Adeel Imrani

Vijuve

Vijuve is a Luxury Skin Care Brand providing innovative and revolutionary skin technology that delivers results you would expect from cosmetic procedures, right at home and for a fraction of the cost. 

Started up this brand in the USA with two Partners and successfully grew and established sales revenue from $0 to SMM in a period of 9-10 months. 

I believe such success results from building & leading world-class teams of Supply Chain, Sales, Marketing & Design which are actively involved and delivering exceptional results in various forms of R&D, Procurement, Marketing & Distribution. 

VIJUVE — Announce Your Uniqueness! 

●	Co-founded and leading Vijuve, achieving 1,044.12% 4-year growth and 125% CAGR on Amazon 3P FBA and Shopify in the US.

●	Managed $3M ad spend, securing a 25% Advertising Cost of Sales (ACoS).

●	Boosted customer base by 40% YoY through effective A/B testing and PPC campaigns.

●	Negotiated strategic contracts, cutting 20% off a $4M procurement spend via Just-in-time (JIT) stock purchases.

●	Streamlined operations in merchandising, R&D, sales, CRM, product management, advertising, market research, SEM, and distribution, driving efficiency.

●	Elevated employee retention by 25% through a culture of teamwork.

●	Implemented a digital acquisition strategy, increasing LTV:CAC ratio to 8:1, tripling customers with a <5% churn rate.

●	Guided eCommerce growth with thorough data analysis, risk mitigation, and strategic B2B partnerships.

●	Applied entrepreneurial approach, yielding 125% YoY revenue growth across analytics, supply chain planning, business planning, digital strategy, sales management, email marketing, customer satisfaction, and UX.

Co-Founder & Chief Executive Officer

Various Companies in Launch, Growth & Scale Phases.

My expertise in data analytics, strategic partnerships, leadership, and innovative marketing has consistently driven over one million USD in annual revenue growth for luxury health & personal care brands - in growth and scale phases - on Amazon and Shopify. If your company aims to boost revenue (and profit), contact me for guidance.

Business Advisor

Amazing Herbs

●	Launched 50+ Health & Wellness products across various e-commerce marketplaces.

●	Provided management consulting, forged, and nurtured new partnerships with Amazon Vendor while refining distribution channels, and expanded revenue by 30%.

Digital Sales Strategist as Consultant

GK Hair 

●	Expanded e-commerce sales revenue, of Professional Hair Care products, from $0 to $150k within 27 days, positioning the revenue for $3M+ per annum of repetitive business.

●	Became P&L owner and demonstrated business process re-engineering by mobilizing 50+ cross-functional team members while steering all aspects of Digital Marketing, Supply Chain (forecasting, logistics, inventory, and purchasing), Legal, HR, and B2B Sales Teams.

●	Boosted productivity by 100% of cross-functional teams, including Social Media Marketing, Content Creation (copywriters), SEO, Graphic Design, Development, and Video Editing.

●	Optimized Global Inventory and Sales performance on Amazon.com marketplace (USA) and Amazon Europe by driving FBA and Seller Fulfilled programs.

●	Built a skilled team of over 30 members by recruiting, coaching, and developing top industry talent by identifying key performance indicators.

Director of Growth

●	Drove a 121% growth in social media likes and follower count via creative campaigns and tying strategy to execution.

●	Maximized online marketing ROI by 100% by improving communication with executive management, utilizing the budget wisely, and spending on the highest-impact channels. 

●	Identified and eliminated waste by up to 50% by modernizing Digital Marketing processes.

●	Initiated creative global digital sales and marketing strategies and user growth campaigns.

Head of Ecommerce & Operations

●	Optimized end-to-end supply chain, reduced costs by 50% for a $5M procurement budget, and recruited and up-skilled talent by demonstrating sound leadership and analytical skills.

●	Boosted team productivity by 100% and slashed freight costs by 36% while centralizing shipment information and improving financial reporting substantially.

●	Slashed excessive inventory by 34% by introducing just-in-time stock purchases.

●	Drove a +50% increase in pick and pack efficiency, improved inventory storage, and enhanced space utilization by mapping out and implementing procedures for the US and EU warehouses.

●	Achieved 50% better Minimum Order quantity (MOQ), Production Times, and Delivery Terms from 20+ Chinese Suppliers, 10+ US Suppliers, and 5 European suppliers.

Head of Supply Chain Management

United Safety International

●	Managed a $6.30M budget and spearheaded all aspects of the Procurement and Supply Chain department.

●	Enhanced product conformity by 36% by enforcing supplier performance against company standards. 

●	Led thorough research to discover global manufacturing vendors offering top-quality products 70% cheaper.

●	Handled 3PL with freight forwarders, monitored and improved performance by up to 50%, and negotiated prices to reduce freight costs by 40%.

Supply Chain Manager

CEO Driving 10X Revenue Growth at Skincare Brand | Amazon & eCommerce Growth Leader | Supply Chain, Digital Marketing, Sales Strategy & Distribution

Every month, ~40% of your Amazon ad budget gets quietly wired into your competitors’ pockets.

You overpay for clicks. They scoop up cheaper, higher-quality traffic... and then thank you for lowering their costs. Your budget funds their wins while you fight for scraps.

I help COOs and founders at mid-market health and beauty brands solve the root operational problems that manifest as poor ad performance. We turn your marketing from a cost center into a predictable engine for enterprise value.


Where Competitors Are Profiting From Your Business:

1. The Ad-Spend Leak: The obvious one. A huge portion of this leak is cash that could have funded a new hire or a new product launch. Instead, it's funding your competitor's growth. 

2. Operational Drag: While you manually wrestle with ShipStation and spreadsheets, your competitors’ automated systems are shipping products and capturing sales faster than you can.

3. Single-Channel Prison: You’re trapped on one marketplace, fighting for inches, while they are building a global empire using the market share you’ve surrendered.


How I Drive Overall Business Performance:

- I use BIDVENTOR - my proprietary AI system - as a diagnostic tool to pinpoint the cash flow and data leaks that start with your ads.

- I've spent over 14 Years dismantling competitor advantages across $30M+ in managed ad spend.

- I optimize entire Amazon FBA and FBM operations (not just ads) to deliver $1M+ growth to the bottom line.

- I build data feedback loops between your marketing, finances, and operations so you can make decisions based on profit, not just ad metrics.


Recent Victories:

- $0 to $2M+ Luxury Beauty Brand Build: I built my beauty brand by weaponizing these exact strategies against larger competitors.  We didn't just run ads. We architected the entire go-to-market plan, achieving a 125% CAGR.

- $1M+ Profit Increase: For a cosmetics manufacturer client, we redirected their ad waste into a global expansion strategy, unlocking 7-figures in pure P&L profit growth that was previously left on the table.

- $30K → $330K Sales Turnaround in 30 days: This win started with fixing the ads, but the real victory was using the new, predictable sales data to optimize their supply chain and improve margins from ~25% to 40%+.


Book a Full Growth Audit:

It's time to find out the exact dollar amount you're wiring to your competitors each month.

In our Profit Clarity Session, we'll map out how your marketing, operations, and finances are intertwined and identify the single biggest lever you can pull for profitable growth right now.

Chief Executive Officer

●	Consistently grew Luxury Skincare Brand revenue at a 125% Compound Annual Growth Rate, CAGR, on Amazon 3P FBA and Shopify in the US.

●	Achieved 25% Advertising Cost of Sales, ACoS, on ad spend of $3M.

●	Scaled customer base rapidly by 40% YoY via innovative A/B testing and PPC strategies.

●	Slashed 20% of costs on procurement spend of $4M by negotiating strategic contracts with B2B customers and implementing just-in-time, JIT, stock purchases from suppliers.

●	Delivered exceptional results by process improvement and lean thinking in merchandising, R&D, sales and operations management, customer relationship management (CRM), product management, online advertising, market research, Search Engine Marketing (SEM), and distribution to retailers.

●	Achieved a 25% spike in employee retention via teamwork culture transformation.

●	Devised and deployed a new digital customer acquisition strategy that propelled the lifetime value/customer acquisition cost (LTV:CAC) ratio to 8:1, >3x customers, and <5% churn rate.

●	Positioned eCommerce growth by conducting in-depth data analysis, driving continuous improvement, mitigating risk, and forging strategic Business to Business B2B partnerships.

●	Applied entrepreneurship mindset to grow revenue at 125% YoY by leveraging sound leadership across web analytics, global supply chain planning, business planning, digital strategy, sales management, email marketing, customer satisfaction, and user experience (UX).

Most finance problems don’t start with bad accounting.

They start with broken systems: messy workflows, outdated tools, and reports that come in too late to matter.

I learned this the hard way as a founder running multiple businesses without real visibility into the numbers. That frustration led me to start Ledger Labs.

Not as a typical accounting firm, but as a finance operations partner for fast-moving companies.

We help eCommerce, SaaS, and service businesses ($5M–$50M) build scalable, automated finance functions without disrupting the way their teams already work.

Here’s how we do it:

✅ Automation-first
We eliminate repetitive tasks using tools designed around your workflows, not someone else’s template.

✅ Founder-led onboarding
I stay directly involved from day one to ensure precision and alignment no handoffs, no guesswork.

✅ Flat $50/hour pricing
Transparent pricing that includes bookkeeping, tax, automation, and controller-level insight.

✅ End-to-end execution
One finance team that handles everything books, compliance, dashboards, and strategic reporting.

✅ Advanced Power BI dashboards
Built to inform action. Live visibility into what’s working, what’s not, and where your money’s actually going.

If your finance function feels stitched together or overly reliant on individuals, it’s time to rethink the system.

We make finance invisible something that works quietly in the background while you focus on growth.

Let’s make that happen.

📩 gary@theledgerlabs.com
🗓 https://meetings.theledgerlabs.com/#/customer/discoverymeeting

Gary Jain 🚀

New to accounting?

Then this post is for you.

Because the truth is, most beginners underestimate how risky it is to skip the basics.

Think about it. Sales are growing, yet the bank balance stays tight.
 
You pay taxes on “profits” that never actually turned into cash.
Or worse, you make hiring or investment decisions using numbers that only tell half the story.

That quiet feeling that something isn’t adding up isn’t just stress.
 
It’s a warning sign.

And more often than not, it traces back to weak fundamentals.

Here’s what every beginner needs to truly understand, not just recognize by name:
 📌 Income Statement – measures operating performance and tells you whether the business is actually generating sustainable profits

 📌 Balance Sheet – evaluates financial position by showing liquidity, leverage, and long-term stability

 📌 Cash Flow Statement – reconciles profit with reality by explaining how cash is generated and used

These aren’t academic concepts or exam material.
They are the core tools decision-makers rely on to price correctly, hire responsibly, and invest with confidence.

If you don’t understand them, you’re not managing the business.
You’re reacting to it.

Follow Gary Jain 🚀 for more such content.

#accounting

I help Product based business owners reduce their time spent in managing finances ✡ Virtual CFO & Controller ✡ Added over 100M in bottomline of 500+ CPG businesses ✡ Focus on Custom Solutions using Technology

Most business owners don’t realize this:
- They believe if the books balance, accounting is sorted.
- They believe if reports are generated, strategy is covered.
- They believe if taxes are filed, compliance is safe.

Until reality hits them hard:
- A sudden cash crunch despite “profits” on paper
- A tax notice no one saw coming
- Investors walking away because forecasts didn’t add up

And I’ve seen this up close.

A founder running a $5M company had one “finance manager” doing it all.
 
On the surface, everything looked fine. But when we dug deeper, receivables had ballooned past $500K, payroll was delayed, and his financial model missed a looming debt repayment.

Here’s the truth: Accountants, Controllers, CFOs, Analysts, and Payroll Managers all serve different purposes.
 
Mix them up, and you create blind spots that can sink a business.

Understanding the roles matters because it helps you:
 📌 Keep compliance airtight
 📌 Spot risks early and fix them fast
 📌 Build reliable forecasts for smarter decisions
 📌 Align daily execution with long-term strategy

Because your business doesn’t just need numbers recorded.
It needs the right people interpreting, analyzing, and planning with those numbers.

Business owners, role clarity isn’t optional, it’s survival.

#accountingroles  #finance   #accounting

Can you really rely on your profits if your balance sheet is quietly breaking underneath?

That’s the mistake too many business owners don’t catch until it’s painful.

I worked with a founder running a services company who was proud of consistent profits month after month.
 
Sales were growing. The P&L looked healthy.
 
So he kept reinvesting and hiring.

What he wasn’t watching was the balance sheet.

Over time, receivables kept creeping up.
 
Short-term debt quietly increased.
 
And retained earnings barely moved despite “profitable” months.

The wake-up call came when his bank declined a routine credit renewal.
The reason was simple. His balance sheet showed liquidity stress and rising leverage, even though his income statement looked fine.

Here are balance sheet red flags every business owner should know:
• Current assets not keeping up with current liabilities
• Receivables growing faster than revenue
• Inventory sitting longer each quarter
• Debt increasing without matching cash flow
• Equity shrinking while profits are reported

These are not accounting details.
They are early warning signs.

Once we addressed them, he tightened credit terms, reduced debt exposure, and rebuilt liquidity.
 
The business didn’t just survive. It became stable.

Business owners, your balance sheet tells the truth your P&L can hide.
 
The question is, are you paying attention to it?

#balancesheet  #redflags

Expanding your business globally without understanding IFRS vs GAAP?

Many founders assume accounting rules are universal.

They’re not.

At first, it doesn’t feel like a problem.
Your reports look clean.
Auditors sign off.
Investors seem comfortable.

Until you cross borders.

I worked with a founder preparing to raise capital from overseas investors.
His U.S. financials were prepared under GAAP and looked solid.
But during discussions, investors kept questioning revenue recognition, asset values, and development costs.

Nothing was “wrong.”
It just wasn’t aligned with IFRS expectations.

That gap slowed the deal, triggered rework, and forced restated numbers under IFRS just to make comparisons meaningful.

Here’s what founders need to understand:
📌 GAAP is U.S.-specific, rule-based, and highly detailed
📌 IFRS is used globally, principle-based, and allows more judgment
📌 Revenue, inventory, development costs, and asset valuation can look very different under each
📌 The same business can show different profits depending on the framework

This isn’t academic detail.

It affects valuations, investor trust, and deal timelines.

Founders don’t need to master the standards.

But they do need to know which one they’re using and how it shapes their numbers.

Because when you speak the wrong accounting language, even strong businesses get misunderstood.

Follow Gary Jain 🚀 for more such insights.

#ifrs  #finance  #businessgrowth

Confusing a Finance Manager with an Accounting Manager and wondering why decisions keep going wrong?
 
That mix-up quietly creates cash stress, bad forecasts, and missed opportunities for business owners.

I worked with a founder in the logistics space who learned this the hard way.
 
He had an Accounting Manager running the books perfectly. Transactions were clean. Reports were always on time.
 
So he assumed finance was “handled.”

But every strategic decision felt shaky.
 
Should he open a new warehouse? He wasn’t sure.
 
Could he afford to lock into a long-term vendor contract? The numbers didn’t answer that.
 
And when lenders asked for forward-looking projections, all he had were historical reports.

That’s when the real issue surfaced.
An Accounting Manager focuses on accuracy, compliance, reconciliations, and closing the books.
 
Their job is to make sure the past is recorded correctly.

A Finance Manager focuses on analysis, forecasting, budgeting, and planning.
 
Their job is to help you decide what to do next.
This founder had strong reporting but zero financial direction.

Once he brought in a Finance Manager, things changed fast.
Budgets started guiding decisions.
Cash flow forecasts highlighted risks early.
 
And expansion plans finally had numbers behind them.

Follow Gary Jain 🚀 for more such content.

#financemanager  #accountingmanager #businessgrowth

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