Adeel Imrani

Vijuve

Vijuve is a Luxury Skin Care Brand providing innovative and revolutionary skin technology that delivers results you would expect from cosmetic procedures, right at home and for a fraction of the cost. 

Started up this brand in the USA with two Partners and successfully grew and established sales revenue from $0 to SMM in a period of 9-10 months. 

I believe such success results from building & leading world-class teams of Supply Chain, Sales, Marketing & Design which are actively involved and delivering exceptional results in various forms of R&D, Procurement, Marketing & Distribution. 

VIJUVE — Announce Your Uniqueness! 

●	Co-founded and leading Vijuve, achieving 1,044.12% 4-year growth and 125% CAGR on Amazon 3P FBA and Shopify in the US.

●	Managed $3M ad spend, securing a 25% Advertising Cost of Sales (ACoS).

●	Boosted customer base by 40% YoY through effective A/B testing and PPC campaigns.

●	Negotiated strategic contracts, cutting 20% off a $4M procurement spend via Just-in-time (JIT) stock purchases.

●	Streamlined operations in merchandising, R&D, sales, CRM, product management, advertising, market research, SEM, and distribution, driving efficiency.

●	Elevated employee retention by 25% through a culture of teamwork.

●	Implemented a digital acquisition strategy, increasing LTV:CAC ratio to 8:1, tripling customers with a <5% churn rate.

●	Guided eCommerce growth with thorough data analysis, risk mitigation, and strategic B2B partnerships.

●	Applied entrepreneurial approach, yielding 125% YoY revenue growth across analytics, supply chain planning, business planning, digital strategy, sales management, email marketing, customer satisfaction, and UX.

Co-Founder & Chief Executive Officer

Various Companies in Launch, Growth & Scale Phases.

My expertise in data analytics, strategic partnerships, leadership, and innovative marketing has consistently driven over one million USD in annual revenue growth for luxury health & personal care brands - in growth and scale phases - on Amazon and Shopify. If your company aims to boost revenue (and profit), contact me for guidance.

Business Advisor

Amazing Herbs

●	Launched 50+ Health & Wellness products across various e-commerce marketplaces.

●	Provided management consulting, forged, and nurtured new partnerships with Amazon Vendor while refining distribution channels, and expanded revenue by 30%.

Digital Sales Strategist as Consultant

GK Hair 

●	Expanded e-commerce sales revenue, of Professional Hair Care products, from $0 to $150k within 27 days, positioning the revenue for $3M+ per annum of repetitive business.

●	Became P&L owner and demonstrated business process re-engineering by mobilizing 50+ cross-functional team members while steering all aspects of Digital Marketing, Supply Chain (forecasting, logistics, inventory, and purchasing), Legal, HR, and B2B Sales Teams.

●	Boosted productivity by 100% of cross-functional teams, including Social Media Marketing, Content Creation (copywriters), SEO, Graphic Design, Development, and Video Editing.

●	Optimized Global Inventory and Sales performance on Amazon.com marketplace (USA) and Amazon Europe by driving FBA and Seller Fulfilled programs.

●	Built a skilled team of over 30 members by recruiting, coaching, and developing top industry talent by identifying key performance indicators.

Director of Growth

●	Drove a 121% growth in social media likes and follower count via creative campaigns and tying strategy to execution.

●	Maximized online marketing ROI by 100% by improving communication with executive management, utilizing the budget wisely, and spending on the highest-impact channels. 

●	Identified and eliminated waste by up to 50% by modernizing Digital Marketing processes.

●	Initiated creative global digital sales and marketing strategies and user growth campaigns.

Head of Ecommerce & Operations

●	Optimized end-to-end supply chain, reduced costs by 50% for a $5M procurement budget, and recruited and up-skilled talent by demonstrating sound leadership and analytical skills.

●	Boosted team productivity by 100% and slashed freight costs by 36% while centralizing shipment information and improving financial reporting substantially.

●	Slashed excessive inventory by 34% by introducing just-in-time stock purchases.

●	Drove a +50% increase in pick and pack efficiency, improved inventory storage, and enhanced space utilization by mapping out and implementing procedures for the US and EU warehouses.

●	Achieved 50% better Minimum Order quantity (MOQ), Production Times, and Delivery Terms from 20+ Chinese Suppliers, 10+ US Suppliers, and 5 European suppliers.

Head of Supply Chain Management

United Safety International

●	Managed a $6.30M budget and spearheaded all aspects of the Procurement and Supply Chain department.

●	Enhanced product conformity by 36% by enforcing supplier performance against company standards. 

●	Led thorough research to discover global manufacturing vendors offering top-quality products 70% cheaper.

●	Handled 3PL with freight forwarders, monitored and improved performance by up to 50%, and negotiated prices to reduce freight costs by 40%.

Supply Chain Manager

CEO Driving 10X Revenue Growth at Skincare Brand | Amazon & eCommerce Growth Leader | Supply Chain, Digital Marketing, Sales Strategy & Distribution

Every month, ~40% of your Amazon ad budget gets quietly wired into your competitors’ pockets.

You overpay for clicks. They scoop up cheaper, higher-quality traffic... and then thank you for lowering their costs. Your budget funds their wins while you fight for scraps.

I help COOs and founders at mid-market health and beauty brands solve the root operational problems that manifest as poor ad performance. We turn your marketing from a cost center into a predictable engine for enterprise value.


Where Competitors Are Profiting From Your Business:

1. The Ad-Spend Leak: The obvious one. A huge portion of this leak is cash that could have funded a new hire or a new product launch. Instead, it's funding your competitor's growth. 

2. Operational Drag: While you manually wrestle with ShipStation and spreadsheets, your competitors’ automated systems are shipping products and capturing sales faster than you can.

3. Single-Channel Prison: You’re trapped on one marketplace, fighting for inches, while they are building a global empire using the market share you’ve surrendered.


How I Drive Overall Business Performance:

- I use BIDVENTOR - my proprietary AI system - as a diagnostic tool to pinpoint the cash flow and data leaks that start with your ads.

- I've spent over 14 Years dismantling competitor advantages across $30M+ in managed ad spend.

- I optimize entire Amazon FBA and FBM operations (not just ads) to deliver $1M+ growth to the bottom line.

- I build data feedback loops between your marketing, finances, and operations so you can make decisions based on profit, not just ad metrics.


Recent Victories:

- $0 to $2M+ Luxury Beauty Brand Build: I built my beauty brand by weaponizing these exact strategies against larger competitors.  We didn't just run ads. We architected the entire go-to-market plan, achieving a 125% CAGR.

- $1M+ Profit Increase: For a cosmetics manufacturer client, we redirected their ad waste into a global expansion strategy, unlocking 7-figures in pure P&L profit growth that was previously left on the table.

- $30K → $330K Sales Turnaround in 30 days: This win started with fixing the ads, but the real victory was using the new, predictable sales data to optimize their supply chain and improve margins from ~25% to 40%+.


Book a Full Growth Audit:

It's time to find out the exact dollar amount you're wiring to your competitors each month.

In our Profit Clarity Session, we'll map out how your marketing, operations, and finances are intertwined and identify the single biggest lever you can pull for profitable growth right now.

Chief Executive Officer

●	Consistently grew Luxury Skincare Brand revenue at a 125% Compound Annual Growth Rate, CAGR, on Amazon 3P FBA and Shopify in the US.

●	Achieved 25% Advertising Cost of Sales, ACoS, on ad spend of $3M.

●	Scaled customer base rapidly by 40% YoY via innovative A/B testing and PPC strategies.

●	Slashed 20% of costs on procurement spend of $4M by negotiating strategic contracts with B2B customers and implementing just-in-time, JIT, stock purchases from suppliers.

●	Delivered exceptional results by process improvement and lean thinking in merchandising, R&D, sales and operations management, customer relationship management (CRM), product management, online advertising, market research, Search Engine Marketing (SEM), and distribution to retailers.

●	Achieved a 25% spike in employee retention via teamwork culture transformation.

●	Devised and deployed a new digital customer acquisition strategy that propelled the lifetime value/customer acquisition cost (LTV:CAC) ratio to 8:1, >3x customers, and <5% churn rate.

●	Positioned eCommerce growth by conducting in-depth data analysis, driving continuous improvement, mitigating risk, and forging strategic Business to Business B2B partnerships.

●	Applied entrepreneurship mindset to grow revenue at 125% YoY by leveraging sound leadership across web analytics, global supply chain planning, business planning, digital strategy, sales management, email marketing, customer satisfaction, and user experience (UX).

Chief of Staff @ Fulfil (eCommerce ERP) 🤝 | Claude Code 🤖 | Coaching and speaking about all things personal branding, AI, and entrepreneurship 🗣️ | 4x Founder 🧩 | FoundersBeta 30 Under 30 🚀

I'm currently Chief of Staff at Fulfil (eCommerce ERP), where I spend my days: 
👉 Living inside Claude Code 
👉 Collaborating with our CEO on strategic cross-functional priorities
👉 Leading growth and strategic partnerships with technology and service providers

📩 Drop me a note if you're interested in learning more about becoming a Fulfil partner.

Outside of Fulfil, I'm:
🗣️ Running workshops on AI, personal branding, LinkedIn and social selling
🚀 Advising startups on GTM strategy
🎤 Want me to speak at your event or run a workshop for your team? 

I've been invited to share LinkedIn and personal branding strategies with conferences, industry associations, companies and schools, and my thought leadership has been featured in major publications.

My most requested workshop is focused on Leveraging LinkedIn. This workshop will teach you:
👉 How to craft your personal brand and optimize your LinkedIn profile
👉 How to develop a content strategy to tell your story
👉 How to leverage the platform to get in front of potential employees, employers, clients, and partners.

📩 Drop me a note if you're interested in booking me as your next speaker. 

📣 Features: LinkedIn News, HR.COM, Retailing Central, StartupNation, Canadian Restaurant and Foodservice News, CanadianSME Magazine, UNDER30CEO, CTV News, HCM Technology Report, Staffing Industry Analysts, Recruiting Daily, Best of HR, B2B Marketing World, UPJourney, Disrupt Magazine, Grit Daily, Hustlers Global, Small Business Currents, College Recruiter, Youth Opportunities, The Creative Zine, The Nativa, Marketer Interview, AzBigMedia, MatchBuilt and more.

Myers-Briggs: ENFJ | Deloitte Business Chemistry Profile: Guardian/Integrator
Working Geniuses: Tenacity & Enablement
Lean Six Sigma White Belt Certified | Certified Associate in Project Management 
--- Views expressed are my own --

Matt Parkin Meet me at Shoptalk

Had a blast visiting our Bangalore office for 2wks. 🇮🇳

Was amazing seeing our engineers hacking away in person, launching:

-Vibe coding micro apps with Fulfil

-The ability to create and edit Fulfil records from Claude with our MCP

-Our Numeral integration

And so much more.

I only got grilled twice about my Claude Code setup 😅

Was also pretty cool to see our support team working so collaboratively with each other IRL, shipping fast to support the DTC merchants using Fulfil as their ERP.

If you want to join a team that:
-Eats meals together
-Encourages you to take PTO 
-And gives you the autonomy and ownership to have a real impact:

We’re growing our team in Toronto, Miami and Bangalore across support, engineering, implementation, sales and success - head over to our careers page to learn more!

Matt Parkin

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Toronto sales crew - we're hiring Account Executives at Fulfil.

Our sales team is AI-forward, so you’ll benefit from:

- Internal AI tooling to get you quick answers to technical questions
- Access to Claude for creating Claude Artifacts instead of legacy slide decks
- Frequent product releases (every few weeks), so you can position Fulfil as being at the forefront of the industry

If you've ever lost a deal because you couldn't get the right resource fast enough, that won't be your problem here.
- Need the CEO on a demo? They'll show up. 
- Want the COO to grab coffee with a prospect? Done. 
- Spot a need for a new feature or integration? Engineering is a Slack away.
- Need a case study built around a specific use case? Marketing turns it around. 

You're not selling software that lives in a tab someone opens once a week. 

Fulfil is how our merchants run their business every day — every order, every shipment, every financial close. 

When you close a deal here, you feel it.

If that sounds like the kind of work you want to do, head over to the Fulfil careers page to apply: https://lnkd.in/eGXd5nni

Compensation: $110–130K base / $220–260K OTE

DMs are open if you have any questions.

10 companies hiring in the eComm tech space - check them out: 

Fulfil
- ERP Implementation Consultant (Miami, FL)
- ERP Implementation Associate (Toronto, ON & Miami, FL)
- SDE-I, SDE-II, Senior Engineer, Lead Engineer, Engineering Manager (Bangalore, India)

Numeral
- Account Executive (US - Remote)

Loop
- Product Marketing Manager (US - Remote)

Passport
- Customer Success Manager (US - Remote)

Flexport
- Director, Marketing & Communications (Chicago, IL)

Ramp
- Enterprise Channel Partner Manager | Accounting (Canada - Remote)

Shopify
- Product Partnerships Lead (NAMER - Remote)

Faire
- Sr. Technical Program Manager, Engineering (Kitchener, ON)

Parabola
- GTM Engineer (SF, CA)

Gorgias
- VP Marketing (Toronto, ON)

Looking for a new role or growing your team? Introduce yourself in the comments! 

Let's help our network out 🤝

Looking forward to speaking about AI in Partnerships at Partnership Leaders Catalyst Summit Toronto on April 7th.

You can learn more about the half-day event and save your free spot to attend here: https://lnkd.in/eh6_fCtu

Claude Code, Claude Skills and MCP have entered the imsg group chat with friends. I know it can feel overwhelming to get started - here are a few quick ways to get comfortable if you're just starting out with AI:

1. Start by connecting any existing tools you're already using to Claude (e.g. Google Drive, Google Calendar, GMail, Slack, Canva, Fulfil, etc.).

2. Ask questions, analyze data and build reports based on your connected data sources. 

3. Start asking software providers you use or are considering using if they have an MCP (this is the USB port equivalent that lets LLMs like ChatGPT and Claude connect with other software).

4. Research the concept of Claude Skills and identify a task that you or your team frequently performs where you'd like a standardized output. 

If you're looking for some ideas, head over to the Fulfil website and check out some example Claude Skills for a free shipping threshold analysis and a fulfillment optimization analysis: https://lnkd.in/eHZAUS5D 

I'm the definition of a non-technical person, and it's been mindblowing what I can do now with AI - hopefully this is a helpful starting point for those just getting started!

taplio

The Battle

Adeel Imrani

Matt Parkin Meet me at Shoptalk

Followers

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Performance ScoreMatt Parkin Meet me at Shoptalk's LinkedIn Performance

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taplio

The Battle

Adeel Imrani

Matt Parkin Meet me at Shoptalk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Parkin Meet me at Shoptalk's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMatt Parkin Meet me at Shoptalk's LinkedIn Performance