A2 Media

📌 Want to see some of our work? Click the video links below👇🏿
I run A2 Media. We’re a team of 8, and we help busy, lean B2B marketing teams create video content that drives pipeline.
💁🏿‍♂️ Our Website: www.a2media.ca 
📞 Book a chat: https://cal.com/ademolaadelakun/meeting

Reveal

Teaching the world how to do partnerships the right way. Through video and Nearbound.

Head of Video Production

Made Digital

We help online businesses build profitable and engaging brand experiences. 150+ merchants and counting.

www.madedigital.ca

Co-Founder & CEO

Alloy

Launch any integration for your business or customers in minutes with Alloy’s low-code, user-friendly iPaaS.

Partnerships Lead

Affirm

eCommerce Partnerships Lead

Partnerships Manager, Canada (PayBright)

Vagabond Cookies

Large, gourmet cookies delivered to your door once a month.

Co-Founder

Shopify

• Guided enterprise merchants ($350M+ GMV) on D2C best practices, industry trends, API & ERP support and social commerce strategies.
• Spearheaded the Merchant Industry Insights Project: built CS team’s credibility with merchants by providing high-value commerce content.
• Host of Shopify News: featured on Shopify’s twitter page, Shopify News is an external weekly social media round-up of product updates and company news.

Customer Success Manager

Vidyard

• Maintained a 95% retention rate across 97 active accounts ($500K GMV/account).
• Increased book of business to 500K (40% revenue growth) through upsell opportunities.
• Presented quarterly business reviews to C-level executives, VP’s, and Managers to outline KPI’s and growth plans.

The Art of Delivery

From appearing on CBC’s Dragon’s Den, to interviewing Leon Bridges, to performing magic in front of thousands of people, public speaking has changed my life. It can change yours too.

Public Speaking Consultant

Bedouin

• Recruited and managed Bedouin's sales team, closing $2M in 8 months.
• Worked directly with Bedouin's CEO to define the company's strategy on a monthly basis.
• Organized and facilitated 10 design thinking workshops for clients.
• Owned relationships with client CEO's directly, from conception through execution.

Account Manager

We help b2b SaaS marketers turn their video footage into leads | Founder at A2 Media | Ex-Shopify & Affirm.

📌 Most B2B brands don't lose to better products or services. They lose to better content marketing.

(We've got 1/3 client spots left for this quarter).

Hi, I'm Ademola! I run video strategy at A2 Media. We're an 8-person team that helps B2B SaaS teams turn video into a revenue-driving machine, with less than 2 hours a week from your team.

Here's what that looks like in practice:
→ Your sales team stops explaining the same thing 100x, because the content already did it
→ Your brand starts showing up in the feeds of people you want to close
→ Your pipeline fills with pre-educated prospects who already understand your value
→ Your content directly drives demos and closes deals, not just brand awareness

We don't make content for likes. 

We build systems that create leads, educate buyers, and position your company as the no-brainer choice.

We partner with B2B SaaS companies that have:
✅ $10M+ in Annual Recurring Revenue
✅ A Marketing and Social Team
✅ Camera-ready talent

Things we've done:
→ Okta: Built multiple video series → 20K subs + 1,000s of DevDay signups in months
→ Reveal: Built 4M+ organic impressions in new markets, resulting in acquisition by competitor
→ Nearbound: Reduced sales time to close by 50% with several targeted video series
→ Nice Commerce: 482% subscriber growth + multiple 5-figure deals through video content
→ A2 Media: Tripled inbound leads with audience-first video edutainment strategy

(We're also trusted by brands like, Chili Piper, Close, Openphone, and Sendoso).

Simply put: when you work with us, you won't need to explain your value on a sales call ever again. Your content does the selling.

Ready to turn your video strategy into content that actually drives results? Book a call with me.

www.a2media.ca

📸 Ademola Adelakun, MBET

Things I’ve actually heard on calls as a Black guy in tech:

“You’re so well spoken.”
“You don’t act Black.”
“I don’t see colour.”
“Do you actually talk like this all the time?”
"You're so professional."
“Was it hard growing up in Africa?”
“Is your dad in your life?”
“You like basketball, right?”
“How old are you? Wow, haha. You know what they say, black don’t crack”
”What’s good my brotha?”
“Word up, King”
“You’re one of the good ones.”
“You’re a fan of [insert rapper], right?”

If you’re on a call with someone and you catch yourself trying to confirm preconceived notions you have, please apologize and then hang up. 

Regards,
Your friendly neighbourhood Black guy.

P.S. Black people, what did I miss here that you’ve heard?

Ademola Adelakun, MBET

Our Videos Kick Ass for SaaS | We run your video marketing; you win more customers | 550+ videos created for clients.

It took me 11 years, and 14 attempts to build a great business.

Because sometimes that’s how long it takes.

We’re all obsessed with the idea of becoming an overnight success.

But we don’t put ourselves under that kind of pressure in 99% of other contexts.

As a baby, you didn’t learn to walk overnight.
You don’t learn a new language overnight. 
You don’t heal from heartbreak overnight.
You don’t recover from botching a magic trick in front of 3.1M people on national TV overnight (just me?)

So why do we expect to build the perfect business overnight?

Here’s what my journey actually looked like:

2014: Dreamed of being an entrepreneur.
2015: Pitched on Dragons’ Den Canada (got rekt).
2016: Got my Masters in Entrepreneurship.
2016: Realized I didn’t know anything about business → went corporate.
2020: Realized most businesses don’t know anything about business.
2020: 9 failed side hustles.
2020: First semi-successful one.
2021: Second semi-successful one.
2022: Burned out → quit everything → hauled ass/ran away to Mexico.
2023: Tried corporate again → remembered it sucks → quit in 4 months.
2023: Started a new business → Signed my first client → Became a full-time contractor.
2024: Signed more clients.
2025: Built a lifestyle business that lets me actually enjoy my life.

Took a minute, huh?

It makes me sad to see brilliant people give up on their ideas because they feel like it’s “taking too long.”

If you knew you were weeks away from a breakthrough that changed everything, would you keep going?

Probably.

So operate like you are.

Stay open-minded.
Talk to the right people.
Test things fast.

And don’t quit just because your timeline isn’t working out. 

Because it never does.

I’m excited to announce that I unknowingly am the engineer behind seamless payments millions rely on EVERY year. 

P.S. If you think we look alike, yes, you’re racist.

No alternative text description for this image

Running away from my problems in Canada, part 1. 

Hong Kong was magical. Next, the Philippines. 

P.S. Mom, Dad. Did you see that I put myself in my travel video for once? 👀

is anyone else's wrapped like, wayyyy too accurate??? 😅

A2 Media Wrapped (2025)

This is my latest masterpiece. 

No editing needed. For two reasons:

1. The subject Maggie Arai is stunning.
2. The sunset is also stunning.

In that order.

If you’re not following Maggie or that sunset on LinkedIn already, you’re missing out on peak vibes.

Why?

Just trust me bro.

📍Bangkok, Thailand.

P.S. I’m writing this post while on the back of a motorcycle to prove that I’m a local now (proof in the comments).

Today, I realized my old profile picture didn’t do A2 Media justice.

That’s why I spent $14.7M on a brand refresh.

I’m so excited to introduce: “i see u”

A profile picture that visually represents the watchful eye A2 Media keeps over all of your video marketing operations when we work with you. 

P.S. We’re now looking to raise a $14.8M round. My DM's are open.

In 2020, I started learning Japanese with one goal in mind.

Pull the world’s most epic prank on my friends. 

My plan was flawless: 

Step 1: Learn Japanese in secret for 1 year. 
Step 2: Host a big birthday party/gathering. 
Step 3: Fake a dramatic tumble and hit my head.
Step 4: Wake up “forgetting English” and only speaking fluent Japanese.

So I got to studying.

One week became a month.

A month became six months.

A year passed, and I still couldn’t speak Japanese even a little 😂

At that point, I gave up on learning in secret and decided to learn in public instead.

(That’s how I keep myself accountable. Tell as many people as possible about my goals).

Four years in, I finally felt comfortable speaking Japanese, joking, teasing, messing around… the way I do in English.

And once I realized I could finally express myself the way I wanted in Japanese, I chose a new goal…

Mess with as many Japanese teachers as possible. 

With card magic of course. Nothing crazy.

I mean, it’s only fair right? 

I couldn’t mess with my friends in 2020. Someone has to pay.

Learning Japanese has been one of the most humbling journeys of my life.

And there will always be things I need to learn.

That said, if I’m going to keep going, I might as well have fun with it - right?

Enjoy the video :). 

P.S. If you speak Japanese, DM me! Would love to chat with you 😁

My Fiancée (Maggie) is kicking me out of the house.

And the reason is pretty stupid if you ask me.

Picture this:
You've just had an amazing breakfast.
You're co-working at the same table as the love of your life.
The sun is shining.

And then *boom* you get a calendar invite.

All it says is, "Mastermind dinner."

And you think to yourself, "Omg, is this a date night where we talk about our business goals for 2026?" 😍

“What should I wear to this? I’m so excited!” 

Just as your heart is swelling with excitement she looks at you and says...

Her: “Did you get my invite?”

Me: “Yes, my love - I did! Where do you want to go to chat about our goals?”

Her: 😬

Me: “What’s up?”

Her: “Actually, this is a dinner I’m hosting for the ‘Founders who give a F*ck’ group. Are you able to find something else to do that evening?”

Welp.

So, the thing is… I’M not allowed to go. 

But if you’re reading this - there’s a chance that you're allowed to.

This is an exclusive group for founders that:
1. Have a mission-driven business (think: making people's lives better)
2. Believe in collaboration over competition
3. Know the best way to grow is with support and community 

It’s happening on December 17th, at MY HOUSE at 6:30pm.

Will someone let me know how it was?

I will be at Chipotle.

📌 Link here: https://lnkd.in/gqtncNBm

P.S. Even if you don't live in Toronto, apply for future versions. They'll be online, and I STILL won't be invited to those apparently.

I just learned a new magic trick. Thoughts?

Jokes aside, A2 Media’s tech stack and offer is about to be insane.

So what does that mean for our clients?

We’ve spent years mastering visual storytelling, editing, and all the invisible things that actually make viewers pay attention and learn to trust you.

Now combine that with AI tools that help us lean into those strengths and create more efficiently?

Things are about to get really interesting.

If you're looking to hit the ground running with video content that not only looks amazing, but actually wins customers, you're going to want to work with a team that’s done this many, many times before.

You need to make videos that position your brand as the obvious choice. 

Work with us 👉🏿 https://www.a2media.ca/

We’ve had a massive surge in inquiries this quarter, and we won’t be able to take everyone on. We’ll be choosing best-fit partners over the next couple of weeks.

P.S. Want to see our clients and results? Link in bio.

Last week, I spent $14.7M on a company rebrand.

This week, I’m quitting A2 Media to live amongst elephants in Thailand.

Jude, Patricio, if you’re reading this - split the company 50/50.

My lawyers will be in touch.

If you have questions and you need to contact me, don’t.

I’m one with the forest now.

Running away from my problems in Canada, part 2.

I finally got to meet part of my team in the Philippines! 

And somehow they’re even cooler in person.

Of my 5 weeks in Asia, the three days we spent together were among the most memorable.

We all flew to Cebu, grabbed a beautiful villa-like Airbnb, and just… vibed.

Sun, food, stories, dancing, laughs. The good life.

I mean, look at how much fun we had together 😌

Your team is one of the most important, if not THE most important decision you’ll make for your business.

If you can find insanely talented people who are also genuinely good human beings, you’ll build things that you didn’t think were possible. 

We wouldn’t be anywhere without you guys, and I’m very grateful and blessed to have you. 

I miss you guys already. 

Let’s make 2026 our best year yet. 

P.S. Patricio Londaits, Jude A. Alonso, and Noel, you’ll be at our next retreat, yeah? 😁

You don’t know suffering until you’re one minute into a deep-tissue massage and realize you have to hold in a category-5 fart for 59 more minutes.

The last 5 weeks have been unreal.

From chilling in Hong Kong, to spending time with half of my insanely talented team in Cebu, to hanging out in my favourite city in the world, Bangkok, and even attending one of my best friend's weddings while I was there.

I couldn't have asked for a better reset. 

However, going from paradise and perfect weather to SNOW AND FREEZING TEMPERATURES IN CANADA HAS BEEN HARROWING.

WHY DOES ANYBODY LIVE HERE? EXPLAIN IT TO ME.

Anyways, Bangkok, I'll see you again in April :).

And who knows, we just might end up staying there long term 😉.

P.S. I need all of you to help me convince our families to move there. Petition coming soon.

LinkedIn: "We want to see more thought leadership videos."

Me: *Makes fart jokes*

PSA: Take a sec to slow down please. Do you like sunsets?

Cool. Take a sec to watch one with us, then go about your day :).

The point of a sales video isn’t to hype up your company.

It’s to change what your viewers believe. 

We all know hard selling rarely works.

And most teams are STILL hard-selling in their content… they just think that they're slick 😂

But c'mon, we both know that your viewers are smarter than that 😅

Sales videos that actually convert do these four things exceptionally well:

1️⃣ They speak to one person.

Not everyone, just your best-fit buyer. You’ve done enough research to talk directly to that person’s current reality. That’s the kind of magic that makes viewers say things like “This video is literally me lol” and then proceed to watch the whole thing. 

People love when things feel personalized, and when they come at exactly the moment they needed to hear it.

2️⃣ They meet your viewers exactly where they’re at now.

Their frustrations. Their confusion. The beliefs they’re holding today. The best sales videos start their scripts there. By showing your viewer that you understand them, and that you (or your customers) have been in their exact shoes, you build trust that you can actually solve their problems.

3️⃣ They break the misconceptions that keep people stuck.

Buyers need to see what happens when bad-fit paths are explored too. The tactics that flopped, the assumptions that weren’t true, the detours that wasted time. 

When you share the false beliefs you held (or your customers held) and how acting on them actually made things worse, the viewer feels their own beliefs start to crack. And once that happens, there's room for new beliefs in their mind.

4️⃣ They show what helped you and your customers change everything.

Once their old beliefs have shattered, you can show them a new path forward. A future your buyer actually wants. When people see their own story reflected throughout the entire journey of your sales video, they don’t feel hard sold, they feel understood. Then they realize something needs to change.... And that’s where you come in, my friend 😉.

There’s a name for this structure. It's called "The Epiphany Bridge 💡"

We implemented this about a month ago, and the results have been insane.

Our current hero sales video has a conversion rate of 30%.

So I’m sharing our full Video Sales Letter breakdown with you.

Because all of us deserve a sales video that actually sells, right?

Here's how you get it: 

→ Step 1: Tell me one thing you love about me in the comments. I'm a words-of-affirmation kinda guy.
→ Step 2: DM me. My auto-responder will send you the breakdown instantly. 

‼️ DM me before Saturday, December 13th. After that, the link disappears (My auto-responder only gives me 300 characters and I need that real estate for other things 😂).

Word of caution: Use this wisely. This is powerful stuff.

Are most Black Friday/Cyber Monday (BFCM) deals a scam?

If you don't think so, prove it: 

Link the most insane deal you’ve found this month in the comments👇🏿

Anything goes! Gadgets, subscriptions, kazoos. IDGAF. 

Let's all help each other out. 

This is all because I have a terrible habit of missing good deals, regretting it for a year, and then missing them again 😂.

NO MORE. 

I’ll start. A friend of mine told me about a ridiculous deal from Higgsfield AI. If you’ve been curious about AI video and you want to hit the ground running, try it out. It aggregates all of the best video AI tools currently out there. 

(This is not sponsored lol).

Link for the Higgsfield deal in the comments. 

P.S. If you’re the one running a BFCM deal, plug yourself below. 

P.P.S. I bet you're wondering who designed this graphic? It was me. I'm available for hire. Book me before my rates go up in 2026.

Tobi Oluwole

Founder & CEO, Magnate Ventures, Founder’s Blueprint Accelerator | Growth Advisor, Speaker & Investor

With over 330M+ impressions, & 370,000 LinkedIn followers and over $33M in revenue generated for clients, I created a blueprint that drives leads, closes sales, and creates freedom for entrepreneurs. 

In 2019: I was working in tech sales struggling to hit my quota
In 2020: I started creating LinkedIn content, testing what works.
In 2024: I’m helping founders, leaders, and entrepreneurs grow their audiences and businesses by turning their thoughts into LinkedIn content that turns followers into customers. 

I’ve coached and worked with 100+ founders & entrepreneurs helping them craft stories, grow their following, and build profitable lifestyle businesses—all using the data that helped me make my first $1 million using LinkedIn.

Here’s how I can help you:

1. Subscribe to my newsletter - Life on Your Terms: tobioluwole.com

2. Check out my free webinar on how to build high-ticket offers: https://bit.ly/4a77YjJ

3. Apply to the next cohort of my 8-week accelerator, The Founder's Blueprint: https://www.tobioluwole.com/founders-blueprint 

Not ready yet? No problem. Stick around! I share actionable tips on entrepreneurship, leadership, & personal growth

100,000+ people are waiting for you to tell your story. 

Start writing on LinkedIn today.

📩 For sponsorships or partnerships: tobi@tobioluwole.com

Founder

Founder & Coach providing actionable advice on how to earn more and live happier.

I think my sister is going to be a Chief of Staff or COO in the next 5 years. 

I’m calling it early.

In 2018, she got hired on the spot while interviewing with a startup. 

The co-founders had casually mentioned at the beginning of the interview that they struggled to stay organized with their time. 

So my sister subtly timed how long they spent talking about each of their operational issues.

Then presented her recommendations to them at the end of that interview! 

With a suggestion on what should be prioritized first. 

Purely based on the level of emotion they displayed & length of time spent while talking about each problem. 

They hired her within 48 hours & ended up doubling the company.

→ She anticipates people's needs before they know what's happening
→ She reads 40+ books annually & can recall details
→ Taught herself Korean in less than a year
→ Works faster than 90% of people I know
→ Is insanely diligent with finances

You could ask her where any dollar has gone since the start of her career and she would be able to tell you. 

Tomi Oluwole, everything you do is excellent. 

Can't wait to see where you go!

Founder & CEO, Magnate Ventures, Founder’s Blueprint, Magnate Studios | Growth Advisor, Speaker & Investor

I bought my mom a car two years ago.

It's a promise I made to her when I was 14 because I knew she loved cars.

And it was one of the most fulfilling moments of my entire life. 

I love building my businesses and my audience. 

But what I'm really passionate about is:

→ Taking good care of my mom
→ Paying my brother's college tuition
→ Taking my dad to watch Arsenal live
→ Traveling around Europe with my sister

Getting the most out of life with the people I love the most. 

A job is a means to an end. 

So is creating a personal brand.

And so is building a profitable business. 

Don't get carried away comparing yourself to people trying to look successful. 

Write down your own definition of success.

Then pursue it relentlessly with everything you've got.

So many people lose sight of why they started in the first place. 

→ Missing birthdays to close "important" deals
→ Ignoring your family because you're "busy" with a client
→ Not sleeping and eating well because you have "a lot of work" to do

You did not start that dream job or business just to make money.

You started it so that you can be free to make the most of your life. 

Money is the means. 

Freedom is the goal. 

Remember your priorities.

the3skillsinc

mainland-capital-syndicate

li_at

JSESSIONID

Talks about #careers, #compensation, #entrepreneurship, #careertransitions, and #salarynegotiation

Joel Lenin

My brother moved to Canada when he was 15 years old.

He landed in Montreal and missed his flight to Ottawa because of the border agents.

To make things worse, he didn't have a phone so we literally had no idea where he was.

But he's so intelligent! We've always known that.

So my sister and I drove to the Greyhound station and just hoped he would find his way to Ottawa.

4 hours later, he arrived! He has always been able to figure things out on his own - even in a brand new country.

He graduated high school at 15, did some networking and landed a job at Dairy Queen.

Before college, he managed to land a part-time job at Scotiabank and worked full-time during summers.

Whenever he needed extra cash, he would flip iPhones on Kijiji (just like I used to do).

During the pandemic, he learned how to trade, made $10k in profit and then paid some of his college tuition with it.

When he needed a computer for school, he built his own computer from scratch watching videos on YouTube and buying parts online.

I also once watched him use Java to code the solution to a problem I gave him in less than a day.

Today, he's a top producing Sales Development Rep at a tech company. 

And I'm a proud big brother. 

Never underestimate people who have the ability to figure things out.

One of my friends just hit $2.3M in their business for this year.

I was with him when he decided to launch a company 3 years ago.

And we've been building side-by-side ever since.

The first 4 months were insanely difficult because he was still working full-time. 

Then he got fired and decided to go all in instead of looking for a new role. 

The first year he hit just over $400,000 in revenue. 

Then last year he generated over $1.2 million. 

This year his business will hit at ~$2.5 million!

With only 3 full-time people.

Now he gets to: 
→ Work on his own schedule 
→ Travel with friends more often
→ Take time off when he needs it
→ Spend more time with his spouse

He turned his expertise and skills into a full-blown marketing agency. 

And started making profit instead of a pay check. 
 
This is the future of work.

Integrity is who you are when nobody else is looking. 

And doing the right thing is often the harder choice. 

In the short-term, it may hurt because you might: 
→ Lose some revenue 
→ Get passed up for a job
→ Hurt someone's feelings

But at the end of the day, your conscience will be clear. 

Never compromise your values. 

Even if everyone else is doing it.

My ambition was at an all-time high when I was 23. 

I wanted to "change the world" with my ideas. 

But I was sacrificing my relationships with the people I loved to be "successful"

Then one of my mentors sat me down one day and said:

If you want to change the world, go home and love your family. 

It hit me so hard and I immediately knew what I had to do. 

I set up weekly date nights with my sister so we could mend our relationship. 

Weekly date nights with my girlfriend (now wife). 

And later on I set up weekly family night with both my siblings. 

My family never came second after that conversation. 

And it was the best decision I ever made.

Unsurprisingly, my career and businesses took off shortly after. 

And it was incredible to know that I always had their backing. 

If you want to change the world, go home and love your family.

Consistency will take you further than motivation. 

Not seeing any results yet, keep working. 

Things aren’t going your way, keep showing up.

Crushing it? Go again tomorrow. 

Never underestimate how far you can go by just staying consistent with your efforts. 

Keep going.

I met up with a founder who just finalized his divorce. 

He’s devastated. 

The companies that he founded are worth over $45 million. 

But because he used to travel so much, his marriage slowly fell apart over the years.

And so did his relationship with his young kid.

As we were having lunch, he looked me in the eyes and said something profound: 

”I would trade all the money I made to have my family back together. It wasn’t worth it.”

And then encouraged me NOT to do entrepreneurship the way he did it. 

That conversation will stick with me forever. 

Because anything that will cost you your family, your peace or your health is not worth it. 

Remember your priorities.

graphical user interface, text, application

Leadership doesn't have a specific title. 

In fact, the best leaders have learned how to influence people without one.

They are the ones who:
↳ Praise you in public but give you feedback in private
↳ Defend your honour when you aren't in the room
↳ Care about you - outside of the work you do
↳ Never stop believing in your potential
↳ Fight to get you more opportunities

You don't need to be a manager, director or VP to do these things.

Even as an individual contributor, you can begin impacting people's careers positively.

You are not a leader because of your fancy title.

You are a leader because of your consistent actions.

In March, I took my family to Barbados. 

It was our first family vacation in probably 15 years. 

During Christmas, I emailed them their plane tickets! 

For a week, we had breakfast lunch and dinner together. 

And had water gun fights in the pool at our AirBnB. 

I've experienced a lot of highs while building businesses. 

But that week was probably one of the greatest highlights of my entire life. 

Entrepreneurship is hard. 

But it's so worth it.

Verizon CEO: I’m sorry we have to lay off 15,000 thousand employees today. It’s my fault - but I'll keep my $24 million in compensation.

UPS CEO: 48,000 of our employees will lose their jobs a few weeks before Christmas because AI is making us more money. 

Apple CEO: We haven’t done mass layoffs since 1997 and we won’t start now. 

Leadership isn’t proven in good times. 

It’s proven in tough times.

Accountability often shows up in action, not words.

I quit my job at Shopify almost 3 years to the day I joined.

Back in 2017, I set a secret goal to leave the corporate world before I turned 30. 

The only problem was that every business I started kept failing and I was struggling in my career. 

So I came up with a plan: 

Step 1: Join Shopify to learn how successful entrepreneurs work and to be surrounded by them. 

Step 2: Replace me and my wife’s full-time income with revenue from my own ideas. 

Step 3: Eventually buy property in Canada to build equity so that the money I make is also making money. 

That was the entire plan.

In 2018, I helped my sister land a job and started helping friends kickstart their careers for free. 

In 2019, we founded 3Skills, helped 30 people land jobs and we made $11,000 in revenue. 

In 2020, I applied to Shopify for the 7th time and I used everything we had been teaching at 3Skills to finally land a job there. 

That year, I also started posting on LinkedIn and generated over 4 million views. 

In 2021, 3Skills became a 6-figure business and we helped over 100 people transition careers. 

My LinkedIn content got 11 million views. 

Then in 2022, I got promoted to Sales Lead at Shopify and my total business revenue tripled. We trained over 15,000 people online. 

I kept posting on LinkedIn and my content got over 77 million impressions online. 

By May 2023, the plan was complete. It was like I completed a 3-year degree in Entrepreneurship.

That year my business generated over $400k in revenue. 

So I bought a house & quit my corporate job. 

Then moved to Paris to travel the world with my wife. 

People overestimate what they can do in 1 year and underestimate what they can do in 10. 

Be patient with your progress but persistent with your purpose.

2019: My business generated $11,000 in 12 months

2024: My business hit over $1 million in revenue in 12 months

2019: Worked 6-7 days a week between my job & side hustle

2024: Worked 3-days a week and spent more time traveling

2019: Losing sleep because I had no savings & lots of responsibility

2024: Woke up daily without an alarm and had peace of mind

2019: Had to borrow $150 for groceries from my little sister

2024: Own a home and get to take my family on vacation

Sharing my thoughts on LinkedIn played a big part in that transformation.

It's incredible what can happen in only 5 years of being consistent. 

By December 2030, you could have a completely different life. 

But only if you start working towards it as early as today. 

Everyone overestimates what they can do in a year. 

And underestimates what they can do in 10 years. 

Overnight success does not exist. 
__
p.s. running a brand new training around building authority on LinkedIn. Monday Nov 24 at 12pm EST: https://lnkd.in/g3BS6wGr

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Jose O.

I invested in a fintech startup a few months ago. 

1 month into their launch they sent an investor update. 

They had hit over $7 million in revenue already!

Since the start of my career, I refused to invest in the stock market. 

Mostly because I knew that I could get a better return on my money by reinvesting in my businesses. 

And I was right. 

But this year, I met up with an entrepreneur who has been investing for 5 years. 

He invests 75% of his profits every single month. 

And his investments have grown over 300%!

In that moment, I got it. 

I went home and immediately started learning.

A few days later, I began investing in index funds. 

And a few months after that, I wrote my first angel check. 

Apparently your money can make more money than your labour ever can.

I started working with a management consultant last year.

He was building software while working at Deloitte but struggled to gain traction.

He had some personal constraints too.

A daughter needing treatments and a desire to create a lifestyle that gave him more time with his family.

Instead of suggesting he lower his ambitions, we did something different: 
→ Helped him pivot 4-5 times until he found an offer that resonated 
→ Created a strategic LinkedIn presence that attracted his ideal clients 
→ Detached from specific ideas & focused on finding product-market fit
→ Built a business model that gave him control over his time and income

He never thought anyone would pay $15,000 for his services.

And for the first few months he struggled to find any customers. 

Then on December 31st, he signed his first $15K client.

Today, less than a year later, his agency generates 4X what he made at his consulting job.

What seemed impossibly difficult became "almost easy" once everything fell into place.

Every goal is possible if you're willing to pivot until you find what works.

Stop giving up when your first idea doesn't land.

I started working with a data scientist that works for a Fortune 500 company. 

He was at a career crossroads. 

Wondering whether to climb the corporate ladder or pursue entrepreneurship.

He had valuable knowledge from his transition from chemical engineering to tech, but didn't know how to package it or find clients.

Instead of telling him to pick one path, we implemented my blueprint: 
↳ Transformed his blank LinkedIn profile with 500 connections into a powerful lead generator
↳ Helped him identify his true target audience: people making the same engineering-to-tech transition
↳ Built systems to qualify leads and clearly communicate his value proposition
↳ Created a structured program that delivers transformative results in weeks

His biggest fear was charging for knowledge he'd been giving away for free to friends and colleagues.

His first client paid him $2,000 and landed a job within one month of the program.

Today, his clients pay $5,000 for the same transformation, and he's had three consecutive $20K months.

He grew from 500 to 10,000 followers in just one year and went from 0 to 400,000 impressions in six months.

All while keeping his full-time job.

Stop limiting yourself to your initial business idea.

You build a six-figure business by solving real problems for people who are willing to pay.

Listen to what the market is telling you.

I got robbed at knifepoint selling hoverboards in 2015. 

That business only lasted 6 months and made $20,000 in profit.

Then I launched a consulting business in 2017 after getting laid off. 

I only earned $6,000 in 4 months. 

Then I created a clothing line on Shopify with 6 friends. 

That business ended up losing $15,000 in 3 years.

At that point, I almost gave up on entrepreneurship. 

But I decided to launch one more business in 2019. 

Which went on to generate over $500,000 in revenue in 4 years. 

And then in 2024, my business hit $1 million in a year. 

Your success will take longer than you think. 

But if you quit, you'll never find out if your sacrifice was worth it. 

Keep going.

I started working with a founder this year.

His goal was to scale his coaching business from $250,000 to $750,000 in 1 year so he could retire his parents.

He had been stuck at the same revenue range for more than 3 years.

Instead of telling him how impossible it would be, we just asked the right questions:

↳ How do we increase the lead flow with better content & paid ads?
↳ How do we boost the life time value of each customer to $25k/year?
↳ Who is the ideal client for the offer and what makes them so ideal?
↳ How do we delegate 80% of his role and focus on what he does best?

His biggest fear was that customers would push back on the new pricing.

In the first 45 days, he closed $160,000 in NEW revenue.

Entrepreneurship is basically magic.

We just hit $4M in total revenue across my creator-led businesses. 

I've been building on LinkedIn for over 5 years. 

These are my top 8 predictions for 2026: 

1. Trust > Distribution 
People will become more skeptical than ever. They will do more research and expect more value before investing or spending on anything.

People with small audiences of 5,000 followers & lots of authority will out-earn creators with 100,000+ followers that post generalized content.

2. LinkedIn organic reach will continue to drop
LinkedIn is introducing more paid features and organic impressions will continue to decrease. Content alone will no longer be enough. 

The new formula will centre around signal-based outbound & multi-channel content. 

3. Human > AI 
AI comments have dominated this year. Everyone can use AI tools to write posts and generate content now, so the technology is commoditized. 

Your unique perspective, lived experience, and authentic voice become your competitive moat & buyers will appreciate human-centric experiences even more.

4. More people will exit corporate 
The gap between what high performers want (freedom, autonomy, lifestyle design) and what companies offer (bureaucracy, politics, office returns) keeps widening. 

The best talent will quickly realize they can create more income, impact, and freedom on their own terms through entrepreneurship.

5. More employees will focus on building leverage
More people will license their expertise to multiple companies instead of earning one salary from one employer. 

It will be better to build a business with 5-10 high-value clients paying $10K-$50K each instead of climbing the corporate ladder.

6. Implementation will become the product 
People are tired of courses they never finish, frameworks they never apply and getting lost in massive cohorts that are overwhelming.

More people will look for 1-on-1 guidance, structured accountability, true community and hands-on execution so they get results much faster. 

7. Offline community will make a comeback 
After years of Zoom fatigue and shallow group chats, people will prioritize in-person relationships & friendships. 

More people will invest in curated retreats, dinners, and masterminds where real growth happens in the room, not on a screen.

8. Companies & execs will finally get onboard 
Creating content has always been overlooked my CXOs but that's going to change next year. 

Entire organizations and departments will start writing on LinkedIn as part of their marketing & sales effort, then build backend infrastructure to harvest leads.

2026 is going to look very different. 

You can get ahead of it. 

What are some of your predictions?

taplio

The Battle

📸 Ademola Adelakun, MBET

Tobi Oluwole

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taplio

The Battle

📸 Ademola Adelakun, MBET

Tobi Oluwole

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}📸 Ademola Adelakun, MBET's LinkedIn Performance

Performance ScoreTobi Oluwole's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score📸 Ademola Adelakun, MBET's LinkedIn Performance