We help b2b SaaS marketers turn their video footage into leads | Founder at A2 Media | Ex-Shopify & Affirm.

Hi, I'm Ademola 🙋🏿‍♂️ a professional magician turned video marketer. 

I know, weird combo. But here's the thing: after 20+ years of performing magic, I realized something... 

The same principles that make an audience lean in during a trick are the the same ones that make a buyer trust a brand.

That's why I built A2 Media. I wanted to help as many brands as possible use video the way it should be used: to build trust, tell great stories, and connect with audiences. 

The added benefit of content done right is that it fills pipeline, and closes deals faster 😉

Here's what I've noticed over the years:

Most B2B brands don't lose to better products. They lose to better storytelling. Not because their product is weak, but because they haven't figured out how to earn trust through content.

How it works:

You probably don't need a fancier camera or an influencer to bring in views. But what you definitely need is clearer messaging and a deeper understanding of your buyer. So we start there. What do your buyers believe? What's holding them back? What needs to click before they'll ever talk to sales? Then we turn that into multiple videos that your prospects actually want to watch. Content that positions you as the obvious choice.

The results?
→ Your sales team stops explaining the same thing 100x because the content already did it
→ Your brand shows up in the feeds of people you actually want to close
→ Your pipeline fills with pre-educated prospects who already understand your value
→ Your content drives demos and closes deals - not just brand awareness

We don’t make content for likes. We build video systems that educate buyers, create demand, and do the heavy lifting before the sales call ever happens.

We partner best with B2B SaaS companies that have:
✅ $10M+ in annual recurring revenue
✅ A marketing and social team
✅ Camera-ready talent

A few things we’ve helped make happen:
→ Okta: Multiple video series → 20K subs + thousands of DevDay signups
→ Reveal: 4M+ organic impressions in new markets → acquisition shortly after
→ Nearbound: Cut sales time-to-close by 50% with targeted video series
→ Nice Commerce: 482% subscriber growth + multiple 5-figure deals from video
→ A2 Media: Tripled inbound leads with audience-first video edutainment

(Also trusted by teams at Chili Piper, Close, Runway, Warmly, OpenPhone, Treasury4, and Sendoso)

👉🏿 Let your content do the heavy lifting. Work with us: www.a2media.ca

📸 Ademola Adelakun, MBET

POV: You’re being onboarded by Grok AI.

Featuring: Dom Odoguardi and Maggie Arai.

—

Did you laugh as hard as we did making this? 😂

Hey! I’m Ademola 🙋🏿‍♂️ and I run A2 Media. We’re a 10-person video agency that makes SaaS videos that don’t feel like SaaS videos.

Check out more of our content 👉🏿 www.a2media.ca

Ademola Adelakun, MBET

We help you close 35% faster with video. Built for $10M+ SaaS team with long sales cycles. 550+ videos for teams like Shopify, Okta, and Chili Piper.

LinkedIn Confessions, Part 1.

Featuring Christina Le. Shot and edited by ME 💅🏿✨

We help you close 35% faster with video. Built for $10M+ SaaS teams with long sales cycles. 550+ videos for brands like Shopify, Okta, and Chili Piper.

Christina Le: "Do you wanna make some content with u-"

Me: "Yes."

Christina: "You didn't let me fini-"

Me: "When do we start?"

This month, I became a creator in residence for Slate.

For two reasons:
1. I will follow Christina Le to the ends of the earth, even if it kills me.
2. She gave me full creative freedom on how I want to show up.

How could I say no?

Anyways, this is our first piece of content together. 

And I had a ton of fun making it! 

Shoutout to our editors who continue to BRING HEAT WITH THESE EDITS 😌. 

Wanna try Slate out? 👉🏿  www.slateteams.com

📌 P.S. This made me miss my creator roots and working with creators. Thinking about opening a few coaching spots. If I do, who's in?

POV: Your video hook sucks.

Featuring: Maggie Arai.

I talk smart, LinkedIn no like.
I talk dumb, LinkedIn big like.
I confuse.

How to get RICH using AI in 2026.

Featuring Maggie Arai.

Disclaimer: This is NOT sponsored by Anthropic. However, if you guys have an affiliate program and you pay retroactively, PLEASE get in touch because we’ve brought you like 10 customers 👀😂

I tried the ChatGPT "make a caricature of me" trend.

WHAT ON EARTH IS THIS?? 😭 

A year together and you never knew me at all.

We're done. I've moved on. Claude gets me.

Time to make a shit ton of content. 

Featuring: Christina Le, Carmen Vicente, and Christina Pearo.

No alternative text description for this image

PSA: Air Fryers are a SCAM.

Featuring: Maggie Arai (at the end)

We picked a winner for our $15K video giveaway.

BUT if you entered and didn't win, keep reading. You'll wanna hear this.

THERE WERE SO MANY INCREDIBLE PEOPLE THAT ENTERED 🔥

I want everyone to win 😭

But unfortunately, there can only be one winner.

Please join me in congratulating…

✨ Romana Kuts from SaaStorm!!!!!!!!! ✨

Can't wait to meet you, Romana! I'll be in touch soon. 

Now, for everyone else, I'm a big believer in the "everyone gets something" philosophy.

So check your inboxes soon. We've got something coming your way.

I kinda love doing this, so we'll be doing it at least twice a year.

That said, stay tuned for the next one 😉

Christina Le: "You can go crazy with this one"

Me: "You sure? You know I'm unhinged, right?"

Christina: "Mhm. Yep. Totally. Got it. Have fun"

She definitely wasn't listening LOL. 

But that just means it's my moment to shine ✨😌

I present to you, "Ademola learns ya something about Slate, part 2" 

Two things I've learned so far:

1. Christina will let me do literally anything.
2. This is the most fun I've had making content in a long while.

Shoutout to my editors who continue to BRING HEAT WITH THESE EDITS 😌

Wanna try Slate out? 👉🏿 www.slateteams.com

POV: You're a black guy that speaks Japanese.

This is either a terrible business decision or a genius one.

We're giving away $15K worth of video and content strategy for free.

3 sales videos. 1 month of video advisory. One lucky B2B SaaS brand.

The last time we did this, the campaign blew up.

Now we're doing it again. One spot. One lucky brand.

This is for you if:
→ You've got one person willing to be on camera
→ You want to create videos that educate prospects
→ Your sales team needs warmed-up prospects before calls

What you get:
→ 3 videos that make your deals move faster
 → 1 month of hands-on content strategy from the A2 team

👉🏿 Apply here: https://lnkd.in/gJvB-EaP

⏰ Deadline: Friday, February 20th at midnight.
📌 P.S. Know a brand that needs this? Tag them or repost.

I've started 14 businesses over the last 13 years.

And I've made every dumb mistake in the book.

So, I know a lot about what not to do when you're running a business.

Which is one of the big reasons we've been able to continue to grow A2 Media over the last 3 years.

But I feel like I've lost the plot a little bit.

I started this business to help more people find their voice on video.

But my background in tech kept pulling me towards bigger companies and bigger deals.

While that's been fun, I'm a little sad that I abandoned my original mission: helping more people find their voice as creators.

I've realized I need that kind of fulfillment in my life too.

Not everyone knows this about me, but my undergrad degree was in psychology. 

I wanted to become a therapist.

I quickly realized that’s not the right fit for me.

But there’s still something really fulfilling to me about working 1 on 1 with somebody who’s bright, talented, and motivated. 

Helping them make breakthroughs that make their life infinitely better.

So I've opened up 3 advisory spots for people who want to become better content creators.

Apply here: https://shorturl.at/fKayI

Our B2B SaaS clients typically pay us $10K+/month. I know that's not realistic for most individuals, so I'm offering this at a fraction of that.

I'm only taking on 3 people. And I’m only taking on people who are serious, coachable, and that I know I want to work with.

The form closes tomorrow at midnight. 

Once it’s closed, it’s closed!

(I’m reviewing every application myself, and I need to keep the number of applications to a reasonable limit). 

If you're selected, you get 4 one-hour calls with me over 30 days.

Content strategy, video ideas, script feedback, video best practices, whatever you need.

Your content Yoda, I will be. 

This is NOT for you if:

→ You'd rather have AI create your content than develop your own voice
→ You're not willing to be bad before you're good
→ You want overnight results

This IS for you if:
→ You're serious about building your personal brand
→ You're willing to push through being bad to become great
→ You just need someone in your corner to help you get unstuck

If this sounds like you sign up here 👉🏿  https://shorturl.at/fKayI

P.S. Who knows if I'll do this again? Let's see how this one goes.

Me: “Film whatever content you want, just post more on LinkedIn”

My team: “Really? Anything? 😏” 

Me: “Try me”

My team: “Bet”

People of LinkedIn, I ask you:

Did Joshua and Jude crush this? Or did they crush this? 😂😂

We love a great underdog story.

So we just HAD to share this one from Howie Liu at Airtable.

Last week, I was going down the rabbit hole of Airtable's YouTube content.

And I stumbled across this interesting podcast about building a challenger brand.

For those of you that aren’t familiar, it’s basically a brand that’s not afraid to be bold.

My kinda podcast. 

About 30 minutes in, Howard talked about how being the underdog fuels him.

And I felt that. 

Because when you're building something without the budget, the brand recognition, or the safety net, you just have to find a way. 

So I clipped it and told my team to do what we do best. 

Add some flair so we can help spread this message.

Thanks for the inspo, Howie. 

Hope this lights a fire under someone who needs it today.

Airtable found their way. Hopefully you're finding yours.

---
📌 P.S. Want your team to have content like this? We help teams like Shopify, Okta, and Close, make content that drives viewers to action and closes deals. Let us do the heavy lifting for you 👉🏿 www.a2media.ca

POV: You’re picking up Christina Le from Toronto airport.

graphical user interface, text, application

Me: "I wonder what comes up when I google myself..."

The results: 

oh okay 😭

One video on LinkedIn saved my company.

Let's go back to January of 2024.

I was stretched thin, saying yes to everything, and still unsure how to grow.

Then I stumbled on a video by Patricio Londaits.

The title stopped me in my tracks: "What happens when you catch someone suggesting your boss should fire you?"

How could I not click?

I'm glad I did because within seconds, I was hooked.

The pacing. The music. The storytelling.

That two minute video told me everything I needed to know. 

This was one of the most thoughtful and talented editors I'd ever come across.

I couldn’t remember the last time a video on LinkedIn actually got me excited.

A few DMs later, I hired him.

My first real, full-time hire. Big moment for me, and a big gamble for him.

He was betting on a one-man operation that could have gone nowhere. 

But just a few weeks later, we landed Auth0 by Okta.

Funny how that works.

Just like that, it was Patricio and me. 

Side-by-side, creating for one of the most respected brands in security.

Three months into our six-month contract, Patricio had done such a great job that our client asked: "Can we pay you more and extend the contract?"

We still work with them today.

That one opportunity has given us the breathing room to continue growing. 

And we've since grown to a team of 9.

None of that would've been possible without Patricio.

He's not just a great editor. He's a great thinker, storyteller, and partner.

And he’s not shy about calling me out on my BS when I need to hear it.

Every founder needs a Patricio. Someone who makes the work better, the journey lighter, and the impact bigger.

Show him some love in the comments 👇🏿

If you hate video as much as I do, you need to come to this.

This Thursday, we're going to tell you why video is complete sh*t.

My team has made over 500 videos for 25 SaaS brands.

So we would know.

I'll be joined by Louis Butterfield, Oyinkro K, and Connor Lewis.

And we will NOT be holding back.

March 5th at 9:30AM (EST). DO NOT MISS THIS.

Join us here 👉🏿 https://lnkd.in/e35n4v2b

You're welcome 💅🏿✨🙏🏿

P.S. I'm re-reading this and I'm not sure I got the memo correct. Louis can you confirm??

Video Producer | Shark Enthusiast | Boulder Bro-ish

I picked up a camera for the first time when I was 6. I still haven’t put it down. I literally have footage from every stage in my life to prove it. From the moment I picked up the Sony Handycam, I was obsessed with storytelling. 

Everybody has a story to tell — whether it’s a hidden voice, a brand or a 6-year-old kid with a camera. In whatever I do, I aim to tell the untold story. 

👉 Currently, I'm building Crux Content! We make B2B video content creation feel easy, even the parts that usually suck, like talking to a camera. 

Previously I’ve worked with Commsor, Lavender, Fleishman-Hillard, GoArmy, Steelcase, and more. 

Ask me about sharks, bouldering, my dog, or how my triathlon training is going :) Feel free to connect or reach out to me at rayna@cruxcontent.video!

www.cruxcontent.video

Rayna van Beuzekom 🦕

You're losing viewers in the first five seconds.

Not because your content is bad. Because you won't get to the point.

"Hey guys! So today I wanted to talk about something that's been on my mind lately, and I've been thinking about this a lot..."

Nobody asked for the origin story. Just say the thing.

Direct content works because it becomes quotable. Snackable. The sentence someone repeats to a friend. The moment that makes someone hit rewind.

Two fixes:
1. Lead with the answer, not the setup.

Don't ask "have you ever wondered why your content isn't getting views?" Just say "your hooks suck."

2. Ask yourself, "Would I text this to a friend?"

If you wouldn't send three paragraphs over the blue message app, don't do it on camera.

Your videos should sound like how you actually talk. Not how you think a "content creator" is supposed to sound.

Rayna van Beuzekom

Founder @ Crux Content | Helping B2B teams show up on camera

Your white wall is killing your content.

B2B creators confuse "professional" with "forgettable." Same ring light. Same fake plant. Same beige void.

Nobody remembers the video, and nobody remembers you.

Your background is part of your brand. A bookshelf, vintage posters, a neon sign... these aren't distractions. They're the reason someone stops scrolling and starts connecting.

B2B is still human to human. Let your setup prove there's actually a human behind it.

Two quick fixes:

1. Ask yourself: does my background say anything about me? If not, add something.
2. Use depth. Don't sit flat against a wall, layer your space.

Stop treating "clean" like it's the same as "good."

The cheapest way to make your videos look better is with the Rule of Thirds

Too often I see creators putting their head right in the middle of the screen, leaving the video off balance and feeling a lil awkward

The rule of thirds balances your frame and commands attention from the audience

It works like this:

Divide your frame into thirds, creating nine total boxes. Kind of like a tic tac toe board 

Your eyes should land on the top line

And if you're speaking to someone off camera, give yourself something called "lead room" where you're framed on either of the vertical lines

I filmed this on an iPhone to show you how easy it is to follow this rule using the grid 

PS. I made this vid for Melissa's Citrine community webinar on "How to Edit Videos" - super cool to show the step-by-step of how each little thing makes your vids 10% better

I almost stopped editing completely last year.

Got promoted at my job, became a "marketer," and slowly the thing I actually loved doing just disappeared from my life. 

Building Crux Content brought it back. I'm editing almost every day again and I forgot how much I love it.

So I'm leaning in.

Introducing The Founding 10: 10 2D-animated product explainer videos, €1,500 each, before the rate moves up. Scripted, voiced, and animated by me. 

I've done two already. Both clients are happy. Now I want more reps.

I'm documenting every project as they come in. Follow along.

2 spots gone. 8 left... drop a comment or DM me.

You ever create one of those videos that makes you remember why you chose this career path?

That’s this one for me.

My last semester of college, I had a friend (shoutout Ashley van der Does) tell me, “If you can make motion graphics, you can get a job anywhere.”

So I bought an eight-week long crash course and spent that semester learning about keyframes and easy-eases with hours logged in After Effects.

And what Ashley said was true. It did help me get my first job.

But over the past few years, I’ve slowly used this skill less and less and less. Hiring other people to do the animating so I could take a stab at marketing strategy.

And I always thought I wasn’t the greatest at this stuff. I knew just enough to help me get by.

So, when EasyLlama asked if I could do an animated product explainer, I said no. And then Katrine asked again. And I said maybe. And then she asked one more time, so I was like alright whatever.

By this point, I had less than a week to get the team the full video below. I think I pulled it off haha. But more importantly, this vid made me remember why I like video editing to begin with.

It’s the problem solving. It’s the little bits of code. It’s the reddit threads searching for solutions. It’s trying to make things look like they happened that didn’t really happen. It’s the little details that no one else notices.

What I’m saying is, if you need a 2D B2B product explainer, and you don’t want to work with a big agency because it takes way too long, you know where to find me 🫡

i've written down all my opinions on different types of fonts. i think it's the most scientific thing you'll see today. 

sincerely,
someone who keeps mixing up two client's fonts bc they look the exact same with a couple pixels difference in variation

(for legal reasons this a joke)

Last week, an Instagram ad actually worked on me

I picked up a couple Retro-pia lenses - if you bought the pink one in support of breast cancer awareness, you automatically got the oreo one soooo why not?

These lenses are supposed to make your camera shoot with a vintage dispo cam vibe

First note, I didn't fully realize these were manual and out of focus until I was editing

Second note, I see the potential

This isn't at all for a professional recording. This is a "just have fun" type of lens to make cinematic vids

I'm going to test out staggering shutter speeds and frame rates for a cinematic style vid this week. 

But yeah, just a fun note that making vids should be fun, and we should be experimenting with stuff we normally wouldn't use :)

Filming with Romana Kuts today! 

Enterprise content marketer meets extremely unprofessional B2B video creator. What could go wrong?

So you still haven't started your 2026 resolution to learn video editing? Wild, but okay. Time to make March your redemption arc.

I mapped out exactly what I'd consume this month if I was starting from absolute zero. 

Step one: pick your software (and stop overthinking it)

Step two: actually follow through this time.

I broke it down by YouTube channels (with specific videos so you're not doomscrolling), books that'll make you understand why edits hit (not just how to click buttons), podcasts you can binge on your commute, and creators who are genuinely worth studying right now.

The barrier to entry is literally nonexistent at this point. 

What am I missing? Lmk in the comments if there's something that should be on here 👇

taplio

The Battle

📸 Ademola Adelakun, MBET

Rayna van Beuzekom 🦕

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taplio

The Battle

📸 Ademola Adelakun, MBET

Rayna van Beuzekom 🦕

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}📸 Ademola Adelakun, MBET's LinkedIn Performance

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Performance Score📸 Ademola Adelakun, MBET's LinkedIn Performance