Adrian Lea

Growth Outsourced

Co-Founder

Growthlink

Welcome to Growthlink.

You’ve found your way here, so chances are you’re curious about how I can help your business grow. 

Whether you came across one of my LinkedIn posts, a Facebook ad, or were referred by a colleague, I’m glad you’re here.

Let’s skip the fluff and get to the point. 

You’re here because you’re hungry for business growth. 

Here’s what you need to know:

I transitioned from construction to creating three multi six-figure online businesses in under four years.

I started in fitness and have since expanded to help other entrepreneurs grow their brands online. 

Along the way, I co-founded Growth Outsourced to support time-strapped entrepreneurs.

My mission? 

To help you grow your online fitness and health business through LinkedIn.

Now, let’s talk about what might be holding you back:

Audience Fear: Not sure if you’re attracting the right people? 

That uncertainty can make you second-guess your approach.

Lack of Profile Leads: Stuck between slow organic growth and costly ads, your LinkedIn profile might feel more like a resume than a lead generator.

Sales Instability: Inconsistent sign-ups can stall your growth. 

Focusing only on the 3% ready to buy leaves 97% untapped, so nurturing off LinkedIn is key.

If these challenges sound familiar, here’s how you can get started:

Grab your copy of "Zero Cost Leads": Join the waitlist now and get a free copy. 

Launching in August, this book is your roadmap to attracting prospects, signing clients, and scaling your coaching business. 

Plus, receive exclusive insights straight to your inbox.

https://www.growthlink.com.au/3-step-leads-system

Join the Zero Cost Leads Community: Some coaches are generating 3+ warm leads a week and signing 2-4 clients a month—without complex funnels or tech. 

Want to do the same? 

Get your invite here: 

https://www.growthlink.com.au/3-step-leads-system

Co-Founder & Head Of Growth

Fitness Coach

BIZ FITNESS with Holly Smith

Partner

Buildcorp Commercial

I started at BuildCorp Commercial in 2011.

Fresh on-site, taking on the basics.

General labouring.

Traffic control.

Cleaning amenities.

But I wasn’t the type to stay in one role.

I kept growing.

Kept earning new qualifications:

Forklift.

Manitou.

Dogman.

OH&S certification.

Early on, I took on the responsibility of being a safety rep.

It was my first step into leadership ensuring a safe working environment and being a voice for the team during toolbox meetings and site discussions.

From there, I progressed into the role of shop steward, representing the workers on-site and acting as a bridge between the builder and the union (CFMEU).

I held that role for over a year, advocating for workers, mediating issues, and driving fair outcomes.

In time, I transitioned back into OH&S, where I spent over two and a half years managing site safety.

It was a role I enjoyed not just for the leadership but because it kept me active.

Whether I was running toolbox meetings, putting up handrails, or operating the materials hoist, I thrived in a role that required movement and problem-solving.

By my final project, I was working with BuildCorp’s sister company, Arc3, as an OH&S rep on a major apartment project in Balwyn.

It was a rewarding end to my time with BuildCorp a chance to lead, solve problems, and work with teams to ensure both safety and success on-site.

Every step of the way, I’ve focused on growth getting a little better every day.

I’m someone who takes pride in hard work, adapting to challenges, and always moving forward.

Which is probably why I decided to start my online fitness business while still working in construction.

Safety Representative

An unusual take on making money on LinkedIn 👇free growth community

You didn’t start your business to feel like a hamster on a wheel.

But for most coaches and consultants, that’s exactly what it feels like.

You’re working all hours.
Managing your inbox.
Replying to clients.
Posting on social media.

And that’s just the beginning.

You know you need to delegate.

You’ve heard the advice before:
“Focus on your zone of genius.”
“Outsource the low-value tasks.”

But every time you try, it feels harder than it should.

You’re not alone.

Most delegation fails because:

➡️ The people you hire don’t fully understand your goals.
➡️ Communication is unclear, and deadlines are missed.
➡️ You end up spending more time managing than you save.

That’s where we come in.

We help coaches and consultants set up and manage fully trained virtual assistants so they can reclaim 50% of their time.

This isn’t about hiring random freelancers.

It’s about building a system.

A system where:

✔️ Admin tasks are handled without you lifting a finger.
✔️ Client support is seamless and professional.
✔️ Specialised roles like social media, serve-by-chat, and bookkeeping are covered by experts.

The result?

You overcome the overwhelm.
You focus on delivery.
You finally have the time to scale your business.

Because here’s the truth:

Your business can only grow as much as your systems allow.

💡 If you’re ready to stop spinning your wheels and start building a business that runs without you doing it all, let’s talk.

Send me a message, and let’s explore how we can get you 50% of your time back.

Your time is your most valuable resource.
Let’s make sure you’re spending it on what matters most.

Co-Founder & Head Of Customer Success

Want to 2, 3, 4 or 5 x your leads, revenue and influence on LinkedIn & beyond? 🔥🔥🔥

Thing is, you’re probably struggling right now to achieve the above.

Most people are. 

To dominate on LinkedIn, you need to master more than just adding connections. 

It’s about mastering culture, storytelling, strategic content creation, lead generation systems, conversion processes, automations, and exactly what to DO with every connection. 

The full picture, if you will.

That’s where we come in.

Since 2019, we've been creating custom tools, technology and training to help high-ticket entrepreneurs accelerate their growth on Linkedin & beyond.

Specifically: turn-key systems that help coaches, consultants, agencies and creators leverage data, outbound marketing and paid media to generate leads in a way that - previously - only enterprise-level companies could.

The best part? 

We do it all by working 1-on-1 with you and/or your team to duplicate our internal lead generation processes into your business.

All combined to help you turn your Linkedin profile from a crusty resume into a cash-printing machine for your business while building your brand and influence on LinkedIn.

No membership sites or “mastermind” in sight ;) 

So, if you’re looking for help with:

➕Linkedin Business Growth 
➕Outbound Lead Generation 
➕B2B Sales Processes
➕Personal Branding 
➕Linkedin Content

Here’s 3 ways to get in touch when you’re ready to stop spinning your wheels...

😊 𝘽𝙊𝙊𝙆 𝘼 𝙉𝙊-𝙋𝙄𝙏𝘾𝙃 𝙎𝙏𝙍𝘼𝙏𝙀𝙂𝙔 𝘾𝘼𝙇𝙇:

No sales pitch. No scripts. No pressure.

That’s how we roll.

>> https://www.growthlink.com.au/growth-strategy

🎯 𝘿𝙀𝙀𝙋 𝘿𝙄𝙑𝙀 𝙄𝙉𝙁𝙊𝙍𝙈𝘼𝙏𝙄𝙊𝙉 𝙋𝘼𝙂𝙀:

Take a deeper look into how Growthlink works, and how it can work for you. 

>> https://www.growthlink.com.au

🤝𝙋𝙍𝙄𝙑𝘼𝙏𝙀 𝘾𝙊𝙉𝙑𝙀𝙍𝙎𝘼𝙏𝙄𝙊𝙉:

Shoot me a DM saying "Growth" and let’s spark up a conversation about you, your situation, and how we can help.

☑️ 𝗜 𝗯𝘂𝗶𝗹𝗱 𝘄𝗲𝗯𝘀𝗶𝘁𝗲𝘀 𝘁𝗵𝗮𝘁 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 ☑️ Wordpress website design for small business. ☑️ Responsive web design ☑️ Website audits

If you want to be taken seriously in business, you need a website.  The website must be visually appealing, functional, responsive and truly capture the essence of your brand.

☑️ 𝗦𝗧𝗨𝗡𝗡𝗜𝗡𝗚 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗜𝗡 1４ 𝗗𝗔𝗬𝗦 𝗢𝗥 𝗟𝗘𝗦𝗦, 𝗪𝗜𝗧𝗛𝗢𝗨𝗧 𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚 𝗧𝗛𝗘 𝗕𝗔𝗡𝗞!  ☑️

In today's digital age, having a website is not just important – it's essential. Your website is often the first interaction a potential customer has with your business, and it can make or break their decision to do business with you. 

A well-designed website can help you establish credibility, build trust, and attract new customers. It provides you with a platform to showcase your products or services, share your brand story, and engage with your target audience. It also allows you to collect valuable data and insights on your customers, which can help you improve your business strategy and customer experience. 
✔️Visit www.web4business.com.au

☑️ 𝗪𝗛𝗔𝗧 𝗗𝗢 𝗬𝗢𝗨 𝗡𝗘𝗘𝗗 𝗛𝗘𝗟𝗣 𝗪𝗜𝗧𝗛?☑️

🔵Website design for small business
🔵Website design for a startup
🔵Website audit
🔵Website redesign
🔵Domain name registration
🔵Logo design
🔵Webhosting
✔️Visit: www.web4business.com.au

☑️ 𝗪𝗛𝗔𝗧 𝗜𝗦 𝗢𝗨𝗥 𝗢𝗙𝗙𝗘𝗥 ☑️

**Affordable Website (Re)Design**
Check out affordable web design packages created with small businesses in mind.  
✔️Visit: www.web4business.com.au/pricing/

**Website Audit**
If your website is not working for you or if you cringe every time someone asks you about your website, let us do a website audit.   We will audit your site and make recommendations on how to improve it.
✔️Visit: www.web4business.com.au/services/website-audit/

**Free Website Strategy Session**
Let's catch up for virtual coffee and discuss where you are right now and where you want to go.  I will help you clarify what needs to be done and answer your questions.
✔️Book: https://live.vcita.com/site/web4business/online-scheduling
  
** Library of FREE Resources to help you grow your business**
From guides and templates to expert advice, we provide the tools you need to thrive in today's competitive landscape
✔️Visit: https://www.web4business.com.au/downloadables/

☑️𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗔𝗥𝗘 𝗦𝗔𝗬𝗜𝗡𝗚 ☑️

Check out our client's feedback:
✔️Visit: www.web4business.com.au/about-us/testimonials/

☑️𝗥𝗘𝗖𝗘𝗡𝗧 𝗣𝗥𝗢𝗝𝗘𝗖𝗧𝗦 ☑️

Some of our recent website design projects
✔️Visit: www.web4business.com.au/portfolio/website-design-gallery/

☑️𝗪𝗔𝗡𝗧 𝗧𝗢 𝗞𝗡𝗢𝗪 𝗠𝗢𝗥𝗘? ☑️

📞 0405 636 204
✉️ ask@web4business.com.au
🪙 www.web4business.com.au

Ivana Katz

𝐀 𝐟𝐞𝐰 𝐲𝐞𝐚𝐫𝐬 𝐚𝐠𝐨, 𝐦𝐲 𝐬𝐨𝐧 𝐉𝐨𝐫𝐝𝐚𝐧 𝐝𝐢𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐦𝐚𝐝𝐞 𝐦𝐞 𝐬𝐥𝐢𝐠𝐡𝐭𝐥𝐲 𝐧𝐞𝐫𝐯𝐨𝐮𝐬 𝐚𝐬 𝐚 𝐩𝐚𝐫𝐞𝐧𝐭.

He picked up the phone and started calling local clubs asking if they needed a DJ.

At that point, he had barely played outside his bedroom.

Soon, he was DJing in a few local clubs.

Then he approached his university and asked if he could play lunchtime sets on campus. He brought his own deck and borrowed their speakers.

One day, while he was DJing there, a Red Bull student marketeer noticed him and asked if he'd like to DJ at a couple of their events.

Jordan said yes.

A few weeks later, they needed a DJ for their Cliff Diving competition in Sydney. Around 20,000 people attended that event.

He'd never worked from a DJ vehicle before.

He said yes anyway and figured it out on the day.

That moment opened the door to working with Red Bull.

From there, things kept evolving. He moved cities and stepped into a new role with Red Bull.

New environments, new responsibilities, new challenges.

And each time, he did the same thing.
He figured it out.

Watching that unfold has taught me something.

I tend to think things through carefully before taking a step.

Jordan does the opposite.

He takes the step and trusts himself to figure the rest out.

As a single parent running a business, life often felt like a constant balancing act. Work, responsibility, decisions, pressure.

Seeing him move through the world with that kind of courage has been one of the greatest rewards of being his mum.

It also reminded me of something simple.

Sometimes growth doesn't look like confidence.

Sometimes it looks like saying yes first - and working the rest out later.

#entrepreneurlife 
#smallbusinessowner 
#parentpreneur 
#businessjourney 
#lessonsinbusiness 
#takingaction 
#growthmindset

☑️ Website Designer for Service Based Businesses ☑️ Clear, organised websites you feel confident sharing

𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐂𝐨𝐧𝐟𝐞𝐬𝐬𝐢𝐨𝐧 #𝟎𝟎𝟐: 𝐈 𝐡𝐚𝐝 𝐥𝐮𝐧𝐜𝐡 𝐰𝐢𝐭𝐡 𝐆𝐞𝐨𝐫𝐠𝐞 𝐂𝐥𝐨𝐨𝐧𝐞𝐲

I've had a crush on George Clooney for years.

So today we had lunch.

No flights.
No paparazzi.
No awkward small talk.

Just a prompt.

Yes, it's fake. The salad gives it away.

But here's what's wild.

Ten years ago this level of image manipulation required serious skill.

Now?

A sentence.

Wait... you can do that?

ChatGPT Confession #002 : I had lunch with George Clooney

Just Because You Can Do It Doesn’t Mean You Should

For a long time, I thought doing everything myself was just part of being responsible.

It looked efficient. It felt capable.

But the real cost wasn’t visible on the surface.

This week’s newsletter is about what actually happens when you hold on to too much - and how to tell the difference between work that needs your judgement and work that just needs doing.

If you’re capable but constantly stretched, this one will feel familiar.

#SoloBusinessOwner
 #OverwhelmedButCapable
 #BusinessSystems
 #WorkSmarter
 #EntrepreneurLife
 #ChatGPTConfessions

For years, I told myself that doing everything myself was just part of being a solo business owner. It felt responsible. If I could do it, why wouldn’

Open article: The Quiet Cost of Doing Everything Yourself by Ivana Katz • 2 min read

The Quiet Cost of Doing Everything Yourself

“You won’t be replaced by AI.  You’ll be replaced by someone who uses it.”
I’d heard that line plenty of times.

It didn’t worry me – until it suddenly made sense.  I realised people who use AI are quietly becoming faster, cheaper, and easier to work with.

This week’s newsletter is about the mindset shift that finally made that click for me - and why efficiency is becoming the real differentiator, whether we like it or not.

If you’ve ever thought, “I’m not anti-AI, I just don’t know where it fits,” this one’s for you.

#ChatGPTConfessions
#SoloBusinessOwner
#AIForSmallBusiness
#WorkSmarter
#BusinessEfficiency
#DigitalWorkflows

I’d heard the line plenty of times: “You won’t be replaced by AI. You’ll be replaced by someone who uses AI.” I agreed with it. I wasn’t threatened by

Open article: The Moment I Realised Someone Else Could Do This Faster Than Me by Ivana Katz • 3 min read

The Moment I Realised Someone Else Could Do This Faster Than Me

𝐀𝐥 𝐢𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐟𝐨𝐫 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐩𝐨𝐬𝐭𝐬.

It's quietly replacing hours of mental labour across almost every industry.
When people hear "Al for business", they usually think content.
That's a tiny part of it.

Here are 𝐫𝐞𝐚𝐥 𝐰𝐚𝐲𝐬 𝐬𝐨𝐥𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬 𝐚𝐫𝐞 𝐮𝐬𝐢𝐧𝐠 𝐀𝐥 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰, across different industries:

𝐂𝐨𝐚𝐜𝐡𝐞𝐬 & 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭𝐬
- clarifying offers that feel messy
- rewriting explanations clients don't understand
- preparing for discovery calls without starting from scratch

𝐓𝐫𝐚𝐝𝐞𝐬 & 𝐬𝐞𝐫𝐯𝐢𝐜𝐞-𝐛𝐚𝐬𝐞𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬
- responding to enquiries clearly and consistently
- turning phone notes into professional quotes
- explaining services without jargon

𝐇𝐞𝐚𝐥𝐭𝐡 & 𝐰𝐞𝐥𝐥𝐧𝐞𝐬𝐬
- simplifying complex explanations for clients
- drafting follow-ups that sound human, not clinical
- organising admin without it taking over the day

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬
- turning scattered ideas into clear next steps
- writing proposals without overthinking tone
- deciding what to work on instead of spinning

𝐒𝐨𝐥𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬
- working out what actually matters this week
- getting thoughts out of your head and onto paper
- stopping tasks from stalling before they start

This is where the time savings come from.

Not from "doing more".

From removing friction, hesitation, and constant decision-making.

I've written a detailed article breaking down 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥, 𝐫𝐞𝐚𝐥-𝐰𝐨𝐫𝐥𝐝 𝐰𝐚𝐲𝐬 𝐀𝐥 𝐡𝐞𝐥𝐩𝐬 𝐬𝐨𝐥𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬, without hype or fluff.

If you've ever thought, "Surely this shouldn't take this long", this will make things click. (Link in comments)

#ChatGPTconfessions 
#aiforsmallbusiness 
#solobusinessowner 
#businessefficiency 
#smallbusinessaustralia

Why “Being Busy” Became My Identity - 
For years, if someone asked how business was going, my answer was automatic:

“Busy.”

It sounded like success. It felt like momentum.

But I eventually realised I wasn’t just describing my schedule — I was describing myself.

And that shift changes everything.

This week’s newsletter looks at how busyness can quietly become part of your identity… and why that can keep capable solo business owners stuck in maintenance mode instead of growth.

If you’ve ever been fully booked but strangely unsettled, this one will resonate.

#SoloBusinessOwner
 #EntrepreneurMindset
 #BusinessClarity
 #FounderLife
 #WorkSmarter
 #WomenInBusiness

For a long time, I described my business with one word: busy. If someone asked how things were going, I would say, “Flat out.” It felt like proof that

Open article: Why “Being Busy” Became My Identity by Ivana Katz • 2 min read

𝐒𝐨𝐥𝐨 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐎𝐰𝐧𝐞𝐫 𝐑𝐞𝐚𝐥𝐢𝐭𝐲: 𝐈𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐛𝐞𝐢𝐧𝐠 𝐡𝐞𝐥𝐝 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐰𝐢𝐭𝐡 𝐝𝐮𝐜𝐭 𝐭𝐚𝐩𝐞?

Be honest.

You either built it yourself.
Or a friend's nephew helped when he'd just finished uni.
Or it was built offshore years ago and the people who made it have disappeared.

At the time, it did the job.

The website went live. It looked fine. Clients could find you.

Then the business grew.
Services changed.
Experience grew.

What you offer today is more refined than it was back then.

But the website stayed where it started.

Now every time you log in, there's that small hesitation.
Where do I even change this?
What does this plugin do?
What happens if I click the wrong thing?
So the safest option becomes leaving it alone.

Over time the site turns into something fragile - a collection of fixes layered on top of each other.

A website should feel like a solid part of your business, not something you're nervous to touch.

If your website feels like it's being held together with duct tape, here's how I approach rebuilding it so it's clear, organised and easy to manage. (link in comments)

#websitedesign #smallbusinessowner #servicebasedbusiness #smallbusinessaustralia #entrepreneurlife #wordpresswebsites #onlinebusiness

The Work That Makes You Feel Safe Is Usually the Work That Keeps You Stuck
There’s a type of work that feels responsible.

Polishing. Preparing. Tweaking. Learning one more thing before you ship.
It looks productive. It feels competent.
But it’s often the reason progress stalls.

This week’s newsletter is about the difference between safe work and growth work - and why capable solo business owners are the most vulnerable to hiding in the wrong one.

If you’ve ever been busy all day and still avoided the one task that actually matters, this will hit.

#SoloBusinessOwner
 #EntrepreneurLife
 #BusinessGrowth
 #WorkSmarter
 #OverwhelmedButCapable
 #FounderMindset

There’s a type of work that feels responsible. Sensible. Even strategic. It fills your day. You can point to it and say, “I’ve been productive.” It gi

Open article: The Work That Makes You Feel Safe Is Usually the Work That Keeps You Stuck by Ivana Katz • 2 min read

The Work That Makes You Feel Safe Is Usually the Work That Keeps You Stuck

𝐓𝐡𝐞 𝐰𝐚𝐥𝐤 𝐭𝐡𝐚𝐭 𝐭𝐚𝐮𝐠𝐡𝐭 𝐦𝐞 𝐈 𝐜𝐨𝐮𝐥𝐝 𝐠𝐨 𝐟𝐮𝐫𝐭𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐈 𝐭𝐡𝐨𝐮𝐠𝐡𝐭

After I finished cancer treatment, even simple things felt uncertain.

My energy was low and unpredictable.

The doctor kept encouraging me to go for walks.

Every time I tried, I made it about five minutes before turning back.

It wasn't about motivation.

It was fear.

Fear that if I went too far, I wouldn't have the strength to get home.
When you've come out the other side of something big, that kind of fear settles in quietly. You start calculating risk everywhere. How far is too far? What if I can't make it back?

So for months, I stayed close to home.

Out a little. Back a little.

Always measuring what I thought I could handle.

Then one day, something changed.

By then, Jordan had his driver's licence. I told him I wanted to go for a walk and see how far I could actually go. I asked if he could come and get me wherever I ended up.

He didn't hesitate.

"Of course, Mum. Call me anytime."

That was all I needed.

Not the lift itself.

The safety net.

Permission to try without the fear of being stuck.

So I set out in one direction, toward Collaroy Beach, knowing I wouldn't be walking home. 
I stopped along the way. Took photos. Let myself breathe.

I wasn't fast. I wasn't strong. But I kept going.

And somewhere along that walk, something clicked.

What I'd convinced myself was a physical limit turned out to be mostly a mental one.

Ninety minutes later, I reached Collaroy Beach. A distance that would have felt impossible not long before.

I called Jordan. He came to get me.

That walk wasn't about fitness or distance.

It was about reclaiming trust in myself.

And it reminded me of something I still see play out in business all the time.

Most people don't avoid growth because they're incapable.

They avoid it because they don't feel safe to try.

Sometimes what makes the difference isn't pushing harder.

It's knowing there's support if you need it.

You don't have to do everything alone.

And you're often capable of more than you think.

#personalstory #smallbusinessjourney #resilience #workingforyourself #realstories

𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐂𝐨𝐧𝐟𝐞𝐬𝐬𝐢𝐨𝐧 #𝟎𝟎𝟏 - 𝐈 𝐟𝐞𝐥𝐥 𝐟𝐨𝐫 𝐚 𝐬𝐜𝐚𝐦 𝐞𝐦𝐚𝐢𝐥

I don't fall for Nigerian prince emails promising me $10 million inheritance.

But this one got me.

I was expecting medical results.

The email came from the imaging clinic I had just visited.

Perfect timing. Perfect context.

That's called social engineering.

It doesn't trick your intelligence. It uses your reality.
I clicked.

Within minutes, my email account was compromised and firing messages out to hundreds of people.

The scammers even created hidden Outlook rules so the warning emails were automatically going into Deleted Items.

Normally, I would've gone straight into panic mode.

Instead, I opened ChatGPT.

Step by step it told me:
Reset passwords.
Check sign-in activity.
Remove malicious rules.
Force sign-out of devices.
Secure the account properly.
Scan your computer for malware.

It didn't just give me instructions.
It gave me calm.

I build websites for a living.
Apparently, I still need supervision.
Good thing I've got Al on speed dial.

#ChatGPTConfessions 
#smallbusinessowner 
#cybersecurity 
#businesslessons 
#entrepreneurlife
#aiforsmallbusiness 
#onlinebusiness

ChatGPT Confession #001 - I fell for a scam email 

𝐓𝐡𝐞 𝐩𝐫𝐨𝐦𝐩𝐭 𝐭𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐟𝐨𝐫 𝐬𝐨𝐥𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫𝐬

If you only ever use one Al prompt in your business, make it this:

"Here is everything currently on my plate.
My priorities are time, clarity, and sustainability.
Help me decide what matters this week, what can wait, and what I should stop giving energy to."

This prompt works because it does three things:

✅ it removes emotion
✅ it forces prioritisation
✅ it stops false urgency

It doesn't give you answers.

It gives you 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞.

This exact approach is expanded inside Wait. You Can Do That? with real examples and use cases.

If decision fatigue is slowing you down, this is one of the most practical tools in the guide. (Link in comments)

#aiforsmallbusiness #solobusinessowner #timepoor #businessefficiency

𝐈𝐟 𝐲𝐨𝐮 𝐡𝐞𝐬𝐢𝐭𝐚𝐭𝐞 𝐛𝐞𝐟𝐨𝐫𝐞 𝐬𝐞𝐧𝐝𝐢𝐧𝐠 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐫𝐞𝐚𝐝 𝐭𝐡𝐢𝐬.

That tiny pause before you paste the link?

That's data.

It usually means one of three things:

✅ You've outgrown it
✅ It doesn't reflect the level you're operating at
✅ You're worried they'll judge it

And here's the thing - clients feel that energy.

When you're proud of your website, you send it without thinking. You reference it in conversations. You build authority around it.

When you're unsure, you avoid it.

Your website isn't just "online presence."

It's your business home.

If it doesn't feel clear, organised and representative of your work, that's not a marketing problem.

That's a structural problem.

#smallbusiness
#servicebasedbusiness
#websitedesign
#businessconfidence
#personalbranding
#entrepreneurship
#wordpressexpert

𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐂𝐨𝐧𝐟𝐞𝐬𝐬𝐢𝐨𝐧 #𝟎𝟎𝟑: 𝟑.𝟎𝟕𝐚𝐦 - 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐏𝐫𝐨𝐛𝐥𝐞𝐦 𝐒𝐨𝐥𝐯𝐞𝐝

Running a solo business has one small side effect.

Your brain doesn't always switch off when you want it to.

Every now and then, I wake up at 3 a.m. with a client request circling in my head.

A page that isn't behaving.
A layout that suddenly looks strange.
Something on a website that just isn't doing what it's supposed to.

In the past, I would lie there mentally troubleshooting.

"Maybe it's the page settings... maybe it's a plugin... maybe I changed something yesterday..."

Not exactly relaxing bedtime thoughts.

These days, I do something different.

I grab my phone and ask ChatGPT.

I describe what the website is doing and what I'm trying to achieve. Within seconds, it usually gives me a few things to check.

Nine times out of ten, it points me in the right direction.

The funny part is, I'm not using AI to replace what I know.

I'm using it as a 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 𝐩𝐚𝐫𝐭𝐧𝐞𝐫.

And when you run a solo business, having someone available at 3 a.m. who doesn't complain about being woken up is surprisingly helpful.

Sometimes it even means I can go back to sleep.

#ChatGPTConfessions 
#solobusinessowner 
#aiforsmallbusiness 
#websitedesign 
#smallbusinessowner 
#entrepreneurlife

𝐓𝐡𝐞 𝟏𝟎-𝐬𝐞𝐜𝐨𝐧𝐝 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐭𝐞𝐬𝐭

When someone lands on your website, they should be able to answer three questions within seconds.

What do you do?
Who do you help?
What should I do next?

If any of those are unclear, visitors start working too hard to figure it out.

And when people have to work to understand something online, they usually leave.

Clear websites aren't about fancy design.

They're about structure.

A clear headline.

A logical flow.

And a simple next step.

If those three things are in place, everything else becomes easier.

If you want to see what a well-structured homepage includes, check out 24 key features of a successful homepage.

#websitedesign #servicebasedbusiness #smallbusinessowner #businessclarity #smallbusinessaustralia #onlinebusiness

𝐂𝐡𝐚𝐭𝐆𝐏𝐓 𝐂𝐨𝐧𝐟𝐞𝐬𝐬𝐢𝐨𝐧: 𝐭𝐡𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐬𝐚𝐯𝐞𝐬 𝐦𝐞 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐭𝐢𝐦𝐞

The most useful way I use ChatGPT isn't for writing.

It's for 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐟𝐢𝐥𝐭𝐞𝐫𝐢𝐧𝐠.

When I feel stuck or pulled in too many directions, I ask one question:

"Based on my business as it is right now, what deserves my attention this week - and what doesn't?"

That one prompt forces clarity.

It helps me stop reacting to noise and refocus on what actually moves things forward.

I still make the decisions.

It just removes the mental clutter around them.

This exact mindset is baked into Wait. You Can Do That?

Al isn't replacing thinking.

It's helping you aim it properly.

What decisions do you get Al to help you with?

#ChatGPTconfessions #solobusinessowner #businessdecisions #aiforsmallbusiness

𝐒𝐨𝐥𝐨 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐑𝐞𝐚𝐥𝐢𝐭𝐲 𝟎𝟎𝟏

"I keep tweaking my homepage.. but it still doesn't feel right."

You change the headline.
Adjust the spacing.
Swap an image.
Rewrite a sentence.

It looks better.

But it still feels... off.

That's usually not a design problem.

It's a structure problem.

If the hierarchy isn't clear - 
If the message isn't anchored -
If the page doesn't guide someone logically -

No amount of tweaking will fix it.

You can't decorate your way out of confusion.

When a homepage feels right, it's because the structure makes sense. 
Clear message.
Clear flow.
Clear next step.
Everything else is just polish.

If you're stuck tweaking your homepage and it still doesn't feel right, I've broken down the 24 key elements of a successful homepage. (Link in comments)

#solobusinessreality #websitedesign #servicebasedbusiness #smallbusinessowner #businessclarity #wordpressexpert

I thought I had a time management problem.

Turns out, I had a priority problem.

When you’re running a solo business, everything feels important.

So everything ends up on the list.

And then the list starts running you.

This week’s newsletter is about the moment I realised freedom was actually the thing making work harder – and how using AI helped me see what really deserved my attention.

If you’re organised, capable, and still overwhelmed, this one’s for you.

#ChatGPTConfessions
 #SoloBusinessOwner
 #OverwhelmedButCapable
 #AIForSmallBusiness
 #BusinessSystems
 #WorkSmarter
 #TimePoor

For a long time, I was convinced I had a time management problem. I tried planning better. I tried tighter schedules. I assumed I just needed to be mo

Open article: I Thought I Had a Time Management Problem.  I Was Wrong. by Ivana Katz • 2 min read

I Thought I Had a Time Management Problem.  I Was Wrong.

Running a small business often means wearing every hat.

Marketing. Sales. Operations. Admin. Technology.

And for many business owners, the website is the part that feels the most intimidating.

Not everyone wants to become "tech-savvy."

They just want a website that works, reflects their business properly, and someone reliable they can call when they need help.

That's exactly what I aim to provide.

Bob from Tropicana Press has trusted me with his website for more than ten years now, and feedback like this always means a lot.

When I build a website for a client, it's not just about getting the site live.

It's about creating something that supports their business long term and making sure they know help is there when they need it.

Because when you're running a business, the last thing you need is to feel like you're on your own with the technical side of things.

If you're running a service-based business and your website no longer reflects the quality of what you do, it might be time for a proper rebuild.

Want to see more examples of my work - check out the link in comments

#clientlove #websitedesign #solobusinessowner #smallbusinessaustralia #testimonial

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐠𝐮𝐢𝐝𝐞 𝐈 𝐰𝐢𝐬𝐡 𝐞𝐱𝐢𝐬𝐭𝐞𝐝 𝐲𝐞𝐚𝐫𝐬 𝐚𝐠𝐨

You already know Al is available.

What you might not realise is how many solo business owners are quietly using it to get ahead - while you're still doing things the long way.

You hesitate because it feels unfamiliar.
You're unsure what to ask.
You don't want to waste time learning another tool that may or may not help.

So the work stays harder than it needs to be.
You keep rewriting.
You overthink decisions.
You delay replies.
You carry half your business around in your head.

Meanwhile, others are using Al to move faster, think clearer, and free up entire chunks of their week without working more hours.

This guide shows you, step by step, how to use Al the way it actually works in a real solo business:

✅ reduce decision overload
✅ get unstuck quickly
✅ turn messy thoughts into clear actions
✅ save 10-12 hours a week

It's practical.
It's written for people already in business.

If you keep putting this off, you'll still be doing everything manually while others quietly buy back their time.

#ChatGPTconfessions #aiforsmallbusiness #solobusinessowner #businessefficiency #timepoor

𝐑𝐞𝐛𝐮𝐢𝐥𝐝 * 𝐑𝐞𝐝𝐞𝐜𝐨𝐫𝐚𝐭𝐞

Recently, I worked on a cabinet refacing business.

We didn't just "update the look."

We:
✅ Simplified the domain to reflect the actual brand name
✅ Clarified what they do within seconds
✅ Added structured sections that guide visitors logically
✅ Introduced imagery that reflects the quality of their work

The biggest shift wasn't visual.

It was clarity.

When a domain is clean, the messaging is tight, and the homepage flows properly, the business feels more established.

Professional.

Intentional.

That's what structure does.

It removes friction before a customer even realises there was friction.

If your website doesn't feel aligned with the level your business is operating at, it might be time to rebuild it properly.

If you'd like to see the finished website, follow the link in the comments.

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Adrian Lea

Ivana Katz

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taplio

The Battle

Adrian Lea

Ivana Katz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ivana Katz's LinkedIn Performance

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