We help b2b SaaS marketers turn their video footage into leads | Founder at A2 Media | Ex-Shopify & Affirm.

Hi, I'm Ademola 🙋🏿‍♂️ a professional magician turned video marketer. 

I know, weird combo. But here's the thing: after 20+ years of performing magic, I realized something... 

The same principles that make an audience lean in during a trick are the the same ones that make a buyer trust a brand.

That's why I built A2 Media. I wanted to help as many brands as possible use video the way it should be used: to build trust, tell great stories, and connect with audiences. 

The added benefit of content done right is that it fills pipeline, and closes deals faster 😉

Here's what I've noticed over the years:

Most B2B brands don't lose to better products. They lose to better storytelling. Not because their product is weak, but because they haven't figured out how to earn trust through content.

How it works:

You probably don't need a fancier camera or an influencer to bring in views. But what you definitely need is clearer messaging and a deeper understanding of your buyer. So we start there. What do your buyers believe? What's holding them back? What needs to click before they'll ever talk to sales? Then we turn that into multiple videos that your prospects actually want to watch. Content that positions you as the obvious choice.

The results?
→ Your sales team stops explaining the same thing 100x because the content already did it
→ Your brand shows up in the feeds of people you actually want to close
→ Your pipeline fills with pre-educated prospects who already understand your value
→ Your content drives demos and closes deals - not just brand awareness

We don’t make content for likes. We build video systems that educate buyers, create demand, and do the heavy lifting before the sales call ever happens.

We partner best with B2B SaaS companies that have:
✅ $10M+ in annual recurring revenue
✅ A marketing and social team
✅ Camera-ready talent

A few things we’ve helped make happen:
→ Okta: Multiple video series → 20K subs + thousands of DevDay signups
→ Reveal: 4M+ organic impressions in new markets → acquisition shortly after
→ Nearbound: Cut sales time-to-close by 50% with targeted video series
→ Nice Commerce: 482% subscriber growth + multiple 5-figure deals from video
→ A2 Media: Tripled inbound leads with audience-first video edutainment

(Also trusted by teams at Chili Piper, Close, Runway, Warmly, OpenPhone, Treasury4, and Sendoso)

👉🏿 Let your content do the heavy lifting. Work with us: www.a2media.ca

📸 Ademola Adelakun, MBET

POV: You’re being onboarded by Grok AI.

Featuring: Dom Odoguardi and Maggie Arai.

—

Did you laugh as hard as we did making this? 😂

Hey! I’m Ademola 🙋🏿‍♂️ and I run A2 Media. We’re a 10-person video agency that makes SaaS videos that don’t feel like SaaS videos.

Check out more of our content 👉🏿 www.a2media.ca

Ademola Adelakun, MBET

We help you close 35% faster with video. Built for $10M+ SaaS team with long sales cycles. 550+ videos for teams like Shopify, Okta, and Chili Piper.

LinkedIn Confessions, Part 1.

Featuring Christina Le. Shot and edited by ME 💅🏿✨

We help you close 35% faster with video. Built for $10M+ SaaS teams with long sales cycles. 550+ videos for brands like Shopify, Okta, and Chili Piper.

POV: Your video hook sucks.

Featuring: Maggie Arai.

I talk smart, LinkedIn no like.
I talk dumb, LinkedIn big like.
I confuse.

How to get RICH using AI in 2026.

Featuring Maggie Arai.

Disclaimer: This is NOT sponsored by Anthropic. However, if you guys have an affiliate program and you pay retroactively, PLEASE get in touch because we’ve brought you like 10 customers 👀😂

Time to make a shit ton of content. 

Featuring: Christina Le, Carmen Vicente, and Christina Pearo.

No alternative text description for this image

PSA: Air Fryers are a SCAM.

Featuring: Maggie Arai (at the end)

We picked a winner for our $15K video giveaway.

BUT if you entered and didn't win, keep reading. You'll wanna hear this.

THERE WERE SO MANY INCREDIBLE PEOPLE THAT ENTERED 🔥

I want everyone to win 😭

But unfortunately, there can only be one winner.

Please join me in congratulating…

✨ Romana Kuts from SaaStorm!!!!!!!!! ✨

Can't wait to meet you, Romana! I'll be in touch soon. 

Now, for everyone else, I'm a big believer in the "everyone gets something" philosophy.

So check your inboxes soon. We've got something coming your way.

I kinda love doing this, so we'll be doing it at least twice a year.

That said, stay tuned for the next one 😉

Christina Le: "You can go crazy with this one"

Me: "You sure? You know I'm unhinged, right?"

Christina: "Mhm. Yep. Totally. Got it. Have fun"

She definitely wasn't listening LOL. 

But that just means it's my moment to shine ✨😌

I present to you, "Ademola learns ya something about Slate, part 2" 

Two things I've learned so far:

1. Christina will let me do literally anything.
2. This is the most fun I've had making content in a long while.

Shoutout to my editors who continue to BRING HEAT WITH THESE EDITS 😌

Wanna try Slate out? 👉🏿 www.slateteams.com

POV: You're a black guy that speaks Japanese.

I once had investors laugh in my face on national television.

And it turned out to be the best thing that ever happened to me.

This week, I'm gonna be talking about it on stage in Toronto. 

Quick backstory:

I've started and failed 13 businesses (Ten lost me money, three I walked away from).

I've been rejected more times than I can count.

I've even had people tell me that I wasn't cut out to be an entrepreneur.

To which I'd politely reply "hey listen, f*** you" and be on my way.

Despite all of that, today I'm running A2 Media, the company of my dreams, with the best team I could ask for.

People often ask me what possessed me to keep going.

Honestly? I'm stubborn and I don't like being told what I can and can't do.

But the shorter answer is: I wanted to live life on my own terms.

We're always being told that we need to go to school, get a job, find a partner, buy a house, work a job we hate to pay the bills, retire, and then pass away.

Which is kinda boring, no?

I learned early that I need to do things differently to be happy.

So I've committed my entire life to doing things my own way.

Especially in the way that I run my business.

For example, I don't want to scale to the moon. 

I tried that 13 times and I was never happy.

I just want a business that lets me spend more time with the people I love.

Anyways, I'm gonna be talking about my failures on stage this Thursday.

I'll be telling the story of a BIG FAIL that completely changed the way I think about everything.

If you're in Toronto, come hear the full story.

There will be at least 100 of us in the room.

I'm gonna try and learn ya a thing or two. Life lessons n' stuff, ya dig?

(I don't talk like this, idk why this is coming out the way it is)

Get your ticket 👉🏿 https://luma.com/FUNTO9YR

This is either a terrible business decision or a genius one.

We're giving away $15K worth of video and content strategy for free.

3 sales videos. 1 month of video advisory. One lucky B2B SaaS brand.

The last time we did this, the campaign blew up.

Now we're doing it again. One spot. One lucky brand.

This is for you if:
→ You've got one person willing to be on camera
→ You want to create videos that educate prospects
→ Your sales team needs warmed-up prospects before calls

What you get:
→ 3 videos that make your deals move faster
 → 1 month of hands-on content strategy from the A2 team

👉🏿 Apply here: https://lnkd.in/gJvB-EaP

⏰ Deadline: Friday, February 20th at midnight.
📌 P.S. Know a brand that needs this? Tag them or repost.

If you're awkward on camera, don't be.

Does that help? If not, then watch this video.

Joking aside, please remember that when it comes to video content, you don't have to be perfect. 

The magic is all in the editing bb. 

All you have to remember is: if you mess up, stop talking, take a breath, count to one, and say your line again.

(Unless it's a live webinar. Then you probably look stupid and you should give up).

Otherwise, trust your editor to take care of you.

And most importantly, trust yourself.

Them: “Glad the video got us sales, but did it go vira-“

Me:

Me: "I wonder what comes up when I google myself..."

The results: 

oh okay 😭

Maggie Arai: "What if I started a community for founders?"

Me: "Hmm… are you sure? How would it be different?"

Maggie: "Every founder community ends up being a Slack group nobody checks. I think we need to be face to face more."

Me: "You're not wrong about that… and if there's anyone I trust to figure this out, it's you."

I mean, she's not wrong, is she?

If you're a founder, you know the feeling…

That feeling where you're surrounded by people, but it feels impossible to find YOUR people.

She’s tired of it too. And she’s doing something about it. 

For those of you that don't know, Maggie worked in AI research and policy for a number of years.

She was literally studying how technology is replacing human connection.

And seeing all of that made her realize she needed to get ahead of it.

A few years ago, while she was still in AI research, she built a company called Happier. 

It helped thousands of people in Toronto make real friends, and it got covered on the news TWICE 💅🏿✨

(I’m so proud 🥹)

This time, she's on a similar mission but a different flavour.

(Because we love a good niche down, right?)

So she's building Founders Who Give A F*ck (FWGAF). A community for founders who hate traditional networking and actually want people they can rely on.

Maggie's going to change a lot more lives.

I mean, look at her track record - am I right!? 

(Yes. Yes, I am right.)

If you’re a founder, go follow what Maggie Arai is doing. 

Maybe this is the space you’ve been looking for.

POV: You’re picking up Christina Le from Toronto airport.

graphical user interface, text, application

If you hate video as much as I do, you need to come to this.

This Thursday, we're going to tell you why video is complete sh*t.

My team has made over 500 videos for 25 SaaS brands.

So we would know.

I'll be joined by Louis Butterfield, Oyinkro K, and Connor Lewis.

And we will NOT be holding back.

March 5th at 9:30AM (EST). DO NOT MISS THIS.

Join us here 👉🏿 https://lnkd.in/e35n4v2b

You're welcome 💅🏿✨🙏🏿

P.S. I'm re-reading this and I'm not sure I got the memo correct. Louis can you confirm??

Raise your right hand if you hate sales calls 🙋🏿‍♂️

Me too. But here’s what made me hate them less.

I was always splitting my brain on sales calls.

Am I talking too much? Am I letting them talk enough? Am I asking the right questions?

There was so much noise in my head that wasn't allowing me to be fully present.

And great selling is just having a meaningful conversation, right?

How can you do that if you're trying to juggle a bunch of things at once?

I mean, some people can but definitely not me.

In a lot of ways, selling makes me feel like I'm back in university.

I would always write things down way too slow, miss key points, and struggle to pass the test.

Maybe that's why I've always been so stressed out in sales calls?

Note to self: talk to my therapist about this in our next session ✍🏿

Anyways, I knew there were tools out there that could help - but I was too stubborn to try them out.

AI notetakers were an option, but I'd just tell myself things like:

→ "They're probably not even accurate. No way it catches everything I'm saying." 
→ "I feel weird about being recorded." 
→ "My notes are better, I can just type shorthand and I'll remember it later."

(Fun fact: I never remembered it later)

Meanwhile I'm watching other people use these tools on calls and noticing how much more engaged they are.

I kept saying "I'll try one eventually."

Then I ran into Max Garber from Otter.ai at the Inbound conference.

And he heard me out, listened, and I can't even remember how he did it - but he convinced me to give Otter a chance.

Within a week, everything changed.

After my first call, Otter summarized everything and dropped it in Slack. I looked at it and thought "...I don't have to spend 20 minutes writing the follow-up email now?"

But it wasn't just the summaries.

It caught small things I missed on the call. 

Key details I would've forgotten. 

It organized the next steps so nothing was left to interpretation.

It's not just a note-taker. It's basically become my second brain for every conversation I've had this year.

I stopped being distracted by note-taking and started actually listening.

I quickly learned that selling doesn't need to feel like I'm back in school, trying to avoid failing the next test.

I just needed to listen and ask great questions.

Which you can't do if you're scribbling notes the whole time.

Otter.ai let me be present. And that made all the difference.

P.S. If you're a seller and you’re still taking notes by hand, I can guarantee there are things you’re missing that you would be shocked by. 

Don’t be like me. Why try so hard to stay organized when this can do it for you?

Try it out 👉🏿 https://hubs.ly/Q044Ryc70

Brand partnership • We help you close 35% faster with video. Built for $10M+ SaaS teams with long sales cycles. 550+ videos for brands like Shopify, Okta, and Chili Piper.

Pause this video we shot and edited for Slate at 00:12.

Notice anything weird?

Yeah, it is what you think it is 😌

HOW FREAKING COOL IS THAT!? 

Our editors used it to build something that would've normally taken days of work.

And it's getting better everyday! 

Tons of brands are replacing their creative teams with AI. 

And it's a dumb move imo.

You're supposed to use AI to fuel the genius of your creators. Not replace them.

Give your best people the best tools, and they’ll produce the best things. 

It’s just math, really 😌

---

📌 P.S. AI generates footage. We generate pipeline.  See how 👉🏿 www.a2media.ca

Senior Social Media Manager at Motion

Howdy 🤠 -- I'm Trav!

I produce scroll-stopping digital content for technology companies.

Sometimes it's funny. Sometimes it's educational. And hot-dang, sometimes it's both!

I'm a creative marketing & communications professional with 8+ years of experience working in B2B SaaS. I work judiciously with in-house teams, creative vendors, freelancers, and agency partners to bring revenue-driving, community-building campaigns to life on LinkedIn & YouTube.

Travis Tyler

Nothing beats meeting up in-person with coworkers at AirOps

Shout-out my Tampa Bay AirOppers Tatiana F. and Ashland Stansbury

We got to hang, film content, and work together for the day!

TBH I don't know sh*t about AI search. And yet, I work at AirOps 🙃

So join me on my journey to becoming a "Content Engineer"

If you'd like to check out the courses we offer here's the link 👇

https://lnkd.in/evJX73nE

Using AirOps is like being at a hackethon each week.

It's crazy what level of scale you're able to unlock with this stuff.

My brain is kinda broken ngl. 

If you're like me using new AI tools can be super intimidating (unless it's like just prompting claude lol that doesn't count my dad does that and he's retired).

Signing up for a live group training session with your peers.

Now THAT's how you freaking get better at this.

AI Search is NOT easy my b2baddies. 

Y'all better study up in the link below

https://lnkd.in/evJX73nE

if you're not an AirOps customer, you're missing out

p.s. it's not on hulu yet, but i think we all need more of this

AYO Austin homies I'll be at SXSW with the AirOps team.

I'm filming content with Dom Odoguardi, Ding Zheng, and more!

DM me if you wanna link up 🤠

Stop hating on AI because you're not good at using it. Yeah that's right I said what I said.

You call things "slop"

Like even really well produced content...and that's the lowest form of commentary imo.

It's not far off from when people were spamming posts with "nice try diddy" 

And if you're frustrated with the outputs you're getting when you use AI tools, you need to get better at building and supplying AI tools with:

Better project knowledge
Better instructions
Better skills

That's on you. So let's start figuring it out. 

You can join me in an AirOps cohort and dive in.

https://lnkd.in/eFSbk2dG

Or you can keep hating from the sidelines.

Either way, this AI train ain't stopping.

AirOps merch is so hot rn 🔥 🔥

so we let Pat Szot cook and he did NOT disappoint with high-quality merch

https://shop.airops.com

what are you grabbing first?

i want that rugby shirt asap

This AirOps "Marketype" quiz is so damn spot on hahahha

"Watches tutorials at 2x speed"
"Asking questions others are afraid to ask"
"I'll take a crack at it"

My parents raised an impatient, curious, and ambitious team player.

I wear my heart on my sleeve.

And I always raise my hand to ask what I know others are thinking.

I've learned to slow down on saying "yes" to everything (to avoid burnout).

Hearts are my kinda people who else is one?

Ademola Adelakun, MBET, Will Taylor, Aaron Morrissey??

Take the Quiz:👇 👇 👇 👇 👇
https://www.airops.com/win

I tested this exact template on 287 different LinkedIn posts and the data shows it will get HUGE engagement on your next LinkedIn post 👇

--

Dear Diary,

Today I woke up ready to post my REAL opinions.

No more holding back. No more biting my tongue.

It's time people heard the TRUTH on this topic.

This deserves ALL of your attention.

And my controversial take will compel you to comment in disagreement.

Drown me in all your sweet, delicious engagement.

Lather my desparate ego in your approval.

That's it. Yeah.

Thoughts?

"Content Engineer" would make sense if you spent 5 minutes inside of AirOps

Day 3 of learning AI Search until I can rank on LLMs!

I've been a content marketer for 10+ years now and this role is different

The work you do in this role is different (scaled systems vs. 1-off tasks)

The value you provide as a content engineer is different.

Therefore it requires a different title.

Come build AI workflows with me and you'll see.

Arby's has the meats. And AirOps has the receipts.

So cool to see genuine reactions like this to what we're shipping.

Makes me kinda proud of where I work, ya know?

And now that I'm nearly done with my first cohort of training on using the tool to become a content engineer, I see why.

taplio

The Battle

📸 Ademola Adelakun, MBET

Travis Tyler

Followers

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Performance Score📸 Ademola Adelakun, MBET's LinkedIn Performance

Performance ScoreTravis Tyler's LinkedIn Performance

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taplio

The Battle

📸 Ademola Adelakun, MBET

Travis Tyler

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}📸 Ademola Adelakun, MBET's LinkedIn Performance

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Performance Score📸 Ademola Adelakun, MBET's LinkedIn Performance