Library of FREE Resources to help you grow your business**
From guides and templates to expert advice, we provide the tools you need to thrive in today's competitive landscape
✔️Visit: https://www.web4business.com.au/downloadables/

☑️𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗔𝗥𝗘 𝗦𝗔𝗬𝗜𝗡𝗚 ☑️

Check out our client's feedback:
✔️Visit: www.web4business.com.au/about-us/testimonials/

☑️𝗥𝗘𝗖𝗘𝗡𝗧 𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦 ☑️

Some of our recent website design projects
✔️Visit: www.web4business.com.au/portfolio/website-design-gallery/

☑️𝗪𝗔𝗡𝗧 𝗧𝗢 𝗞𝗡𝗢𝗪 𝗠𝗢𝗥𝗘? ☑️

📞 0405 636 204
✉️ ask@web4business.com.au
🪙 www.web4business.com.au

Ivana Katz

When I started my business, I didn't have formal training in web design.

There was no roadmap — just me, a computer, and a stubborn belief that I could figure it out.

The early years were messy.

Money was tight.

The doubts were loud.

And because I didn't have a university degree, I often felt like I had something to prove.

I worked harder than I probably needed to.

Learned faster than I felt comfortable.

And even when clients were happy, I still questioned whether I was doing enough.

There wasn't a single moment when confidence suddenly appeared.

It built slowly — in small, quiet ways.

One finished project at a time.
One returning client.
One referral.

The self-doubt never completely disappeared.

It just got quieter as I learned to work alongside it.

Looking back now, I can see that those years shaped the kind of business owner I became - resourceful and resilient.

And maybe that's the part no one tells you at the beginning: confidence isn't about never doubting yourself - it's about continuing anyway.

𝐍𝐨, 𝐀𝐈 𝐖𝐨𝐧’𝐭 𝐑𝐞𝐩𝐥𝐚𝐜𝐞 𝐘𝐨𝐮 — 𝐁𝐮𝐭 𝐈𝐭 𝐌𝐢𝐠𝐡𝐭 𝐑𝐞𝐬𝐜𝐮𝐞 𝐘𝐨𝐮
Here’s what AI didn’t do:
It didn’t replace me.
It didn’t steal my voice.
It didn’t remove the human from my business.

Here’s what it did do:
It rescued me from blank-page panic.
From endless admin.
From late-night content rewrites.
From trying to hold it all in my head.

That’s the part no one tells you - the relief. The focus. The clarity.

This week’s newsletter is about the fear around AI (especially for creatives) - and why small business owners like you have more to gain than you think.

Wait. You Can Do That? is live now. It’s your shortcut to saving 10–12 hours a week with simple, doable AI workflows. Get it here:
https://lnkd.in/gpKvFzrv

#AIForHumans
#CreativeBusinessTips
#SmallBusinessGrowth
#WorkWithAI
#BusinessWithoutBurnout
#WaitYouCanDoThat
#DigitalSupport
#ProductivityRelief
#TimeFreedom
#RealTalkBusiness

If you’re a small business owner, you’ve probably heard the fear-driven headlines: “AI is coming for your job” “AI will replace content creators” “Don

Open article: No, AI Won’t Replace You - But It Might Rescue You by Ivana Katz • 1 min read

No, AI Won’t Replace You - But It Might Rescue You

When Jordan got his promotion at Red Bull, it felt like life coming full circle in a way I couldn't have planned if I tried.

I was out having lunch with friends when my phone rang, and it was Jordan. You know those moments in life when you remember exactly where you were and what you were doing? This was one of them.

He said, "Mum, I got the job."

And without thinking, the first words that came out of my mouth were, "Oh no!"

I didn't mean it - it just slipped out, because deep down I knew what it meant. It meant he'd be moving to Melbourne.

But I quickly caught myself and told him how proud and happy I was for him. It took everything in me not to cry while we were still on the phone. We talked for a few minutes, I congratulated him again, and when I hung up, the tears came.

That was the moment it really hit me: he was about to spread his wings for real.

Red Bull's slogan is "gives you wings", and here was my son - the same little boy I'd raised on my own, the one I'd built my whole life around - now taking flight in the most literal way.

He was leaving home, chasing his dreams, building a life that was completely his. And as hard as it was to let him go, it also made me realise something beautiful: he didn't just grow up - he grew wings.

Running a small business is already hard enough.

What makes it harder than it needs to be is having to figure everything out from scratch - what to say, where to start, how to structure things, what matters and what doesn't.

That constant decision-making is exhausting.

Over time, I've created a small library of practical guides and templates to make some of that easier - things you can use straight away instead of staring at a blank screen or second-guessing yourself.

If your business feels heavier than it should, this is a good place to start.

If you're doing everything yourself, it can feel like the only way forward is to push harder.

But most of the time, effort isn't the problem.

It's friction.

Too many small decisions.

Too many half-finished thoughts.

Too many things you're carrying around in your head because there's nowhere else for them to live.

That kind of mental load adds up fast.

Not because you're failing - but because running a business this way is exhausting.

And when everything starts to feel messy and heavy, it's usually a sign that something needs tightening - not pushing.

𝐓𝐡𝐞 𝐃𝐚𝐲 𝐈 𝐂𝐨𝐮𝐥𝐝𝐧’𝐭 𝐃𝐨 𝐈𝐭 𝐀𝐥𝐥 𝐀𝐧𝐲𝐦𝐨𝐫𝐞
Some people talk about hustle like it’s a badge of honour.

I talk about it like it’s something I had to unlearn.

Motherhood taught me how to run a business while being pulled in every direction. How to work late. Show up tired. Stay soft and strong at the same time.

That’s the kind of growth no book prepares you for.

This week’s story is a personal one - about the chaos, the freedom, and the moment I realised I needed to start doing business differently. And it’s why I created "Wait... You Can Do That?" - not just to save time, but to honour your energy.

The guide is ready. Get it here:
https://lnkd.in/gpKvFzrv

#MotherhoodAndBusiness
#SoloBusinessJourney
#ResilienceInBusiness
#SmallStepsBigWins
#WaitYouCanDoThat
#WomenInBusiness
#WorkLifeBlend
#RealStoriesRealBusiness
#BusinessWithHeart
#FlexibleFreedom

Some people hit burnout after ten years in business. For me, it came in waves - school drop-offs, unfinished client work, a cold cup of coffee on my d

Open article: The Day I Realised I Couldn’t Do It All Myself Anymore by Ivana Katz • 2 min read

The Day I Realised I Couldn’t Do It All Myself Anymore

Most people try to save time in business by working faster.

That usually just creates more pressure.

Real time savings come from removing friction -
the small things that make everything harder than it needs to be.
Explaining your offer over and over.

Manually answering the same questions.

Fixing things that should already be clear.

That's why website structure, content clarity, and practical tools like Al overlap in my work.

There are different ways of solving the same problem: making your business easier to run.

If you've ever thought, "This shouldn't feel this complicated" - you're probably right.

I put together a practical guide that shows how to cut out some of that friction and save 10-12 hours a week.

One of the biggest challenges I see with small business owners is not knowing where things are going wrong - just that they are.

That's why I pay close attention to how quickly issues can be identified and addressed, especially when tech isn't someone's strong point.

This feedback from Sonali perfectly sums up the kind of work I aim to do - recognising problems early and providing clear, practical direction so things don't keep compounding over time.

When your website starts creating more problems than it solves, it's usually a sign it needs a fresh set of eyes.

Most people think saving time in business requires a complete overhaul.

In reality, it's often about removing repetition.

Writing the same things from scratch.

Reformatting content you already have.

Manually organising ideas that already exist.

This is where Al is actually useful — not as a gimmick, but as support.

I put together a practical guide showing where solo business owners typically lose 10-12 hours a week, and how Al can realistically help reduce that without overcomplicating things.

If getting time back sounds appealing, you'll find it here.

When clients tell me the process felt easy, that's the biggest win.

Not because websites are "easy", but because they shouldn't feel overwhelming or painful — especially when you're already running a business.

This kind of feedback reminds me why clarity, communication, and a solid process matter just as much as the final result.

A lot of people think the answer to feeling stretched is to do more.

More tools.

More content.

More effort.

But most of the time, the real fix is simplification.

Clear messaging.

Better structure.

Fewer things requiring your attention.

That's the lens I bring to everything I work on — whether it's a website, content structure, or the systems behind the scenes.

If you've ever thought, "This should be simpler than it is," you're probably right.

A lot of people assume saving time in business requires a full system overhaul.
In reality, it often starts with removing repetition.

Rewriting the same ideas.

Starting from scratch when you already have content.

Manually organising things that already exist.

These are the kinds of tasks Al is actually good at - not replacing you, but supporting how you already work.

I put together a practical guide that shows where solo business owners typically lose 10-12 hours a week, and how Al can realistically help reduce that without turning your business upside down.

If you're curious, you'll find it here.

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Ivana Katz

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The Battle

Adrian Lea

Ivana Katz

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adrian Lea's LinkedIn Performance

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