Adeel Imrani

Vijuve

Vijuve is a Luxury Skin Care Brand providing innovative and revolutionary skin technology that delivers results you would expect from cosmetic procedures, right at home and for a fraction of the cost. 

Started up this brand in the USA with two Partners and successfully grew and established sales revenue from $0 to SMM in a period of 9-10 months. 

I believe such success results from building & leading world-class teams of Supply Chain, Sales, Marketing & Design which are actively involved and delivering exceptional results in various forms of R&D, Procurement, Marketing & Distribution. 

VIJUVE — Announce Your Uniqueness! 

●	Co-founded and leading Vijuve, achieving 1,044.12% 4-year growth and 125% CAGR on Amazon 3P FBA and Shopify in the US.

●	Managed $3M ad spend, securing a 25% Advertising Cost of Sales (ACoS).

●	Boosted customer base by 40% YoY through effective A/B testing and PPC campaigns.

●	Negotiated strategic contracts, cutting 20% off a $4M procurement spend via Just-in-time (JIT) stock purchases.

●	Streamlined operations in merchandising, R&D, sales, CRM, product management, advertising, market research, SEM, and distribution, driving efficiency.

●	Elevated employee retention by 25% through a culture of teamwork.

●	Implemented a digital acquisition strategy, increasing LTV:CAC ratio to 8:1, tripling customers with a <5% churn rate.

●	Guided eCommerce growth with thorough data analysis, risk mitigation, and strategic B2B partnerships.

●	Applied entrepreneurial approach, yielding 125% YoY revenue growth across analytics, supply chain planning, business planning, digital strategy, sales management, email marketing, customer satisfaction, and UX.

Co-Founder & Chief Executive Officer

Various Companies in Launch, Growth & Scale Phases.

My expertise in data analytics, strategic partnerships, leadership, and innovative marketing has consistently driven over one million USD in annual revenue growth for luxury health & personal care brands - in growth and scale phases - on Amazon and Shopify. If your company aims to boost revenue (and profit), contact me for guidance.

Business Advisor

Amazing Herbs

●	Launched 50+ Health & Wellness products across various e-commerce marketplaces.

●	Provided management consulting, forged, and nurtured new partnerships with Amazon Vendor while refining distribution channels, and expanded revenue by 30%.

Digital Sales Strategist as Consultant

GK Hair 

●	Expanded e-commerce sales revenue, of Professional Hair Care products, from $0 to $150k within 27 days, positioning the revenue for $3M+ per annum of repetitive business.

●	Became P&L owner and demonstrated business process re-engineering by mobilizing 50+ cross-functional team members while steering all aspects of Digital Marketing, Supply Chain (forecasting, logistics, inventory, and purchasing), Legal, HR, and B2B Sales Teams.

●	Boosted productivity by 100% of cross-functional teams, including Social Media Marketing, Content Creation (copywriters), SEO, Graphic Design, Development, and Video Editing.

●	Optimized Global Inventory and Sales performance on Amazon.com marketplace (USA) and Amazon Europe by driving FBA and Seller Fulfilled programs.

●	Built a skilled team of over 30 members by recruiting, coaching, and developing top industry talent by identifying key performance indicators.

Director of Growth

●	Drove a 121% growth in social media likes and follower count via creative campaigns and tying strategy to execution.

●	Maximized online marketing ROI by 100% by improving communication with executive management, utilizing the budget wisely, and spending on the highest-impact channels. 

●	Identified and eliminated waste by up to 50% by modernizing Digital Marketing processes.

●	Initiated creative global digital sales and marketing strategies and user growth campaigns.

Head of Ecommerce & Operations

●	Optimized end-to-end supply chain, reduced costs by 50% for a $5M procurement budget, and recruited and up-skilled talent by demonstrating sound leadership and analytical skills.

●	Boosted team productivity by 100% and slashed freight costs by 36% while centralizing shipment information and improving financial reporting substantially.

●	Slashed excessive inventory by 34% by introducing just-in-time stock purchases.

●	Drove a +50% increase in pick and pack efficiency, improved inventory storage, and enhanced space utilization by mapping out and implementing procedures for the US and EU warehouses.

●	Achieved 50% better Minimum Order quantity (MOQ), Production Times, and Delivery Terms from 20+ Chinese Suppliers, 10+ US Suppliers, and 5 European suppliers.

Head of Supply Chain Management

United Safety International

●	Managed a $6.30M budget and spearheaded all aspects of the Procurement and Supply Chain department.

●	Enhanced product conformity by 36% by enforcing supplier performance against company standards. 

●	Led thorough research to discover global manufacturing vendors offering top-quality products 70% cheaper.

●	Handled 3PL with freight forwarders, monitored and improved performance by up to 50%, and negotiated prices to reduce freight costs by 40%.

Supply Chain Manager

CEO Driving 10X Revenue Growth at Skincare Brand | Amazon & eCommerce Growth Leader | Supply Chain, Digital Marketing, Sales Strategy & Distribution

Every month, ~40% of your Amazon ad budget gets quietly wired into your competitors’ pockets.

You overpay for clicks. They scoop up cheaper, higher-quality traffic... and then thank you for lowering their costs. Your budget funds their wins while you fight for scraps.

I help COOs and founders at mid-market health and beauty brands solve the root operational problems that manifest as poor ad performance. We turn your marketing from a cost center into a predictable engine for enterprise value.


Where Competitors Are Profiting From Your Business:

1. The Ad-Spend Leak: The obvious one. A huge portion of this leak is cash that could have funded a new hire or a new product launch. Instead, it's funding your competitor's growth. 

2. Operational Drag: While you manually wrestle with ShipStation and spreadsheets, your competitors’ automated systems are shipping products and capturing sales faster than you can.

3. Single-Channel Prison: You’re trapped on one marketplace, fighting for inches, while they are building a global empire using the market share you’ve surrendered.


How I Drive Overall Business Performance:

- I use BIDVENTOR - my proprietary AI system - as a diagnostic tool to pinpoint the cash flow and data leaks that start with your ads.

- I've spent over 14 Years dismantling competitor advantages across $30M+ in managed ad spend.

- I optimize entire Amazon FBA and FBM operations (not just ads) to deliver $1M+ growth to the bottom line.

- I build data feedback loops between your marketing, finances, and operations so you can make decisions based on profit, not just ad metrics.


Recent Victories:

- $0 to $2M+ Luxury Beauty Brand Build: I built my beauty brand by weaponizing these exact strategies against larger competitors.  We didn't just run ads. We architected the entire go-to-market plan, achieving a 125% CAGR.

- $1M+ Profit Increase: For a cosmetics manufacturer client, we redirected their ad waste into a global expansion strategy, unlocking 7-figures in pure P&L profit growth that was previously left on the table.

- $30K → $330K Sales Turnaround in 30 days: This win started with fixing the ads, but the real victory was using the new, predictable sales data to optimize their supply chain and improve margins from ~25% to 40%+.


Book a Full Growth Audit:

It's time to find out the exact dollar amount you're wiring to your competitors each month.

In our Profit Clarity Session, we'll map out how your marketing, operations, and finances are intertwined and identify the single biggest lever you can pull for profitable growth right now.

Chief Executive Officer

●	Consistently grew Luxury Skincare Brand revenue at a 125% Compound Annual Growth Rate, CAGR, on Amazon 3P FBA and Shopify in the US.

●	Achieved 25% Advertising Cost of Sales, ACoS, on ad spend of $3M.

●	Scaled customer base rapidly by 40% YoY via innovative A/B testing and PPC strategies.

●	Slashed 20% of costs on procurement spend of $4M by negotiating strategic contracts with B2B customers and implementing just-in-time, JIT, stock purchases from suppliers.

●	Delivered exceptional results by process improvement and lean thinking in merchandising, R&D, sales and operations management, customer relationship management (CRM), product management, online advertising, market research, Search Engine Marketing (SEM), and distribution to retailers.

●	Achieved a 25% spike in employee retention via teamwork culture transformation.

●	Devised and deployed a new digital customer acquisition strategy that propelled the lifetime value/customer acquisition cost (LTV:CAC) ratio to 8:1, >3x customers, and <5% churn rate.

●	Positioned eCommerce growth by conducting in-depth data analysis, driving continuous improvement, mitigating risk, and forging strategic Business to Business B2B partnerships.

●	Applied entrepreneurship mindset to grow revenue at 125% YoY by leveraging sound leadership across web analytics, global supply chain planning, business planning, digital strategy, sales management, email marketing, customer satisfaction, and user experience (UX).

SMK Medical

As a Senior Healthcare Consultant at SMK Medical, I have played a vital role in driving success for healthcare organizations. My expertise lies in crafting policies, procedures, workflows, and processes that align with operational goals to improve bottom-line results. I have served as the lead of our CMS mock survey team, which ensures regulatory requirements are met and compliance is maintained. Through this role, I provide valuable insights and recommendations to improve census and maximize operational efficiency.

In addition, I have a deep commitment to keeping healthcare leaders informed and compliant with regulations by providing training and education programs. I also oversee our executive projects, working to ensure that they align with our clients' overall strategic objectives. And as an experienced professional coach, I help leaders unlock their full potential and achieve their personal and professional goals.

Overall, my experience and expertise have allowed me to make a significant impact on the healthcare industry. I am always looking for new opportunities to help organizations meet their goals and exceed their own expectations.

Senior Consultant

Baker College

Courses taught: 
NHA4350 Finance for LTC: Spring 2024


Courses developed:
•	NHA4350 Finance for LTC: Spring 2023
As a Course Developer with expertise in healthcare, I have played a pivotal role in shaping Baker College's Long-Term Care Program by designing and refining courses that cater to the ever-evolving demands of the industry.
Key Responsibilities and Achievements:
•	Utilized my extensive experience as a Licensed Nursing Home Administrator to drive operational excellence and regulatory compliance within healthcare facilities.
•	Leveraged my background as a Registered Nurse to bridge the gap between theory and practical application, ensuring that students gain valuable insights into the long-term care field.
•	Crafted curriculum that seamlessly integrates theoretical concepts with real-world insights, resulting in courses that are not only relevant but also highly engaging for students.
•	Translated intricate industry challenges into accessible and actionable course content, empowering students to excel in their healthcare careers.
•	Collaborated effectively with a diverse team to continuously enhance course materials, adapting to the dynamic healthcare landscape and upholding the highest standards of education.

Subject Matter Expert

Chaminade University of Honolulu

Course Taught
Nursing 204: Fall 2022, Spring 2024


As a nursing instructor at Chaminade University, I have the privilege of shaping the future by educating the young minds of tomorrow. My role encompasses teaching both fundamentals lab and clinical courses, and I bring a wealth of experience as a NHA and registered nurse to the clinical rotation. I aim to not only impart knowledge on nursing concepts, but also to equip my students with the skills necessary to keep the elderly safe. I have been a proud member of the Chaminade community for the past two years as an adjunct instructor, where I teach accelerated BSN students.

Adjunct Professor

Sound leadership with DJ 

🎙️ Podcast Hosting:
As the podcast host, my primary duty is to conduct engaging and insightful interviews with leaders from various spheres of life. I create a welcoming and comfortable atmosphere for guests, encouraging them to share their unique leadership journeys, philosophies, and experiences.

🎧 Audio Editing and Production:
Behind the scenes, I employ my expertise in audio editing to meticulously refine and enhance each episode. This includes removing background noise, ensuring audio clarity, and maintaining a consistent and professional sound quality.

🌐 Podcast Management:
I oversee the entire podcast production process, from recording to uploading. This involves managing recording schedules, coordinating with guests, and ensuring episodes are uploaded promptly to reach our dedicated audience.

❓ Question Creation:
My role involves crafting thought-provoking and tailored interview questions that elicit meaningful insights from our guests. These questions are instrumental in guiding our discussions and uncovering valuable leadership lessons.

📢 Podcast Marketing:
Beyond content creation, I take an active role in marketing the podcast. Leveraging digital platforms and strategies, I work to increase our podcast's visibility, engagement, and listener base. This includes social media promotion, email marketing, and collaboration efforts.

🎧 Join the Sound Leadership with DJ community! 🎧

🎵 Subscribe and share our podcast for valuable insights and amazing beats! 🎵

🔴 YouTube: https://www.youtube.com/@Soundleadership/streams
👔 LinkedIn: https://www.linkedin.com/showcase/soundleadership/?viewAsMember=true
🎧 Spotify: https://podcasters.spotify.com/pod/show/soundleadershipwithdj
❤️ iHeartRadio: https://www.iheart.com/podcast/269-sound-leadership-with-dj-115806146/

🛍️ Amazon Music: https://music.amazon.com/podcasts/cba9a4cc-5056-4ae2-ba4c-a5eef068a9c9/sound-leadership-with-dj

Podcast Host

Wahiawa General Hospital

Wahiawa General Hospital (WGH) is a Joint Commission-accredited healthcare provider serving the Northshore community with 42 beds in its acute care hospital and 136 beds in its post-acute care center. Our services include an emergency department, outpatient rehabilitation, clinics, a laboratory, and a post-acute rehabilitation center.

As the Administrator of WGH, I managed the hospital's operations and ensured that our activities align with our established goals and policies.

Key Achievements:
•	Managed the daily operations and P&L (worth $25 million) for all assigned departments within Wahiawa General Hospital.
•	Successfully developed and executed a facility closure plan for the post-acute care service line while opening a new 45-bed acute care service line.
•	Created a relocation plan in accordance with Hawaii Department of Public Health and federal regulations, ensuring the safe and efficient transfer of residents.
•	Led organization-wide performance improvement initiatives, utilizing the DMAIC process, resulting in a 12% increase in net operating margins and an 8% improvement in occupancy rate.
•	Ensured the hospital met regulatory and compliance approvals and quality accreditations, working closely with the Chief Nursing Officer and Chief Financial Officer.
•	Mentored and coached staff and other leaders to improve organizational performance and foster a culture aligned with the hospital's mission, vision, and ALOHA values.
•	Improved hospital KPIs, resulting in a 12% increase in net operating margins and an 8% improvement in occupancy rate.

Chief Administrative Officer (CAO)

As a Clinical Consultant at Wahiawa General Hospital, I was hired to help develop strategies to improve regulatory compliance and increase revenue. My focus was on enhancing patient care and outcomes through the launch of impactful quality improvement initiatives, which resulted in improved HCAP scores. Additionally, I played a key role in strengthening community relations to drive revenue growth.

Thanks to the success of my efforts, I was offered the opportunity to transition into the position of Chief Administrative Officer after just three months in my role as a Clinical Consultant. In my new role, I continued to drive positive change for the hospital and its patients, leveraging my experience and expertise to lead successful initiatives and improve organizational efficiency.

Clinical Nurse Consultant

Advantage Living Centers

As the CEO of a 100-bed healthcare facility with an annual budget of $15 million, I was responsible for providing operational leadership and direction to clinical and non-clinical departments. My time at Advantage was marked by a focus on building positive relationships and promoting collaborations with a wide range of internal and external stakeholders, including community partners, hospice and home health agencies, and other healthcare delivery systems.

Thanks to these partnerships, I achieved high clinical outcomes and exceeded our budgetary goals. 

I am proud to have maintained census levels during the challenging times of the Covid-19 pandemic and successfully navigated union negotiations and grievances. My commitment to excellence and collaboration helped drive the success of Advantage during my tenure.

Chief Executive Officer "NHA"

Rainbow Rehabilitation Centers

I started my career as a Certified Nursing Assistant (CNA) and quickly advanced to a Team Leader, overseeing 20 staff members. I then continued my professional development by becoming a Licensed Practical Nurse (LPN) and finally a Registered Nurse (RN) Weekend Supervisor at Rainbow Rehab. In this role, I was responsible for providing care to patients recovering from auto accidents and those diagnosed with spinal cord injury (SCI) and traumatic brain injury (TBI). I provided direct oversight to the nursing and therapy staff, overseeing patients who required advanced treatments such as IV, PICC, and Midline therapy, trach management, vent management, complex wound care with Wound Vac, as well as the management of suprapubic and nephrostomy tubes and G, J, and NG tubes.

Weekend Nurse Supervisor 

WELLCARE MANAGEMENT SERVICE, LLC

As a Regional Vice President at Wellcare Management Service, I was responsible for the leadership and management of three long-term care facilities totaling 275 beds. Within three months of being hired as an NHA, I was promoted to this position. I successfully developed and implemented a 50M P&L, which led to an increase in payer mix/census from 69% to 88% through my efforts in connecting with external stakeholders and crafting targeted marketing strategies for each facility. I also reduced overall operational expenses by 8.5% by streamlining agency usage and reducing the number of RTHs. My focus on maintaining a favorable ppd within the assigned facilities allowed me to negotiate union contracts and address grievances as necessary. I was responsible for overseeing federal, complaint, and relicensing surveys and had the authority to make hiring, termination, and disciplinary decisions for administrators and DONS. I supervised all clinical and administrative functions in the facilities and ensured that they met or exceeded federal, state, and local standards through my efforts in ensuring survey readiness across the organization.

Regional Vice President

Evangelical Homes of Michigan

At Evangelical Homes of Michigan, I served as the Clinical Manager/Director of Nursing. In this role, I was responsible for developing and implementing clinical policies and procedures that aligned with best practices to improve patient care. I monitored the agency's monthly performance, intervened as needed, and kept up-to-date with local and state laws affecting clinical professional practice and home care regulations. Additionally, I provided support to the Administrator by assisting with the orientation of new clinical staff, assigning preceptors when necessary, and participating in certification, accreditation, and audit procedures.

Clinical Manager/ Director of Nursing

As a Healthcare Consultant at SMK Medical, I offer expert consultancy services to various long-term care & homecare organizations across several states. I guide these organizations through CMS and JCAHO surveys and develop and execute corrective action plans as necessary.

•	Provided expert consultant services to various homecare agencies in different states
•	Led organizations through CHAP and JCAHO surveys and developed and implemented plans of correction as needed
•	Oversaw the clinical department and developed the clinical manager role across various agencies
•	Developed and implemented policies and procedures consistent with CMS 2017/2018 CoP's
•	Implemented quality programs to improve quality outcomes by reducing hospital readmissions, decreasing episode time, and increasing revenue
•	Coordinated OASIS submission to the state, reviewed and corrected OASIS errors, and validated Casper reports using data analytics
•	Monitored OBQI and OBQM indicators, compiled and analyzed data to improve star levels
•	Reviewed and developed required documentation for re-certifications and 485s

Healthcare Consultant

With over 10 years of experience in healthcare operations and nursing management, I bring a unique blend of expertise and passion to the industry. As a strategic leader, I have a proven track record of helping organizations increase revenue, lower expenses, and improve efficiency by eliminating waste and reducing redundancy.

In addition to my healthcare background, I have also served as a professional coach and health care consultant, helping individuals and organizations achieve their full potential. My coaching experience has given me a deep understanding of the importance of effective communication, teamwork, and leadership in achieving success.

From starting as a nursing assistant to earning a master's degree in nursing and business, I have seen firsthand the challenges and opportunities that healthcare professionals face. My passion for healthcare and commitment to excellence drives me to use my knowledge and skills to help organizations meet and exceed their goals.

I am dedicated to positively impacting the healthcare sector and am always seeking new challenges and opportunities to grow as a leader. Let's connect and explore how I can help drive success for your organization.

taplio

The Battle

Adeel Imrani

Demetrius Kirk, DNPc, MBA,MSN, RN, LNHA, LSSGB, PAC-NE, QCP

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