We help b2b SaaS marketers turn their video footage into leads | Founder at A2 Media | Ex-Shopify & Affirm.

Hi, I'm Ademola 🙋🏿‍♂️ a professional magician turned video marketer. 

I know, weird combo. But here's the thing: after 20+ years of performing magic, I realized something... 

The same principles that make an audience lean in during a trick are the the same ones that make a buyer trust a brand.

That's why I built A2 Media. I wanted to help as many brands as possible use video the way it should be used: to build trust, tell great stories, and connect with audiences. 

The added benefit of content done right is that it fills pipeline, and closes deals faster 😉

Here's what I've noticed over the years:

Most B2B brands don't lose to better products. They lose to better storytelling. Not because their product is weak, but because they haven't figured out how to earn trust through content.

How it works:

You probably don't need a fancier camera or an influencer to bring in views. But what you definitely need is clearer messaging and a deeper understanding of your buyer. So we start there. What do your buyers believe? What's holding them back? What needs to click before they'll ever talk to sales? Then we turn that into multiple videos that your prospects actually want to watch. Content that positions you as the obvious choice.

The results?
→ Your sales team stops explaining the same thing 100x because the content already did it
→ Your brand shows up in the feeds of people you actually want to close
→ Your pipeline fills with pre-educated prospects who already understand your value
→ Your content drives demos and closes deals - not just brand awareness

We don’t make content for likes. We build video systems that educate buyers, create demand, and do the heavy lifting before the sales call ever happens.

We partner best with B2B SaaS companies that have:
✅ $10M+ in annual recurring revenue
✅ A marketing and social team
✅ Camera-ready talent

A few things we’ve helped make happen:
→ Okta: Multiple video series → 20K subs + thousands of DevDay signups
→ Reveal: 4M+ organic impressions in new markets → acquisition shortly after
→ Nearbound: Cut sales time-to-close by 50% with targeted video series
→ Nice Commerce: 482% subscriber growth + multiple 5-figure deals from video
→ A2 Media: Tripled inbound leads with audience-first video edutainment

(Also trusted by teams at Chili Piper, Close, Runway, Warmly, OpenPhone, Treasury4, and Sendoso)

👉🏿 Let your content do the heavy lifting. Work with us: www.a2media.ca

📸 Ademola Adelakun, MBET

POV: You’re being onboarded by Grok AI.

Featuring: Dom Odoguardi and Maggie Arai.

—

Did you laugh as hard as we did making this? 😂

Hey! I’m Ademola 🙋🏿‍♂️ and I run A2 Media. We’re a 10-person video agency that makes SaaS videos that don’t feel like SaaS videos.

Check out more of our content 👉🏿 www.a2media.ca

Ademola Adelakun, MBET

We help you close 35% faster with video. Built for $10M+ SaaS team with long sales cycles. 550+ videos for teams like Shopify, Okta, and Chili Piper.

LinkedIn Confessions, Part 1.

Featuring Christina Le. Shot and edited by ME 💅🏿✨

We help you close 35% faster with video. Built for $10M+ SaaS teams with long sales cycles. 550+ videos for brands like Shopify, Okta, and Chili Piper.

Christina Le: "Do you wanna make some content with u-"

Me: "Yes."

Christina: "You didn't let me fini-"

Me: "When do we start?"

This month, I became a creator in residence for Slate.

For two reasons:
1. I will follow Christina Le to the ends of the earth, even if it kills me.
2. She gave me full creative freedom on how I want to show up.

How could I say no?

Anyways, this is our first piece of content together. 

And I had a ton of fun making it! 

Shoutout to our editors who continue to BRING HEAT WITH THESE EDITS 😌. 

Wanna try Slate out? 👉🏿  www.slateteams.com

📌 P.S. This made me miss my creator roots and working with creators. Thinking about opening a few coaching spots. If I do, who's in?

POV: Your video hook sucks.

Featuring: Maggie Arai.

I talk smart, LinkedIn no like.
I talk dumb, LinkedIn big like.
I confuse.

How to get RICH using AI in 2026.

Featuring Maggie Arai.

Disclaimer: This is NOT sponsored by Anthropic. However, if you guys have an affiliate program and you pay retroactively, PLEASE get in touch because we’ve brought you like 10 customers 👀😂

I tried the ChatGPT "make a caricature of me" trend.

WHAT ON EARTH IS THIS?? 😭 

A year together and you never knew me at all.

We're done. I've moved on. Claude gets me.

Time to make a shit ton of content. 

Featuring: Christina Le, Carmen Vicente, and Christina Pearo.

No alternative text description for this image

PSA: Air Fryers are a SCAM.

Featuring: Maggie Arai (at the end)

We picked a winner for our $15K video giveaway.

BUT if you entered and didn't win, keep reading. You'll wanna hear this.

THERE WERE SO MANY INCREDIBLE PEOPLE THAT ENTERED 🔥

I want everyone to win 😭

But unfortunately, there can only be one winner.

Please join me in congratulating…

✨ Romana Kuts from SaaStorm!!!!!!!!! ✨

Can't wait to meet you, Romana! I'll be in touch soon. 

Now, for everyone else, I'm a big believer in the "everyone gets something" philosophy.

So check your inboxes soon. We've got something coming your way.

I kinda love doing this, so we'll be doing it at least twice a year.

That said, stay tuned for the next one 😉

Christina Le: "You can go crazy with this one"

Me: "You sure? You know I'm unhinged, right?"

Christina: "Mhm. Yep. Totally. Got it. Have fun"

She definitely wasn't listening LOL. 

But that just means it's my moment to shine ✨😌

I present to you, "Ademola learns ya something about Slate, part 2" 

Two things I've learned so far:

1. Christina will let me do literally anything.
2. This is the most fun I've had making content in a long while.

Shoutout to my editors who continue to BRING HEAT WITH THESE EDITS 😌

Wanna try Slate out? 👉🏿 www.slateteams.com

POV: You're a black guy that speaks Japanese.

This is either a terrible business decision or a genius one.

We're giving away $15K worth of video and content strategy for free.

3 sales videos. 1 month of video advisory. One lucky B2B SaaS brand.

The last time we did this, the campaign blew up.

Now we're doing it again. One spot. One lucky brand.

This is for you if:
→ You've got one person willing to be on camera
→ You want to create videos that educate prospects
→ Your sales team needs warmed-up prospects before calls

What you get:
→ 3 videos that make your deals move faster
 → 1 month of hands-on content strategy from the A2 team

👉🏿 Apply here: https://lnkd.in/gJvB-EaP

⏰ Deadline: Friday, February 20th at midnight.
📌 P.S. Know a brand that needs this? Tag them or repost.

I've started 14 businesses over the last 13 years.

And I've made every dumb mistake in the book.

So, I know a lot about what not to do when you're running a business.

Which is one of the big reasons we've been able to continue to grow A2 Media over the last 3 years.

But I feel like I've lost the plot a little bit.

I started this business to help more people find their voice on video.

But my background in tech kept pulling me towards bigger companies and bigger deals.

While that's been fun, I'm a little sad that I abandoned my original mission: helping more people find their voice as creators.

I've realized I need that kind of fulfillment in my life too.

Not everyone knows this about me, but my undergrad degree was in psychology. 

I wanted to become a therapist.

I quickly realized that’s not the right fit for me.

But there’s still something really fulfilling to me about working 1 on 1 with somebody who’s bright, talented, and motivated. 

Helping them make breakthroughs that make their life infinitely better.

So I've opened up 3 advisory spots for people who want to become better content creators.

Apply here: https://shorturl.at/fKayI

Our B2B SaaS clients typically pay us $10K+/month. I know that's not realistic for most individuals, so I'm offering this at a fraction of that.

I'm only taking on 3 people. And I’m only taking on people who are serious, coachable, and that I know I want to work with.

The form closes tomorrow at midnight. 

Once it’s closed, it’s closed!

(I’m reviewing every application myself, and I need to keep the number of applications to a reasonable limit). 

If you're selected, you get 4 one-hour calls with me over 30 days.

Content strategy, video ideas, script feedback, video best practices, whatever you need.

Your content Yoda, I will be. 

This is NOT for you if:

→ You'd rather have AI create your content than develop your own voice
→ You're not willing to be bad before you're good
→ You want overnight results

This IS for you if:
→ You're serious about building your personal brand
→ You're willing to push through being bad to become great
→ You just need someone in your corner to help you get unstuck

If this sounds like you sign up here 👉🏿  https://shorturl.at/fKayI

P.S. Who knows if I'll do this again? Let's see how this one goes.

Me: “Film whatever content you want, just post more on LinkedIn”

My team: “Really? Anything? 😏” 

Me: “Try me”

My team: “Bet”

People of LinkedIn, I ask you:

Did Joshua and Jude crush this? Or did they crush this? 😂😂

We love a great underdog story.

So we just HAD to share this one from Howie Liu at Airtable.

Last week, I was going down the rabbit hole of Airtable's YouTube content.

And I stumbled across this interesting podcast about building a challenger brand.

For those of you that aren’t familiar, it’s basically a brand that’s not afraid to be bold.

My kinda podcast. 

About 30 minutes in, Howard talked about how being the underdog fuels him.

And I felt that. 

Because when you're building something without the budget, the brand recognition, or the safety net, you just have to find a way. 

So I clipped it and told my team to do what we do best. 

Add some flair so we can help spread this message.

Thanks for the inspo, Howie. 

Hope this lights a fire under someone who needs it today.

Airtable found their way. Hopefully you're finding yours.

---
📌 P.S. Want your team to have content like this? We help teams like Shopify, Okta, and Close, make content that drives viewers to action and closes deals. Let us do the heavy lifting for you 👉🏿 www.a2media.ca

POV: You’re picking up Christina Le from Toronto airport.

graphical user interface, text, application

Me: "I wonder what comes up when I google myself..."

The results: 

oh okay 😭

One video on LinkedIn saved my company.

Let's go back to January of 2024.

I was stretched thin, saying yes to everything, and still unsure how to grow.

Then I stumbled on a video by Patricio Londaits.

The title stopped me in my tracks: "What happens when you catch someone suggesting your boss should fire you?"

How could I not click?

I'm glad I did because within seconds, I was hooked.

The pacing. The music. The storytelling.

That two minute video told me everything I needed to know. 

This was one of the most thoughtful and talented editors I'd ever come across.

I couldn’t remember the last time a video on LinkedIn actually got me excited.

A few DMs later, I hired him.

My first real, full-time hire. Big moment for me, and a big gamble for him.

He was betting on a one-man operation that could have gone nowhere. 

But just a few weeks later, we landed Auth0 by Okta.

Funny how that works.

Just like that, it was Patricio and me. 

Side-by-side, creating for one of the most respected brands in security.

Three months into our six-month contract, Patricio had done such a great job that our client asked: "Can we pay you more and extend the contract?"

We still work with them today.

That one opportunity has given us the breathing room to continue growing. 

And we've since grown to a team of 9.

None of that would've been possible without Patricio.

He's not just a great editor. He's a great thinker, storyteller, and partner.

And he’s not shy about calling me out on my BS when I need to hear it.

Every founder needs a Patricio. Someone who makes the work better, the journey lighter, and the impact bigger.

Show him some love in the comments 👇🏿

If you hate video as much as I do, you need to come to this.

This Thursday, we're going to tell you why video is complete sh*t.

My team has made over 500 videos for 25 SaaS brands.

So we would know.

I'll be joined by Louis Butterfield, Oyinkro K, and Connor Lewis.

And we will NOT be holding back.

March 5th at 9:30AM (EST). DO NOT MISS THIS.

Join us here 👉🏿 https://lnkd.in/e35n4v2b

You're welcome 💅🏿✨🙏🏿

P.S. I'm re-reading this and I'm not sure I got the memo correct. Louis can you confirm??

Trevor Nelson

MissedFits

COO & Co-Founder

Partnership Leaders

Partnership Leaders is the industry association for Partnership, Channel, Alliances, and Business Development leaders.

Member

RevGenius

A group of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Sublime Security

(Affected by round of layoffs which impacted the entire GTM team)

•	Closed $735,000 in business with EE and MM through strategic technology MSSP/MDR, VAR, and AWS marketplace partners
•	Built $5.3 mm in partner generated pipeline with Account Executives
•	Performed analysis of market and developed strategic partner roadmap across business development, sales, partnerships, and customer success
•	Developed partner program that attracted, onboarded, and enabled partners to build pipeline
•	Collaborated with the COO, marketing, and product development teams to build the company’s brand and products

Email security that isn't a black box.  Sublime prevents email attacks using AI and a transparent detection engine.  Gain control and spend less time on email-originated incidents.

Developing and serving a thriving ecosystem of partners.

Head of Partnerships

PartnerStack

Responsible for managing our strategic relationship with Ingram Micro and CloudBlue, and working with leadership to build relationships with Amazon, Microsoft, and Google.

Working cross-functionally with marketing, sales, engineering, legal, and GTM leadership.

PartnerStack (YC15) is on a mission to change the way companies reach customers through channel sales.

PartnerStack enables companies to reach more customers through partnerships. The platform enables some of the fastest growing companies like Asana, Intuit, and Freshworks with the tools required to build, manage, and scale channel partner programs. The network brings companies and channel partners together.

We pride ourselves on building something people want but our company is more than the feedback we receive from our users. Every member of our team is passionate about learning and adds something unique to our culture. We love to work with people who are consummately curious are incredibly supportive.

Visit us at: www.PartnerStack.com

Channel Partner Director @ PartnerStack (YC15)

Hack The Box

Exceeded Q1 and Q2 2023 quota by 120% and 135% respectively, and FY22 quota by 185%, while managing a direct report, developing and building relationships with top partner executive leadership teams, and building the entire partnership program from scratch across multiple functions, including sales, marketing, customer success, AMs, product, operations, and legal. 

Closed deals with Fortune 500, Mid-Market, Dept. of Defense, and State/Local Government/Education partners, and maintained partnerships and alliances with channel and technology integration partners throughout education, public, and private sectors, while also building joint solid business plans and shared revenue operations. 

Structured, negotiated, and closed new partnerships with 45+ VARs, VADs, Strategic Alliance, and Technology Integration partners, while also developing and implementing MSP/MSSP, Hyperscaler, and GSI/Consulting partner programs to drive expansion and support the company's goals. 

Collaborated with cross-functional teams and leadership to define and execute complex commercial initiatives and built partnerships with influencers and subject matter experts to promote the company's brand and services, while also supporting Co-op marketing and co-selling motions.  

Conducted competitor analysis, market sizing, and industry trend research to support the product roadmap, go-to-market, and integration plans, while also helping run the cross-functional and cross-market strategic planning process, ensuring quality strategy development and buy-in.

Global Channel & Alliances Partner Director

Tavus.io

Leverage Generative AI to create thousands of hyper-personalized videos, in your voice, with the single click of a button.

Accomplishments:

Developed, implemented, and executed sales and partnership motions to increase revenue over 6,000%+ and customer count by over 5,500%+ to hit critical milestones in order to successfully secure a Seed Round of funding

Structured, negotiated, and closed contracts with customers

Collaborated with leadership and internal cross-functional partners to provide roadmap guidance via "Voice of Customers" and "Voice of Partners" in order to enhance UI, UX, and overall functionality

Configured, integrated, and operationalized sales tech stack including:  Salesforce, Gong, Tavus, SalesRight, PandaDocs, and Apollo

Head of Sales & Partnerships @ Tavus (YC S21)

IgniteTech

(Acquired by IgniteTech)

Developed and executed end-to-end partner and sales strategies while recruiting and training a global team

Closed and developed partnerships with Amazon, Google, Microsoft, Oracle, Salesforce, Ingram Micro, Shopify, Ecwid, and Wix while working with System Integrators to build NS8 into their Cybersecurity, FinTech, anti-Fraud, and eCommerce practices

Collaborated with cross-functional partners to manage multiple projects in parallel to ensure the success of partners and customers

Developed strategies based on TAM and competitive intelligence to build strategic relationships, close deals, and improve the product

Executed successful business development strategies by defining business line milestones and OKRs through consultative conversations

Leveraged tactical questions and scenarios to build business cases, gain cross functional partner buy-in, and grow partnerships

Managed a team of eight direct reports, including team members in EMEA & APAC

Senior Director of Channel Sales (Avolin / NS8 - Acquired by IgniteTech)

Responsible for managing the Channel Sales Team and obtaining, optimizing, and maintaining Channel Sales partners globally

Support Channel Sales Team members in opening new accounts, including partnering on prospecting strategies, meeting preparation efforts, and territory reviews

Own, drive, and accurately forecast new software bookings, retention, and up-sell/cross-sell opportunities

Inspire, develop, and retain high-performing Channel Team Directors and Managers

Partner with key members of the Sales Ecosystem, including Solutions Consulting, Account Management, Customer Success, BDR Team, and Alliances

Build and execute relationships and go-to-market strategies with Key NS8 Partners such as Global Distributors, Value Added Resellers, and Marketplaces

Cross-functionally partner internally with Sales Leadership, Sales Ops, Marketing, Product Development, and Finance to continuously improve our sales approach and win rate

Work with sales leadership to set the vision, strategy, and tone for the Channel Sales Team

Managed the success, adoption, and expansion of customers and partners through consistent follow up and communication

Collaborated and worked with other internal sales teams and cross-functional partners to develop best practices and SOPs

Partnered with Value-Added Distributors and Resellers to align and execute GTM strategies and help increase their revenue bookings

Applied my problem-solving and analytical skills to make data driven business decisions and achieved targeted KPIs

Director of Channel Sales (Avolin / NS8 - Acquired by IgniteTech)

Helped grow monthly recurring revenue and customer accounts globally in 60+ countries within 2018 through direct and channel sales by performing full sales cycles, obtaining strategic partners, attending trade shows, and hiring and training sales team members

Acquired and maintained partnerships for the Channel and Alliances teams by meeting prospective and existing partners at trade shows, scheduled in-person meetings, and presenting mutually beneficial market opportunity data and go to market strategies

Built the Sales demonstration and Channel/Alliances pitch decks and demonstration guidelines for Sales and Channel/Alliance departments by working cross-functionally with Marketing, Customer Success, Design, and Sales departments

Investigated, vetted, advocated for, and recommended the adoption of new technologies such as Outreach.io, Intercom.io, eTailinsights, SimilarWeb, BuiltWith, hunter.io, etc. that enabled the Sales and Alliances teams to increase NS8's total amount of strategic partners, customers, and revenue 

Configured, implemented, and trained Sales and Alliance team members globally on Outreach.io

Networked with and recruited direct reports to add to the growth of the Channel Sales Team for 2019

Sales Director/Channel Sales Director (Avolin / NS8 - Acquired by IgniteTech)

SmartZip

(Acquired by Constellation Real Estate)

Territory:  New England

My Recommendations:  http://reach150.com/smartzip-north-east-team/review/65849/trevor-nelson

Key Achievements:

Average 115% above quota 9 out of 9 fully ramped months
Q2 2017 – 105% of quota obtained in first ramping quarter
Q2 2017 – Lowest Discount Percentage Award - maintained through Q2 of 2017 across 50 reps
Q3 2017 – Top 10% sales producer in the organization
Q3 2017 – 122% of quota
Q4 2017 – 108% of quota

Sell and communicate the value proposition of software solution to technical and business-minded prospects, C-Level Executives, Principals, Brokers, and Realtors

Develop sales plans to strategically grow and expand accounts within New England Territory

Prospect and generate relationships with new customers

Manage the success, adoption, and expansion of existing customers

Manage and utilize software business tools such as SFDC, Outreach, join.me, SoapBox, PowerPoint, DocuSign, Reach150, etc.

Achieve maximum sales results through prospecting, networking, qualifying, and technical solution-based selling while performing web demonstrations and consistent follow-up to close business

Educate qualified prospects regarding SmartZip's value from a consultative approach

Define custom territories and software/marketing packages for prospective clients and negotiate and close contracts

Collaborate and work with other Sr. Account Executives, Sales Managers, and Sales Directors, and 
Renewal Specialists for best practices

Win more listings by identifying and automatically marketing to the homeowners most likely to sell in your neighborhoods of choice.  SmartZip’s marketing automation platform, SmartTargeting, uses the power of big data and predictive analytics to help agents win listings by identifying top home seller prospects and reaching them through an automated targeted online, social, and offline marketing campaigns.

Senior Account Executive (Acquired by Constellation Real Estate)

Vetter Software

(Acquired by DaySmart)

Grew monthly recurring revenue over 6000% and customer accounts by 3000% globally in 57 countries within 2+ years through direct and channel sales to become cash flow positive and the market leader

Achieved double-digit growth for 14 consecutive quarters and consistently met or exceeded quota

Full Sales Cycle:  Achieved maximum sales results through prospecting, networking, qualifying, and technical solution-based selling while performing web demonstrations and consistent follow-up to close business

Communicated Vetter Software's value proposition, demonstrated product, negotiated, and procured references to secure and generate alliances with partners and close business to grow revenue

Traveled the U.S. and attended trade shows to build the brand name and meet new customers, build relationships with partners, and perform extensive training with larger customers

Success in optimizing products and services based on client needs

Utilized Salesforce.com (SFDC) and other BI tools to manage and grow relationships with prospects, customers, and partners

Executed successful lead-penetration with consultative conversations that leveraged strategic and tactical questions and scenarios to close business and gain references

Closed sales with risk-averse prospects that generated yearly commitments, references, and referrals

Worked closely with VP and C-level executives cross-functionally to build strong relationships, close deals, and improve the product

Developed an inside sales organization that included training and hiring a new sales team and implementing an effective sales process

Channel Partner Manager / Business Development Manager (Acquired by DaySmart)

🚀 Senior Channel Partner Manager | Partner-Led Growth & Ecosystem Specialist | Helping Partnership Teams Scale for Success

Passion for helping develop, sell, and partner with disruptive technologies.  Customer and Partner obsessed with drive and dedication to developing relationships, consulting, negotiating, and obtaining business.  Having a background in Science and Medicine has given me the ability to understand, analyze, and explain complex topics and ecosystems and find solutions to my customers' issues.  In my years of sales and partnerships, I have found that my passion, empathy, consultative approach, and collaborative team building experience are the key success factors that help make me and my team run optimally and tackle any challenge.

Strengths Finder Strengths:
1.  Futuristic
2.  Communication
3.  Learner
4.  W.O.O. (Winning Others Over)
5.  Individualization

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📸 Ademola Adelakun, MBET

Trevor Nelson

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📸 Ademola Adelakun, MBET

Trevor Nelson

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