Adeel Imrani

Vijuve

Vijuve is a Luxury Skin Care Brand providing innovative and revolutionary skin technology that delivers results you would expect from cosmetic procedures, right at home and for a fraction of the cost. 

Started up this brand in the USA with two Partners and successfully grew and established sales revenue from $0 to SMM in a period of 9-10 months. 

I believe such success results from building & leading world-class teams of Supply Chain, Sales, Marketing & Design which are actively involved and delivering exceptional results in various forms of R&D, Procurement, Marketing & Distribution. 

VIJUVE — Announce Your Uniqueness! 

●	Co-founded and leading Vijuve, achieving 1,044.12% 4-year growth and 125% CAGR on Amazon 3P FBA and Shopify in the US.

●	Managed $3M ad spend, securing a 25% Advertising Cost of Sales (ACoS).

●	Boosted customer base by 40% YoY through effective A/B testing and PPC campaigns.

●	Negotiated strategic contracts, cutting 20% off a $4M procurement spend via Just-in-time (JIT) stock purchases.

●	Streamlined operations in merchandising, R&D, sales, CRM, product management, advertising, market research, SEM, and distribution, driving efficiency.

●	Elevated employee retention by 25% through a culture of teamwork.

●	Implemented a digital acquisition strategy, increasing LTV:CAC ratio to 8:1, tripling customers with a <5% churn rate.

●	Guided eCommerce growth with thorough data analysis, risk mitigation, and strategic B2B partnerships.

●	Applied entrepreneurial approach, yielding 125% YoY revenue growth across analytics, supply chain planning, business planning, digital strategy, sales management, email marketing, customer satisfaction, and UX.

Co-Founder & Chief Executive Officer

Various Companies in Launch, Growth & Scale Phases.

My expertise in data analytics, strategic partnerships, leadership, and innovative marketing has consistently driven over one million USD in annual revenue growth for luxury health & personal care brands - in growth and scale phases - on Amazon and Shopify. If your company aims to boost revenue (and profit), contact me for guidance.

Business Advisor

Amazing Herbs

●	Launched 50+ Health & Wellness products across various e-commerce marketplaces.

●	Provided management consulting, forged, and nurtured new partnerships with Amazon Vendor while refining distribution channels, and expanded revenue by 30%.

Digital Sales Strategist as Consultant

GK Hair 

●	Expanded e-commerce sales revenue, of Professional Hair Care products, from $0 to $150k within 27 days, positioning the revenue for $3M+ per annum of repetitive business.

●	Became P&L owner and demonstrated business process re-engineering by mobilizing 50+ cross-functional team members while steering all aspects of Digital Marketing, Supply Chain (forecasting, logistics, inventory, and purchasing), Legal, HR, and B2B Sales Teams.

●	Boosted productivity by 100% of cross-functional teams, including Social Media Marketing, Content Creation (copywriters), SEO, Graphic Design, Development, and Video Editing.

●	Optimized Global Inventory and Sales performance on Amazon.com marketplace (USA) and Amazon Europe by driving FBA and Seller Fulfilled programs.

●	Built a skilled team of over 30 members by recruiting, coaching, and developing top industry talent by identifying key performance indicators.

Director of Growth

●	Drove a 121% growth in social media likes and follower count via creative campaigns and tying strategy to execution.

●	Maximized online marketing ROI by 100% by improving communication with executive management, utilizing the budget wisely, and spending on the highest-impact channels. 

●	Identified and eliminated waste by up to 50% by modernizing Digital Marketing processes.

●	Initiated creative global digital sales and marketing strategies and user growth campaigns.

Head of Ecommerce & Operations

●	Optimized end-to-end supply chain, reduced costs by 50% for a $5M procurement budget, and recruited and up-skilled talent by demonstrating sound leadership and analytical skills.

●	Boosted team productivity by 100% and slashed freight costs by 36% while centralizing shipment information and improving financial reporting substantially.

●	Slashed excessive inventory by 34% by introducing just-in-time stock purchases.

●	Drove a +50% increase in pick and pack efficiency, improved inventory storage, and enhanced space utilization by mapping out and implementing procedures for the US and EU warehouses.

●	Achieved 50% better Minimum Order quantity (MOQ), Production Times, and Delivery Terms from 20+ Chinese Suppliers, 10+ US Suppliers, and 5 European suppliers.

Head of Supply Chain Management

United Safety International

●	Managed a $6.30M budget and spearheaded all aspects of the Procurement and Supply Chain department.

●	Enhanced product conformity by 36% by enforcing supplier performance against company standards. 

●	Led thorough research to discover global manufacturing vendors offering top-quality products 70% cheaper.

●	Handled 3PL with freight forwarders, monitored and improved performance by up to 50%, and negotiated prices to reduce freight costs by 40%.

Supply Chain Manager

CEO Driving 10X Revenue Growth at Skincare Brand | Amazon & eCommerce Growth Leader | Supply Chain, Digital Marketing, Sales Strategy & Distribution

Every month, ~40% of your Amazon ad budget gets quietly wired into your competitors’ pockets.

You overpay for clicks. They scoop up cheaper, higher-quality traffic... and then thank you for lowering their costs. Your budget funds their wins while you fight for scraps.

I help COOs and founders at mid-market health and beauty brands solve the root operational problems that manifest as poor ad performance. We turn your marketing from a cost center into a predictable engine for enterprise value.


Where Competitors Are Profiting From Your Business:

1. The Ad-Spend Leak: The obvious one. A huge portion of this leak is cash that could have funded a new hire or a new product launch. Instead, it's funding your competitor's growth. 

2. Operational Drag: While you manually wrestle with ShipStation and spreadsheets, your competitors’ automated systems are shipping products and capturing sales faster than you can.

3. Single-Channel Prison: You’re trapped on one marketplace, fighting for inches, while they are building a global empire using the market share you’ve surrendered.


How I Drive Overall Business Performance:

- I use BIDVENTOR - my proprietary AI system - as a diagnostic tool to pinpoint the cash flow and data leaks that start with your ads.

- I've spent over 14 Years dismantling competitor advantages across $30M+ in managed ad spend.

- I optimize entire Amazon FBA and FBM operations (not just ads) to deliver $1M+ growth to the bottom line.

- I build data feedback loops between your marketing, finances, and operations so you can make decisions based on profit, not just ad metrics.


Recent Victories:

- $0 to $2M+ Luxury Beauty Brand Build: I built my beauty brand by weaponizing these exact strategies against larger competitors.  We didn't just run ads. We architected the entire go-to-market plan, achieving a 125% CAGR.

- $1M+ Profit Increase: For a cosmetics manufacturer client, we redirected their ad waste into a global expansion strategy, unlocking 7-figures in pure P&L profit growth that was previously left on the table.

- $30K → $330K Sales Turnaround in 30 days: This win started with fixing the ads, but the real victory was using the new, predictable sales data to optimize their supply chain and improve margins from ~25% to 40%+.


Book a Full Growth Audit:

It's time to find out the exact dollar amount you're wiring to your competitors each month.

In our Profit Clarity Session, we'll map out how your marketing, operations, and finances are intertwined and identify the single biggest lever you can pull for profitable growth right now.

Chief Executive Officer

●	Consistently grew Luxury Skincare Brand revenue at a 125% Compound Annual Growth Rate, CAGR, on Amazon 3P FBA and Shopify in the US.

●	Achieved 25% Advertising Cost of Sales, ACoS, on ad spend of $3M.

●	Scaled customer base rapidly by 40% YoY via innovative A/B testing and PPC strategies.

●	Slashed 20% of costs on procurement spend of $4M by negotiating strategic contracts with B2B customers and implementing just-in-time, JIT, stock purchases from suppliers.

●	Delivered exceptional results by process improvement and lean thinking in merchandising, R&D, sales and operations management, customer relationship management (CRM), product management, online advertising, market research, Search Engine Marketing (SEM), and distribution to retailers.

●	Achieved a 25% spike in employee retention via teamwork culture transformation.

●	Devised and deployed a new digital customer acquisition strategy that propelled the lifetime value/customer acquisition cost (LTV:CAC) ratio to 8:1, >3x customers, and <5% churn rate.

●	Positioned eCommerce growth by conducting in-depth data analysis, driving continuous improvement, mitigating risk, and forging strategic Business to Business B2B partnerships.

●	Applied entrepreneurship mindset to grow revenue at 125% YoY by leveraging sound leadership across web analytics, global supply chain planning, business planning, digital strategy, sales management, email marketing, customer satisfaction, and user experience (UX).

The Creatiiiv House

Identified and remediated vulnerabilities using tools like Burp Suite, OWASP ZAP, and Nessus, identifying and remediating 85% of vulnerabilities
Led, designed, and implemented network merger to ensure best practices of secure network principles, zero trust, vulnerability management, and availability and scalability via Azure cloud infrastructure 
Built and automated a honeypot in Azure using Python, ELK Stack, Kubernetes, Jupyter, and Ansible, enhancing
threat intelligence and intrusion detection capabilities by 30%.
Monitored security alerts and incidents, and responded to potential threats in a timely manner.
Assisted in the development and enforcement of security policies and procedures.
Worked with cross-functional teams to ensure compliance with industry standards such as PCI-DSS and GDPR.
Conducted security awareness training, decreasing phishing click rates by 20%.
Developed and Configured IDS signatures improving network security monitoring and incident response by 40%
Developed an automated SOC lab in Azure, enhancing threat detection and optimizing security monitoring.
Performed advanced threat hunting and malware analysis
Developed a Python-based vulnerability tracker to monitor security trends and zero-day exploits
Developed and optimized complex SQL queries to ensure maximum performance, achieving a query execution time reduction of 20%

Cyber Security Analyst

ExxonMobil

Led team of 15 software developers in changing existing infrastructure in efforts to adhere to best security practices, resulting in a 40% reduction in security incidents

Developed SEO best practices toolkit that contributed to the overall growth of revenue for all business sectors

Took charge of all vulnerability assessments concerning web applications and removal of said vulnerabilities, achieving a 70% decrease in high-severity vulnerabilities

Led major cloud platform updates across all sites, increasing system uptime by 20% and reducing costs by 15% through optimized resource utilization

Developed, maintained, and stewarded an integrated project change plan across IT, business, and external resource dependencies, ensuring 98% on-time delivery of all project milestones next over two years

Web Infrastructure Advisor

Waste Connections

Implemented a comprehensive application security strategy, combining penetration tests, leading code reviews, and weekly SAST testing with Checkmarx on critical web applications, resulting in a 70% reduction in vulnerabilities

Integrated SAST, DAST, and SCA (DevSecOps) workflows using Checkmarx reducing security flaws by 40% and enhancing code quality, ensuring secure API functionality throughout development.

Enhanced cybersecurity posture by leveraging CrowdStrike Falcon for advanced threat detection and incident response, alongside Google Chronicle SIEM and Zscaler for alerting, mitigation, URL filtering, sandboxing, and implementation of zero-trust network access

Increased overall efficacy of the current security policies, incident responses, business continuity plans, and disaster recovery plans

Used Rapid7's Metasploit for security awareness training programs to simulate real-world cyber attacks and help employees recognize and respond to security threats effectively; reduced phishing attempts by 40%

Developed Application Security Policy following NIST and OWASP standards which led to a 60% reduction in code vulnerabilities

Cybersecurity Analyst

Sebastian Tech Solutions

Remediated critical vulnerabilities in government web applications using Burp Suite resulting in a 75% decrease in exposure

Led incident response for client breaches, ensuring compliance with DoD standards using Microsoft Defender for Endpoint Detection and Response (EDR); prevented data exfiltration in 90% of breached instances

Developed automation systems to automatically keep security systems and servers up to date with latest patches and firmware resulting in 40% increase in efficiency

Developed Identity Access Management (IAM) solutions including Federation, Single-Sign-On (SSO), and Azure Active Directory (AD) reducing unauthorized access incidents by 70% after implementation

Enhanced system resilience by 15% through emerging cybersecurity technologies

Developed technical documentation and training based on ISO/IEC 27001 standards, enhancing team proficiency in cybersecurity protocols by 20%

Implemented and optimized Web Application Firewall (WAF) rules, resulting in a 50% reduction in false positives and a 70% decrease in successful web application attacks, enhancing overall security and reliability of web services.

I create cybersecurity content teaching people how to protect themselves in today's digitally-driven world.

My background is primarily in information security with a heavy emphasis on application & cloud security

Currently Cybersecurity Analyst The Creatiiiv House

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Adeel Imrani

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